“Roger and I worked together for 5 years. He and his team appointed NOW to handle the launch advertising for the intu brand. Roger is decisive, fair, has sound judgement and is straight-talking. He has the rare knack of being able to motivate a creative agency, and works collaboratively to arrive at great work. He also managed his team with a light touch, and delegated responsibility really well. Above all, we had a lot of fun doing it, and Roger creates that kind of climate. A true pro, and a very good man. ”
About
Senior executive with extensive experience of growing brands and building high performing…
Contributions
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You're developing a new product. What's the best way to ensure it meets your customers' needs?
To ensure a new product meets customers' needs the books will tell you to conduct thorough market research to understand their preferences, pain points, and desires. Then engage with potential users through surveys, focus groups, and feedback sessions. Iterate based on their input, prioritise features that add value, and test prototypes to validate functionality before launch. This maybe true and a "text" book approach but there are many examples where a product or service design has been intuitive, still based on customers, but on observing them and the trends that influence their behaviours - this way you design to solve a problem or future issue. The right answer is somewhere between the text book and the intuitive model.
Activity
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It’s Christmas Eve, and in just a few hours, all of our stores will close their doors for Christmas. I’ve just finished my final store visits; now…
It’s Christmas Eve, and in just a few hours, all of our stores will close their doors for Christmas. I’ve just finished my final store visits; now…
Liked by Roger Binks
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Wishing you a wonderful festive season from the IWG team. May all your future work days be bright (and flexible).
Wishing you a wonderful festive season from the IWG team. May all your future work days be bright (and flexible).
Liked by Roger Binks
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We wish a safe and smooth journey to everybody travelling over the end-of-year break. Whether you’re going home for Christmas or on vacation, we know…
We wish a safe and smooth journey to everybody travelling over the end-of-year break. Whether you’re going home for Christmas or on vacation, we know…
Liked by Roger Binks
Experience
Education
Licenses & Certifications
Recommendations received
9 people have recommended Roger
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Christmas Eve has come around again. Time flies, doesn't it? Hope you all have a great one. Enjoy the good food, the good company, and the good…
Christmas Eve has come around again. Time flies, doesn't it? Hope you all have a great one. Enjoy the good food, the good company, and the good…
Liked by Roger Binks
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As the year winds down and we reconcile 2024, we at Kani want to thank all our customers, partners and friends for being an essential part of our…
As the year winds down and we reconcile 2024, we at Kani want to thank all our customers, partners and friends for being an essential part of our…
Liked by Roger Binks
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Have a great holiday break! Use it to breath out and spend a quality time with your beloved ones. ❤️🎄 Warmest wishes from team Torus with a…
Have a great holiday break! Use it to breath out and spend a quality time with your beloved ones. ❤️🎄 Warmest wishes from team Torus with a…
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Happy Holidays! #payments #fintech #banking
Happy Holidays! #payments #fintech #banking
Shared by Roger Binks
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Pushing against the boundaries of art traditionally displayed in retail spaces. Through the use of digital technology as an essential part of the…
Pushing against the boundaries of art traditionally displayed in retail spaces. Through the use of digital technology as an essential part of the…
Liked by Roger Binks
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As the year comes to a close, I want to take a moment to thank our incredible teams for their hard work, dedication, and the drive they bring every…
As the year comes to a close, I want to take a moment to thank our incredible teams for their hard work, dedication, and the drive they bring every…
Liked by Roger Binks
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It’s a sad fact that shoplifting tends to spike during the festive season. Increased footfall and overwhelmed or inexperienced seasonal staff…
It’s a sad fact that shoplifting tends to spike during the festive season. Increased footfall and overwhelmed or inexperienced seasonal staff…
Liked by Roger Binks
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❓ This week's Friday teaser from the BVA BDRC Hotel Guest Survey… ❓ WHAT BRAND AM I? This week, like Paul McCartney, I’m back in the UK. (I…
❓ This week's Friday teaser from the BVA BDRC Hotel Guest Survey… ❓ WHAT BRAND AM I? This week, like Paul McCartney, I’m back in the UK. (I…
Liked by Roger Binks
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