About
Influencing the way recruiting and staffing firms build successful digital brands. I make…
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Articles by Rick
Contributions
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Here's how you can ensure the longevity of your career in Search Engine Marketing (SEM).
SEM is a broad category and specialising in certain areas or niche industries can set you apart from your competitors. Not only does SEM have niche areas like PPC, SEO, Programatic and Mobile marketing, it also has industry niches that are vastly different. Understanding these differences can make you a leader in that space that, this will pay huge dividends when you can actually discuss minor details that could impact the results of SEM.
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Here's how you can ensure the longevity of your career in Search Engine Marketing (SEM).
Data and Analytics are critical in understanding the value you are providing as part of your SEM strategy. If you can't measure and report on it, you may as well not do anything. ROI is critical for any marketing that is conducted and digital marketing, if done correctly, has the ultimate ability to track success through such things as CTRs, Referral Source and UTM tracking, conversion rates etc. Embarking on SEM without Data and Analytics is not recommended as you will waste time and opportunities.
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Here's how you can ensure the longevity of your career in Search Engine Marketing (SEM).
SEM is a continually changing and we have found over the years is that there are multiple levels of expertise that need to be gained to be successful. The way I look at it is that you need the foundation of SEO. You need to make sure that your ongoing educational efforts are focussed on expanding your knowledge to become and expert. SEM is a broad category and what I have found is that specialising in certain elements allows you to become a very valuable asset to your clients.
Activity
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A career site should be so much more than just a page, it’s the first impression candidates get of your company. It’s where they decide if your…
A career site should be so much more than just a page, it’s the first impression candidates get of your company. It’s where they decide if your…
Shared by Rick Maré
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With Shazamme, you’re in complete control of your recruitment website. Need to make a quick update or adjust a page? You can do it all in real-time…
With Shazamme, you’re in complete control of your recruitment website. Need to make a quick update or adjust a page? You can do it all in real-time…
Liked by Rick Maré
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Why wait for candidates to come back and check? Automated job alerts keep your roles front and center, delivering relevant positions directly to…
Why wait for candidates to come back and check? Automated job alerts keep your roles front and center, delivering relevant positions directly to…
Shared by Rick Maré
Experience
Education
Licenses & Certifications
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US Fundraising Boot Camp
Australian Trade and Investment Commission (Austrade)
IssuedCredential ID 631e5c7dcccdbca95a011002 -
Export Acceleration Bootcamp
Australian Trade and Investment Commission (Austrade)
IssuedCredential ID 62e71948b99b0ef96607173f -
US Sales and Marketing Boot Camp
Australian Trade and Investment Commission (Austrade)
IssuedCredential ID 6302bf2aa75bb8671406cdb5
Projects
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APP platform for the recruitment industry
Languages
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Dutch
Native or bilingual proficiency
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English
Native or bilingual proficiency
Recommendations received
2 people have recommended Rick
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Recruitment doesn’t stop when the clock strikes 5, and neither should your support. Whether it’s a midnight glitch or an early-morning update…
Recruitment doesn’t stop when the clock strikes 5, and neither should your support. Whether it’s a midnight glitch or an early-morning update…
Shared by Rick Maré
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Join us on November 28th in Brisbane for an exclusive opportunity to connect with industry leaders and learn from some of the best minds in…
Join us on November 28th in Brisbane for an exclusive opportunity to connect with industry leaders and learn from some of the best minds in…
Liked by Rick Maré
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Join us on November 28th in Brisbane for an exclusive opportunity to connect with industry leaders and learn from some of the best minds in…
Join us on November 28th in Brisbane for an exclusive opportunity to connect with industry leaders and learn from some of the best minds in…
Shared by Rick Maré
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Shout-out to Matt Carey and Marie-Caroline Pasquier for another successful edition of AI Demo Days! I’m super proud of both of them for putting…
Shout-out to Matt Carey and Marie-Caroline Pasquier for another successful edition of AI Demo Days! I’m super proud of both of them for putting…
Liked by Rick Maré
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A huge congratulations to all the nominees for the TIARA Awards, with a special shout-out to our amazing WorkPro customers! 🎉 This a testament to…
A huge congratulations to all the nominees for the TIARA Awards, with a special shout-out to our amazing WorkPro customers! 🎉 This a testament to…
Liked by Rick Maré
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The last time I entered The Global Recruiter - The voice of the staffing industry AWARDS was in c2016 so I am thrilled to now be sat on the other…
The last time I entered The Global Recruiter - The voice of the staffing industry AWARDS was in c2016 so I am thrilled to now be sat on the other…
Liked by Rick Maré
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Let’s use this “Global Entrepreneurship Week” to collaborate more, communicate more, work together for our common good! It’s hard and lonely being…
Let’s use this “Global Entrepreneurship Week” to collaborate more, communicate more, work together for our common good! It’s hard and lonely being…
Liked by Rick Maré
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Havin Doin Fun Good!! The Bandidos are back for another year of Movember shenanigans! In the last two days I’ve had an open and honest chat with a…
Havin Doin Fun Good!! The Bandidos are back for another year of Movember shenanigans! In the last two days I’ve had an open and honest chat with a…
Liked by Rick Maré
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I’M OFFICALLY A MARRIED MAN! 👨❤️👨 You may have noticed I’ve been a little quiet on LinkedIn lately, but it’s for the best reason possible. Rich…
I’M OFFICALLY A MARRIED MAN! 👨❤️👨 You may have noticed I’ve been a little quiet on LinkedIn lately, but it’s for the best reason possible. Rich…
Liked by Rick Maré
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This is a great sound bite from a really great webinar - high value business impacting content in minutes! Thanks Dan Mori and Rob Mann for…
This is a great sound bite from a really great webinar - high value business impacting content in minutes! Thanks Dan Mori and Rob Mann for…
Liked by Rick Maré
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SustainRecruit & 2XM Recruit Take on the Melbourne Cup! 🐎 Yesterday, our team stepped away from the office to enjoy a fantastic afternoon out for…
SustainRecruit & 2XM Recruit Take on the Melbourne Cup! 🐎 Yesterday, our team stepped away from the office to enjoy a fantastic afternoon out for…
Liked by Rick Maré
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Did you know that 73% of job seekers start their search on Google? That’s why ensuring your job listings are optimized for search engines is no…
Did you know that 73% of job seekers start their search on Google? That’s why ensuring your job listings are optimized for search engines is no…
Shared by Rick Maré
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