Richard Spilsbury

What’s the key to standing out in a crowded consultancy market? A strategic marketing approach. Today is your last chance to register for the upcoming CMap marketing masterclass webinar 👉 Fast-Growth Consulting Firm Marketing Masterclass - taking place tomorrow at 1pm BST, 8am EDT. Nick will join Andy Crossley and Nicola Thomson from data consultancy Oakland | B Corp on the expert panel to share proven, practical ways of setting your marketing strategy and brand up for success. 💥 Don't let your consultancy fall behind, sign up now: https://lnkd.in/eSqDkY3F #MarketingStrategy #BusinessDevelopment #Pipeline #DigitalMarketing #MarketingWebinar #Consultancies #Marketing #ROI

10

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

18

In the latest Pegasus Insights report, we look at how the BTL barometer breaks down how portfolios are stacking up in the current economic climate. Read our blog here:📰💻 https://bit.ly/4bOXzsU | For intermediaries only

2

B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

12

1 Comment

Missed MBA Group’s webinar ‘Revolutionising Financial Marketing’? Or want a comprehensive summary? 📰 Our updated whitepaper, Navigating New Rules: What UK Marketers Need to Know in 2024, is here. It covers the key information you need to know about the newly named Data Use and Access Bill and other key legislation reshaping data access and protection. It’s jargon-free, actionable, and designed to help you navigate this new era of privacy and security with confidence. Don’t miss your chance to grab this essential resource! Click below to download your free copy 👇 https://hubs.la/Q02YTkyy0 #DataUseAccessBill #DataBill #FinancialMarketing #Whitepaper

3

Join us at the #ScaleUp Britain Roadshow in the North West on Tuesday, 10 September 2024.   Home to two of the UK’s biggest and most culturally influential cities - Manchester and Liverpool - the wider North West region accounts for over 10% of the UK’s GDP (UK government 2022 data).   Boasting a rich heritage in textiles, shipping and sport, the North West continues to be a natural home for innovation and some of the United Kingdom’s fastest growing scaleups.   From Liverpool’s port, which remains a pivotal international maritime hub, to the region’s globally renowned football clubs, innovation and business continues to thrive - pumping millions into the local economy every year. The region’s history with textiles has also fuelled some of the fastest growing scaleups - propelling apparel companies like Pretty Little Thing, Flannels and boohoo.com into household names in a few years.   Supported by globally leading universities, devolution settlements and Levelling Up initiatives, the North West really is a brilliant place to grow and scale your business. And here at the London Stock Exchange we are here to support you.   Register today to discuss more with our team Bod Buckby, Marcus Stuttard, Florence K. and Luke Robert Black: https://lseg.group/4ea8AG7   #ScaleUpBritain #ScaleUp #StartUp #RaisingPrivateCapital #PrivateMarkets #ScaleUpInstitute

2

We're really looking forward to this event - come chat to us to understand how advanced technological innovations are helping Hedge funds to stay ahead of regulatory regulations by capturing and storing data securely. #AIMAevents #Innovation #HedgeFunds #AI #FinTech #DataCompliance

8

📰 MMC's Non-Executive Chairman, Nick Manning, was invited to provide guidance on calculating Principal Media's value in this special article for Marketing Procurement iQ. 👀 Take a read in the below link... #Marketingprocurement #mediatransparency #procurementevents #mediaandmarketingcompliance

6

Curious to see how the role of AI in marketing has changed in the last 12 months? 🤖 Then you don’t want to miss out on our newest eBook – “AI Marketing Readiness: How Do You Measure Up?” 💡 In partnership with Giles Robertson, MA, Senior Fellow SFHEA of the University of Bedfordshire Business School, we’ve surveyed 129 marketers to find out just how their adoption and use of AI has evolved in 2024. And now the results are in! Including key insights such as: The most popular AI tools among marketing teams AI investment spending trends Common barriers to wider AI adoption How to measure AI readiness in your business Read the full eBook here to see how your business could improve its approach to AI tools and chart a course towards a more AI-integrated future. 🧭 https://bit.ly/4eQKMH9 #AIinMarketing #NewReport

13

Ready to see real business growth? Our case studies showcase how our Fractional CMOs have empowered UK SMEs to achieve incredible growth. From a 170% sales uplift at Kosnic to a 50% client base increase at Puritas, our tailored strategies deliver tangible outcomes. Discover the success stories and find out how we can help your business thrive. Check out our case studies page: https://hubs.la/Q02WB7rg0 #BusinessGrowth #MarketingSuccess #CaseStudies

7

1 Comment

From a marketer's perspective, Tom Inniss breaks down the UK general election and its implications. Gain unique insights into how marketing strategies shape political campaigns and voter behaviour. ⤵️ https://bit.ly/3znhmBt #UKGeneralElections #Marketing101

4

Read the latest story from Responsible Investor #ResponsibleInvestor #AssetManager #Funds #ImpactInvesting #SDR

1

Preparing for FY24 reporting? We are pleased to unveil the fourth edition of Sillion's Annual Investor Sustainability Report for 2024/25. Our comprehensive guide is designed to help UK-listed companies understand exactly what investors are looking for in corporate sustainability disclosures and communications. Insights from interviewees with 15 leading asset managers, covering a collective £4.9 trillion AuM, highlight: ▶   Investor Demands ▶   Key Upcoming Regulations ▶   Greenhushing ▶   Transition Plans Read it here: https://lnkd.in/ds2eXBcM #Sustainability #InvestorSustainabilityReport #ESG

17

Incredibly important reading for those involved in sustainability communications - "an investor's view." We're heartened to read of positive progress in terms of reporting standards and greater transparency. Global reporting standards and a widespread commitment to reporting rigour and sophistication is impressing investors. But there are legitimate concerns, particularly around 'greenhushing'; companies over-delivering but under-communicating due to greenwashing fears. This might not seem problematic, but a reduction in communication can slow progress and development. Ultimately, though, it's all about action. Actions speak infinitely louder than words. Action over commitments is what must be included in 2025+ reports.

2

Applying for grant funding can be a tedious process. Clients at FI Group UK benefit from hands-on consultation for the entire 5-step grant application process, allowing them to rely on expert advice from our advisors. #GrantFunding #ResearchandDevelopmentFunding

13

Webinar: Using Data to Inform Marketing Strategy. Join MTM Consulting on Tuesday 25 June 2024 at 1.30pm (postponed from 24 April 2024).                         Hosted by Daniel Cohen, Director of Business Development, MTM Consulting, our panellists include: James Leggett, Managing Director, MTM Consulting and colleagues from other schools who have experienced success as a result of using data to inform their marketing strategy.                            In today’s fiercely competitive educational landscape, effectively utilising data has become essential for attracting and retaining students. Join us as we delve into the power of data-driven decision-making in this context. Discover how independent schools can gain a competitive edge by understanding their target audience and optimising marketing efforts. Our experts will share practical insights, case studies, and best practices to equip you with the knowledge and tools needed to make informed decisions and drive results. 🗓️ Date: 25 June 2024 🕧 Time: 13:30 (GMT) Register now at https://lnkd.in/eyzbx6VX Don't miss out! #EducationStrategy #WebinarAlert #MTMConsulting #FutureProofing

11

Hey there, UK business owners. Want to dominate local search? Listen up. First, claim your Google Business Profile and keep it updated. Next, get those local citations on directories like Yell and Thomson Local. Third, encourage customer reviews - they’re gold. Fourth, optimize your website for local keywords. Fifth, create location-specific content. Sixth, make sure your NAP (name, address, phone) is consistent everywhere. Seventh, use schema markup for local businesses. Eighth, get involved in local events and partnerships. Ninth, leverage social media for local engagement. And finally, don’t forget mobile optimization - it’s crucial. Implement these tips and watch your local visibility soar. Which one will you try first? #seo #localseo #ukseo #londonseo #septips #londonbusiness #ukriots #londonriots #ukriots2024

2