David J Richardson

*WEBINAR ALERT* We will shortly be announcing our first legal directories webinar for the 2024/25 season. Preparing for Legal Directories Season is always a popular session and we will shortly announce the date. For priority access, join the Directories Bulletin newsletter. Go go go! #legaldirectories #ChambersandPartners #Legal500

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ICYMI: We've been shortlisted for 6 UK Search Awards! 🏆🏆🏆🏆🏆🏆 But, as we like to be transparent, we'll give you a little more insight into one of our nominations... Nepo Savers! 💰 Our strategy? We partnered with Wealthify to create compelling content to generate high authority links, boost keyword rankings & uplift traffic to their new Instant Access Savings product. After analysis, our idea was formed around disparities between adult children who receive savings from the ‘Bank of Mum & Dad’ vs those who don’t. 🤑 Our aim was to understand how this affected people’s finances. We found while the media were talking about adult children receiving money from their parents, they weren’t talking about the disadvantages for those who don’t (81% of the nation). Despite many challenges including delays in outreach because of the general election, traditional PR clashes & creating news-hooks without entering political news territory, we overcame them all. Our results? 📈 Achieved 62 backlinks (2.5x our target) 📈 Earned 31 pieces top tier and niche coverage for the research (1.8x our target) 📈 Increased organic clicks & impressions by 20.6% (2x our target) We delivered impressive results for Wealthify in a condensed time frame, smashing our objectives! 🔥 Keeping everything crossed for the big night! 🤞

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What is possibly the MOST effective lead generation strategy dollar-for-dollar in the world? Check out this crazy story of how one company in Scotland 10Xd their leads by embracing a crazy simple strategy. LOVE THIS!! 😃😃 H/T to Cara Mackay of Gillies and Mackay Ltd , an incredible leader and company.

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🌟March into the Future of Marketing with AI! With 2025 coming into view, AI is set to revolutionise how UK SMEs approach digital marketing. Our latest blog explores the top AI marketing trends and strategies that will empower your business to thrive in an ever-evolving landscape. 🔍 Discover how AI-driven insights can enhance customer engagement, optimise marketing automation, and drive unprecedented growth. Learn about the tools and technologies that are shaping the future, and find out how your SME can leverage these innovations for success. 💡 Whether you're looking to boost personalisation or streamline operations, these insights are tailored to help you stay ahead of the curve and maximise your marketing ROI. 👉 Read the full article to unlock the potential of AI for your business's digital transformation journey: https://lnkd.in/eNKrTft9 #AIMarketing #DigitalTransformation #UKSMEs #MarketingInnovation #BusinessGrowth #UKbusiness

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Would you love to produce a marketing video that features real customers sharing their positive experiences? If the answer is YES then get in touch for further information about what is involved. 📽 #testimonialvideo #customersatisfaction #marketingvideos

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Looking for ways to make your #B2Bbrand unforgettable at trade shows? Our latest blog offers practical advice on transforming your exhibition stand into a brand powerhouse. Check it out here 💪🔥 <https://lnkd.in/e4yyJYUY #B2Bevents #eventsstrategy #B2Bmarketing

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With the UK and French election results in, and the stabilising effects of certainty, are we feeling optimistic about the impact on business and consumer confidence and expecting the predicted uptick in economic performance? #electionresults #businessconfidence #economicperformance

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🚀Unlock the Secrets to Viral Content with AI!🚀 Click HERE: https://lnkd.in/danPheSw Creating content that captures attention and goes viral is more crucial than ever. Our latest blog explores how AI can be your ultimate partner in crafting viral content, specifically tailored for the Isle of Man and UK markets. 🔍 Discover how AI-driven insights can help you identify trending topics, personalise content, and optimise engagement. By leveraging AI, you can create content that not only resonates but also spreads like wildfire across platforms. 💡 Whether you're a marketer looking to boost your brand's visibility or a content creator aiming for the next big hit, these strategies are designed to help your approach and maximise your impact. 👉 Explore the full article to learn from the world's most successful campaigns and harness the power of AI for your viral content journey. #AIViralContent #ContentCreation #DigitalMarketing #UKBusiness #IsleOfMan #AIMarketing #ViralMarketing #ContentStrategy #EngagementBoost #DigitalInnovation #ContentCreators #MarketingTrends #AIInsights #SocialMediaSuccess #UKMarketing #IsleOfManBusiness

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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ALWAYS LOOKING FOR A GOOD DEAL, BUT DON'T KNOW WHERE TO FIND THE BEST DISCOUNT CODE? LOOK NO FURTHER... ITV research found that 79% of ITVX viewers already use discount codes and one-third said their usage has increased in the last year. Among those that don’t use discount codes, 48% say they don’t know where to look. Enter ITV Kerching. ITV Kerching aims to solve this problem by doing the hard work for you. Today we have announced ITV Kerching as our shiny new consumer-facing affiliate marketing brand designed to save online shoppers money. It's a browser extension which simplifies the process of finding discount codes across hundreds of online retailers. Available from the ITVX website and mobile app, ITV Kerching uses tech company Kindred’s technology to search for discount codes from retailers to help consumers search for the best price available for their online purchases.  Following activation, when a user lands on a retailer's website, coupons are searched for, applied and redeemed with minimum effort. To make sure as many people know about this as possible, we are supporting the launch with a multi-million-pound marketing promotion across ITV’s linear channels, ITVX, social media and email marketing. And we are so confident that this is going to be a game-changer that ITV have taken a minority equity stake in Kindred, the company powering ITV Kerching. To find out more, click on the link below or get in touch with us at ITV Media https://lnkd.in/eTdVShqW

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A brand stretch too far? Continuing on the topic of brand stretch in this week's blog, David Taylor explores Sainsbury's decision to exit banking and refocus on its core business. Reflecting on the importance of balancing both size of prize and ability to win. https://lnkd.in/ehEUr-vY

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📈 Advertising hit an all-time high! 🔝 🤑 Ad spend soared by 9% in Q1 2024, reaching an all-time high of £9.2bn! This growth has been driven by strong online performance and highlights the sector's vital role in economic recovery. 💸 Major events like the men’s Euros and a snap general election, it's predicted that Q2 will see a further increase of 9.2%. ⚽ The UK economy is certainly riding the momentum, lets see how far this wave takes us! 🏄‍♂️ #marketing #advertising #ads #ukeconomy #ecommerce #euros #election #ESKrecruitment

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***The UK Budget and US presidential results are shaking things up for digital marketing agencies.*** https://lnkd.in/eRaKAJeP Best case?  - More government spending could mean fatter client budgets. - The digital shift accelerates, and we're in pole position. - Tax breaks might free up cash for marketing spends. Worst case?  - Economic jitters lead to slashed budgets and fiercer competition. - New regulations could throw a spanner in the works. Short-Term Tactics - Diversify your client base. Don't put all your eggs in one sector basket. - Get flexible with pricing. Clients are watching their pennies - show them you're on their side. - Bang the ROI drum. Loud and clear. - Stay sharp. Keep your finger on the pulse of policy changes and economic shifts. Medium-Term Strategies - Embrace the new. AI, voice search, AR - get ahead of the curve. - Broaden your horizons. What complementary services could you offer? - Data privacy is king. Make sure you're watertight on compliance. - Invest in your people. For those that see the glass as half-full, there's always opportunity out there... Be bold, be agile, and above all, deliver results. #agencyleader #agencygrowth #agencyfuture

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The value of an idea lies in its use... 💡 PR strategy that’s designed to fit into your wider vision revolves around a collaborative approach. From here, we develop a tailored campaign designed to help you achieve measurable results. Whether it's raising awareness of a new product, generating leads or positioning yourself as a thought leader in your industry. Ideas that have been worked on and sculpted with your specific challenges in mind will always have the greatest impact. A spark of inspiration is great, but it is what you do with that stimulus that truly matters!

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🚀 Launching a podcast can help businesses: 🎧 Connect with audiences on a deeper level 🎧 Share valuable insights 🎧 Position themselves as industry leaders. Discover the potential of podcasting with our expert production services. Go to winteraudio.co.uk to find out more. ✨ #PodcastPower #BusinessInfluence

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Looking to give your best customers some TLC? We’ve worked across a number of sectors including FTSE 100, Pharma and Tech. Our Key Account Management service brings a VIP experience to key decision-makers on your target list. With a clearly defined and well-executed ABM programme, we target key decision makers and influencers with relevant, personalised messages and marketing engagements. Our key account research arms businesses with highly valuable account and market insights to help inform and drive approaches and activities. Here’s what Tabitha Taylor-Higginson of Inawisdom had to say about working with Next Call.

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