Richard Bon

What makes a great, future ready WPP Global Client President? Find out in the final episode in Anna Hickey's brilliant 'Mechanisms that Matter' series; a deep dive into how to build a better agency/client operating model. Watch the wrap up discussion between Anna and WPP's Chief Client Officer Jane Geraghty here 👇

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MD of eight&four Amy McCulloch took to the stage at Advertising Week Europe 24 this week to talk GenAI + Creative marketing 🔥 In a fireside with one our most important clients - King - Amy & Sian agreed: 🤝 The most important application of GenAI can be creating higher fidelity concepts in pre-prod - reducing stakeholder feedback loops in creative asset generation. This could lead to business-altering productivity gains in complex marketing operation like King, who create over 20,000 assets a year internally. 💡 Customised GenAI tools - like eight&four's Coach - are critical for commercial application - off the shelf tools don't understand the specificity of brand worlds to make a meaningful difference in the creative process. 🎯 eight&four have found the most effective way to harness GenAI for clients has been targeting sector & business specific challenges - and building customised tools as a direct solution to them. Hence the build of Coach - which was built for Genesis (Hyundai) to support delivery of high quality automotive content at volume, or Scholar - a TOV governance tool originally built for our client Sandals. 🫂 The really hard part of it all? Taking your teams with you. They discussed the challenges of creating empowered, curious AI advocates within your business. They agreed it was an absolute necessity to do so - and the responsibility of marketing leaders to positively lead from the front. If you'd like to hear more about the talk, our GenAI consultancy, or any of our GenAI tools - just get in touch 👋 #AWEUROPE24

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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I know that I keep banging on about honesty but here I go again (for fear of it becoming tiresome). Successfully measuring the efforts of your PR campaign is about being honest. What were you trying to measure? Do the results demonstrate that you have moved the dial? What if they don't? Do you hide the truth in a complex measurement analysis that doesn't really mean anything? The reality of measurement is that it should help you to work out what is working and to give you an honest feedback loop on the things that aren't. If you're interested to learn more about how you genuinely measure PR in a meaningful way that helps to demonstrate the illusive ROI or simply the impact it is having on marketing overall, then why not start by reading our latest report. If you're still struggling then drop me a message and I can try to help you see the wood for the trees. #b2bpr #measurement #ROI

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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My latest article for Marketing Procurement iQ examines the detail of how Principal/Proprietary/Inventory (PM) media works in real life and how remarkably small the benefit is for advertisers compared to the process behind it. And assuming that the various inherent pitfalls are avoided. This is quite a big assumption when the conflicts of interest are unavoidable. Not to mention a study showing that two thirds of post-campaign audits revealed non-compliance with agreed protocols for PM as well. The only certain aspect is that the agencies earn more and advertisers won't know how much. Everything else is vague at best. The surprising thing is that any advertisers do it. Media Marketing Compliance Stephen Broderick Elliot Sherrington Fiona Foy Tony Whittingstall David Reid Jane Dormer Sharon D'Cruz Molly S.

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We went along last week for The Marketing Society Scotland's Digital Day 2024 and came back with a few top insights on the latest strategies from brands who are reimagining the future of marketing. Ready to see how they're pushing the boundaries? Check out the blog - https://lnkd.in/d4xjXeGp #DigitalDay #MarketingSociety #MarketingInsights #MadeBrave

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Big Up Your Brand Stories with Malls Live! Looking to take your brand to soaring heights this summer? Clear Channel UK's far-reaching Malls Live network stretches across the UK's most prominent retail and leisure destinations, putting your brand front and centre with captivating full-motion video that demands attention! With eye-catching screens in bustling towns and city centres all over the country, the opportunities for connecting with diverse, urban audiences and making a big impression are endless. Here are just three reasons why this summer is the perfect time to do more with Malls Live 👇 ✅The UK’s Leading Malls Video Network: With over 500 full-motion video screens, strategically placed in 34 top-notch malls, your brand's message will be seen and remembered by countless shoppers, making your campaign more impactful than ever! ✅Centres of attention: 75% of Clear Channel malls are situated in bustling towns and city centres. That means your brand will enjoy maximum visibility and dwell-time from just the audiences you’re looking to reach! (a recent collaborative study with Lumen and GroupM OOH shows high dwell-time OOH formats like Malls drive longer amounts of attention and greater consideration). ✅Favourite spots: If you're looking to connect with Gen-Z & Millennials (and you should be!), you should know that 95% of these valuable shoppers have visited a mall in the last 3 months. Talk about the perfect place to make your brand shine this summer! ☀️ Click here to discover what you can do with Malls Live today 👇 https://okt.to/XUpdru #OOH #DOOH #PlatformforBrands #Malls #Retail

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Mass Media Scandals Strikes + Redundancies. But you CAN still grow your media coverage results in this troubled and shrinking market. See how we've been doing it in our latest B&T article. Thanks Tom Fogden. #MakePeopleBetter #pr #marketing #media #journalism https://bit.ly/3T0kxG1

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OOH is the vital ingredient to maximise the effect of cross-media campaigns.   Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home.   #IPAO #EffectiveOOH

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Its nearly Q4 (!!!) and I know lots of you have been (and still are) deep in planning and imminent activations! If you are looking for some festive insights download our report and talk to one of the team! A great write up from #performancemarketingworld and Sarah Tsirkas #winningQ4 #digitalfootfall #ecommerce #blackfriday #cybermonday #gifting #mediaplanning #mediabuying #teads #ctv #omnivideo #mediabuying

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Great to see this write up of Ekimetrics' roundtable with a veritable who's who in Luxury Fashion. Plenty of food for thought from the industry in the article, plus there's an accompanying paper, 'Driving Long Term Performance with Customer Lifetime Value' - link in the article or directly here: https://lnkd.in/evywmZdc Matt Andrew and Inge Hatton get all the cool gigs.

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We cannot wait for the Future of Brands event tomorrow in London, where I will be joined by Benjamin Moncrieffe JLR for a fireside conversation. We will be discussing how to grow already Iconic brands and exploring the concept of Arena Thinking. Looking at what gives brands the confidence to make Iconic Moves on the journey to effective brand leadership. #TheFutureofBrands, #Brandleadership, #ArenaThinking, #Interbrand https://lnkd.in/eVPBVVEp

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Why proactive PR strategies are essential for ambitious B2B brands To maximise media coverage Create the story, lead the story, be the story. Proactively engaging with journalists and influencers ensures your brand is consistently in the spotlight, enhancing visibility and credibility. To shape the industry narrative Lead, challenge and guide. By leading conversations rather than reacting to them, your brand can set industry trends and become a thought leader. Proactive PR allows you to control your brand's narrative and influence market perceptions. Strengthen stakeholder relationships The more I see you the more I like you. Regular, proactive communication builds stronger relationships with stakeholders. It demonstrates your commitment and foresight, making your brand a trusted partner in the industry. To accelerate business growth The more I like you the more I trust you. Consistent media presence and positive coverage fuel business growth. Proactive PR strategies attract new clients, retain existing ones, and boost overall brand equity. Ambitious B2B brands can't afford to be passive. Implementing proactive PR strategies is key to staying relevant, influential, and ahead of the competition. How does your brand lead the narrative - Teddy 👇👇really wants to know? #Marketing #B2BPR #InstinctToBeDistinct #TechPR

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - is now live. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy: 🐵 Primal Renaissance: A return to rawness and authenticity in online self-expression. 🌈 Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. 🍃 Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. 👯‍♀️ Modern Mythmaking: The rise of interactive entertainment and audience participation. 🤗 New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. The social media landscape is at a pivotal moment, where people are increasingly seeking authenticity, levity, and genuine connection amid rising concerns about its impact. These trends reveal not just the challenges but the profound opportunities for brands to step up. By championing intentional consumerism, fostering meaningful communities, and embracing cultural nuances, brands can be part of creating a healthier, more human digital world—something Australians are clearly craving. Sign up to access to the full report :

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Data data everywhere. But what to do with it? Our new M&C Saatchi Group South Africa partnership with Eighty20 helps business decision makers find the precise data-driven path to growth - more here👇

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