Rachael Hays

What are the conditions to create a thriving environment for employees, that also unlocks sustainable company performance and impact for customers, clients and communities? This podcast episode gives you a bit of a flavour for intentional brand, customer and people alignment. #culturematters at dragonfish UK

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Did you vote in the 2024 General Election? Today's chart is based on data from Ipsos UK. Turnout at the General Election was 60% but this is of those on the electoral register. Ipsos UK report a figure of 55% based on turnout amongst all those over aged 18 (not all of whom may be eligible to vote). The variation in the propensity to vote is enormous. Amongst those in social class AB and over 55, turnout was almost 80% but amongst those 18-34 year olds in social class DE it was just 22%. Across all social classes those aged over 55 were up to twice as likely to vote than those aged 18-34. While the turnout of both social and private renters was 37% compared to 71% of those who own their property outright. Men are more likely to vote than women, especially those aged under 34 where there is a 7 percentage point gap between the sexes. As highlighted in a previous post https://lnkd.in/d_mTpE7V the present Labour government won a landslide despite winning its 5th lowest share of the vote since 1945. The lack of engagement by many in the political process has steadily increased in recent years as certain sections of society see no benefits from voting. #Jacobseconomics Turnout in 2024 General Election by social class, age and tenure

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Tomorrow the DMA is hosting a launch event for their Value of Measurement Report in central London. Having had a sneaky preview of the report (thanks to the author, Ian Gibbs), I'm very excited to hear Ian delve into the key takeaways including: what makes a meaning full KPI, the importance of consistent measurement frameworks, how to choose the right model for you, metrics reporting (does 𝘦𝘷𝘦𝘳𝘺 stakeholder require reporting on 𝘦𝘷𝘦𝘳𝘺 measurable metric?), and best practice solutions. Plus, we are so excited to have Jenny Biggam, Co-Founder of media agency the7stars, as the latest addition to our exciting line-up of speakers. Jenny’s wealth of expertise in building an agency from scratch with a client-first, transparent, and collaborative approach will be invaluable for anyone looking for some inspiration to innovate and create a culture of shared purpose. 📅 Date: Thursday, 6 June 🕒 Time: 09:00 - 11:00 AM (breakfast & inexhaustible amounts of tea & coffee included). 📍 Location: The Goldsmiths Centre, London. 🎟️ Ticket Cost: Members free, Non-members £50. You'll also be hearing from: Tony Miller, incoming Chair of the DMA (Data & Marketing Association) UK Iain Noakes, Marketing Effectiveness Lead at John Lewis Partnership Joy Talbot, Principal Economist at magic numbers Roy Patel, UK MD at Objective Platform It's not too late to get your ticket here: https://lnkd.in/eDsBFxFU #DMA #ValueofMeasurement #Report #Event #MarketingEffectiveness

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ICYMI, I 'did' a blog earlier in the week looking at the relationship between data and creativity, maybe in part inspired by Tony Yeboah... Take a look, and let me know your top tips for data creativity! #mrx #makingthedifference #data https://lnkd.in/ev6TRsdG

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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Define excitement? A picture of our Lead Data Strategist Nick Blake, who is looking forward to our thought-provoking webinar this afternoon 🧠 He'll be discussing 'The Practical Guide To Building & Converting MQAs'. Nick will be joined by Brian Caulfield, SVP Solutions and Phil Jones, Head of Inside Sales at The Marketing Practice. This webinar takes place today on Tuesday, April 23 • 1:00 PM ET / 6:00 PM BST. The session will cover: 🔄 How to switch from a lead-based to an account-based model 💻 How to connect digital outreach into BDR/SDR activity 🔎 How to generate buyer insights and make them actionable for sales teams 🎯 The tools and tech needed to make demand generation more effective Link to register is in the comments below.

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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What's the key to successful agency collaboration? Sarah Stratford, share her thoughts with The Drum 👇 “There have always been squabbles over who does what and where the budget gets spent. But with clear ground rules at the start and a mature approach from everyone involved, the client should get a result that’s greater than the sum of its parts. Key to making this happen is casting the right agency partners in the first place and then clearly communicating which partner is responsible for what. But, more important still is establishing a project or campaign lead from within the client team who pulls the various strands together and polices any agency partner’s attempts to overstep into others territories." Read the full piece from Richard Draycott here - https://lnkd.in/egzcPiK3 Thanks so much for the feature! https://lnkd.in/egzcPiK3

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ESG & DEI are reshaping the industry. Businesses are now focusing on quality hires, not just filling roles. See further insights here ➡️ Want to learn more? Download our free report: https://lnkd.in/g86rprmz

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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This is a great event for B2B marketers to learn from some of the industries best, it's completely free and the perfect opportunity to network with your peers. Get in touch with Dan Middlebrook if you, or a member of your team, would like to come along! #b2b #attribution #marketing

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Something you might not know about Mischief: we have access to all of MHP Group's behavioural science insight and expertise. Our work may be a little bit naughty, but at least its backed by science 😈 #strategy #prstrategy #behaviouralscience

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Good client service teams are good at solving client business problems. Here's a bit of insight into how we do that at UP THERE, EVERYWHERE. https://lnkd.in/eQN3Ds_E

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Is your company at risk due to a lack of AI expertise? The latest blog from The Marketing Centre features expert insights from Regional Directors, Ged Leigh MBA FCIM and Colin Stickland, on harnessing AI for strategic advantages. Key Highlights: - Practical Applications: Learn how simple AI tools can boost your operations. - Team Upskilling: Discover six steps to enhance your team's AI literacy. - Compliance Matters: Understand the importance of an AI policy amid emerging regulations. Read the full blog: https://hubs.la/Q02SXBhr0 #AI #BusinessGrowth #MarketingInnovation #Leadership

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At CACI Ltd we are pleased with the outcome of the Experian appeal hearing and the clarity it has brought to the Direct Marketing industry. Clear precedents around what constitutes a good quality of transparency, and confirmation of the use of legitimate interest as a lawful basis is incredibly helpful. We continue to work with our sector representative, the DMA , to go further in clarifying the use of the OER for marketing purposes. This point was not a point in contention in the Experian UTT and as such we will continue with our efforts to bring the same level of clarity that they have achieved in other areas, through legislative change. We are gratified to see the inclusion of cost as a contributing factor in the disproportionality justification in the UTT ruling, many Marketing Services Providers would have a very different cost profile to that which Experian face. We thank the DMA for their continued support, and the crossbench peers support in the amendments that have been tabled to support clarity, specifically around the use of public data. The amendments widen the scope of what is considered disproportionate effort to include “the effort and cost of compliance, the damage and distress to the data subjects, the reasonable expectations of the data subject and whether information has been collected and made publicly available by a public body." #gdpr #dpdi #dataprotection

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PR’s ageism problem – ‘the sector is getting left behind’ How bad is the problem of ageism in PR, and how should the sector respond? Comms recruitment specialists speak frankly about an issue that risks holding the industry back. Amanda Fone, founder and chief executive of f1 Recruitment Limited highlights the issue succinctly: “Age in the workplace is the final protected characteristic to get the attention it needs, and the comms sector, with an average age of about 27 years, especially in agencies, needs to improve its ability to hire and retain multi-generational teams.” https://lnkd.in/dHpYYghm #PR #marketing #communications #recruitment #ageismintheworkplace #back2businessship

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