Piers Brown

Did you know that only 16.2% of individuals in the creative industries come from working-class backgrounds? In this Campaign UK article, client BBD Perfect Storm | a B-Corporation’s Chief Strategy Officer, Tony Quinn, and Junior Copywriter, Leah Coughlan, share their personal experiences with social mobility and classism in the creative field. Despite growing awareness and efforts towards diversity, it’s clear that there’s still significant work to be done to create equal opportunities for all. Check out their insights on how we can continue to push for a more inclusive industry: https://lnkd.in/ewUyR6ZA

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If you know Lee Waltham and Brandish | A Creative Agency, then you’re familiar with the term #ItsAboutPeople 🫂 Lee walks us through the marketers journey and how it is ever-evolving. From the production era in the 1930s to the experience era in the present day, our consumers expectations on brands and value alignment has shifted. As marketers today, we have a plethora of tools and technology and we have an opportunity to use these tools to appeal to the human nature and needs of our consumers. ✨The 3 Strategic Pillars at Brandish: 1. Move as close to your customers as possible 2. Nail the basics 3. Be valuable Make sure to follow Brandish | A Creative Agency on LinkedIn and Instagram for updates and future events (and thanks for the awesome tote bags! 🫶)

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We’re teaming up with M&C Saatchi UK at London ExCel on Wednesday, 13th November, from 10:30am to 11:15am, to share insights from an unprecedented campaign to elevate the entire plant-based category. This collaborative initiative brings together over 30 leading plant-based brands in the UK to promote Meat-Free Mondays, with growing support across international markets. Here’s what to expect from the presentation: 🌍 Unified Campaign for Growth: A coordinated effort across brands to raise awareness and drive consumer adoption of plant-based foods and diets. 📈 Collective Marketing Strategy: How unified messaging and coordinated actions can created a larger impact on plant-based eating globally. 🌱 Consumer Adoption: Find out how this movement aims to make plant-based diets more accessible and mainstream, empowering more people to make sustainable choices. Get Involved: Discover how you can contribute to this inspiring movement aimed at making plant-based diets more accessible and popular worldwide. If you're attending the expo, don’t miss this opportunity to explore the future of plant-based living and see how collective action is shaping the industry. Free to attend, register here https://lnkd.in/eSKP5bSB Indy Kaur Tom Firth #FutureOfFood #PlantBased #Innovation #Insights #GrowthStrategy #PlantFuturesCollective #PBWE #MeatFreeMonday

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This fantastic ad for Stella Artois from AB InBev and its agency GUT is an excellent example of the effective use of a celebrity in advertising. Andrew Tindall's explanation of the ad's scores in System1 testing tallies closely with the observations I made in this article about what can make celebrities work, and not work, in ads: 'I'm a celebrity (in an ad), get me out of here' https://lnkd.in/dapt-BGH Drawn from my 20 years' experience of developing advertising ideas, the article is 10 years old now, so some of the references have dated, but the principles remain the same! #celebrityendorsement #advertising #creativeideas #advertisingeffectiveness #marketing

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Some brands are increasingly bringing their campaigns in-house to gain more control and cut costs. But is this always the right move? Staying innovative and keeping the creative spark alive can be more challenging with this approach. Teads UK's Charlotte Cook-Anderson (Williamson) shared her thoughts on this trend with Glossy. Read more >> https://hubs.li/Q02V3NdC0 #Advertising #Marketing #Brands #DigitalMarketing #Fashion

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🔍 Saatchi & Saatchi UK unveils the second instalment of its research, "What the fuck is going on?" with deep insights into the modern middle class in the UK. Authored by Richard Huntington, this ethnographic study reveals real perspectives and challenges, highlighting the importance of community and family. 💡📊 #Research #MiddleClass #Ethnography #SaatchiAndSaatchi #UKTrends #Community #Family #Innovation

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Want to create a branded podcast that isn’t boring? 🎧   Take a look at our top tips for creating a seasoned audio series – from finding the ‘sweet spots’ of your brand’s expertise and where your audiences are looking for content to prioritising real conversations.   Read our latest article which serves up three content lessons from @Waitrose's podcast series, ‘Dish’. 🍽   Link in comments.

Tomorrow is World Suicide Prevention Day. And today marks the start of the next chapter in our campaign to unite the nation against suicide. Together, adam&eveDDB, the Campaign Against Living Miserably and ITV are launching Missed Birthdays. A campaign to draw attention to the fact that suicidality amongst children and young people is at a record high. 10 years ago, the single biggest killer of young people was accidents. Today it’s suicide. It has claimed the lives of 6,929 young people. Every single one of those lives is represented by a missed birthday balloon: a simple, powerful symbol of the hope, happiness and humanity that has been so tragically lost. It should make you angry. It should make you feel outraged. But it shouldn’t make you feel hopeless. Because we can all play our part in ending youth suicide, for good. Today, we aren’t asking you to donate. We’re not asking you to sign a petition. We are simply asking you to CARE. C: Check In with the young people in your life. A: Ask if they’re feeling suicidal. R: Remain close and remove them from harm. E: Escalate to emergency services - like CALM’s suicide prevention line or 999 - if necessary. To understand how to use CARE more, please visit care.thecalmzone.net Please share if you see fit; one conversation can be the difference between a life saved and a life lost. Today, tomorrow and every day after, we are #unitedagainstsuicide.

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Successful brands don’t shoot ‘straight from the hip’. Nor do they create a brand in a vacuum. Their secret? Real world customer insights that analyse trends, dip deep into cultural shifts and tap what’s new and emerging to create future-proof brand strategies. Blend this insight with imagination and you’ve got a recipe for success… Our resident expert Camilla Cooper tells us more. #customerinsight #brandstrategy https://lnkd.in/ezmfhuCM

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Looking to expand their media activation, HomeServe UK turned to TikTok. We worked with them to first define TikTok's role within their marketing mix. Next, we established content pillars aligned with their brand values and communication strategy, followed by script and storyboard development, through to production. Here's how we brought their brand to life on the platform: https://bit.ly/3KnC4mJ #TikTok #TikTokMarketing #BrandStrategy

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Despite their competitors, TV and film still hold plenty of sway when it comes to effective #advertising. Check out four of the key benefits here, and head to the link below to read James' detailed insights 👇 https://lnkd.in/e8mXirDu

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Bespoke workshops pack a punch - don’t have 10 meetings, have one and boost your creativity (and strategy) quickly. Great session Ben Sheppard

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Brands are now more than ever looking for ways to be emotionally relevant. But How? The injection of story into the narrative base for these companies has become paramount for consumers to feel a need to associate themselves with a given band. We have never seen the rise of brand association to culture like we do now, but we also have never seen a time where consumers are skeptical of all brands. That juxtaposition onto itself has created opportunities for brands with a real emotional voice to shine. 

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Vertical videos have revolutionised digital marketing, with Snapchat pioneering them in 2014 Instagram Stories followed suit, and TikTok dominated with its vertical-only feed since 2017 🚀 This format encourages authenticity and relatability, moving away from traditional commercials to more casual, engaging content 😎 Social media managers quickly adapted, integrating vertical videos creatively into their strategies, making ads feel less like ads and more like authentic connections with audiences 💬 #Socialmediastrategy #TikTok #Reels, #ContentMarketing

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🚀Break Through study from our partner ITV🚀 ITV and System1 have joined forces to create a guide for brands entering the world of modern TV advertising for the first time. Covering essential aspects of creativity, media planning, and measurement considerations, this guide offers practical and vital advice grounded in decades of research. We are proud to see our partner doing such great work! 👏 💪 TV remains the largest driver of Profit ROI. 🪄 Even small budgets on TV lead to significant sales increases 🏆A balanced marketing mix yields stronger results in performance advertising than allocating the entire budget to performance alone To know more, read the full study here: https://hubs.la/Q02PhKvh0 #ITV #System1 #ITVBreakThrough #TVAdvertising #MarketingStrategy #BrandBuilding #TVImpact

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Find out how Snoop Dogg is helping to showcase Fortnight’s music investment and why UK consumers say TikTok is the best social media platform to buy products on. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy  #InfluencerMarketing

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MD of eight&four Amy McCulloch took to the stage at Advertising Week Europe 24 this week to talk GenAI + Creative marketing 🔥 In a fireside with one our most important clients - King - Amy & Sian agreed: 🤝 The most important application of GenAI can be creating higher fidelity concepts in pre-prod - reducing stakeholder feedback loops in creative asset generation. This could lead to business-altering productivity gains in complex marketing operation like King, who create over 20,000 assets a year internally. 💡 Customised GenAI tools - like eight&four's Coach - are critical for commercial application - off the shelf tools don't understand the specificity of brand worlds to make a meaningful difference in the creative process. 🎯 eight&four have found the most effective way to harness GenAI for clients has been targeting sector & business specific challenges - and building customised tools as a direct solution to them. Hence the build of Coach - which was built for Genesis (Hyundai) to support delivery of high quality automotive content at volume, or Scholar - a TOV governance tool originally built for our client Sandals. 🫂 The really hard part of it all? Taking your teams with you. They discussed the challenges of creating empowered, curious AI advocates within your business. They agreed it was an absolute necessity to do so - and the responsibility of marketing leaders to positively lead from the front. If you'd like to hear more about the talk, our GenAI consultancy, or any of our GenAI tools - just get in touch 👋 #AWEUROPE24

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An insightful read as always from Will Page in Music Business Worldwide (MBW) on the tricky festival landscape. ‘Consumers in the UK spent just over GBP £2bn on live music and £2bn on recorded music, taking the total spend in 2022 to £4.1bn. That was up by almost a billion on pre-lockdown 2019. Impressed? Now add another £700m in spend across 2023 – 10% growth in recorded and a reported 24% in live – and we’re soaring towards £5bn (£4.9bn, see below). Not only that, music’s share of consumers’ ‘recreational’ wallet in 2023 rose to 3.3%. In other words, music’s getting a bigger share of a fatter wallet.’ https://lnkd.in/ewGGvQ2B

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Fancy a fresh perspective on brand growth? Don’t miss Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, as he asks you to rethink the purpose of your advertising strategy in a new online video series – out now! Discover the secrets to refining your reach campaigns to target light buyers using OOH: https://okt.to/smg76o #OOH #LightBuyers #BrandGrowth

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