Phillipa Antonia-Jones

The latest copy of our Digital Landscape is now live! This week our digital experts focus on the financial sector. This report covers actionable insights on current trends, challenges, and opportunities shaping the financial sector. Key topics include detailed analysis and trends around Digital Strategy, PPC, Paid Social and SEO. Access the full report 👉 https://lnkd.in/eXDSvsDq

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📍 Local SEO is crucial for #estateagents aiming to attract leads right in their area. At Starberry, our localised strategies deliver results: ✅ 51% boost in local keyword rankings ✅ 90% surge in valid leads ✅ 110% increase in conversion rates Ready for a standout digital presence? Speak with Starberry today for tailored solutions and unmatched brand recognition! https://lnkd.in/g29rRRyJ #localseo #digitalmarketing #DigitalTransformation

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TikTok Shop is revolutionizing online shopping by seamlessly integrating e-commerce with engaging content. It’s a must for brands looking to reach younger audiences and boost sales. Don’t miss out on this powerful platform! Contact us for more information. www.evo-media.co.uk #evolutionmedia  #digitalmarketing #marketingagency #creative #marketingagencylife #digitalmarketer #marketingconsultant #socialmediaagency

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🛍️ What's driving UK consumers as we look ahead to 2025? Reputation's latest research report is now available! Download your copy today and learn: 1️⃣ Why reviews still rule 2️⃣ Why taking action matters 3️⃣ How trust is shifting 4️⃣ Why engagement is key to success 🔎 The takeaway? If your business isn’t prioritising reviews and reputation management, you’re missing out on trust, loyalty, and conversions in a competitive market. ➡️ https://lnkd.in/eXc8EqZU #ConsumerBehaviour #OnlineReputation #DigitalMarketing #CustomerExperience #CX #Reputation

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Transform your online presence with our expert digital marketing solutions designed specifically for UK businesses. At Be More Remote, we specialize in boosting your brand’s visibility through cutting-edge SEO, engaging content creation, and strategic social media management. Our tailored campaigns are crafted to meet the unique needs of the UK market, ensuring that your business not only reaches but resonates with your target audience. From enhancing local SEO to leveraging the power of digital advertising, our services are geared towards driving measurable growth and maximizing your return on investment. Partner with us to elevate your digital marketing strategy and achieve lasting success in a competitive landscape. #UKDigitalMarketing #SEO #ContentCreation #SocialMediaManagement #LocalSEO #DigitalAdvertising #UKBusinessGrowth #UKBrandVisibility #MarketingSuccess #CustomerEngagement #BrandAwareness #InnovativeStrategies #UKBusiness #UKMarketing #UKDigitalMarketing #UKSEO #UKContentCreation #UKSocialMedia #UKMarketingStrategies #UKBusinessGrowth #UKBusinessSuccess #UKBrandAwareness

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Here's everything we learnt from IntelligenceBank's Content Marketing Trends Report 2024: 🎯 Demand for creative marketing content rises by 54% - brands are hopping on trends to meet shifting buyer expectations: despite the worldwide pressure citing marketing budgets, 92% of brands will likely increase their investment toward content creators. While 75% marketers reported added investments in AI-tech linked to content development due to widespread proof on time save and increase in output. 🎯 AI-assisted marketing flows = increased productivity: Considering that the average marketing team uploads more than 5,000 assets per year to the platform, you can imagine how much the addition of AI-centric metadata is going to help marketers categorise, locate and leverage assets. 🎯 Demand for video content has grown by 82% due to video receiving almost twice as much engagement as static images. Video content on LinkedIn is shared 20x more than any other. 🎯 45% of marketers say they will likely invest in new content technology in 2024: allowing them to create accurate content for large scale campaigns. 🎯 Content Marketing workflows gain traction: These enable leaders to visualize marketing workflows, identify process bottlenecks and areas for improvement. 🎯 Unprecedented marketing regulations and penalties will trigger tighter processes: Federal and state agencies that regulate advertising and marketing in the United States, Europe and Australia have drastically stepped up efforts to enforce compliance across multiple industries. For instance: A new ACCC sweep reviewed influencers across seven sectors. A whopping 96% of fashion influencers and 73% of gaming and technology posts were deemed to have not made proper disclosures. To read more, download your copy for the report: https://lnkd.in/gEQ4vJBi #marketingau #agencysydney #marketingtrends #contentmarketing #contentisking #marketing101

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Here's everything we learnt from IntelligenceBank's Content Marketing Trends Report 2024: 🎯 Demand for creative marketing content rises by 54% - brands are hopping on trends to meet shifting buyer expectations: despite the worldwide pressure citing marketing budgets, 92% of brands will likely increase their investment toward content creators. While 75% marketers reported added investments in AI-tech linked to content development due to widespread proof on time save and increase in output. 🎯 AI-assisted marketing flows = increased productivity: Considering that the average marketing team uploads more than 5,000 assets per year to the platform, you can imagine how much the addition of AI-centric metadata is going to help marketers categorise, locate and leverage assets. 🎯 Demand for video content has grown by 82% due to video receiving almost twice as much engagement as static images. Video content on LinkedIn is shared 20x more than any other. 🎯 45% of marketers say they will likely invest in new content technology in 2024: allowing them to create accurate content for large scale campaigns. 🎯 Content Marketing workflows gain traction: These enable leaders to visualize marketing workflows, identify process bottlenecks and areas for improvement. 🎯 Unprecedented marketing regulations and penalties will trigger tighter processes: Federal and state agencies that regulate advertising and marketing in the United States, Europe and Australia have drastically stepped up efforts to enforce compliance across multiple industries. For instance: A new ACCC sweep reviewed influencers across seven sectors. A whopping 96% of fashion influencers and 73% of gaming and technology posts were deemed to have not made proper disclosures. To read more, download your copy for the report: https://lnkd.in/gEQ4vJBi #marketingau #agencymelbourne #marketingtrends #contentmarketing #contentisking #marketing101

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📣 Discover the latest digital trends and online habits of the UK.   Ever wondered how our online habits are shaping the world around us? 🤔 Join us as we meet the experts behind Ofcom’s latest Online Nation report.   In this chat, we dive deep into: 1️⃣ The latest trends in how we spend our time online 2️⃣ Shifting patterns in the use of dating apps 3️⃣ The growing influence of AI in our daily lives   🎥 Watch the full conversation now: https://lnkd.in/e4Z-TwXU   Comment below 🔽 and let us know if you relate to the data 👀

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Meet the experts behind Ofcom’s latest Online Nation report 👇

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🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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🏆 The 2025 Forex Broker Awards Are Here! This year’s top brokers have raised the bar in the forex trading industry, sweeping multiple awards and setting new standards globally ✨ Pepperstone dominated the awards, taking home Best Broker Overall for its unbeatable combination of low trading costs, lightning-fast execution, and platform flexibility across MT4, MT5, and cTrader. 📊 OANDA earned recognition for its reliability, winning Best Customer Support and Best Broker for Beginners. With strong educational tools and beginner-friendly platforms, it’s the perfect choice for those starting out in forex trading. 💰 Eightcap impressed with ultra-tight Raw Spreads and a broad Crypto Range that makes it a go-to broker for scalpers and cryptocurrency traders alike. We reviewed over 40 brokers this year, testing platforms, spreads, and tools to deliver results traders can trust. Find out why these brokers came out on top for 2025 👉 https://lnkd.in/gXqMYfwN

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New Performance Max Feature 🚨 PMax Customer Lifecycle Goals for both acquiring and retaining shoppers help advertisers show personalised and more engaging ads directly to first time buyers or existing customers ('members'). First order promotions NCA: Here you can highlight a direct discount available to first time buyers and reduce their initial hesitation in purchasing from a new company. Member Price Retention Goal: Get a competitive advantage by showing exclusive benefits (price reductions) to customers on your existing member's list. This was an additional update for PMax, as announced at the GML 2024 event. Using Customer Match Lists will also enhance Google's ability to identify users as either new or returning. These should always be employed when running any campaigns with a new vs returning goal.

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