Pete Jakob

Check out the latest @pdxmindshare mention on @BizJournalTrust: Expert EOY advice: 12 December ‘to-dos’ for every business https://ow.ly/p3Na50UkoLJ #annualplanning #strategicplanning #businessplanning

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Expert EOY advice: 12 December ‘to-dos’ for every business https://ow.ly/9Q3R50UkoLh #annualplanning #strategicplanning #businessplanning

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This webinar promises to be a really honest, no-bullshit conversation between some brilliant marketers about the constant challenge we all face trying to keep up with the ever-evolving world of digital

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When there's a clamour from Sales for leads, leads, leads (or maybe it's Leeds, Leeds, Leeds), it's no surprise that longer-term, slower-burning marketing initiatives like thought leadership are sidelined. I think that's a mistake. If 95%* of buyers of B2B tech and telecoms services and products are not "in-market" at any given time, you need to sell your brand to buyers & influencers before they even know they need it. So don't shy away from thought leadership because you think "my company hasn't got any." You'd be surprised. It's a process of bringing the right people together, facilitating 'ideation', and building a structured programme. We've created a series of blogs on the thought-leadership process based on our experience of working with multi-billion dollar tech leaders. You might find it useful. Here's the latest: https://lnkd.in/ea6gb3Yg *If you're wondering where this oft-cited stat comes from, it's Professor John Dawes, Ehrenberg-Bass Institute

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/3WmYhsy #themarketingcentre #LeadGeneration

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😭 Has your marketing budget been squeezed? 😭 Are you struggling to get multiple proposals signed off internally? 😭 Do you wish you had easy access to award-winning creative storytellers? 😎 Welcome to the our MIXED SERVICE PACKAGES - designed in response to all of these challenges Marketing Managers and Marketing Directors are currently facing BUT... Register your interest in these quickly (no commitment) as they're filling up fast! #Marketing #CreativeCommunications #Storytellers #MarketingManager #MarketingDirector Conteur #PR #VideoContent #VideoMarketing

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Learn how to set up Google Analytics 4 for your Business. Like they say, you cannot improve what you cannot measure. Follow or Like this page for more videos like this.

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𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝗛𝗼𝘄 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗔𝗴𝗲𝗻𝗰𝘆 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 1. Create a Strong Foundation 2. Treat Agencies as an Extension of Your Marketing Team 3. Cultivate a Growth Mindset Watch the Video! #themarketingcentre #marketingstrategy #agencyrelationships

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Personalised and powerful direct mail helps brands and organisations build vital long-term relationships and boost client engagement. Not only does personalised mail engage customers and offers outstanding creative opportunities where others cannot through the median of direct mail, but printed mail is and always will be more effective at engaging customers via a computer/mobile screen. Make sure you contact us today for more information on this one-of-a-kind service. https://lnkd.in/es5dSvEN #alpharesponse #personalisedprint #personalised #print #printing #mailing #directmail #mail #mailing

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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Simply put - the AI Adoption Accelerator will give you access to experts to help you define your strategy. From the majority of my conversations to date, the feeling is that businesses want access to the AI brainpower that the big companies are getting, so they can follow in their footsteps and not get left behind. This is a free 12 week accelerator - application deadline 31st May.

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Expert View: SEO for Non-Technical CEOs - Part 2 Fiona Bowyer, Marketing Director at The Marketing Centre, is back with the second instalment of her Expert View: SEO series. Many SME CEOs understand the importance of SEO, but navigating its complexities can be daunting. This series empowers leaders to unlock SEO success, even without a technical background. https://bit.ly/3KCSms6 #SEO #digitalmarketing #ceotips #leadership

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🙌 Awesome Comms Tip: if you’re thinking about posting about the UK election, just don’t. Why…? Good brand comms are valuable, relevant, differentiated and consistent. Are you any of those things with your response to the election? (Shoe-horning your old messaging in there doesn’t count.) Be honest. Then back away from the ‘return’ button.

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Fully support the stance of the the DMA (Data & Marketing Association) UK techUK Centre for Information Policy Leadership (CIPL) and Advertising Association. Regardless of the outcome of tomorrow's UK General Election, it is imperative that all political parties recommit to modern data policies. This will ensure the UK can fully harness the power of data-driven and digital technologies which are crucial for economic growth and improved public services. And the pace of this transformation is only continue to accelerate. https://lnkd.in/eR3QXdrA #DataPolicy #DigitalTransformation #EconomicGrowth #PublicServices #UKElection

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