Patrick Ross

BALLISTOL SOCIAL MEDIA + SHOPIFY SITE CASE STUDY In less than a year, we: 💥 Increased impressions by more than 5x 💥 Dramatically increased awareness + consideration with: >Gun owners >Home & Garden DIYers 💥 Delivered an average CTR of 6% vs. the category average of 2.4% 💥 More than doubled monthly traffic to Ballistol.com 💥 Drove the highest sales on record month after month 💥 Obliterated historical year-over-year sales 💥 Designed and built a Shopify site that tripled conversion rates 💪 Are just getting started 😉 #ImmortologyOutdoors #OutsmartOutgrowOutlast

2

Privacy regulation. Cookie deprecation. ID signal loss.   It's a complicated time to be working in programmatic with a seriously shifting landscape.   We've spoken to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies.   From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 Chris Appleton PHD, Dominic Dunne, Edie Fisher, Sonia González Álvarez HP, Adam Jinks Zenith UK, Pierre de Lannoy MiQ, Christopher Marjoram RapportWW, Alice Miller MG OMD, Amanda Robertson Numodo, Patrick Shepherd the7stars   https://lnkd.in/eve6AxVM

23

More and more advertisers are adding Programmatic Digital Out of Home into their omni-channel mix. In our latest Clear Channel UK whitepaper, a collection of industry experts share their thoughts on how they are using Programmatic Digital OOH, either to compliment their existing OOH plans or to bolster their overall digtal strategy. Get the full report ‘From Cookies to Cohorts in Context’ on the link in the comments. 👇 #outofhome #programmatic #prohh

3

1 Comment

New Google Ads Account? Your match-type strategy matters: 𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝗱𝗴𝗲𝘁: 🔽 Start exact match 🔽 Manual bidding 🔽 Build query data 𝗕𝗶𝗴 𝗯𝘂𝗱𝗴𝗲𝘁: 🔼 Mix broad + exact 🔼 Auto bidding 🔼 Faster scaling Simple but effective. Need help? DM me 👋 ***** 🖐️ I'm Victoria, founder of TLC Ads, a UK-based PPC lead generation agency. 🤬 Fed up with disappointing lead generation results? Feeling ignored by your current agency? Get in touch. We do things differently. 🖥️ If you're spending (or wanting to spend) £2k+ a month on Google Ads, drop me a DM and we'll arrange a coffee or an online chat!

1

Target the perfect audience for your email campaigns with Buy UK Data's sorted contact lists. Industry Specific: Reach businesses relevant to your product or service. Location Based: Target customers in your local area or across the UK. ️ Cost-Effective: Pay only for the data you need, not a massive general list. Our database boasts over 1.5 million up-to-date B2B contacts, including: - Names ‍ - Email Addresses - Phone Numbers - Postal Addresses - Company Names Boost your marketing reach and conversions today! https://bit.ly/43SNo38 #emailmarketing #targetedmarketing #businessgrowth

1

🚀 Your remarketing ads MUST be laser-focused on specificity and proof ➡️ Show how 'this' product directly solves 'this' problem, backed by 'this' customer’s success story. And yes, it’s available with 'this' exclusive offer. 🔥 ✅ Dial it in, and watch your CPA fall like never before! At Maxclimb Media, we’re experts in crafting retargeting solutions that convert. Let’s maximize your ROI! 📞 Contact us: +91 99191 88434 🌐 Visit: maxclimbmedia.com #DigitalMarketing #Remarketing #TargetedAds #ConversionBoost #MaxclimbMedia

1

The RIGHT Way to Optimize Your Google Ads Campaigns Struggling to make your campaigns more efficient and profitable? Here's what you’ll learn in our latest video: ✅ Key Metrics Demystified: CTR, CPA, and Quality Score—what they mean and why they matter. ✅ Cut Wasted Spend: Pinpoint where your money’s going and optimize for better returns. ✅ Balance CPA & Volume: Find the sweet spot between cost per acquisition and conversion growth. 🎥 Watch now for practical strategies to optimize your campaigns step-by-step, link in the first comment!

1

1 Comment

It might be crude or even rude what I am about to say but if you do not live to serve in any capacity you don’t serve to live. I agree to with most of the main focus of this post. Truly helping others is the best business you can do.

1

1 Comment

Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes:  ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world.  ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.

1

To keep pace with media market inflation, ad budgets would’ve needed a 15.4% ⬆️ over 2yrs. Instead of just increasing ad investment, we recommend a multi-faceted approach to maximising ad budgets and boosting results. Read our recent blog post for 7 Tactics to Navigate the Cost-of-Advertising Crisis and Stretch your Ad Budget: https://lnkd.in/g6-68wtF

2

On November 7th, I'll be speaking at Brands&Culture in London - alongside some brilliant people I know, and some brilliant people I'm looking forward to meeting. The event is going to interrogate how brands can make and define culture - with content from me and 20+ other folks who are prioritising culturally relevant and resonant marketing to drive both brand and business impact. My talk is going to be about "Earning not Chasing Cultural Influence. How to Shape Rather than Attach Brands to Culture." It's taking place at Ministry of Sound (SE1) which I'm excited to go back to after many, many years. I hope to see you there. X Register at https://lnkd.in/eT4fDdKF, and use the code BC346 for a 35% discount 🎟️ Here's some of the other excellent content: Emilie Rose Global Director of Cultural Marketing, Europe, Adidas on How to Align Creative Effectiveness with Culture-led Marketing Tom Rainsford Chief Marketing Officer, Beavertown Brewery + Perla Bloom Global Comms Planning, Expedia + Beth Bentley Co-Founder, Tomorrowism + Charlotte Langley Chief Customer Officer, Bloom & Wild with Five Hot Takes - What the F *CK is Culture? Kenny Annan-Jonathan Creative Director, Crystal Palace FC on Shapers, Creators and Unlikely Culture 'Makers' - What's Next? Natalie Lee-Joe Head of Brand, Marketing and Community, DELLI + Lars Silberbauer Chief Marketing Officer, Nokia Phones + Nneoma Ulu Cultural Partnership Director, Bacardi Martini on How to Make Cultural Relevance and Curiosity a Critical Marketing Capability Katie Jackson Chief Marketing Officer, Channel4 on Impact & Society: Carbon Skid Marks Case study Filip Nilsson Executive Creative Director, Oatly on What's Next for the Plant-Based Milk Brand That Couldn't Keep Up with Demand? Aaron Cole Chief Marketing & Growth Officer, AA-X + Leila Fataar Founder, Platform13 in conversation about Culture is NOT (JUST) A Marketing Issue: Cultural Impact as a Business Imperative Katy Lubin VP Brand, Lyst on It All Starts with Insight: Why Cultural Intelligence and Listening is the Basis of all Good Comms

136

8 Comments

The cost of ads is up, but quality is down. But you can reverse your brand’s fortunes with Lotame Curation. 👏 ✅ No MFAs, No Waste, No Headaches: •Tailored audiences with first-party data •Trusted inventory across all formats and channels •Major league addressability 📈 Expect: •20% More Efficient •15% Better Video Completion •21% More Viewable Reach 100% of your audience with Lotame Curation. Click to learn more! 👉 https://bit.ly/4cbkKgq

18

Affiliate Marketing isn't just lower funnel! There is an untapped world of exposure and opportunities you're missing! Take a read of the latest Kinesso Article where I dive into why a #fullfunnel #affiliatemarketing #strategy is so important. Full Version available here: https://lnkd.in/e2irY294

18

5 Comments

Key trends shaping email performance in 2024. The DMA (Data & Marketing Association) UK Benchmarking report is now out. And for the first time launched with a summary and context of findings from Ian Gibbs as well as a really interesting panel discussion. ▶ B2B delivery rates have plummeted ▶ Open rates have a 'new normal' average with the impact of Apple's MPP ▶ B2C click rates have increased with utilities showing a significant spike As a member of the research hub for the Email Council, it's great to see this work published - and always nice to see your considerations agreed with by fellow members. To get a copy of the report go to dma(dot)org(dot)uk/research _________ 📧 Email is easy. Great email isn't 🏆 I help double CRM performance for brands (and their agencies) YoY ✔ Follow me to find out how

7

Attended an 'econometrics geekfest' at the IAB UK this morning. Not my words, but those of Mike Follett which I thought summed up the morning nicely! Some important themes discussed which I thought were worth calling out: Running tests is important to calibrate MMM, especially when media channels tend to run at the same time. Geo-experiments are your gold standard in testing. Quality of data inputs into MMM will always be one of the most important objectives. Think about the frequency of your data as often more granular can help to get to better outcomes. Also make sure you've captured everything that will explain your sales over time. Attention drives outcomes. Ads that score higher on attention, get higher click through rates. People don't like advertising and don't pay it a lot of notice, so sometimes it helps to show them the same ad a few times to get it to cut through, a frequency of 3-4 is optimal. And a nice reminder that in the current world of privacy regulations and cookie deprecation, more people are looking to MMM to help with their measurement, captured here nicely by google searches 😀

57

4 Comments

There’s never a dull moment in adLand. In the past couple of weeks, we’ve had yet another update from Google about changes to come… or not!   While third-party cookies may continue to exist within Google’s Chrome browser to some extent, even what may end up being in a limited capacity, it doesn’t mean the digital ecosystem should “down tools” and revert to thinking it’s “business as usual,” as it was before Google announced their looming changes back in 2020!   At KINESSO, we have been and will continue to support clients across Mediabrands, helping them mitigate their media investment risk against the ever-declining presence of third-party cookies and non-durable data.   With many of our services, from Emerging Tech Assessment to Data and Tech Audits, we help tailor solutions to navigate this evolving landscape.   Click here to read our recent blog post, which I co-wrote with Jack Newman, our Data & Technology Partner, EMEA I couldn't be more proud of our P&I / D&T team... to list just a few as there are too many amazing, smart folk to mention: Kunal Patel, Ksenija Nikolic, Diego Bettega, Chris Schimkat, Louis Sussan, Ariel Ilagan, Aldo van Hedel, Yerddy M Lanfranco, Kunwei Lin, Bobby Heller, Nikhil Dhawan, Deborah Balme, Yasmin Baker, Geoff Copps, Martin Beauchamp

60

6 Comments

Mutinex FAQs: Is it really that much more effective to build my marketing investment plan based on revenue drivers and optimise towards ROI than it is to just keep planning based on media metrics? So we did the numbers. If you're still making a media plan based purely on metrics like reach, impressions and cost per click then you could be missing out on more than 25% of sales. We said what we said 🎤

14

1 Comment