Pascal Tootell

Imagine this: Your marketing efforts are finally paying off! 📊✨ By understanding and tracking Key Performance Indicators, you can measure success and optimise strategies for better results. Ready to transform your digital presence? Visit our website: www.phantomdigital.co.uk #MarketingSuccess #DigitalGrowth

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In today’s ever-evolving landscape, the real battle isn't just about price. Stephen Scales gives an insight into the new rules of engagement, why it’s so important to understand what matters to audiences today, and how this translates to greater business impact. Watch our full video Q&A series with Stephen here: https://hubs.li/Q02-wxnX0 #SustainableGrowth #BrandValue #MarketingStrategies #SKIM

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There’s no denying it: video is the dominant force in online engagement. 🎥 With 82% of consumers reporting that video was the deciding factor in their purchase decisions, integrating video content into your marketing strategy is no longer optional - it’s essential. Here at Verto London, we have the capabilities to produce captivating video content which not only grabs your audience but keeps them watching. Start creating impactful video content and watch your conversion rates soar ➡️ https://lnkd.in/eJge9g8F #digitalmarketing #website #SEO #webdesign #websiteoptimisation #video #videocontent

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“Our ethos is simple. We want you to be an active participant. That’s why we’ve developed a format designed to optimise interaction and engagement": Masterclassing stated. Dive into data and analytics: A free masterclass for senior marketers here: https://lnkd.in/epK4FawG #mobilemarketing #marketing #AI

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How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

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Reshaping the future of marketing: Steven Bartlett’s former partner launches cocreatd: cocreatd, a new venture studio aimed at nurturing big ideas in the marketing industry, has launched with a mission to reinvent how marketing companies are created. Founded by Oliver Yonchev, former business partner of Steven Bartlett, cocreatd marks Yonchev’s first venture since leaving Flight Group. He is joined by co-founders James Lawson Baker, Paul Stevens, […] The post Reshaping the future of marketing: Steven Bartlett’s former partner launches cocreatd appeared first on EU-Startups. #startupnews #startups

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Welcome to episode 164 of the Marketing Freaks Podcast. In this instalment of the scale up season, we are joined by Richard George Global Head of Business Marketing at LSEG (London Stock Exchange Group), to discuss the unique challenges of B2B marketing in a highly regulated industry. Richard shares how marketers learn to thrive in this challenging environment, with key insights on balancing compliance, driving revenue, and aligning marketing efforts across global teams. Listen on your preferred platform! 🔗 https://bit.ly/3TCPTls #B2BMarketing #FinancialMarketing #MarketingStrategy #Podcast #LSEG

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Missed The Crucial Importance of Defining and Measuring Trust Webinar? Don’t worry - you can still catch up! ✨ A huge thank you to our brilliant speakers Sam Gardner, Charlotte Andrews, Alison Gilbertson, Sam Riley (Customer Insight at Asda), and Rachel Congdon (Insight, Brand & Strategy Leader at NSPCC), as well as to AURA Insight for hosting us. Your thoughts and examples made this session an incredible conclusion to our TRUST Webinar Series! If you couldn’t join us, here are 5 key takeaways aligned with the 5 Golden Rules to help measure and understand trust. 👉 Swipe through to check them out! The recording of the session will be available on the AURA website in the coming days - stay tuned! 🎥 Want to hear more? We’d love to tailor this session to your team’s specific needs, completely free of charge. Simply get in touch with Tilly Lewis to arrange your bespoke session! Let us know how you are putting these golden rules into action in your organisation. #Trust #WebinarSeries #MRX #TrustMatters #Boxclever

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🎙️ Dive into the latest episode of Insights & Impact podcast where we unravel the effects of Consumer Duty on FSI marketers, featuring special guests Alex Murphy & Alex Shrimpton! Listen now ⏬ https://lnkd.in/em3DwkgT #FSI #ConsumerDuty

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Understanding the difference between strategy and tactics in B2B marketing is key to driving sustainable growth. 🧠💡 Discover how a well-crafted strategy aligns your marketing efforts and how tactical execution can propel your business forward. 🚀 Need help with executing successful campaigns that drive results? 📈 Contact us: www.keysmarketing.co.uk 🔑

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🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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Did you know brand tracking accounts for £1bn of all UK market research spend?📈 That’s 15-20% of an industry valued at £7bn annually. So how do we make the most of this spend? It starts with the foundations. In our upcoming webinar, our Head of Research Laura Morris, along with author and brand consultant Daniel White, will be guiding you through the fundamentals of brand tracking. Join our experts on 3rd December at 11am as they help you turn your frustrations into fresh thinking that builds better brand health. Register your place on the webinar now: https://lnkd.in/egwJzcgy #brandhealth #brandtracking #behaviouralscience

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In our May #MarketingforBreakfast session, we had the pleasure of hosting Alex Bannister, a seasoned marketing professional who spent over 26 years at Nationwide, delivering better outcomes for customers.   Alex led a thought-provoking conversation on Customer-First Marketing, sharing valuable insights on how to deliver better outcomes for members through enhanced insights and analysis.   One of the standout quotes from Alex was: “Own the levers that you need to be customer-centric - your SCV data, your analytics, and your marketing channels. Otherwise, you face a free-for-all with other departments.”   By centralising control over these critical elements, Alex’s team was able to act decisively on the insights they gathered, ensuring that every marketing and customer initiative was aligned with the overall customer strategy.   To embrace the Customer-First philosophy you must take ownership of your marketing ecosystem. Ensuring that your customer data, analytics, and marketing channels are all being used towards a clear objective will guide you towards success.   Are you ready to take the steps to customer-first marketing? Share your thoughts and join the conversation below.   #CustomerFirst #CustomerCentricity #DataDriven

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Our recent note on ICG Enterprise Trust PLC followed its 1HFY'25 results, highlighting the performance of the total returns for ICGT shares against the UK market, paying specific attention to returns of the past years. ICGT has seen a total return of 5.4x, in comparison to 2.7x for the whole UK market.    The continued performance and growth is owing to the strength of the operating companies in tandem with ICGT's defensive growth strategy, which has seen new investments increase for the third consecutive six-month period.    Download our full report to discover more about ICGT's superior returns, the investment strategy and why we believe the discount to NAV is anomalous - https://lnkd.in/gSNweZxW * Investment risks are highlighted in the note #capitalmarkets #privateequity #investments #investing

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The data doesn't lie 📉 🔍 A truly embedded 1st bank policy means less shifts are sent to agency over time! Want to see more from how Ashford and St. Peter's Hospitals NHS Foundation Trust have taken control over their staff bank whilst reducing agency spend? Discover more ➡️ https://hubs.ly/Q02J2BY50 #AgencySpend #NHS #StaffBank #CaseStudy #CustomerSuccess

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CHANGE is relentless. Consumer behaviour and innovation in technology require us to work hard at constantly evolving and improving our marketing. But it also presents huge opportunities for new ways to reach your audiences. Change is our frenemy. The language we use can help us reframe our approach. This is why at Arq, we have an evolved vernacular. We hope you will find this slide snippet useful as you look into the future of marketing. #IMM #Immersivemediamarketing #thefutureofmarketing #metaverse #XR #VR #AR #virtualexperiences

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