Owen Hancock

Why A/B testing isn't always the answer.. Most of the brands don’t need A/B testing, they might need CRO to increase revenue. Jon shares his view on ConversionAB show. Tune into the full episode to get new insights regarding psychology in CRO. Watch full here:- https://lnkd.in/gTu53N_n Jon MacDonald Felix Josemon Faheem M #CRO #ABTesting #ConversionAB

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"SEO is everything" We hear this way too often. But what about CRO? Conversion rate optimisation uses real data to make informed decisions about marketing strategy and increase conversions. "Where can I sign up?" you might ask? Right here, with an effective testing strategy. A/B testing is the most powerful tool in your email marketing arsenal if you want to truly understand your audience. Our latest guide covers everything you need to know about getting A/B testing right. But if you need an extra boost, shoot us a message after you've had a read. https://lnkd.in/g8X3Hs8R

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New YouGov survey on Google cookie deprecation - who's ready? 🍪 🌓 56% of UK marketers unfamiliar with ad targeting methods outside of third-party cookies 🤔 48% unsure when their full transition to post-cookie will be complete 📈 Biggest post-cookie hurdles: targeting (41%) & measuring campaign effectiveness (39%) Find out more ⬇️ link in comments + charts below.

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The Ins and Outs On Google Ads Creatives Management Google Ads remains a top choice for driving marketing growth, thanks to its flexible PPC campaigns and diverse ad formats. In our latest guide, we delve into the intricacies of ad creatives management, covering everything from setting up ad copy variations to segmenting ad asset groups by audience. Discover how to align your Google Ads creative assets with your campaign goals: #GoogleAds #GoogleadsCreatives #ppccampaigns https://lnkd.in/db4P59Fw

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Our new report, 'Building an Effectiveness Culture in Agencies', proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working, with greater success charted across all key business areas. There are four key areas respondents state have been of benefit to their marketing-effectiveness programme over the last 12 months - New business and growth opportunities - Client-relationship strengthening: - Internal focus and upskilling: - Budget increases and extended investments For the full findings: https://lnkd.in/eeqRfsH4

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🤝 When it’s time to hire a marketing agency, how do you choose the right partner? B2B CMOs face tough decisions when managing agency relationships. From setting clear expectations to evaluating performance, navigating this process is no small feat. In this insightful discussion, Matt Heinz and Katie Hollar from Clutch share strategies to help you: 🎯 Find the best-fit agency for your needs 🛠️ Build productive, long-lasting partnerships 📊 Maximize ROI from agency collaborations Don’t miss this expert advice! 📖 Read the full blog here: https://lnkd.in/gx6F6P4M #B2BMarketing #MarketingAgency

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Want to get more return from your advertising investment? If you are based in Scotland, this could be your chance to learn from Terry and Hannah on how to use advanced targeting technology and AI, and prepare for the future of targeting consumers. ⬇️ Register today for a session packed with first-hand insights, advice and inspiration to find new and effective ways of connecting with your customers online. https://ow.ly/9cnH50TgGmL #onlinemarketing #marketingstrategy #advertising #digitalmarketing #businessgrowth #scottishbusiness

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report, published this morning, sees UK marketing budget growth hit a decade high 🚀 The Q2 2024 survey includes: 📈 Marketing budgets see strongest upward revision since Q1 2024 📈 Upward revisions to budgets across every main category 📈 Company-own financial prospects at strongest since Q3 2021 Chris Falconer, Group Managing Director, at McCann Central said: ‘It’s great to see the IPA’s Q2 Bellwether results showing an improved performance and a brighter outlook. For our part, we’ve certainly noted an increase in activity across all of our McCann Central offices and growing demand for key services particularly social, B2B, PR and Media. We’ve also had a busy first six months in terms of new business and, with some big wins under our belts, we are confident about the second half of the year.” Read More 👇 https://lnkd.in/ekprz6DZ #BellwetherReport

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Contextual Targeting can be found amongst EXADS' wide array of advanced targeting capabilities 🎯 With Contextual, Advertiser ads are matched with website content by focus topic, offering a seamless and satisfying end user experience, completely non-reliant of third-party Cookies 🍪 👉 https://lnkd.in/d99FCt9f #adserving #adtech #digitaladvertising #adplatform #adtech2024 #digitaltrends2024 #EXADS #contextualtargeting #cookielessadvertising #contectualadvertising #cookielessfuture

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Part 2 of our 3-Part KPIs in Modern Marketing Series is LIVE 🎉 https://lnkd.in/emg5-5iC We've laid the foundation for KPIs in Modern Marketing https://lnkd.in/gcq_9h4X and how Investing in PR can be the Hidden Powerhouse of Business Growth https://lnkd.in/gzTxgkNH. Now it's time to talk about Navigating the Modern B2B Landscape including: The Ever-Changing Customer Journey The Numbers Game vs. The Reputation Game The Ripple Effect of Brand Awareness Integrating Marketing and Communications for Success 🔥 COMING SOON 🔥 - Check back next week! Part 3: Quantifying the Impact: PR KPIs for Modern Marketing #EscalatePR #B2BPR #B2BMarketing

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🤔 What does smart deployment of data look like – and how is it helping brands deliver greater ROI? Listen to our Head of Proposition Activation, Tash Willmott, in conversation with The Drum Network. She discusses the most exciting ways marketers are using data to segment and understand audiences to create high-impact campaigns: https://hubs.li/Q02BhmHW0 #DataInsights #CustomerExperience #MarketingROI

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How do ABM-ers balance the need for relevant and personalised content to engage buyers with the limited budgets and resources available to them? They tailor existing content most often, reserving custom content creation for Strategic ABM accounts while selecting and curating existing content for Programmatic campaigns. Find out what it could mean for your own approach to ABM content here: https://bit.ly/4dM598L #abm #b2bgrowth #b2bmarketing #accountbasedgrowth

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Run your Google ad campaigns more effectively with expert guidance from Andreas Ramos. In this three-module session, you’ll learn how to leverage Google’s latest tools, including RSA and pMax ads, to outshine your competitors and get better results with lower bids. Discover advanced strategies for keyword research, ad creation, and A/B testing, and understand Google’s bidding process—using insider tips from Andreas’ 25+ years of digital marketing experience. Sign up now 👇👇 https://lnkd.in/ehDN3crw

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Tired of traditional lead scoring falling short? 🔍 Discover why it isn’t enough and how account-based scoring can transform your strategy. 📖 Get the ebook: https://bit.ly/45Vk7WJ We'll cover: 💡 The pitfalls of lead scoring 💡 The full picture: engaging campaigns and content 💡 Smart scoring for accounts, not just individuals 💡 Insights on fit, intent, and engagement #ABM #marketing

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🧠 What makes people trust advertising? According to Credos, the UK advertising think tank, it’s not just about promised value or social impact. The top factor? Enjoyment. Explore this insight in Francesca Barber’s blog: https://lnkd.in/eAi52RyD

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report reveals a freeze in marketing budgets❄️   Dom Boyd highlights in Campaign UK's recent article the risks that brands have in holding fire on marketing spend, including how they could lose real ground with consumers and end up protecting short-term cash at the expense of long-term profits.   The brands that will be strongest out of the blocks when the economy picks up again will be those that have really targeted their investments.   Discover more from the report here👉 https://lnkd.in/e8SmE53h Suzannah Rowland Helen Pearson Ben Bold   #InsightsPR #MarketingEffectiveness #Marketing

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