Ollie Scull

Have you signed up to our free webinar yet? 💻 Join us on 28th November at 2pm where Tallulah Warmington and Lisa Alleway will be talking about ‘The power of cross-channel campaigns’, filling you in on all the secrets to building impactful integrated marketing campaigns. Register now to find out how to: ✅ Successfully roll out marketing campaigns across multiple channels ✅ Craft effective creative briefs to make sure your campaign hits the mark ✅ Ensure consistent messaging and branding across every touchpoint ✅ Make sure your campaign runs smoothly, from start to finish Just click the link below to register 👇 https://lnkd.in/eNaGTW3H #Webinar #Marketing #MarketingCampaign #IntegratedCampaign

17

4 Comments

To future-proof themselves, brands should be using OOH to connect with a generation who crave tangible experiences.✨ Clear Channel UK's new Audiences in Focus insight checks in with key audience groups to understand their ever-changing moods, habits and mindsets. Discover more below👇 https://okt.to/BETRm7 #IPAO #EffectiveOOH #Audience

2

Fully support the stance of the the DMA (Data & Marketing Association) UK techUK Centre for Information Policy Leadership (CIPL) and Advertising Association. Regardless of the outcome of tomorrow's UK General Election, it is imperative that all political parties recommit to modern data policies. This will ensure the UK can fully harness the power of data-driven and digital technologies which are crucial for economic growth and improved public services. And the pace of this transformation is only continue to accelerate. https://lnkd.in/eR3QXdrA #DataPolicy #DigitalTransformation #EconomicGrowth #PublicServices #UKElection

12

1 Comment

Did you know Google has the largest display ads network, reaching 90% of online users worldwide 💥 Grow your brand awareness and enjoy visually striking display ads that drive more conversions when you work with LOCALiQ, the UK’s leading display advertising agency 🥇 Visit our website today to find out more 💪 https://hubs.li/Q02RD2qd0 #digitalmarketing #displayadvertising #retargeting #remarketing

5

Have you seen this week's Weekly Review from Lasco Marketing? As usual, it has details on acquisitions, market statistics, and business opportunities. A useful weekly digest of all the key stories you may have missed! #WeeklyReview https://lnkd.in/eiEDtM88

9

There’s no denying it: video is the dominant force in online engagement. 🎥 With 82% of consumers reporting that video was the deciding factor in their purchase decisions, integrating video content into your marketing strategy is no longer optional - it’s essential. Here at Verto London, we have the capabilities to produce captivating video content which not only grabs your audience but keeps them watching. Start creating impactful video content and watch your conversion rates soar ➡️ https://lnkd.in/eJge9g8F #digitalmarketing #website #SEO #webdesign #websiteoptimisation #video #videocontent

2

SO many targeting options to choose from! And by reaching only the audiences that are relevant, you achieve better engagement, with no wastage. Get in touch to find out more! 🎯 📺 #targetedadvertising #beontv #cheshirebusiness #lancashirebusiness

10

Reactive PR provides some of the wildest results for our clients - whether it's our B2B team commenting on a legislative update, or our B2C team jumping on a celebrity announcement 💡 This is a recent example of an excellent reactive from our consumer team which just shows the power of thinking outside the box: #publicrelations #PRagency #marketing WPR Agency https://lnkd.in/eDm7VkDq

19

1 Comment

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

18

PR’s ageism problem – ‘the sector is getting left behind’ How bad is the problem of ageism in PR, and how should the sector respond? Comms recruitment specialists speak frankly about an issue that risks holding the industry back. Amanda Fone, founder and chief executive of f1 Recruitment Limited highlights the issue succinctly: “Age in the workplace is the final protected characteristic to get the attention it needs, and the comms sector, with an average age of about 27 years, especially in agencies, needs to improve its ability to hire and retain multi-generational teams.” https://lnkd.in/dHpYYghm #PR #marketing #communications #recruitment #ageismintheworkplace #back2businessship

1

Calling all my LinkedIn connections who could take part in this survey to please do. The more data the greater the insight into an every changing world of affiliate!

1

Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

33

Interesting afternoon at #BrandSafetySummit London yesterday. The final session on Made For Advertising (MFA) sites really summed the need to have a refreshed conversation around inventory quality and media effectiveness, particularly in the era of programmatic * Much of the debate focused on defining hat qualified as a ‘MFA property’ but skirted around the crux of the issue - humans aren’t properly reviewing what is being bought and the effectiveness of the domain and / or format * Blame being placed on the technology (logistics, adaptability, pace of change). Inclusion and exclusion lists were the often the perceived ‘solution’ but came at the expense of investment in diverse voices and quality journalism * Per the ANA reports, a ‘race to the bottom’ terms of cheap CPMs and reach, which in turns drives the need to speed up or skip human reviews, driving a greater need for automation and increased risk of bad actors * Lack of clarity on what the KPI for ‘quality’ is, and how previous proxies like view-ability have made the problem worse Fascinating debate - but one that feels like the soltuion is always a technological one vs a human one… #BrandSafety #Programmatic #AdFraud Responsible Marketing Agency

21

1 Comment

Online planning tools are common within the KBB industry. Marketers expect better planning technology will engage customers, but the result is an overly complicated solution that leaves customers with a lacklustre experience. It's a headache for many and a growing issue in a challenging market. We explore this, and some potential alternatives that many brands a exploring, in a recent article. Read on: https://lnkd.in/enJGqnsx

18

1 Comment