Today's update from my ongoing process of engagement and learning about the UK video games and interactive entertainment industry is about the value of talking to people, particularly face-to-face.
This might be an early candidate for the 'this is not an insight' awards, but bear with me....
So, my 'first 100 days' plan, such as it is, is essentially about building relationships, learning about the industry, engaging with members and shaping an overall picture of what the industry needs and how my organisation can help.
In this process, there is nothing better than getting out and speaking to the broadest range of stakeholders to start to build up an overall picture of where the organisation needs to go. I've learnt over the years to approach these conversations with an entirely open mind and to ask questions rather than trying to advance a view.
The honest truth, coming into an industry as an outsider, is that there are layers, connections, meanings and ideas which you won't begin to understand at the beginning which can have a profound impact on your overall direction and priorities.
Take, for example, a concept which is becoming increasingly central in my thinking about our future strategy - that the industry sits in its own unique category at the intersection of creativity, technology and community.
Each of those words, and the concept of the exciting boundary intersection between them, comes from a conversation. 'Creativity' came from speaking with a group of Trustees about the art of making video games - the sheer creative vision and energy it takes to release a game which captures the hearts and minds of players. 'Technology' came from speaking with a stakeholder in Scotland who reminded me that video games have always pushed boundaries - asking 'why not?' and testing the limits of new technologies to deliver amazing player experiences.
But it was only yesterday that Luke Hebblethwaite, Head of Games at BAFTA slotted in 'community' as the missing piece - yes, games occupy an exciting space at the meeting point of code and creativity, but the magic ingredient that breathes life into them is the communities they inspire. Both in-game and in people's daily lives, games bring people together, create shared experiences and connect people in a way that crosses all boundaries.
In all of these conversations, I take lots of notes. What you end up with is a bit of a 'stream of consciousness', but over a period of weeks, concepts begin to emerge, structures take shape and a sense of direction and purpose starts to come together.
The point is fast approaching whereby I need to consolidate all of this into a simple, compelling strategy and action plan. But the sense of 'discovery through conversation' won't stop there - once the plan is live, I will continue to get out and meet as many people as possible both to hear their critiques and their ambitions and to build a coalition towards bringing the vision and strategy to reality.
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