Nigel Cliffe

**SWOT Analysis by Trinity** Prior to every New Build Website (or Existing Website Rebuild & Redesign) - here’s what we do… We execute our additional marketing and research to deliver clients predictable success. As former Independent Sales Consultants, Trinity are well practised and practically-experienced in SWOT. What does SWOT mean, and entail: ‘SWOT analysis’ helps identify strengths, weaknesses, opportunities and threats for a specific project or overall business plan. It's used for strategic planning and to stay ahead of digital market trends. Our digital products and managed web services are designed to support niche industries we know best. These include #PoweredAccess #MEWPS for #EquipmentHire or #Access Sales, as well as #Safety products. Visit our website to learn how we differ in specialist approach and delivery of web assets. Plus, see who in these industry sectors we already serve and support: https://lnkd.in/eMXWTD64

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Technology is transforming the sales landscape, making it crucial for teams to adapt. Clear, personalised communication is now vital for winning deals. Get insights on using AI to profile buyers, identify behavioural data, and gain a competitive edge in the market. 👉 Get your copy now: https://hubs.la/Q02WMfpt0 #NorthwestSandler #Sales #leadership #businessleaders #entrepreneurs

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Sales Conversation: When calling or meeting a customer, what is that one sentence or question you can use to make them curious about you & want to engage in a conversation with you? Did you know your first couple of sentences can make or break the conversation? What is your favourite line.. ProReach Sales Academy Sunil S Devdhar #RandomThoughts #Sales #Salescall #Basics #Proreach

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By developing a local marketing strategy and measuring your marketing efforts, you can maximise your resources and make a big impact in your community. Read more 👉 https://bit.ly/3LQgWHH #supportlocal #LocalMarketingTips #Starfishmarketing #Marketingisfun

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Build a really valuable list. If targeting a narrow focus of businesses and roles within organisations, specialist contact information often needs to be sourced from more than one place. The extra research takes time. This is time well spent because the end result is immensely valuable to a business. Managing Directors aren’t always our best contact. Often our best point of contact is a Practice Manager, Head of Facilities, Finance, Operations or Human Resources. These roles don’t automatically come up on a data search. It’s well-worth giving some thought to the investment needed into this research before embarking on a lead generation and marketing project. All the information is out there. However, it is usually scattered around. “You can have data without information, but you cannot have information without data.” – Daniel Keys Moran. Thank you for reading. Have a great week! #LeadGeneration #MarketingStrategy #DataManagement

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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AD. 📣Thinking of levelling up your content for your business? Part 1. Here are 3 things you need to know for creating high-quality content: 1️⃣Tell a story or weave parts of your story into your topic. This allows people to relate and can make specialised content more engaging. 2️⃣Start with a hook. See some hook ideas listed below. 3️⃣Talk about things you care about. Specialised content enhances the perceived value of your content. 💡Here are some hook ideas: How I went from (struggle/problem) To (outcome) Here’s the real reason you (problem) If you (describe scenario) you need to know these 3 things (that will help) No one ever told me (important idea) and it (problem because you didn’t know) so let me tell you so you don’t make the same mistake Don’t make these 3 mistakes with (niche topic) I am looking forward to seeing your content! Go to part 2 for more tips on filming and tech. #TikTokPartner #highqualitycontent #sidehustles #contentcreator

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Optimising on a budget doesn't need to be hard or have underwhelming impact. Use the below crucial steps to find huge value within limitations: 1. Start by researching competitors both direct and indirect. 2. Apply this research to your existing website. 3. Speak to your customers and let them tell you why the do or don't buy. 4. Get people to walk through your website and vocalise areas of friction. 5. Document and overlay these findings with GA4 data. 6. Create a list of changes based on impact and cost. 7. Implement and repeat the process. I'll be unpacking these steps and a whole lot more value you can unlock whilst being handcuffed to limited budget and resources. Check out the VWO link in the comments to attend on Wednesday.

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Another great keynote speaker at THE BIZX- UK's Biggest Business Event, Awards & Forum 2024 was Donald Miller - he took us on a fantastic journey through messaging, within marketing. I personally took away a great deal from this keynote speech, which I have summarised below: - How clear is your message - we buy what we understand the clearest! - Your story is a sense making device. - We can write a 300 page book, however the 1 page summary will sell it. - Invite potential customers into your story - do not try and sell your story. - Your brand and your story, needs to be about your customers. - Express empathy and competency for their PAIN - their problem. - And show positivity about what will happen if they buy your product - GAIN And so much more.... Sci-Tech Daresbury real5 Networking Manchester real5 Networking Knutsford & Altrincham Altrincham & Sale Chamber of Commerce Warrington Business Exchange #marketing #messaging

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Is your website living up to its potential? Websites with videos on them perform much better, so get on board with this powerful marketing tool. At the very least, have a video on your homepage showcasing what you can offer clients. Watch the video for more info on this and other ideas for using videos to supercharge your marketing efforts. I'll be holding a free masterclass on Friday 21st June on generating leads through running webinars - why don't you come along? You can find this and my other free training on my website. #websitesales #webinars #publicspeaking

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GOOGLE LOVES AN INTERACTIVE WEBSITE... and so do your website visitors too. A great way to make your website more engaging and interactive is to add a short video. Video helps communicate the benefits of your services to a client in a quick and easy to understand format - not only that, video helps build relationships, tell your story and show the benefits of what you do in a way that your client can understand in a few seconds. Video is also great because it can be watched and enjoyed on the move - it can say a lot in a very short space of time, and be easily consumed by your website visitors. 😎 Keep videos short, make your message brief, easy to understand and focus on the benefits your provide for the client. Don't try to explain everything, remember that your video and website for that matter are just the first steps in the customer journey. 👉 For example, car manufactures use video on their websites to create excitement and desire for a particular model. Their videos focus on a few key benefits to the potential client, then finish with a simple call to action to either leave their email address to receive a brochure or book a test drive. The video is just leading a website visitor to the next step in the customer journey of booking a test drive, they aren't trying to sell everything in the video, just create desire, excitement and move the visitor a step closer to buying. I know this all to well as I've been looking at new cars myself for the past few weeks, I even went to a dealership in Edinburgh on Saturday after watching a video for the new Genesis GV70, the video did its job and took me to the next stage in the customer journey. Google has said in its Helpful Content Update and White Paper that it is looking for websites with video. This is one of the many interactive and additional elements that you can put on your website to help better connect with your clients and also help you rank better in the search engine results. ➡️Check out my Photography Website Guide Book called "HELP!! MY PHOTOGRAPHY WEBSITE NEEDS MORE CUSTOMERS" on Amazon - it will help you build a website that converts visitors into customers in simple and easy to follow steps. #creatingsuccessfulphotographers #photographybusiness #photography #success

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Websites & Sustainability only mix well when you can do what you say Some risks in business are obvious Other risks in business take thought Some risks in scenarios need experts Other risks in scenarios do not If I look at your website today What will I see? Can you evidence you’re doing what you say? Can you hand me the relevant process or policy? Your customer or clients don’t care who does it, They only care that it is done. The shareholders and investors don’t care how it’s executed, Just that it did not come undone. It is not rocket science but risky things never are. If something’s going to go wrong, Hindsight cleverness won’t get you far. Write what you can do. Don’t hope what you can’t. At Glover Lane we help prevent greenwashing. For more information about operationalising ESG contact Rebecca Barry or click the 🔔

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Are you ready to take your business to the next level? Are you in need of Optimising business operations and driving growth in your company? For a limited time, we are offering a free consultation to help you identify opportunities for growth & efficiency. 💡 What to Expect: (1) In-Depth Business Analysis (2) Customised Recommendations (3) Strategic Insights 💡 Example Business Issue and Solution: Problem/Issue: High employee turnover and low morale.   💡 Recommendation: Focus on Employee Development Solution: Invest in training programs and career development opportunities. Metric: Reduction in employee turnover by 15%   💡 Steps to Achieve Transformation: (1) Develop comprehensive training paths. (2) Create clear career progression paths. (3) Foster transparency for a positive and inclusive workplace culture. Limited Time Offer: Free Consultation with MTC Consultancy Limited. Don't miss this opportunity to gain valuable insights and start transforming your business. 📞 Book your free consultation today at URL: https://lnkd.in/eVEWvtBF 📣 Read a similar transformation program in the following case study: https://lnkd.in/ebNEt5tm #StrategicInsights #BusinessGrowth #OperationalEfficiency

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The ideal clients that I like to work with have at least hit 6 figures in their business. This normally means they have already put the work in, so growing it further will be quicker and easier to guarantee results. That said, I'm not going to turn away people who are below that 6 figure mark. My 7 figure simplifier process works for any kind of business. Whether you're starting from scratch or have been in business for a while. The majority of clients I take on who are starting from scratch, though, suffer from the same pattern that is holding them back. They don't believe they can do it. They've been too easily influenced by other people's success and, therefore, think that their own success is a million miles away based on their current reality. Let me tell you some truth. Most people who seem to have achieved success are full of shit. They haven't done the work to build something. They've either inherited wealth or used the relationships/nationality they were born with to get ahead. They've cheated. Now, this is not to say everyone is like that. There are those who have put the work in. And you know who they are because if they lost everything, they could build it back up again. In fact, they would love to lose it all because they relish the challenge of creating something from nothing. But those who are fake and cheated their way to the top are terrified of losing it all. Because they know they got lucky. So, if you are starting from scratch. Whether that is in business, a health goal, or finding the right relationships in your life. Don't wish that you had the result already. It's so bad and self-limiting to wish for something to put you out of your so-called misery. Eg... I wish I had this much money, then everything would be ok. I wish I had this kind of body, then everything would be ok. I wish I had these types of people in my life, then everything would be ok. Imagine if your wishes came true. Would that make you happy? You will say yes, Neil, of course it, will. But for how long? It will only make you happy until you lose it. And yes, you will lose it at some point because that is how life works. Life throws challenges at you. Life is not all hunky-dory and perfect. It will put obstacles and challenges in your way. And if you're the kind of person who needs results to save them. Instead of being the person who likes to create results. Then, you will always be a slave to the material world around you. Starting from scratch is not a bad thing. It's a blessing. You get to create something from nothing. It is tough at first. But once you get the hang of it. You become unstoppable. Because even if you lose, you can always create it again. Be the creator of your life instead of consuming the material world around you. What do you currently believe you are not capable of creating?

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SWOT Analysis by Trinity Web Design Ltd - Know what's important when Creating or Redesigning WordPress Websites: This post tackles a unique topic... More because we're experienced and practised Sales Consultants - rather than simply as expert website designers and developers - we commit our consulting tools and proven models towards helping each client project. We use SWOT at concept, during build and as ongoing development, especially when we see market forces moving and trends developing: we unearth so much 'real-world' marketing research that it's our USP never mentioned, until now! Visit Trinity's website to learn more: https://lnkd.in/eMXWTD64 #SWOT #SalesConsultants #SalesConsulting #BusinessResearch

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