Nicholas Flood

Rory Sutherland has had his say on the Jaguar and said the rebrand was NEEDED to compete in the electric car space. Do you agree? 🤔 Rory argues that digitalisation has massively affected the luxury electric car market, allowing low-cost electric car brands to compete in this space like never before. However, has the heritage of the Jaguar brand been hurt by this move and its existing customers? Or is this needed to reach a new audience and boost profits? Marketers, I'd love to know your HONEST opinion on this one! Let me know in the comments below. 📽️ : The Spectator YouTube Channel #Jaguar #branding #marketingnew #marketer #brand #rorysutherland

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report, published this morning, sees UK marketing budget growth hit a decade high 🚀 The Q2 2024 survey includes: 📈 Marketing budgets see strongest upward revision since Q1 2024 📈 Upward revisions to budgets across every main category 📈 Company-own financial prospects at strongest since Q3 2021 Chris Falconer, Group Managing Director, at McCann Central said: ‘It’s great to see the IPA’s Q2 Bellwether results showing an improved performance and a brighter outlook. For our part, we’ve certainly noted an increase in activity across all of our McCann Central offices and growing demand for key services particularly social, B2B, PR and Media. We’ve also had a busy first six months in terms of new business and, with some big wins under our belts, we are confident about the second half of the year.” Read More 👇 https://lnkd.in/ekprz6DZ #BellwetherReport

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If you're thinking about how to get your brand to stand out in the world of electrification then here's some great tips for being relevant, keeping it simple and building connections and partnerships to help you grow....

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Want to get more return from your advertising investment? If you are based in Scotland, this could be your chance to learn from Terry and Hannah on how to use advanced targeting technology and AI, and prepare for the future of targeting consumers. ⬇️ Register today for a session packed with first-hand insights, advice and inspiration to find new and effective ways of connecting with your customers online. https://ow.ly/9cnH50TgGmL #onlinemarketing #marketingstrategy #advertising #digitalmarketing #businessgrowth #scottishbusiness

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🛍️ What's driving UK consumers as we look ahead to 2025? Reputation's latest research report is now available! Download your copy today and learn: 1️⃣ Why reviews still rule 2️⃣ Why taking action matters 3️⃣ How trust is shifting 4️⃣ Why engagement is key to success 🔎 The takeaway? If your business isn’t prioritising reviews and reputation management, you’re missing out on trust, loyalty, and conversions in a competitive market. ➡️ https://lnkd.in/eXc8EqZU #ConsumerBehaviour #OnlineReputation #DigitalMarketing #CustomerExperience #CX #Reputation

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Reading ITV's latest press release the following phrase struck me: 'It (Planet V) is now the exclusive entry point for ITVX advertising, and handles over 99% of ITV’s digital ad bookings.' I have always championed self-serve ad platforms, having cut my teeth in the #Native space where self-serve was the norm, I then encountered the beast that is Meta’s ad platform. Both allowed #SME’s to flourish in the digital world where their smaller budgets often go unnoticed. There is a reason why some of the biggest #advertising businesses in the world offer self-serve and #ITV has tapped into that with an incredible £1bn in ad booking revenue in its first 4 years. Well done ITV! https://lnkd.in/eZAPvxqC.

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Bear with me on this… it’s not exactly about marketing, and nor am I in the target readership for Car Magazine, but this article highlights the extent to which we have all become slaves of data… This is an excellent illustration of the importance of context in interpreting/evaluating data… including marketing data, of course. And there’s my link. ☺️ #data #ev #marketingdata

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📈 Our Quarterly Media Insights Are Here! Each quarter we partner with ISBA to provide an independent look at the UK media landscape's current state and future #challenges.   🔍 Explore the latest market developments, immediate challenges, and future trends in #media. This report helps #advertisers make informed decisions about their media investments. Click below to learn more! Nick Pugh Michelle Morgado Peter Hanford Bouke de Vries Shane O`Neill Debbie Morrison Mark Gay

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Despite the latest IPA (Institute of Practitioners in Advertising) Bellwether report showing a freeze in marketing budgets, Alex Cheeseman, our Head of Enterprise NE, sees potential in this moment. Brands that pivot to trusted publishers and invest in video content can build consumer trust and navigate economic uncertainty. Read more on Performance Marketing World. https://outbra.in/48iRpAi #IPABellwether

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How much value are marketing teams leaving on the table? Andrew Marston discusses why teams should look at their next animation project with a more pragmatic lens to find all the value they can for consistency in their marketing efforts.

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The good news keeps coming… A bit more detail on the great results achieved through our Organic strategy which bagged a Best Use of Search award at the UK Search Awards last week. 2025 looks set to be an even more exciting year as we look to roll out even more award-winning work across even more brands. We have some availability for additional brands looking for SEO and Digital PR support, please get in touch with myself or George H M Webb for more information. #SEO #Organic #PerformanceMarketing #DigitalPR #Search #UKSearchAwards

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40% of marketers are expecting an uplift in available budget in the coming year, according to the latest IPA (Institute of Practitioners in Advertising) Bellwether Report. The increase in spend reflects the easing economic backdrop in the UK economy, with strong optimism towards financial prospects in the coming year. Read the story on FP: https://lnkd.in/eyYsrNMz

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Interesting afternoon at #BrandSafetySummit London yesterday. The final session on Made For Advertising (MFA) sites really summed the need to have a refreshed conversation around inventory quality and media effectiveness, particularly in the era of programmatic * Much of the debate focused on defining hat qualified as a ‘MFA property’ but skirted around the crux of the issue - humans aren’t properly reviewing what is being bought and the effectiveness of the domain and / or format * Blame being placed on the technology (logistics, adaptability, pace of change). Inclusion and exclusion lists were the often the perceived ‘solution’ but came at the expense of investment in diverse voices and quality journalism * Per the ANA reports, a ‘race to the bottom’ terms of cheap CPMs and reach, which in turns drives the need to speed up or skip human reviews, driving a greater need for automation and increased risk of bad actors * Lack of clarity on what the KPI for ‘quality’ is, and how previous proxies like view-ability have made the problem worse Fascinating debate - but one that feels like the soltuion is always a technological one vs a human one… #BrandSafety #Programmatic #AdFraud Responsible Marketing Agency

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New Case Study: Major Automotive Brand 🚘📈 Nano's ID-free intent targeting solution raised awareness of the brand's newest model among target audience groups, as well as driving quality traffic to the client's site, encouraging users to book a test drive. ➡️ +40% recorded increase in engagement in one month across standard display formats. ➡️ 5.6x increase in CTR across video formats versus set KPI goals. ➡️ 20x site visits - a major increase, visits for the second burst of activity when compared to the previous seasonal campaign. Nano’s Intent Personas provide targeted scale - powered by machine learning, verified by always up-to-date panel data. ⚡️ With Intent Personas, reach audiences live and in the moment they express intent. 📈 50% higher accuracy than cookie-based methods. Are you a brand or agency working in automotive? Get in touch with the team to find out more about how Nano can help your next campaign cut through.

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Jaguar Land Rover UK just dropped their rebranding ad, and the internet is… conflicted. Some call it bold. Others call it a midlife crisis on wheels. 🚗 Even Elon Musk jumped in with a savage: “Do you sell cars?” Ouch. The ad doesn’t scream luxury cars, or even cars for that matter. It feels like Jaguar wandered into a high-fashion runway and forgot they make iconic machines. With EVs lined up for 2026, is this a genius repositioning or a branding nosedive? Thin line between “breaking barriers” and “digging graves.” Which side is Jaguar on? What do you think? https://lnkd.in/dRztccNV #jaguar #rebranding #repositioning #marketing #branding

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🏭 Case Study: Transforming Digital Marketing for the UK’s Premier Gasket Manufacturer | AIM Internet Learn how AIM Internet drove outstanding growth for the UK's largest gasket manufacturer through strategic digital marketing. With consistent first-page SEO results and targeted PPC, we've achieved a remarkable ROI, supporting their expansion and diversification into new markets. 👉 Read more about our approach: https://bit.ly/4dG2YUl #DigitalStrategy #ManufacturingLeadership #MarketExpansion #AIMInternet 🌐💼

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The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

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