Nathan Harrington PGDip MCIM

Brand of the Week - Insight 4 - #Revolut Over the week we have looked at the effect of #Revolut's UK banking License award announcement has had on their Brand Equity, Brand Momentum and Consumer Emotions, all resulting in a positive effect But what was the overall impact, what did #revolut gain from the positive effect of this announcement?? Using QuestBrand’s Competitive Intelligence, when you join these singular positive effects up, it has an overall impact for #Revolut within the finance industry, as you see in the chart below, #revolut ranked 1st among its competitors, #Fidelity, #Trading212 #Freetrade by a huge margin.   Looking ahead, the question remains, what next for #Revolut and their growth,   If it were me, I would capitalize on this market position and momentum by using data based insights, making decisions to further impact their sales funnel, inform advertising campaigns, change the market perception and differentiation of the brand to continue to fuel growth.   All of this can be seamlessly achieved through QuestBrand, providing real-time consumer data and insights using unique data collection methodologies. Reach out to discover more about leveraging QuestBrands insights & measurement for your business for continued success.

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(Part 3 of 6) - Only have a small seed audience or getting small match rates, well don’t worry about it, you can always use look-a-like targeting to help utilise the limited data you have available to see if it can help improve the performance of you chosen media buying platforms native targeting, using: -                 - Recent purchases       - High-value customers  - Customer segments from your CRM - Frequent purchasers You typically get the most impact from look-a-likes in more niche products or where passing event data is problematic. As with targeting CMP inflation is an issue and you will need to make sure that the audiences are more effective than the native platform targeting, so make sure you setup structured tests to properly asses the value your getting from Look-a-like audiences. And always make sure measuring performance compared to a control, but they are a great use case for first party data and can help scale reach while and improve effectiveness. This is the last of the obvious ones.... Tomorrow we head into measurement (truly existing times).

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📢 The Bank of London offers a different way to bank 🙌 Unlike other banks we 𝐝𝐨𝐧’𝐭 lend, invest, or leverage deposits ✅ Our new Business Reserve™ Easy Access Savings is live and can be opened direct from our website! Organisations looking for a safe and convenient place to store funds, whilst earning a competitive 4.07% AER* interest; this one is for you 🙌 The best bit...⌚️ You can open an account in as little as 20 minutes via the link in comments! #SaferBanking

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Filming car reviews with an alternative narrative 🚗 Showing an audience around a car online is both important and abundant. But when there is already so much choice out there, how do you help a business cut through the noise and inform a potential consumer? You flip the objective. Very happy to be building a campaign focussing on building the trust in a brand by being transparent as well as helping drivers see the real world realities of living with a car, delivered by a trusted source. Collaborate Consulting #automotivemarketing #marketingconsultant #marketingagency #usedcars

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The team have spent time with our broker network to understand how we can make their website easier and faster. Insight gathered has informed a complete re-design of the site, and we have also retired the Digital Mortgages brand, as it was confusing for both brokers and customers to have two brands at play. #Atombank #Atombankintermediaries #FasterEasierBetterValue 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻

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Invoice Finance Firm Optimum SME Finance Limited Posts Strong Six-Month Performance 💪 It's been an excellent period of growth for Bristol-based invoice finance provider Optimum according to my sources. #invoicefinancing #factoring #funding 📈 Advancing hundreds of millions to SMEs while achieving a best-in-class NPS shows the high level of client satisfaction. Well done Optimum! #customersuccess #clientfocus 👏 CEO Anthony Persse FCICM notes their enhanced use of AI and open banking enables smarter funding decisions to support diverse businesses. #innovation #technology #data-driven 🧠 Key focus on identifying cash-strapped but otherwise stable firms with future potential. Strategy clearly bearing fruit. #growth #strategy #impact 🥇 Ant also highlights rising insolvencies and corresponding fraud risks. Optimum's strengthened risk management becomes ever more important. #riskmanagement #SMBsupport 🧐 Delivering these results amid economic headwinds displays their innovation and responsiveness in action. Another winning formula. #agility #leadership 🏆

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This is great news on our #AssetFinance product development, as we can help more business buy or lease the equipment, vehicles and machinery they need to #keepbusinessmoving and achieve their ambitions. Know anyone that you think could make use of this facility in their business? Get in touch 👍 #fundingpartnerofchoice

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HSBC, Santander and Nationwide are among the big lenders that have upped prices this week. Few thoughts today in The Sun on being proactive and why there is still time to secure a good deal. Nicholas Mendes said: "For clients nearing the end of their fixed-rate terms, it’s essential not to delay in the hope that rates will revert to levels seen weeks ago. "Securing a deal now provides certainty in an uncertain market. There is always the option to review and adjust if circumstances change but acting promptly minimises exposure to further rate increases."  #johncharcol #mortgagebroker #reaction #marketcommentary #mortgagebrokers #mortgagebrokerage #mortgageindustry #mortgagerates #mortgageadvice #mortgageadvisor #fixedrate #fixedrates #mortgage #mortgagelending #mortgagebrokeruk

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A brand stretch too far? Continuing on the topic of brand stretch in this week's blog, David Taylor explores Sainsbury's decision to exit banking and refocus on its core business. Reflecting on the importance of balancing both size of prize and ability to win. https://lnkd.in/ehEUr-vY

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Coming soon 👀 A new brand & website, for a new financial planning business 🔥 👏 Focused on the client ✨ Modern & Dynamic 🙌 Easy to navigate Is 2025 your year to launch something? 👉 docvinci.co.uk #financialplanning #financialadvice #finance #nextgen #community #website #marketing #financialmarketing

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It’s time to start planning your #MWC2025 content strategy! With only 14 weeks to go before the event kicks off, it’s imperative brands start mapping out their activity and what topics they can own. You don’t want to save it all for the show. Instead, start making an impact now so you can drive greater foot traffic to your stand and know your brand. Check out more in the video 👇

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I heard the guys at System1 (Uncensored CMO) saying Q4 Golden Quarter in the UK is the most competitive ad market for #retail adverts 😮 ...but after watching far too much #BGT live I can't help thinking a Summer of epic British ads is about to dawn on us 🤩 Like this new 'It's Scanner Time' Aldi ad giving me all the feels: https://lnkd.in/dDs59hxq ▪ Branding early and throughout ▪ Quite literally smashing the competition (& cleverly without saying "Morrisons", "Asda", "Tesco", "Sainsburys") ▪ Communicates Quality as well as Value ▪ Subtle nod to Christmas feasts (implicitly brainwashing us early?) ▪ Music is a banger, and the funny story-line, invokes feeling! Although... - #CantMatchThis TikTok activation has more #AD influencers than customers taking part (+ hashtagging a phrase that needs an apostrophe should be illegal!) - The TV ad features their 2023 accolade for Good Housekeeping Food Awards Best Supermarket... the title was lost to Marks and Spencer for 2024 a few months ago 👀 UK Shop prices are down for 36 consecutive months, despite increasing cost pressures. So the #supermarketwar is fierce as ever... Well, lets hope we get some terrific ads to enjoy out of it at least 🤓🍿

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👏🏻👏🏻👏🏻 It’s one thing to know your customer and another to produce copy that truly resonates with them. Nice one team keep ‘em coming! #knowyourcustomer #content #authentic #lifestyle #motorfinance #finance #reality

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Different mortgage lenders are adjusting their tracker rates at varying speeds following an interest rate cut by the Bank of England. It's important to carefully review the terms and conditions, as you may need to take a proactive approach by contacting your lender to ensure your payment reduction is applied immediately, rather than waiting for an anniversary adjustment. Few thoughts on this today in The i paper  #johncharcol #mortgagebroker #reaction #marketcommentary #mortgagebrokers #mortgagebrokerage #mortgageindustry #mortgagerates #mortgageadvice #mortgageadvisor #tracker #trackers #mortgage #mortgagelending #mortgagebrokeruk #criteria https://lnkd.in/egZ63-7K

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89% of firms say customer experience is a key battlefield. How can #mail boost your customer retention and loyalty? Discover actionable tips in our comprehensive guide

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According to Edelman Smithfield's Report TRUST is still a major problem for financial firms. Awareness of the Consumer Duty has risen among UK adults, but this clearly hasn't solved the problem. So we need to be building trustworthiness through authenticity and transparency. That's my takeaway, but do read the Money Marketing article yourself. Give me a shout to talk about how I can help you build a trustworthy and authentic brand.

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