Matthew Cann

Did you know that 78% of UK marketers consider video content their most effective tool for audience engagement? With 85% of all online traffic expected to be video by the end of 2024, video is no longer just an option—it’s a necessity. Whether it’s used for storytelling, product demonstrations, or building stronger connections with your audience, video offers a powerful way to capture attention and drive meaningful results. Now is the perfect time to make video a central part of your marketing strategy. 🎥📈 (Source: Ofcom) #VideoMarketing #DigitalStrategy #ContentMarketing #MarketingTrends #MarketingStats

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Unlock the full potential of your digital marketing campaigns with these 5 essential Google Analytics metrics! 📊✨ Discover how to drive better results and make data-driven decisions. Get in touch with us: www.keysmarketing.co.uk 📱 🎯 #DigitalMarketing #GoogleAnalytics #MarketingStrategy #MarketingSuccess #B2BMarketing #MarketingAnalytics

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GA4 transition has been a huge help to Sustrans, providing them with valuable insight into their performance. GA4 helps marketing managers and businesses unify data in a way that they could never do before, putting data at the heart of decision making. Here’s what we did, read our latest case study below 👇

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Les Binet shared some great insight into the power of econometric modelling in marketing, and we couldn't agree with him more 📈 👏 Our Head of Data, Samuel Elsom, believes that "far too many day-to-day decisions on marketing budgets are made using short-term thinking because it's hard to account for longer-term strategic goals when the analytics that facilitates this is infrequent and outdated." At Charlie Oscar, we use high-frequency modelling to understand the effect of media across three key areas: its impact in the short term, how this changes in the long term, and how channels synergise together to improve those around them. Meaning that "brands can be suitably armed to make those daily critical decisions across their portfolio that are both highly relevant and based off key KPIs that merge short-term, long-term & interdependent thinking."

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In a rapidly evolving digital landscape, your SEO strategy needs to adapt to changing user behaviours.👩‍💻 Join our Head of SEO, James Bentham, in this video, which shows you how to optimise your approach and harness the power of AI for organic search success. In this talk, James will guide you through the evolution of user journeys, uncovering valuable quick wins you can immediately implement. Watch the full video now. 🔽 https://ow.ly/qXh250TZb5s #SEOstrategy #DigitalMarketing #Webinarseries #AI #SearchStrategy

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Don't be confused by your data. Data and analytics are key to our strategic marketing campaigns at Green Ape Media. See the results for yourself and watch your business thrive! 📈 Our data-driven approach ensures precision and measurable outcomes. Discover more at greenapemedia.co.uk #DataAnalytics #MarketingStrategy #BusinessGrowth #ResultsDriven #GreenApeMedia

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Did you know that digital advertising now commands a staggering 75% of the total UK ad market? This shift from traditional print to digital channels is driven by the need for precise targeting and measurable results. Digital platforms provide a broader reach and real-time engagement, making them essential for modern marketing strategies. Consumers today expect quick access to information and seamless interactions online. Digital marketing meets these needs through data-driven tactics, allowing brands to personalise their approach and respond swiftly to consumer behaviours. There's a cost component in this too, with brands able to divert digital advertising spend away from ads that aren't delivering a good ROI to those that are. Are you fully leveraging digital marketing in your strategy? We're happy to have a chat if you need some guidance 😊 #DigitalMarketing #PrintToDigital #MarketingShift #DataDrivenMarketing #ConsumerEngagement #shareable

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If I haven't said it enough times already, as of 1st July Universal Analytics will be gone, along with all of your historical performance data! 😬 There are no signs of Google extending this deadline - 1st July is it! If you need to retain your historic data, I'd strongly suggest you export it sooner rather than later - there's only a few days remaining! Google's guide for exporting data (as poor as it is) is here - https://lnkd.in/eJyAX-iu. Or Tom Jepson has created a LookerStudio dashboard which may help - https://lnkd.in/e43XGmgC. Do it now, or lose the data forever! You've been warned. PS: If you haven't already migrated to GA4, firstly where have you been?! Secondly, give me a shout if you have any questions about transitioning.

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Funnily enough, the best thing about 'DIY Surveys' is actually 'DIT Surveys'. Market Research and Insight Agencies that don't possess their own survey technology can now partner with DIY Surveys to provide our technology license free to their clients to support a 'Do it Together' approach to market making it easier to stay at the centre of things and add value. #DITSurveys #DIYSurveys #Partnerships #DoItTogether #MarketResearch #Licensefree #AddValue #SaaS #Surveys #Research #Insight

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Join the Search Engine Revolution. Introducing Total Search, bringing your organic and paid search strategies together under one roof, for exceptional results. What can you expect? Your search strategies, in one place, based on better data ✅ Fluid budgets for outcomes that exceed objectives ✅ 360° reporting and bespoke comms ✅ Improved ROI - balancing investment and efficiency, seamlessly ✅ Join the Search Engine Revolution. Get in touch today.  https://lnkd.in/eF3ueeNE #SEO #PPC #TotalSearch #SearchStrategy

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Understanding the difference between strategy and tactics in B2B marketing is key to driving sustainable growth. 🧠💡 Discover how a well-crafted strategy aligns your marketing efforts and how tactical execution can propel your business forward. 🚀 Need help with executing successful campaigns that drive results? 📈 Contact us: www.keysmarketing.co.uk 🔑

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The next in our insightful Toolkit Series is Tues 17th Sept at 9am-9.30am. Join Richard Dixon and Nicole Ferger as they delve deeper into the world of Search Engine Optimization (SEO) with a focus on reaching and engaging stakeholders effectively. Register your place here: https://lnkd.in/emgJUtPq #digitalengagement #SEO #toolkitseries #optimisingresults

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How can #FacebookAds boost your business? We've put together some of the benefits ⬇️

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🛍️ What's driving UK consumers as we look ahead to 2025? Reputation's latest research report is now available! Download your copy today and learn: 1️⃣ Why reviews still rule 2️⃣ Why taking action matters 3️⃣ How trust is shifting 4️⃣ Why engagement is key to success 🔎 The takeaway? If your business isn’t prioritising reviews and reputation management, you’re missing out on trust, loyalty, and conversions in a competitive market. ➡️ https://lnkd.in/eXc8EqZU #ConsumerBehaviour #OnlineReputation #DigitalMarketing #CustomerExperience #CX #Reputation

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Let's take a wild guess—you’re a marketer and you’re turning to AI to tackle your current experimentation challenges. Well, maybe that wasn’t such a wild guess... We surveyed 100 UK marketers and 89% of respondents agree that AI will help them overcome these barriers. But the big question is: how are they using AI to do this exactly? We've got the answer and other insights on AI, personalization, and digital experiences here: https://lnkd.in/eUvn9hF2

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Imagine this: Your marketing efforts are finally paying off! 📊✨ By understanding and tracking Key Performance Indicators, you can measure success and optimise strategies for better results. Ready to transform your digital presence? Visit our website: www.phantomdigital.co.uk #MarketingSuccess #DigitalGrowth

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