Matt Sutherland

At the moment I'm auditing 10+ Klaviyo accounts per week One thing I'm seeing is a decline in new customer acquisition New website traffic + Pop Up form submissions in most Klaviyo accounts have been on a steady decline throughout this year This decline usually dates back 3-4 months before they realise their is an issue and they reach out for an audit It's important to stay on top of your marketing that is geared towards new website visitors as opposed to retargeting The performance of this is a leading indicator of your sales in a few months time

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I've seen a lot about Conversion Rate Optimisation recently; here is my honest take: Most sites we take over at Weblogic have data that's either non-existent, incomplete, or completely useless. Most SMEs also don't have a solid sales process once they receive leads. Without these basics in place, CRO can be a bit of a waste of time and money. Making CRO work effectively: - Solid Data Foundations: We start with a 100% accurate data setup. This is about more than just basic tagging; it’s ensuring that every data point you’re tracking is meaningful and valid, from KPIs to the softer metrics that tell you why users are (or aren’t) converting. - Using GTM & MS Clarity: Many miss out on the power of sending data through Google Tag Manager (GTM) instead of basic code placement because it's extra work. Integrating GTM with Microsoft Clarity lets us access advanced heatmaps, segmented session recordings, and other insights that reveal exactly where pain points lie. - GA4 & MS Clarity: GA4 gives a broad overview, while Clarity dives into detailed behaviours. We analyse funnels, segment user journeys by stage, and pinpoint drop-offs so we know exactly where to focus. Without this basic data we are shooting in the dark. - Sales Process: If a company hasn’t integrated an effective sales process, CRO will have a limited impact. Without a clear flow from lead to sale, even a perfect CRO setup won’t achieve full results. CRO audits are a fantastic offering (and something we've been putting a lot of energy into), but the real value comes from taking a holistic approach: fixing data integrity first, integrating it into a solid sales flow, and then working on optimisation over time when you're ready to scale. It’s the basics that drive results!

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RESTORE RESULTS ON ALL SEARCHES! I've put together an ultra-light Chrome Extension that will return your search results count back on all searches by default. Simply download here > https://lnkd.in/eatXBntP You can do either: 1. Download and extract to a sub folder 2. In Chrome go to chrome://extensions/ 3. Click top right DEVELOPER MODE 4. Click top left LOAD UNPACKED 5. Select the folder you extracted the zip to Done! Or you can run the CRX file to install. NB I am in the process of submitting via Chrome Extensions so it will be available there shortly! Enjoy :) #seo #seo2024 #seotips #digitalmarketing

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Have you seen my recent blog yet?! 🧐 One of the most common questions I’m asked as website optimisation consultant is “why does Google keep re-writing my search snippets”? Allow me to explain, and then show you how to stop them doing it… READ ➡️ https://lnkd.in/ezY2f64R #SEOexpert #SEOtips #Blog

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I read a really interesting article that was discussing which was more important. A stand out design for your website or investing in SEO. The comments on the article were all really good but the simplicity of one of the comments just stood out so I thought I needed to share it here. He said "Imagine you have a stunning palace and your palace is hidden in a dense forest. If there is no road to the palace no-one gets to see it's beauty! SEO is the road that leads to the palace." Is your palace your beautiful website or it is your product that isn't getting any visibility? Either way, are you doing enough to drive traffic to your website.

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Example from this week... How SEO can help your organisation? 👍 Type in to Google: 👀 "Web Development Company" Here you will find Web Choice in the top 10, currently position 7. 7️⃣ From this we've had 2 good quality enquiries this week. 🚀 What terms does your business need to be found for?💭 Ask Web Choice ! #seo

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Always satisfying to run a Google page speed test on our websites during final testing and see all green for: 💚 Performance 💚 Accessibility 💚 Best practice 💚 SEO #BespokeWebsite builds may take a bit longer and cost a bit more.. But its totally worth taking the extra time for a fast loading, SEO friendly and robust end-product to reduce ongoing maintenance costs, a better chance of getting found in Google, and a better user experience 🙌🏻 We've got another #NewWebsite to launch today. Let's see if we can beat 99/100 😎 Full case studies on both to follow.. #ProperJob #RapidWebsite

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Prior to today - the Previous Elementor Course was locked for New Elementor Course Members. But that meant that some would miss out on the following covered in the Previous Course. - Gridbuilder Filters - WooCommerce - Rank Math & SEO Tips Well now, you all get it! Anyone who purchased the Previous Elementor Course can already access the New Elementor Course. Anyone who purchased the New Elementor Course can now access the Previous Elementor Course (the link is on the Courses Page). You all win! https://lnkd.in/epeUYGpj

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Does your website home page say what it is you do? I'm no SEO expert (as I've said many times before) but if you're a plumber in Manchester then BL**DY WELL SAY THAT ON YOUR HOME PAGE! Not "solutions". Not "logistics". Not "deliverables". P-L-U-M-B-E-R! Anyway, here's a website I built for Mida Sign Services in Ashton-under-Lyne. Can you guess what they do? #websitedesign #statethebloodyobvious #businesswebsites

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Buzzing for this period 😃 October is all about getting ready for Black Friday  > Testing Audiences > Building Creative > Stacking your email list Here's a simple overview of how we build out creative concepts for BFCM videos. (Clip from a consultation call with one of our clients) Concepts vs Variations vs Hooks Want to see the full 5 minute video walkthrough? Comment BFCM below and I'll send it over

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🔥 Your E-commerce SEO Game Plan {Part 2 of 3} Most brands make the mistake of jumping head first, into trying to make SEO improvements to their website, without taking a step back to first... analyse the performance of their website, market and key competitors. Unfortunately the Research and Analysis phase, is an area which is often overlooked, as it's critical to highlight any issues, and opportunity areas with your e-commerce store, so you can tailor the best SEO strategy for your business. That's why I believe doing a top-level SEO audit, is a must before you jump in like a headless chicken, and start making random SEO changes to your website.

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"Optimised website using SEO best practices" ❌ If this sentence is in your CV in needs to be REMOVED Clients want detail They want to understand how you think What strategies you've used Why you've used them Did it work? If not, what did you do to fix it? Using a vague sentence to try and cover 4 years of work at a company is not going to land you an interview Especially in the current job market Talk facts & figures ✅ On the lookout? Drop me a message for new roles 🤝

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5 reasons why your outdated website is costing you customers If your website looks like it’s stuck in 2015, It’s not just outdated—it’s damaging your business. A website isn’t optional; it’s your digital storefront. Here are 5 reasons why an outdated website hurts: 1. You’re Losing Credibility: - Customers judge your business in seconds. - An outdated site screams untrustworthy and unprofessional. 2. It’s Not Mobile-Friendly: - Over 50% of traffic comes from mobile devices. - If your site isn’t optimized, visitors leave—fast. 3. It’s Slow and Frustrating: - Every extra second of loading loses conversions. - Customers won’t wait—they’ll choose your competitor. 4. SEO Rankings Drop: - Search engines prioritize modern, fast, and secure sites. - An outdated design buries you in search results. 5. You Miss Conversions: - Confusing navigation and poor design repel buyers. - A modern website converts traffic into revenue. Your website should work for you, not against you. An outdated site isn’t just a bad look—it’s a liability. 👉 Ready to upgrade? Let’s turn your site into a powerhouse. Message me now.

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17% increase in revenue in a single month from organic SEO 👀 yes please... This is just one of the results for one of our clients in April. How did the team Altitude Marketing Ltd do it? Simples.... - Implementing an in-depth content strategy - Ensuring all H1s are optimised - Adding product schema to products - Applying a canonicalization tag strategy (big word alert) Are you getting the most from your SEO strategy at the moment? #seo #seostrategy #digitalmarketing

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We hear it all the time... My website isn't working so I'm moving to a new platform. In fact, one client came to us having been through IONOS, WordPress and Squarespace saying none of them worked. I've seen highly successful websites built on Wix and Squarespace and shocking sites built on WordPress (and vice versa) because it has nothing to do with the platform - it's like a carpenter blaming his tools! Trust me when I tell you that your choice of website platform is really not the problem. The problem is usually one or more of the following: 📝 You've built your site without a strategy - not having a clear idea about what it needs to DO FOR YOU is a sure-fire way to make sure it does nothing ⏲ Once it was built you just left it - never making updates and not nurturing or changing your content means it's unlikely to be found 💷 You've not invested in a web design company that can help you keep it updated and understands the what, why and how of getting found online. ⏳️ You expected to build it and everyone would come - but they didn't immediately visit so you think it's not working. There are legitimate reasons to jump to a new platform and we help companies do that regularly, but before you make the decision, please speak to someone like me who will give you honest advice about what can be done where you are and can save you some serious money and stress along the way. #webdesign #dontblametheplatform

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