Mark Shpungin

From having a watertight contract to the power of a face-to-face briefing call, make the most of your influencer activations with our Head of Social’s top tips on how best to collaborate.

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Discover the Magic of John Lewis & Partners Gifting Trilogy Dive into the latest Marketing Week article exploring John Lewis' innovative approach to holiday gifting campaigns. Learn how their ad trilogy sets new standards in creativity and consumer engagement. #Marketing #Advertising #JohnLewis #HolidayCampaigns #CreativeMarketing Read the full article https://lnkd.in/gTvCR2YY

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Want to make your content unmissable? 👁️ In a world of endless scrolling, we’ve got the formula to capture attention AND keep it. Let’s take your brand from seen to recognisable—get in touch to find out how we can make it work for you 👇 #SocialMediaMarketing #SocialStrategy #BrandManagement

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Ignore briefing snobbery - you don’t need to be Mark Ritson or one of those fellas to get an agency brief right. Take a look at our tips for getting the most out of your campaigns here: https://lnkd.in/dACm5C3J #b2bmarketing #marketingagency

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Spotify have launched a “Q4 is Calling experience”, a three-day takeover of London's iconic red telephone boxes, to ring in the start of the festive season on Spotify. The activation aims to highlight the huge opportunity for brands to reach their audiences through Spotify Advertising across key Q4 moments including Black Friday, the Festive Season, and the New Year. Spotify’s Q4 Activation Guide revealed insightful data around the festivities: • It’s not just the festive music that starts early – consumers are planning, and even buying their gifts as early as October with 1 in 4 Spotify users starting their festive shopping during this month. • 80% of Spotify users streamed music while Christmas shopping and 2 in 3 Spotify listeners streamed podcasts while Christmas shopping. •57% of Gen Zs say brands who advertise on Spotify tend to be trustworthy. What do you think about Spotify's first venture into OOH marketing? 🎄 #ALMarketing #Spotify #OOHMarketing #Q4

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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Conceptual influencer briefings – are they about branded messaging or the creative freedom of an influencer? It's actually both. Our Influencer Manager Sophie Marshall and Associate Creative Director Charlie Frank discuss the relationship we have at Digital Natives with connecting our brand and influencers' content desires, through a conceptual brief. #socialagency #influencer #influencermarketing #socialmarketing

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Waitrose recently dropped a video featuring S Club 7, a big-budget production that probably looked great on paper, but missed the mark on TikTok.  Why? It felt like a TV ad in disguise... Let's be honest, TikTok isn't TV - It's all about super quick, super fun, short-form videos.  So, long, high-production videos turn users off before the video even starts.  In comparison to Waitrose's other recent TikTok, it hit over 11.6K likes all because it was more authentic, real, and perfectly tailored for TikTok.  Brands must embrace TikTok for what it is.  Even if you’re creating an ad, it has to look and feel like a TikTok.  The difference in engagement between these two videos shows why brands need to fully commit to native TikTok creative if they want real results. Credit to Oli Hills for the post inspiration!

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Top tips to boost engagement for your next TikTok Shop LIVE 🎥 Creating buzz around your TikTok Shop LIVE is key to driving traffic and increasing sales. The more excitement you build before your event, the more viewers you’ll attract when you go LIVE. From teaser videos to influencer collaborations, there are plenty of ways to get your audience talking and ready to tune in. Want to make your next LIVE session a hit? Check out our latest blog for expert tips and strategies 👉 https://lnkd.in/gxna9nPS

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Although 60% is a great achievement, it's a shame Channel 4 wasn't able to meet it's target to get 100% of ads subtitled during their #paralympics coverage. 💬 C4's Head of Sales Victoria Appleby (nee Sangster) 'urged advertisers to “fully embrace accessibility” and said there was a “misconception” about how much it costs to subtitle. Brands can work with organisations including Clearcast to produce cost-effective subtitling.' Read more: https://lnkd.in/e247NtYp. 👍 Engage more viewers with Clearcast #Subtitles - a simple, cost-effective solution. Drop an email to [email protected] for more info, or head to https://lnkd.in/e5UcMqJd. Marketing Beat / Channel 4 Sales

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Can you spot the Gen Z sense of humor? 👀 Humor-driven advertising is becoming a go-to strategy for brands looking to connect with Gen Z, who thrive on playful, relatable, and lighthearted content. A few standout examples: 🏧 Monzo x Greggs: ATM machines dispensing sausage rolls—a quirky, unexpected twist that grabs Gen Z’s attention. A great example of an unexpected partnership experimenting with unique experiences and shareable moments. 🍕 Glide Pizza: Total chaos in a video, developed alongside a creative influencer in a ridiculous outfit offering free pizza via a QR code. It made for authentic and surreal silliness which was primed to go viral! 🥣 Surreal Cereal: Hopping on the "brat" trend intentionally late, this brand embraced self-deprecating humor to connect with an audience that appreciates irony and cultural awareness (as well as authenticity!). What other funny campaigns have you seen? 🤔 #GenZMarketing #HumorInAdvertising #BrandCampaigns #ViralMarketing #CreativeAdvertising #ConsumerEngagement

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Pret's subscription model wasn't about loyalty, it was about customer acquisition 🫴 I keep seeing Pret's £30 a month subscription referred to as a loyalty scheme; including in their own financial reports. Now, with their latest move to change it up there's a sense that this was a failed loyalty scheme. But if I flip it on its head, I see it as one giant sampling campaign, partly invested in by the UK population! If you want to get people to pay money for something that they're not quite sure on the quality, value, taste, then one of the ways to get it into their hands is to offer it to them for free or at a low price. And if you want them to continue enjoying your product regularly, you can aim to create a habit around your product. You could do this by giving away lots of your product around the same time every day to embed this ritual into your customers' lives. Brands are leaky buckets, and following the pandemic Pret had a mostly empty bucket! To grow, brands need to aim for light buyers, and continuously bring more people in to your brand than your competitors. I see Pret as looking to get a competitive advantage over other coffee shops by getting competitors' customers to make the switch to Pret, thus stealing market share. When they make the switch to their cheaper subscription but with less 'payback', I imagine there's an assumption that all these 'loyal' customers are so invested in Pret that they'll continue to visit and buy. Yet coffee is a commodity. People will generally go to the coffee shop closest to them in their moment of need! Unless Pret has coffee filled with magic, there's very little reason to choose one coffee chain over another. But, I'm optimistic. I imagine Pret will keep plenty of customers, many of whom were not Pret customers before, because of a successful initiative in driving trial. And if I'd like one thing to come out of this, I'd love to see the next financial report refer to this subscription as a customer acquisition strategy, not a loyalty one 😉

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The phenomenal Laura Cazabon from Star Digital is running Social Media Thursdays again next Thursday 22nd August. If you have ever asked yourself "which social media platform is the most effective for reaching my specific target audience, and how can I leverage it to maximise engagement?" "How can I create and implement a social media strategy that aligns with my business goals and increases sales?" "What are the best practices for creating content that resonates with my audience and drives more interaction on platforms like Facebook, Instagram, or LinkedIn?" Then sign up here for clear and impactful, expert advice: https://lnkd.in/eGfXejem

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For some brands, the idea of baring all on social is enough to make them run a mile. 🏃 But SURREAL and KFC UK & Ireland prove that audiences being able to see right through your brand is no bad thing.🪞 Hot off the press, our midweight creator Georgia Hill covers why it's better to be transparent than authentic in her latest piece for MediaCat, plus her three key pointers for transforming your approach to transparency on social. 👉 Read now: https://lnkd.in/g6WFna3J

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🎄 93% of UK adults will be celebrating Christmas this year, and the holiday preparations are already underway. From early shoppers to those waiting until the last minute, understanding these trends can help brands connect effectively with their audiences. Preparation and strategy are key. Make the most of this festive season and ensure your campaigns align with consumer behaviours. Download the latest Mood of the Nation report—link in comments! #ChristmasInsights #HolidayShopping #MoodOfTheNation #SparkEmotions #FestiveSeason #MarketingStrategy #UKConsumers

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How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

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