Magdalena Pokorska

It's clear, and it has been for years now: consumers want personalisation. For companies, it can increase purchase frequency, boost engagement and drive incremental revenue. But many marketers are still struggling to deliver it effectively. Read our guide to personalisation to learn more ⤵ https://lnkd.in/e7QtzuaB  #personalisation #customermarketing #marketingandcrm 

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ABM isn’t just for big teams with big budgets. The key? Focus. Rather than spreading resources thin, concentrate on high-value accounts that align with your ICP. It’s about smart, strategic engagement—using dedicated landing pages, targeted ads, and personalized emails to connect meaningfully. Dive into specific strategies with Brianna Miller via MarTech ▶️ https://bit.ly/3yH8SoN #ABM #marketing #B2BMarketing

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Media & Events Sales Leaders – the path to predictable revenue growth just got clearer. In an evolving industry, the challenges are real: win rates are down 7%, sales cycles are 20% longer, and 46% of deals are slipping. But the good news? There’s a solution. We've created a tailored version of our whitepaper, “Driving Predictable Revenue Growth: A Roadmap for Sales Leaders,” specifically for the media and events industry. Addressing the unique challenges sales leaders in this sector face, providing actionable strategies to build a scalable, high-performance sales engine. Download now: https://lnkd.in/e-rd-x-b #MediaSales #EventSales #PredictableRevenue #SalesLeadership #B2BSales #SalesGrowth

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Middle-of-the-funnel content is vital for effective ABM and demand gen campaigns - as well as self-serve buyer journeys. Yet it’s hard to maintain a content library with enough high quality assets. We made it easy for you with these four adaptable assets. Check them =out (and steal them) here → https://bit.ly/4dDpSvr #content #contentmarketing #MOFUcontent #ABM #demandgen #b2bmarketing

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🚨 The B2B buyer's journey has evolved, and the old playbook no longer works! Discover: ✅ What’s broken with the traditional B2B funnel ✅ Why B2C tools fall short in B2B ✅ How combining brand and demand can drive better marketing performance It’s time to rethink your approach. Don’t miss insights from Tony Uphoff on why the future of B2B marketing is about Branded Demand. 🔗 Read more: https://lnkd.in/gC9p8rkc #B2BMarketing #BrandAndDemand #MarketingStrategy

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Discover how successful companies are tackling 'subscription fatigue' and maximizing revenue through smart customer retention strategies like bundling services! 💡 Learn how bundling can boost your bottom line and enhance customer loyalty in an era of cost-conscious consumers. Dive deep into the importance of automated revenue management tools for seamless billing experiences. Don't miss this insightful read from Carl Warwick, Regional Sales Director APAC and Japan for BillingPlatform, for more insights: https://buff.ly/4g1oHqH 📥 📥 📥 📥 📥 Eager for more business strategies? Join our newsletter for daily valuable insights: https://buff.ly/3QlzuB6 📥 📥 📥 📥 📥 #SubscriptionRevenue #CustomerRetention #BusinessStrategy

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The current state of demand generation content can be attributed to the gap between content marketing and B2B demand generation strategies: While demand generation technology and practices have continuously evolved over time, much of B2B content creation is still following the same quantity over quality approach. This issue is compounded by organisational structures that promote a lack of alignment between content teams and demand gen teams. As a consequence, these teams rarely collaborate on strategy to ensure that the right content is targeting the right campaign theme, personal, vertical market, or stage of the purchase process. This guide explores three key areas, to empower your teams to tackle these challenges and generate demand generation-ready content that engages your buyers. https://lnkd.in/gyEFyMh4

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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[NEW PODCAST] We sat down with Peter Allinson award-winning designer (the good ones D&AD, Creativepool) and Head of Design at UKTV to discuss AI in the creative industry. We chat about his 'complicated' relationship with AI, whether UKTV are using AI and how they might in the future, how will this affect upcoming designers and the hiring process and much more... It's going out to my newsletter list tomorrow - make sure you are signed up. #aipodcast #ai #DesignandAI

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B2Believe London goes live tomorrow! LinkedIn’s premiere B2B Marketing event makes its London debut, Tue Oct 15th.   Looking forward to meeting many of our customers, and a day of insights and inspiration from thought leaders on the topics shaping B2B now and into the future.....    🔸 Be sure to also follow @LinkedIn for Marketing for key highlights including:   ▪️ A deep dive into the psychology of B2B buying decisions   ▫️ A sneak peek at LinkedIn’s newest product innovations   ▪️ A masterclass on ways to transform your measurement metrics into business objectives     #B2Believe

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A/B testing isn’t just for experts. Simple tests can unlock higher clicks and better engagement. Are you testing headlines, CTAs, or layouts effectively? Learn how to optimize your campaigns with easy-to-implement A/B strategies. 🚀📊 #ABTesting #DigitalMarketing #ConversionOptimization #Engagement #emailmarketing

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The current state of demand generation content can be attributed to the gap between content marketing and B2B demand generation strategies. While demand generation technology and practices have continuously evolved over time, much of B2B content creation is still following the same quantity over quality approach. This issue is compounded by organisational structures that promote a lack of alignment between content teams and demand gen teams. As a consequence, these teams rarely collaborate on strategy to ensure that the right content is targeting the right campaign theme, personal, vertical market, or stage of the purchase process. This guide explores three key areas, to empower your teams to tackle these challenges and generate demand generation-ready content that engages your buyers. https://lnkd.in/eiwckHPM

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