Lucy Kebbell

📢 Enjoyed sharing thoughts with Madeleine Schulz at Vogue Business for the article “Here's what our clothes would look like if more women designed them.”📢 In our recent discussion, we explored the transformative impact of having more women, particularly from diverse backgrounds, in creative director roles within the fashion industry. The conversation highlighted how inclusivity in fit and sizing, practical design elements, and a balance of comfort and style would become the norm. Designs would celebrate diverse cultural backgrounds, empowering women and reflecting a broad spectrum of identities. Diverse leadership is crucial for fostering innovative and relevant designs that resonate with varied consumer needs. Promoting equitable opportunities, mentorship, and addressing systemic barriers are essential steps towards achieving this change. Brands must actively celebrate and support the contributions of diverse women, creating a culture of inclusivity and innovation that enriches the fashion industry. Dive into the full discussion to discover how the future of fashion is being shaped by the unique perspectives and talents of diverse, talented women. 🌟✨ https://lnkd.in/eNiUq5Vx #Voguebusiness #FashionInnovation #DiversityInFashion #WomenInLeadership #InclusiveDesign #Empowerment #FutureOfFashion

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What's been happening in sustainable fashion this week? ⬇️ 1) The H&M Foundation has launched its Global Change Award 2025 to incentivise sustainable innovation in the fashion industry. By awarding pioneering solutions, this initiative aims to drive transformative change, encouraging ideas that address the environmental challenges faced by the fashion sector. 2) Earlier this month Nike launched the Nike Grind Dumbbell - made with at least 20% Nike Grind rubber, the brand’s recycled material derived from manufacturing scraps and returned sneakers. 3) Peer-to-peer rental platform By Rotation has launched the "world's largest" pop-up in Mayfair, London, offering consumers a chance to rent high-end fashion pieces in person in a "immersive and interactive retail experience". The pop-up is set to run until 31 December 2024. 4) WRAP and Primark have teamed up to promote garment longevity through their new 3 year partnership. This collaboration will focus on practical strategies to reduce textile waste and extend clothing life, making sustainable fashion more accessible to consumers through affordable, long-lasting products. 5) The North Face's new store in Brooklyn, New York offers a dedicated in-store repair space, encouraging customers to maintain and repair their outdoor gear, reinforcing the brand's ethos of "never stop exploring" sustainably. 6) UK repair service SOJO has partnered with British brand Margaret Howell Limited to offer customers repairs. 7) There's been reports this week that Amazon are planning to launch an ultra -cheap storefront to compete with Shein and Temu. Amazon will ship the items to US customers directly from a facility in Guangdong, China, and will charge sellers lower fulfilment fees for products sold through the new storefront. 8) Latest data from Pion highlight the shift towards #underconsumption (a growing trend on TikTok) with Gen Z increasingly favouring second-hand over new purchases. According to the report, 66% of Gen Z shoppers are prioritising second-hand shopping, whilst 90% are loyal to their favourite brands and retailers. 🔗 Links to articles in comments ___ Hi, I'm Lydia, a global sustainable fashion expert, Founder of enkel and Sustainable Fashion School. I do the research so you don't have to. Visit www.thisisenkel.com to find out how I can help you and your teams fast-track your journey to a more sustainable future for the fashion industry. #sustainablefashion #circularfashion #enkel Image: Nike Grind Dumbbells

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STRESSED BUT WELL DRESSED? 🤔 It was an absolute pleasure to chat with fellow 'Yorkshire lass' Dahlia Stroud on the Stressed But Well Dressed Podcast on all things fashion, sustainability and the circular economy - some valuable insights and mind blowing facts! Thanks for having me Dahlia 💗 #sustainablefashion #circulareconomy #fashionpodcast

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What's been going on in sustainable fashion this week? ⬇ 1) Following on from stark warnings from the IPCC (Intergovernmental Panel on Climate Change) that the world is dangerously close to its 1.5°C climate threshold - we are starting to see more businesses make rapid cuts to help halve global emissions before 2030 and achieve net-zero by 2050. Last week we saw New Look and River Island commit to a number of long term and short term emission reduction targets which have been approved by Science Based Targets initiative (SBTi). 2) Last week the CSDDD (Corporate Sustainability Due Diligence Directive) was finally approved by EU Parliament - meaning companies will be liable for the human rights and environmental impact in their supply chains. The CSDDD was originally intended for companies with 500+ employees and €150M+ in revenue, however the thresholds have been increased to 1000+ employees and €450M+ in revenue. The directive still needs to reach final approval in May before it will be enforced, and then member states have 2 years to incorporate the new rules into their national laws. For your step by step guide to Legislation in the fashion industry, join Sustainable Fashion School NOW! 3) British heritage knitwear brand John Smedley Ltd is reopening its factory in the UK for the first time in more than 40 years. In partnership with The Board of Trade, The British Fashion Council, and the UKFT Association, the initiative aims to encourage brands to bring knitwear manufacturing back to UK shores. 4) British luxury brand Chinti & Parker have launched its first collection of Digital Product Passports powered by Fabacus. Customers can access detailed information across approximately 100 data points, about materials used, production processes and the environmental characteristics of each garment. 5) On 1st May '24, eBay UK will be launching their first EBAY LIVE, hosted by comedian Katherine Ryan and Ebay's Pre-Loved Style Director Amy Bannerman. Items available will include pieces worn by Katherine, or from her hit show 'The Duchess'. All funds raised will be donated to the Women's Heath Information and Support Centre. 6) TikTok Tok have launched their 'Pre-Loved Luxury' category on its channel Tik Tok Shop, allowing users to browse and purchase second hand luxury pieces from within the app. The category will launch in partnership with Luxe Collective Fashion, Sellier, Sign of the Times, Hardlyeverwornit.com and Break. Archive 7) Circularity platform Recomme.co and ACS (Advanced Clothing Solutions) have joined forced with the UK Fashion and Textile Association to launch 'Repurpose'. Repurpose will facilitate a 'one-stop-shop' circular solution, to ensure unwanted and damaged products are sent to the right place to maximise their value - whether it be resale, rental, or recycling. The initiative will provide brands with the data to scale solutions and reduce the complexity of working with multiple third party platforms.

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Sustainable choices aren't just for adults! With growing youth comes the need to swap out clothes rather quickly. Unfortunately, a lot of no-longer-fitting options end up in landfills, contributing to a negative environmental impact. Truly love the mission behind Loop Apparel, a brand formed by former Nike exec Go Wakimoto! Fully exchangeable options are not only cost-effective but inspire you to consider the longevity of your child's clothes. Interested to see how they expand! #EthicalFashion #ZeroWaste #SustainableFashion #EnvironmentalImpact

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⚠️Greenwashing Alert: CMA Cracks Down on Fashion Brands I do love a bit of compliance news. The UK's Competition and Markets Authority (CMA) is sending a clear message to fashion brands: be transparent about your green credentials or face the consequences. The CMA has issued a new sustainability compliance guide and warned 17 brands to review their practices. The watchdog is concerned about misleading marketing claims, especially as consumer demand for sustainable products rises. Key takeaways from the CMA's guidance: 1. Avoid vague terms: Steer clear of broad generalisations like "green," "sustainable," or "eco-friendly" without supporting evidence. 2. Be specific: Communicate the specific environmental benefits of your products and avoid misleading imagery. 3. Provide clear information: All product information should be readily available on the tag or description, without relying on QR codes or external links. Which is what most companies have been doing. This will impact everything from comms to packaging and labels. Failure to comply could result in hefty fines under the Digital Markets, Competition and Consumers Act 2024. That's 10% of global turnover if you're wondering. What do you think about the CMA's crackdown on greenwashing in the fashion industry? Full guide in the comments. #sustainability #fashion #greenwashing #CMA #UK #consumerprotection

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The CMA’s new anti-greenwash guidance in the UK is a welcome step to help drive greater compliance across fashion brands and retailers and root out misleading green claims. It’s indicative of the broader shift we’re seeing in the fashion industry, with sustainability becoming an operational imperative, rather than the voluntary, passion-driven cause of previous years. The fast-changing regulatory landscape that brands, retailers and manufacturers are having to navigate is complex – so guidance such as this, and support from organizations like Cascale, is vital to help companies comply with this new dawn of regulation. However, while we should applaud progress, this isn’t a moment to pause and pat ourselves on the back. The reality is the fashion industry isn’t doing enough to combat climate change, and compliance is the bare minimum. We must anticipate change and be proactive in improving our businesses for the better of people and the planet – right now. I challenge everyone to do better than the minimum. https://lnkd.in/e4VEB-m7

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I would add 10 years of blind spots and blinkers when it comes to the fashion industry ignoring the significant supply chain problems associated with the legal trade in endangered and exotic species: https://lnkd.in/gCxEAzq This failure of supply chain management is enabling industrial scale wildlife crime. In correspondence with Eva Kruse, when she was CEO of GFA (Global Fashion Agenda), she said “The legal trade in endangered species is a critical issue and not one we have engaged with in depth before here at Global Fashion Agenda. With regards to biodiversity as a topic, we find that our community of brands and retailers generally hold a low level of knowledge in this area.” What makes this astonishing is that a 2016 European Parliament Report said “The wildlife trade is one of the most lucrative trades in the world. The legal trade into the EU alone is worth €100 billion annually.” Much of this value and profit is for the benefit of the fashion and luxury sectors. Any of the stakeholders – business, industry groups, investors, government, IGOs or conservation NGOs – who want the sustainable use model to remain must commit to validating it. Radical transparency is the first step, until trade is transparent there is no proof of sustainability; it remains an ideology based on magical thinking. It is long overdue to see something like this on the GFA, though I acknowledge Copenhagen Fashion Week recently announced that it will ban exotic skins and feathers from its catwalks. As Target 5 of the CBD calls for all trade to be legal, sustainable and safe by 2030, until there is a significant investment in supply chain transparency, from the 'raw materials' end to the retail end, maybe it is time to call for No Transparency, No Trade: https://lnkd.in/g52eNDeJ From Livia Giuggioli Firth's post: 10 years of the same 10 years of speeches, commitments, promises, fancy presentations, and hashtag #greenwashing

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Had the pleasure to attend the Circular Fashion Innovation Network event yesterday in London, coupled with panels and film showings to push/lobby the industry and government to move forward on circularity. As global efforts to combat climate change slow down (the U.S in particular), the UK is pushing forward with CFIN. This initiative, led by the British Fashion Council and UK UK Fashion and Textile Association, is working to transform the fashion industry through sustainable practices, AI integration, and circular business models. While other nations are scaling back their sustainability goals, the UK has a unique advantage. The country’s large number of SME fashion businesses are more agile and adaptable, allowing them to embrace circular systems faster than larger counterparts. Additionally, the UK’s closer ties to Europe make it better positioned to collaborate on regulatory changes, such as Extended Producer Responsibility (EPR) policies which are fast becoming a mandatory requirements as more regulation is implemented, driving further innovation in recycling and waste reduction. You can read my article on the topic here, pulling links from what has happened to put UK production on the map in recent years, as well as references to the UK's new "Industry 2035" proposal that cameo out this week. Thanks to John Lewis & Partners Kathleen Mitchell, Tim Duret from Veolia UK, Caroline Rush from the British Fashion Council and Nigel Lugg OBE for the insights. https://lnkd.in/eWYqaPXn Glossy #CircularEconomy #Sustainability #FashionInnovation #UKFashion #CFIN #GreenGrowth #AI

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Yes but how do #WE change the narrative before another brand goes under. On the one hand customers are making it clear there is zero room for overconsumption, but on the other hand talend designers who create consciously should be recognized, rewarded and supported. As a consultant, in this game for nearly 15 years. I can identify 3 points that seem to lead to designer disaster. 1. Over-reliance on wholesale: Brands need to take a leaf out of the Kering Book, and double down on DTC, engage with customers directly and do not expect retailers to do it for you. 2. Price Positioning: recognize the temperature and adjust quickly to customer spending. But build in enough margins to hedge currency fluctuations 3. Inventory and Production: managing inventory and being wise about production will now be crucial to every brand’s ability to survive the retail Hunger Games! Best of luck brands and may it ever be in your favour! #Hungergames #retailtips #branddevelopment #brandadministration #matches #wearecoco #brandconsultancy

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Sustainability isn't just a buzzword; it's a necessity, particularly in the fast-paced world of fashion retail. I'm witnessing a seismic shift as retailers reimagine fashion through the lens of environmental responsibility. It's about more than just swapping materials for eco-friendly alternatives; it's a complete overhaul of the ethos driving the industry. I'm particularly intrigued by the rise of 'slow fashion', a trend prioritising quality and longevity over the fleeting appeal of 'fast fashion'. Retailers are now crafting pieces to last, reducing the need for constant consumption. The increasing use of recycled materials is another stride towards sustainability. It's inspiring to see iconic brands repurpose fabrics, turning what was once waste into high fashion. Technology, too, plays a vital role. From 3D design software that reduces the need for physical samples to AI that predicts trends and optimizes inventory, retailers are cutting waste in creative and innovative ways. The growth of the second-hand market also speaks volumes. Luxury consignment is no longer niche—it's mainstream, providing an upscale experience while promoting the reuse of garments. Moreover, it's not just about what we sell but how we sell it. Reducing packaging, enhancing recycling programs, and even educating consumers on garment care to extend the life cycle of clothes are now part of the job. Retailers who aren't riding this green wave will struggle to stay afloat. This is a challenge, but one well worth facing as we move to balance consumer desires with the health of our planet. #SustainableFashion #EcoFashion #RetailTrends

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There’s a lot going on in fashion right now 🤯 The industry is facing turbulent times, and many fashion businesses are in survival mode. Here’s what I’m seeing: 💼 Teams are massively overstretched ✂️ Job cuts are happening across sectors and roles 🔄 Job roles are being merged, adding to individual overwhelm 🌍 Sustainability professionals are carrying the weight of balancing impact reduction and achieving net zero goals. ❗ Sustainability is slipping down the priority list for brands. But here’s the thing... Keeping sustainability on the agenda is non-negotiable for the long-term survival of your business. That’s why I created 'Enkel Insights', a tailored monthly report designed to: ✔️ Alleviate pressure on your team ✔️ Keep you informed on the latest industry developments, stats and insights. ✔️ Help you prioritise sustainability in your strategy Each report is: 📚 Packed with the latest insights, facts, and statistics 🚁 From material innovation right through to textile recycling - covers the full value chain, giving you a helicopter view of how the industry is evolving. 📑 A concise maximum of 30 pages - minimising overwhelm whilst maximising value 🎯 Curated to inform and inspire decision-making within your sector 🚀 Can be shared to wider teams and clients to drive a deeper understanding of industry challenges and opportunities. If your team is feeling stretched and needs support staying ahead of the latest industry trends, I can help. Get in touch and let me take care of the research, so your team can focus on their job - driving impact and embedding long lasting positive change in your business. #enkel #sustainablefashion #circulareconomy

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Here's the headlines from Sustainable Fashion this week ⬇ 1) Last week John Lewis & Partners announced they have teamed up with the University of Exeter to develop a framework and strategy for circular designed products, created in line with the circular design toolkit from WRAP. The 20 piece collection includes nightwear and bedding, and supports the retailers commitment that 100% of new 'own-brand' products are to be designed with circularity in mind by 2028. 2) In material news, US workwear brand Carhartt has joined the US Cotton Trust Protocol and Better Cotton in a move towards more responsibly sourced cotton. 3) Biotech specialist CARBIOS has struck a deal with Chinese textile group Zhink Group, to build a bio-recycling plant in China. The plant will use Carbios technology which enables recycling of PET plastic and textile waste into virgin-like products, with the aim of achieving true circularity. 4) Italian synthetic yarn manufacturer Fulgar has launched a new bio-based Nylon (branded as Q-Geo) , which is derived partially from corn-waste. 5) Australian recycling company Samsara Eco, who work with lululemon, has raised AUS $100 million ($65m) in latest funding. The funds will be used to scale-up global recycling capabilities using their enzyme technology to recycle apparel waste, diverting millions of tonnes of plastics away from landfill and incineration. 6) At last weeks The Sustainable Angle Future Fabrics Expo, UK bio-based start up 3D Bio-Tissues (powered by BSF Enterprise) launched their high quality 100% ethical-lab grown leather sample. The leather is grown without harming animals, and can still be treated using traditional methods, and meets the growing demand for alternative leather products. 7) As part of their 'Plan A - Another Life' Campaign - Marks and Spencer have announced a clothing repair service in partnership with SOJO. According to M&S, only 10% of the population feel confident enough to repair clothing themselves, and 60% of consumers want retailers to offer more services which support them to live a more circular life. 8) This week Barbour launched their rental service in partnership with Oxfam at Glastonbury, offering festival goers the opportunity to rent pre-loved, upcycled wax jackets for £45 for the duration of the event. Love the concept, intrigued to know if they all get returned after the rental period 🤔 9) Last week eBay announced the launch of 'Rocket Man Resale' featuring hundreds of items from Elton John's wardrobe! All proceeds will go to the Elton John AIDS Foundation. 10) The latest on the SHEIN - UK human rights group Stop Uyghur Genocide has launched a legal campaign to stop the flotation on the London Stock Exchange (potentially worth £50 billion), although paperwork for a potential London IPO has been filed by Shein 🤮 Have a great week Lydia SPONSORED BY Recomme.co Making circularity work for you https://www.recomme.co/ Image: Barbour

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Fashion often gets a bad rap when it comes to people and planet; and quite rightly so, the industry is linked to child slave labour, animal welfare and contributes significantly to climate change. Whilst the Michael Kors brand focuses on it's environmental sustainability through functions such as resale site and working with it's manufactures on operations and production and making roads into reducing the use of animal skin. Michael Kors, himself, is passionate about reducing food deprivation. He chose to use his platform and created the Watch Hungar Stop campaign. In the 11 years the campaign has provided over 30 million meals to people in need. It now partners with the United Nations World Food Programme to support the fight against food deprivation across the globe. Michael's dream 'to see a significant decrease in the number of children going to be bed hungry each night'. He's testament to using your position in life to making a difference. He of course doesn't need to but he chooses to. Each and everyone of us has this choice. With our businesses, our corporate social responsibility, we can chose to deliver genuine social value. Michael champions allyship and calls for more people who have a platform to use it for good. He also shares an important point, 'I've learned and this is hard for me. You have to be patient. Change takes time. But it happens.' So if you feel your kind choice isn't big enough to make a difference or that you and your business can't create a difference. Please do think again. Every little bit of kind action matters. Whether it's providing one meal to someone in need or 30 million meals, it all goes towards creating a kinder fairer world. A little bit of kindness really does make the world sparkle ✨️ For Michael, he loves fashion and has chose to use his fashion platform to make a difference where his passion and values align. What would you like to change in the world? #Fashion #BusinessForGood #SocialImpact #FoodPoverty Every Friday I celebrate the kind action of people in the world, from the well known to our wonderful grassroots. If you would like to learn how you or your business can make a real difference Kind Currency is your social value partner 💛

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Is this type of thinking advancing solutions or perpetuating #sustainability challenges? The attached word cloud is a summary of the keynote at the Textile Exchange (TE) conference. TE does great work convening the #fashionindustry to establish standards and provide insights. And yet, I wonder how the “hopeism” (thanks to Maxine Bédat for the phrase) reflected in the summary of the keynote engenders progress? Consider but a few of the arguments made to progress a #sustainable industry: 🌞”The Cost of Doing Nothing is much Higher than than the Cost of Doing Something:” No doubt, estimates of the negative consequences of climate change (e.g. up to 18% of GDP by 2050 according to Swiss Re) are far more consequential than the investment required to temper the negative consequences. This is true but unhelpful. System structure, rules and incentives at the micro (corporate) level do not incentivize necessary action. The great work of the Apparel Impact Institute and Conservation International aggregating funds to support industry decarbonization represents < 1% of the capital needed to decarbonize the industry. 🌞“Decoupling”” This is the principal selling point for fashion’s #1 most proffered solutions - #circularity. According to this line of thinking, resource reuse is the key to separating growth from extraction and resource overuse. Subsequent sessions were devoted to textile to textile recycling. This is great. But, it has not, and will not #decouple growth from resource use nor will it engender consequential industry decarbonization. This is the result of a host of factors including CAPX, cost, logistics, and the locus of carbon emissions in fashion (far more in processing than in raw materials). 🌞 “Being Courageous, Caring, Leading with Empathy:” These are all worthy leadership attributes. They are also cliches that are quashed by the mindset, rules and incentives of the system. 🌞”Setting Goals Bigger than Your Operations:” We have a surfeit of goals and a dearth of delivery of these same targets.” According to McKinsey & Company, 2/3 of public fashion companies that have made commitments to decarbonization not on path to deliver. Instead of goals, we need different rules with associated consequences. A handful of fashion brands (e.g. Polo Ralph Lauren®, PUMA Group, H&M, Inditex, Decathlon , Reformation, Another Tomorrow, Patagonia, EILEEN FISHER, INC., ..) are trying to lead, but, absent new rules and incentives and far more aggressive support for suppliers and from countries, the industry will continue to convene, converse and not advance authentic sustainability. Abbie Morris Ryan Gellert K. Stewart Sheppard Randi Marshall Anna Turrell Anne-Laure Descours Veronique Rochet Matt Powell Gil Friend Sarah Kent Jack Kittinger Saqib Sohail Dr. Vidhura Ralapanawe Delman Lee Michael Sadowski Greer, Linda Mads Oscar Haumann Samantha Taylor Rachel Arthur Leslie Johnston, M.Sc. Kathleen Talbot Veronica Bates Kassatly

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📣 I'm so pleased to read this announcement from Marks and Spencer. It resonates on so many levels: ↘ environmentally ↘ ethically ↘ emotionally 🗣 In their mission statement, SOJO (whom M&S have partnered with) state that we live in a 'Make-Use-Waste' world. 🧠 This encapsulates the state of our mental health. 💑 The quality of our relationships is key to our mental health. 💪🏼 Strong relationships are predicated on the concept of 'rupture and repair'. Like clothes, relationships: ↘ wear ↘ tear ↘ fray 💪🏼 Ruptures are inevitable, but we have the power to repair them. 👭🏼 Like Marks and Spencer - sometimes we need to partner to effect change. 🔆 I'm Susie Masterson MBACP relationship coach and psychotherapist. 📻 Stay tuned for updates on courses to help you manage your mental health and improve your relationships. #wednesdaywellness #relationships #repair #ecofriendly #startups #tech https://lnkd.in/efe7k5iP

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Achieving circularity in fashion is a formidable challenge. The latest Circular Fashion Index (CFX) report shows just how tough it is for any brand to nail circular practices. From scaling recycling technology, sorting, to designing clothing that lasts longer — the road to circularity is full of obstacles. It’s a reminder that while the goal is crucial, getting there is anything but simple. For the brands listed here, including Levi Strauss & Co. we should approach these rankings with a large dose of humility — taking stock that the apparel circular economy ecosystem is still nascent. 🔗 Dive into the details: [Trellis article](https://lnkd.in/gFiGXPQY)

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I’m delighted to be part of the recent article by Autodesk "Fashioning the Future: How Digitalization Can Help the Fashion Industry Reduce Waste and Increase Opportunity". A huge thank you to Matt Alderton for the fantastic write-up CLARE TATTERSALL Chris Baeza Nick Jushchyshyn Here are 4 key takeaways from the article that resonate with my work at PhygitalTwin: Sustainability Through Digital Tools 3D modeling and digital prototyping are revolutionising fashion (slowly) by reducing waste by eliminating the need for multiple physical samples 🌱 AI-Driven Customisation AI is enabling mass customisation PhygitalTwin allowing consumers to personalise garments digitally, ensuring a perfect fit, while cutting down on overproduction. 👗🤖 Collaborative Innovation Fashion and tech must work together. Tools like Alliance for OpenUSD (AOUSD) are bridging gaps between industries, facilitating seamless workflows and creative collaboration. 🌍🤝 New Frontiers: Gaming & Metaverse Virtual clothing for avatars in video games and the metaverse opens up new marketing channels and revenue streams, especially for independent designers as well as a platform to test digitally first. 💻👾 I love being part of this digital revolution in fashion, and I’m grateful for the opportunity to contribute. Let’s continue driving innovation toward a more sustainable, tech-powered fashion future. 🌟 #FashionTech #Sustainability #DigitalTransformation #AI https://lnkd.in/e8ZaNtnM

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