Lewis Ellis

Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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Ready to captivate your audience? Here are top tips to boost engagement and build connections! 👀 📞 01325 270646 📧 [email protected] 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency #digitalmarketingconsultant #digitalmarketingservices #digitalmarketingsolutions #digitalmarketingstrategy #digitalmarketingtips #emailmarketing #graphicdesign #marketing #marketingagency #marketingdigital #marketingonline #marketingstrategy #marketingtips #onlinemarketing #socialmedia #socialmediamarketing #socialmediastrategy

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CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

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I find it interesting that Google always pushed what is best for search ( ie them) when contacting clients and never giving thought to the broader media strategy, the brand tracking, the competitors advertising weight. I’ve never heard of a Google rep pushing what is best for a client. When another media tries it, say an outdoor company saying spend more on outdooor, it doesn’t go very far. But when Google says spend more in Google… An outdoor sign outside a supermarket has much better view through conversions than a pmax banner ad.

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B2B websites are facing a new challenge - meeting the rising demand for B2C-type experiences from buyers. Limited product information isn't cutting it anymore. B2B buyers now expect demos, images, videos, reviews, case studies, pricing details, and more. Invest in creating this content and you'll be more successful in attracting and retaining clients. Learn more about what buyers expect from B2B websites in our latest report "The B2B Disconnect." https://lnkd.in/eyseQ_iB #B2B #BuyerExpectations #DigitalMarketing #b2bmarketing #b2bwebsites 

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Boost Your Email Marketing Campaigns! Struggling to get results from your UK email marketing? Check out this essential guide on crafting campaigns that truly engage and convert! Whether you’re fine-tuning your strategy or building from scratch, these insights will help you connect with your audience and drive conversions effectively. 🌐 Read the full article: https://buff.ly/47SYmrr #EmailMarketing #DigitalMarketing #UKBusiness #MarketingTips #CustomerEngagement #RDMarketing

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17% increase in revenue in a single month from organic SEO 👀 yes please... This is just one of the results for one of our clients in April. How did the team Altitude Marketing Ltd do it? Simples.... - Implementing an in-depth content strategy - Ensuring all H1s are optimised - Adding product schema to products - Applying a canonicalization tag strategy (big word alert) Are you getting the most from your SEO strategy at the moment? #seo #seostrategy #digitalmarketing

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💥 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗻𝗲𝗲𝗱𝗲𝗱 💥 I'm looking to send some of the team on a PPC and Paid Social 'Crash Course'. I am NOT looking for the team to become paid digital experts by the end of the course. I'm looking for a course or workshop that will give them a good understanding of both disciplines so they are more confident talking about them with clients and can work more effectively with our partners who we use for these specialisms. 👉 It can be one course. 👉 It can be two courses. 👉 It can be online. 👉 It can be IRL. 👉 It can be free. 👉 It can be paid for. Just looking for something that will help them feel more confident and expand their knowledge. 𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗮𝗻𝗴' 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 ✌️ #recommendations #paiddigital #ppc #paidsocial #digitaltraining

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So, you’re running a Feed Only Pmax campaign on Google Ads and you’re like “Yeah I’m tapping into Google Shopping without the other crappy Google media 💥” Think again! Do yourself a favour and have a look at your placements report in the Report Editor (remember one of the first reports Pmax allowed you to do a few years ago?). This screenshot is from a client of mine running Pmax Feed Only. Admittedly other accounts aren’t this bad, but you better check your account to find out. 👀 #googleads #ppc #pmax #visiblity #transparency #google #digitalmarketing

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How are b2b marketers looking at influencer marketing right now? It's different than b2c, but EVERY industry has influencers - its just about finding them. I sat down with Robyn Hartley from The Marketing Practice to understand how brands are thinking, what to look for in a good partnership and importantly, how to get started 🌟 #b2binfluencermarketing #b2bmarketing

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The marketing you do to your customers after buying is just as crucial as the marketing efforts before they make a purchase. The marketing you do to your customers after buying is as important as the marketing you do prior to them buying. Many brands I speak to put a lot of energy into getting people 'over the line' to buy but then go ghost once the purchase has been made. Doing do will reduce returns and increase repeat purchases. #Marketing #CustomerEngagement #CustomerRetention #BusinessGrowth

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"Optimised website using SEO best practices" ❌ If this sentence is in your CV in needs to be REMOVED Clients want detail They want to understand how you think What strategies you've used Why you've used them Did it work? If not, what did you do to fix it? Using a vague sentence to try and cover 4 years of work at a company is not going to land you an interview Especially in the current job market Talk facts & figures ✅ On the lookout? Drop me a message for new roles 🤝

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5 client results YOU HAVE TO READ from the last 12 days of July that prove the value of paid social adverts 💰 📈 Client: Smart Home Media Walls 🎦 - Total ad spend: £117.15 - 14 leads - Cost per lead: £8.37 - 5.3k sales Client: Wedding Venue 💒 - Total Ad spend: £77.50 - out of area booking lead enquiries: 24 - 3 local bookings (ad started 2 days ago) - Average cost per lead: £2.87 Client: Residential Park Homes 🏡 - Ad spend: £79.69 - 33 leads - cost per lead: £2.41 - viewing books with estate agent Client: Local Gym - Ad spend: £121.68 - 22 leads - cost per lead: £5.53 - 8 booked in to attend gym Garage Doors - Ad Spend: £128.64 - 9 leads - Cost per lead: £14.29 I am really excited to see where these accounts go. Lots of exciting things coming that I can’t wait to launch! #paidads #paidadvertising #paidsocial #marketing #business #norfolkbusiness

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SEO and PPC are a match made in heaven 🤝👼 So much so that you can effectively explain how both work in the marketing funnel at the same time... 🤯 Don't believe me? Check out my most recent YouTube video where I do just that 😉 📈 Click the link in my headline for it 📈 This is my first like "whiteboard" sesh and I think I will make more like this... Let me know if you like it 👇 #digitalmarketing #seo #ppc #marketing #youtube

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Have you thought about local SEO? is it something your business may be missing out on? have a listen and see if you can pick something up that may just give your business a bit of a boost

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Struggling to get noticed in your local area? Local SEO helps increase your visibility, drive higher conversion rates, and build trust within your community. By appearing at the top of local search results, your business becomes the go-to choice for clients in your area. At Bid Social, we specialise in local SEO strategies tailored to Construction, Architecture, and Property Development companies. Our services include targeting relevant local keywords, creating location-specific content, and managing online reviews. Let us help you rise to the top of Google searches and connect with more local clients. #LocalSEO #ConstructionMarketing #Architecture #PropertyDevelopment #SEO #GoogleSearch #DigitalMarketing #LocalBusiness #OnlineVisibility #BidSocial

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