Lauren Poole

It’s been a great day so far at my first brightonSEO! A wonderful crowd and jam packed rooms! As a newbie in SEO, these sessions have been really insightful and I can’t wait to put them into practice. Thanks to Me Learning Ltd for their commitment to their team’s training, development and growth. #seo #digitalmarketing

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I'm a few days late to the party but I'm really pleased to announce my digital marketing project on the Northumberland Wildlife Trust received 93% from Basecamp Skills, with "outstanding" in all areas 🥂 🍾 If you can't find the master's degree you want, create one! This course was the second on my list of short (ish) courses. Next up: Blender, AI Prompting, and Adobe After Effects (halfway through!). In the background, I've been studying with the National Council of Training for Journalists to brush up on PR and writing skills. Some of the courses I pick are admittedly more for fun, but stretching your creativity will 100% strengthen your analytical skills. Everything leads back to my career goal: becoming an expert in connection. I'm the person who can take your cause, your story, or your message directly to your audience and create the desired action. I've always been a problem solver and although video and photography are my first loves, it's essential to be objective when solving a problem. It's been a superb journey so far... Congrats again to Cohort 11 at Basecamp Skills!! No matter what your grade, finishing this bootcamp deserves a pat on the back (or a pint, or a holiday, or... 👀 ). Small or big, I can't wait to see what you all do next.

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Power of networking really works.

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Yesterday I attended An Introduction to Digital Marketing and PR training course hosted by Herefordshire & Worcestershire Chamber of Commerce and it was incredibly insightful! 🎉 The course covered a wide range of essential topics, including search engine optimisation, website reporting, content management systems, and social media ROI. Each topic was packed with practical tips and strategies that I’m excited to start implementing at Gough Marketing 🚀 Huge thanks to the Chamber of Commerce for organizing such a comprehensive training session. If you're looking to enhance your digital marketing skills, I highly recommend checking out their courses! #DigitalMarketing #SEO #PR #SocialMedia #ProfessionalDevelopment

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Even after 4 years of working in social media, things happen which make me feel like I in fact know nothing about social media… Over the last 2 weeks a reel on the Hendel & Hendel Instagram account has had nearly 300k views. We have gained over 2,300 followers and reached over 215,000 accounts so far from this reel alone. Our single, most successful piece of content ever. Yet this piece of content had: ❌ No trending audio ❌ No SEO caption ❌ No overlayed text ❌ And it wasn’t even original content All of these things are Instagram best practices so with NONE of them being present, in theory, this reel SHOULD NOT have performed this well. But sometimes theory goes out the window with social media. And the things us social media managers learn, end up feeling like a lie 🤣 The beautiful utility space and the reel itself was created and designed by Jessica Sroga at Krantz Designs. It was a piece of content I loved, which I simply just re-shared on the H&H brand account. It required no expertise whatsoever. But what the success from this piece of content does reinforce is a mentality to just see what happens and not overthink it. Content doesn’t have to be crazily complicated to be successful. Social media is a landscape of trial and error and you simply don’t know until you try.

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While my official apprenticeship learning doesn’t start until the end of January, I’ve taken the opportunity to level up my skills with the Girls in Marketing course on Mastering Your Social Media Strategy📱 I highly recommend their courses for anyone looking to deepen their marketing knowledge! Now I’m looking for more recommendations. What other courses do you swear by? Drop them below! 🎓 #Marketing #SocialMediaStrategy #Apprenticeship #ContinuousLearning

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✨FREE✨ Marketing Courses As an apprentice I have come across a fair few course in my time! As this comes to an end and I start to discover things on my own, these are some brilliant courses I recommend and they are all free! #freelancesocialmediamanager #freecoursesonline #marketingdigital #love #happy #wednesday

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I've got a fantastic offer running currently on my highly rated book 'How to Write an Effective Marketing Plan'. For a short time only, you can purchase this title on e-book for just £4.99, which is a huge saving of 45%. For any SME, this must have book provides you with a practical and easy to follow guide of how to create and implement an effective marketing plan. So if you need some professional advice to get you started, or get your marketing back on track, then this is a must read. Go to: https://buff.ly/35NBYkI #marketingbook #marketingstrategist #lindsaywoodwardmarketing

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The pressures that social media managers face on a daily basis… You may have seen that I’m now working two part-time jobs, one at an agency, Tide 55, managing client’s social media channels, and the other at Silchester Farm as part of the in-house marketing team. I’ve been navigating the balance between both roles, managing different social media channels, as well as attempting to manage my own. It’s not easy, and I know I’m not as present on my LinkedIn, but it’s something that I’m ok with becuase I’ve been going through big career changes which is my current focus! 👩🏼‍💻 Have a listen and let me know how you best balance your job in the marketing world, and your own socials at the same time? 📲 And always remember, you can always take a break from your own socials! 🧘‍♀️ #SocialMedia #WorkLifeBalance #DigitalMarketing

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Picture this: you’re sat in front of a blank screen, racking your brain on how to start your social media post 🤷 Now imagine the slog of doing that two to three times a week - every week - to keep your socials consistent and relevant. Constantly coming up with new ideas for your marketing content can feel like this - taking your time away from focusing on growing your business. If you’re in need of inspiration, why not try… 💡Google searches 💡Uber Suggest 💡Answer the Public 💡Answering a question that your clients ask you frequently These handy tips can get you started - making the process that bit easier. Do you have anywhere else that you find great content ideas? #marketing #socialmedia Kate Keene

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Today marks my 1-month anniversary with Just Digital and what a month it’s been! 🎉 Adjusting to agency life has been challenging, but I’m already finding my footing. This month’s top achievements include: 🤗 Completing my first paid social onboarding with a trade company based in Doncaster. (I then welcomed 3 new paid social, 2 new organic social, and 4 email marketing clients!) 🤝 Getting to know my clients, understanding their industries and goals, and exploring opportunities for them. 📝 Completing a paid social and email marketing training day with Leanne Taylor. 🤳 Bringing some joy to the team by (gently) forcing them to participate in Just Digital TikToks. 📁 Organising the digital marketing filing system to ensure clear workflows and easy access to all client reports, assets, and strategies. 📊 Creating year-to-date reports for all paid social clients and making future campaign plans based on my analytical findings. 🎯 Achieving 60% of a client’s average monthly lead volume just 6 days into a month-long social campaign. The list goes on, but I won’t bore you with the rest… I’m sure next month will be just as fulfilling, if not more!

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Apparently, my job description now includes building things!🤣 PR by Whitney Williams But jokes aside, we love getting involved and going on-site with our clients (don't worry, we bring our own PPE as you can see😉). It really helps us understand what you do and generate/create content, whether visual or written, that resonates with your audience. How can you create relevant content if you haven't even been around your clients operations? #pr #pragency #socialmediaagency #socialmediamanagement #contentcreation #digitalmarketing

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The other day, I had the opportunity to sit down and chat with one of my favourite people in the world, Sarah McDowell , about a topic I love. Self-paced learning! I’ve never been the kind of person who learns well in structured settings. My GCSE results day was painful—it looked like somebody’s keyboard was stuck on the letter D. I like learning at my own pace and going down as many rabbit holes as possible. Formal structured learning just wasn’t for me. I left school 13 years ago, and I have never stopped trying to learn new things. It wasn’t until recent years that I began to understand my learning style and what worked best for me. Self-paced learning meant I could learn at my own pace, anytime and anywhere. I didn’t need to sign up for courses or have someone talk to me. I could watch videos online, play them at double speed, with subtitles, and then test things out. I didn’t have the anxiety of having deadlines and trying to keep up with others; I’m able to revisit things as much as I need. I’m saying that self-guided and self-paced learning is the most effective method for most people.  In the latest episode of The SEO Mindset Podcast (link in comments), we explore how you or your team can make the most of self-paced learning and measure success. Have you tried self-paced learning? What are your favourite resources or tips?

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September was the last ‘normal’ month I will be experiencing for a while. Because I started 2024 with 2 main goals: 1. Moving out of my flat in Worcester 2. Saying “yes” to as many opportunities as possible Over the last 10 months, I’ve proactively said yes to as much as possible - no matter how scary it initially seems. With a few of the highlights being: - Completing an overnight content shoot for a client with Titanium22 in Selfridges, Oxford Street - Booking calls, coffee catch ups and networking events with some amazing people across the industry - Starting to play tennis from level 0 to get away from my desk (5 months of practice and my serve is still… questionable) And after months of hard work and stress, October marked the completion of goal number 1 as well. I’ve officially moved to Brighton. Would I be lying if I said I wasn’t terrified to leave my ‘comfortable’ life that I’ve had in Worcester for years? Yep. But it's all a part of the journey. Moving cities has crossed my mind constantly over the last few years, and sometimes you just know it’s time for a change of environment. Personally and professionally, it finally just felt right. Looking forward to keeping you updated on my journey, and I’d love to know what you’ve been up to recently! P.S. If you're in the area, I would love any recommendations for good spaces to work in 💻 #brighton #remote #marketing

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You all have your weaknesses in marketing And that’s not a bad thing ! It’s an opportunity to either learn something new… Or stick to what you’re good at ✅ Marketing is such a huge industry, and it has a large range of roles that stem from it. For me, social and content creation have always been my favourite areas of interest, but since joining an agency, I learnt that I also have a passion for email 📧 Don’t get me wrong, there’s also areas that I’m not so keen on, but I still explored them to see if an interest would grow! Key message? 🔑 Take your time to understand what your passions are as it can really help to shape your career! 👩🏼‍💻 What’s your favourite and least favourite areas of marketing? #Marketing #SocialMedia #ContentCreation #SEO #Websites #OrganicSocial #PaidSocial #Email

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✨ This Weeks To-Do List as a Digital Marketing Apprentice ✨ 📌 Edit a podcast 👩🏽‍💻 📌 SEO - reviewing keyword research with marketing manager 📌 Collate last weeks social media stats 🔢 📌 Make webpage amends to one of our service line pages 📌 Revise for apprenticeship coding exam 📚 📌 Build the weekly newsletter in Dot Digital ➡️ What’s on your to-do list this week? P.s. taking pictures in the lift at work is becoming part of my personal brand 😁🤣 #apprentice #digitalmarketing #marketing #learning

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Thinking about scaling up your business, buying commercial property or taking the leap and going self-employed? Or are you thinking about how your business can improve its financial standing? This is the event for you 👇 We'd love to see you there!

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Content creation > I love being able to get creative with our clients’ products for their social and email campaigns! 🍫 #digitalmarketing #marketing #socialmedia #organicgrowth #organiccontent #contentcreation #socialcampaigns #marketingtrends

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Employers grappling with keeping the team on board, this one's for you: One effective way I've found to deal with this is by investing in your current team! Using the apprenticeship levy has been a real game-changer. It's a cost-effective approach to giving your team the skills they need to advance in their careers and develop the rest of the business. Clients I work with have seen increased staff happiness and loyalty since investing in progression. Develop your team, to boost individual productivity and performance of the business as a whole!

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