Laura King

If you know me you know I love data and insights, so here's a bunch you won't get anywhere else 🤓. I may be biased (unashamedly so 💅) but I can honestly say this report, created by my excellent Kindred colleagues, is one of the most useful things I've read in my career. If you're communicating about anything even remotely related to the myriad issues facing our society today, I guarantee there is something useful for you in this report 👇 https://lnkd.in/e8xM9zF7

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/HfZcxX #PlatformForGood #Sustainability

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Heading to #MWC2025 and looking for tips on how to best maximise it from a PR and marketing standpoint? Check out the webinar we recently recorded that explores this issue in depth!

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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𝐃𝐞𝐟𝐢𝐧𝐞, 𝐬𝐡𝐚𝐫𝐞 𝐚𝐧𝐝 𝐝𝐢𝐬𝐫𝐮𝐩𝐭 — 𝐰𝐢𝐭𝐡 𝐛𝟐𝐛 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐞𝐫 𝐰𝐡𝐨 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐞𝐭𝐬 𝐢𝐭 — 𝐟𝐢𝐧𝐝 𝐰𝐡𝐚𝐭 𝐈 𝐝𝐨 𝐟𝐨𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬… Over the last 10, no, wait, 13 years I’ve worked in b2b marketing and communications with leaders and clients at big brands like IBM and HSBC Innovation Banking, plus many start and scale ups. I specialise in bringing the human voice (back?) to corporate copy and content. I help bring out the personality of a leader in their posts and articles. And more importantly I’m helping businesses double their revenue, grow their leads and increase reach. Through: ➕ Disruptive Thought Leadership ➕ Engaging Emails ➕ Scroll Stopping LinkedIn Posts ➕ Attention-grabbing Articles If you’re 𝐚 𝐭𝐞𝐜𝐡 𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐫 𝐥𝐞𝐚𝐝𝐞𝐫 who has been trying to build your personal brand and grow your business, but struggle to find the time, stay accountable or even just get started — get in touch. — ✚ Follow along for a mix of musings on b2b marketing, content, freelancing and some personal stories. 🔥 I help busy tech founders share disruptive points of view, boost their personal brands and grow revenue.

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Read my thoughts on the digital election campaign so far, alongside deep dives on how to understand the polls and what the election means for business, media and the markets from my fantastic colleagues Elisabeth Cowell, Simon Neville, Naomi Kerbel, Leyla Hart-Svensson & Imogen Shaw. #generalelection #roadtono10 #financialcomms #media #leadershipcomms #digital #research

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Beyond Best Practice: 𝘌𝘭𝘦𝘷𝘢𝘵𝘪𝘯𝘨 𝘊𝘶𝘭𝘵𝘶𝘳𝘦 𝘙𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨 Discover how the latest updates to the UK Corporate Governance Code and QCA Code are reshaping the landscape of culture reporting. Our "Beyond Best Practice" campaign highlights key trends and insights to help you integrate these changes into your unique equity story. 𝗡𝗲𝘄 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀: Learn how to align with the latest requirements and provide a comprehensive analysis of your cultural initiatives. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗗𝗶𝘀𝗰𝗹𝗼𝘀𝘂𝗿𝗲𝘀: Avoid boilerplate reporting with bespoke and meaningful culture disclosures that truly reflect your company's values and strategy. 𝗘𝘅𝗽𝗲𝗿𝘁 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Navigate the evolving reporting landscape with our specialist support to create impactful culture reports. Ready to elevate your culture reporting? Get in touch with our experts today! Link in the comments to more on this topics from Saskia Potts #CorporateGovernance #CultureReporting #BeyondBestPractice

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Driving change during major transformation programmes is tough. How you communicate can make the difference between success and failure. Our work with Informa shows how agility in your communications played a crucial role in driving alignment and delivering real business value during a complex multi-brand content migration. By taking an agile approach to change comms, Informa was able to adapt their messaging quickly, keeping teams engaged and aligned throughout the transformation process. If you're leading major change efforts, this case study offers practical insights into how clear, agile communications can make a real impact. Check it out here:https://lnkd.in/eMG6bm_z #changecomms #agilecommunications

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Proud to announce the first validated score via the ZeroBees Business Impact Tracker. Congrats Diversity Media Sales! DMS performed 26% above media SME benchmark, with strong results in employee and community areas, in line with their mission-led approach. The Business Impact Tracker is a tool designed to support media SMEs (publishers, channel owners, suppliers) to understand where they are in terms of sustainability (across environment, employees, community & suppliers, and governance) and set in motion a plan to systematically improve this - building capacity and knowledge as well as enabling disclosure of where they are on their sustainability journey. Thanks in particular to Legacy Media (Andy Power) for partnering with us on this to enable disclosure though Legacy's brilliant platforms. If you're a media SME interested in understanding and improving your ESG performance - to win investors, clients and more agency traction - get in touch and get your sustainability strategy moving today! #sustainability #media #esg #businessimpacttracker #bit #innovation #goodmedia

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"Marketing-driven data was once considered the province of the numbers wonks. But more CMOs today find those numbers useful as a basis for practical marketing approaches, content strategies and sales conversions. Using data doesn’t mean that marketing has to lose its creative edge. Instead, data provides insights that can drive successful decisions." Read more on the importance of data when it comes to CMO's decision-making and how we find the story in the numbers at Story Amplify in my latest with Forbes Agency Council: https://lnkd.in/gM8rpF4B

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The latest snippet of my Ask SPRING episode where I spill the beans on why tailor-made #creativeproduction solutions are the real deal! No silver bullet, bespoke solutions are where its at! And very little mention of Ai...for now.

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Do you struggle to demonstrate the value that PR and communications brings? It might be time to assess your team's data and analytics maturity. 💻 📈 Take our short benchmarking survey to find out your unique maturity score, your place on the maturity curve, as well as how to increase your standing in four key analytics areas. Your personalised report is only 9 questions away https://hotw.re/3WDcCAX

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I know that staying ahead in today's market requires a strong grasp of AI. That's why I'm excited to share the latest blog from The Marketing Centre, featuring insights from Regional Directors, Ged Leigh MBA FCIM and Colin Stickland. Here are some key takeaways: - Practical Applications: Discover how simple AI tools can streamline your operations. - Team Upskilling: Learn six actionable steps to elevate your team's AI literacy. - Compliance Matters: Understand the critical need for an AI policy as regulations evolve. Read the full blog for these insights and more: https://hubs.la/Q02SXBJ90 #AI #BusinessGrowth #MarketingInnovation #Leadership

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This is an excellent visualisation from the DMA (Data & Marketing Association) UK of how integral maturing your approach to measurement is to delivering successful business outcomes. If you're not already planning for it, you should be. It will be one of the most significant drivers of future effectiveness for you.

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Many businesses overlook the value of existing research, rushing to commission new studies instead. Here’s why you should leverage the insights you already have: ▪️ Cost Efficiency: Utilising existing data can save significant research costs. ▪️ Actionable Insights: Previous research often contains valuable insights that can be immediately applied. ▪️ Trend Analysis: Existing data allows for the analysis of trends over time, providing deeper insights. Before commissioning new research, thoroughly analyse your current data to uncover hidden gems that can inform your strategies. For more on maximising existing research, check out the full article below and don’t forget to share your thoughts! https://lnkd.in/epc9itNb #onlinebusiness #research

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Join me at The Great ABM Debate on 17 July for a session that will get to the heart of where ABMers stand in today’s GTM landscape 🎯 If you’re an ABM practitioner looking for fresh and provocative perspectives on the state of the landscape, look no further. I’ll be among the panel of debaters exploring the topics below: 💡 ABM’s soft success in aligning Sales and Marketing is undervalued in most organisations 💡 Improved Sales and Marketing cooperation through ABM makes no difference to GTM alignment 💡 If the next CMO must deliver GTM alignment, it needs to be an ABM marketer Let’s talk ABM. Join the debate here: https://lnkd.in/ehxF746J #TransmissionB2B #TheGreatABMDebate #MarketingEffectiveness

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Everyone knows business transformation isn't easy! But Rolls-Royce (not the cars) is arguably one of the best FTSE100 transformation success stories in recent years, where stock that has grown 163.91% over 12 months and 695.03% over two years with CEO Tufan Erginbilgiç at the helm. Some great insights from him here, on how, and how not to do it. https://lnkd.in/gZrm2A4A

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Something you might not know about Mischief: we have access to all of MHP Group's behavioural science insight and expertise. Our work may be a little bit naughty, but at least its backed by science 😈 #strategy #prstrategy #behaviouralscience

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When was the last time a B2B campaign truly resonated with you? If you’re struggling to recall, that’s a big issue. In B2B marketing, 60% of UK ads and 54% of US ads leave viewers feeling NOTHING – completely neutral. Neutrality in B2B marketing is a silent killer. It doesn’t inspire, persuade, or engage, and it’s costing companies millions in lost opportunities and effectiveness. While B2C brands can often afford to be emotional, B2B tends to play it safe. But emotion matters just as much – maybe more – in B2B. If your campaigns aren't sparking a response, they aren’t building a relationship with your audience. Don't be part of the snoozefest statistic and let's have a chat about how to grow your marketing effectiveness... #B2BMarketing #BrandEngagement #MarketingEffectiveness #DemandGeneration The CMO Syndicate

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