Laura Caveney

I love it when brands do sexy PPC. Great example here of using: 1️⃣ Audience data 2️⃣ Location data 3️⃣ Copywriting skills To make their ad relevant and effective. Reminding me (a customer) that I don’t need to use Splitwise Inc. when I have Monzo Bank! The use of site links, that are relevant and enticing is a fantastic touch. Great example of how even a fairly dry subject, can be a chance to upsell your customer. The only way to stand out on the SERP is an effective ad - don’t forget that!

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Sometimes marketing is *this* simple. Your marketing campaigns don't need to be complicated. You want to get your messaging across with the least amount of effort needed from your audience to understand it. For marketing that makes a splash without the big build up, drop me a DM or send an enquiry through the website. #marketingplan #marketingstrategy #marketingwithoutthebs

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Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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There's been a lot of talk around 'Brand SEO' recently, which is a relatively new category within SEO that refers to optimisation work that reinforces band signals, and in turn supports organic growth. After listening to Annika Haataja’s Brighton SEO talk in April earlier this year, and seeing a few marketing newsletters on the topic, it's definitely been at the front of my mind. I think historically there's always been a bit of a battle between brand and SEO, with branding often using specific language that people may not be searching for and wanting more minimalistic website designs, and SEO's wanting to include more rich content and specific search terms. But it's so true, especially for luxury and timeless brands, that brand and SEO can massively help one another and I think this new branch of 'Brand SEO' should be a vital part of any SEO strategy, celebrating both the branded and unbranded. I highly recommend checking out Annika's Brand SEO Audit Template (https://lnkd.in/dqJ3nBC9) as a starting point! #seotemplates #brandseo #seostrategy

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🤷❔ Don’t know the first thing about SEO Topic Clusters? You soon will. ✍️ Our SEO Manager, Artem, has written an article about this strategic content marketing approach and outlines how utilising it can set you on course for SEO campaign success. Crafting topic clusters takes time and patience, but done well, they’re a huge green flag to Google, building your website’s credibility and search engine visibility, driving increased web traffic, and elevating your content’s performance. Discover more about why you ought to be implementing topic clusters as part of your ongoing SEO endeavours. ⬇️

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**SEO Budget Constraints** Are budget constraints holding your SME back from investing in SEO? 💰 Don't let financial limitations hinder your online growth potential! At Marketing Success 4 U Ltd, we understand the challenges of SMEs and offer tailored SEO solutions that deliver results without breaking the bank. Our cost-effective strategies are designed to maximise your ROI and increase your online visibility within your budget. Let's explore how we can help your business thrive in the digital landscape. Contact us today for a free consultation! https://lnkd.in/efDXZ4a5 #SEO #SME #BudgetFriendly #GrowYourBusiness

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Is your content working hard enough? 💪 If you’re considering partnering with a content agency, don’t settle for anything less than the perfect fit. We’ve created a guide to help you identify your needs, set goals, and maximise the results of working together. It’s all here – and it’s free! https://lnkd.in/eu8Mpcwf #contentmarketing #contentagency #marketingtips

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🛑 Driving traffic to your website but struggling with high bounce rates, low add to cart rates, and single-digit conversion percentages? As a business owner, maximising ROI is crucial. If this sounds like you, reach out to Add People via [email protected], DM us, or comment below for a complimentary evaluation of your website and uncover hidden profits. Here's a glimpse of what we'd A/B test if we partnered with Gear Jewellers. #CRO #Ecommerce #ROI #Strategy #Optimisation #ABTest

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How do you identify red flags when working with new agency clients? Some top tips from leading Bubble agency founder Mike Wiendels from Minimum Studio!

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We love nothing more than helping our clients succeed. Which is why the results Mark Towns has shared here are so exciting! With SEO support from our Head of Search Performance Jonathon Monk we've delivered some pretty impressive results (even if we do say so ourselves) for clients with events in a range of different industry sectors. Pop us a note if you'd like more info on what we did for them... #SEOworks #SEOmarketing #eventsmarketing #aspevents #websitespecialists #websiteoptimisation

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NEVER EVER LET YOUR CEO CHOOSE. 👈🏻 A-B testing is boring. And most often totally irrelevant to a CEO. - Unless they are keen on a certain color for that brand new website. Then, all of a sudden, they care A LOT (speaking from experience). But did you know that your copy/color on your website's CTA buttons could have a significant impact on the big numbers in the end? Don't let your CEO decide. Do what Elle Calvert does; get the data to tell you the actual truth instead. #web #webdesign #conversion #data

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✨Mythbusters! Let's set the record straight on some common misconceptions and unveil the truth about #SEO for small businesses! Want to level up your search game? Sign up to our 6-week CIM | The Chartered Institute of Marketing Specialist Award in SEO and Paid Search Management 👇

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In a rapidly evolving digital landscape, your SEO strategy needs to adapt to changing user behaviours.👩‍💻 Join our Head of SEO, James Bentham, in this video, which shows you how to optimise your approach and harness the power of AI for organic search success. In this talk, James will guide you through the evolution of user journeys, uncovering valuable quick wins you can immediately implement. Watch the full video now. 🔽 https://ow.ly/qXh250TZb5s #SEOstrategy #DigitalMarketing #Webinarseries #AI #SearchStrategy

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Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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How long has it been since you've reviewed your brand messaging? Here are 3 signs your key messages are stuck in the past: ❌ You're not attracting the right audience ❌ Perceptions have changed ❌ Engagement has dipped Jo Berthelot, our copywriter, shares why regular brand message reviews are crucial to staying relevant and striking a chord with your audience ⚡️ #Marketing #Branding #BrandStrategy

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Search Engine Optimisation (SEO) isn't just for Google and websites, you can apply Social SEO techniques to improve your social media impact 📈 Rachael Dines, Director of Shake It Up Creative, will be hosting a free practical advice session to help you understand how you can optimise your social media channels to expand your reach 📲🚀 For more information and to secure your place visit https://buff.ly/3zkXMFL Business & IP Centre Sussex #SEO #SocialSEO #SocialMediaMarketing #DigitalMarketing #FreeWorkshop #OptimiseYourReach #SocialMediaTips

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