Kyle Byrne

CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

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Is a custom build eCommerce website better for SEO? 🧐 In the latest SEOs Getting Coffee, Adam Lee from Mozillion explains why he thinks this is the case, and how a custom build helps him compete against the likes of Apple, Amazon & Currys plc 💪📈 It's available on both YouTube and Spotify so check it out!!! YouTube: https://lnkd.in/e9NrhSeE Spotify: https://lnkd.in/e-igSgRR

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PPC (Pay-Per-Click) advertising can seem like the perfect way to drive traffic and grow your business - sounds great in theory, right? But as Tony Restell highlights in his latest post series, PPC often doesn’t deliver the results businesses are hoping for. And for small businesses, that frustration when your marketing spend doesn’t deliver can be all too familiar. 👇 Take a look at Tony’s post below to learn how to avoid common PPC pitfalls. If you’ve tried PPC before, what worked for you - and what didn’t?

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🔥 Your E-commerce SEO Game Plan {Part 2 of 3} Most brands make the mistake of jumping head first, into trying to make SEO improvements to their website, without taking a step back to first... analyse the performance of their website, market and key competitors. Unfortunately the Research and Analysis phase, is an area which is often overlooked, as it's critical to highlight any issues, and opportunity areas with your e-commerce store, so you can tailor the best SEO strategy for your business. That's why I believe doing a top-level SEO audit, is a must before you jump in like a headless chicken, and start making random SEO changes to your website.

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PPC News Daily - 9th October 2024 🔹 Key Updates ➡️ Google Ads Status Dashboard - Everything is operational after yesterday's service disruption. ➡️ Google Support Live Chat - Back online with more front desk workers available to assist. ➡️ Gross Profit Optimization Campaign Setting - A new feature available in certain regions for profit bidding and gross profit optimization in e-commerce accounts. ➡️ New Google Ads Design Test - A change of the user interface design with rounded boxes and a different menu directory layout. ➡️ PMAX Campaign Optimization - Renaming of 'text assets' to 'customization'. PPC Trends Report 2025 - Search Engine Journal's report on AI in PPC platforms, automation, and third-party cookie changes.

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Do you know how long it takes your customer to buy? Good news, some recent updates to Google Ads Performance Max campaigns can help. In case you missed it, you can now segment the data of your asset groups into new categories to compare and optimise. You can look at a breakdown of your results in for time, click type, network, top vs others and conversions. You can gather insights like whether people prefer to buy or mobile or desktop and which gets the highest return on ad spend. Or times or days of the week which lead to the most profitable purchases, for example if you get most sales on a Sunday or the highest ROAS on a Thursday. My favourite is ‘days to conversions’, where you can break down how many days it takes for a sale. Previously, you could only compare at campaign level, but now you get get much more granular with it 🤓. Scroll for details. >> Are you using this in your campaigns? #GoogleAds #PPC #PerformanceMax

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Why you need SEO - Social sizing - Crazy canonicals | The Filter This week’s episode comes to you from sunny Norwich! Sign up for The Filter here - https://lnkd.in/ezyZ-9Sg

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Your Adwords PPC runs at £9/click. Your website converts PPC to enquiries at 2%. = average £450/Lead. Your sales team closes PPC leads @10%. = £4,500 PPC spend per sale. 👇👇👇👇 Under common metrics like this, every opportunity for discussion in the B2B sales journey is a high value commodity in its own right. Would you consider routing a £450 lead to a bot? How about 10/day? Of course you wouldn’t. Yet the vast majority of the SME webchat examples I’ll see this week are doing exactly that, using a bot-flow built to fill out back-end forms and promising “we’ll be in touch soon”. And every single one will be a lost opportunity. 👉 More conversations. The day we switched our webchat from a complex bot-flow, to a beautifully simple “I’m here right now and I’d love to help”, we saw a multi-fold uplift in webchat volume.  Every conversation routed to a live agent in seconds, with nothing missed. 👉Better conversations. We also started converting those webchat leads at a far higher rate.  Because time is of the essence when interest is browsing. 👉Increased site conversion. Webchat went from being an inconsequential addition, there because everyone else had it… to a primary medium for our highest converting web leads, and significantly improving overall site conversion. That meant we could spend more on PPC and Display traffic sources. 👉Improved outbound lead rates. It also meant we generated greater lead volumes from our email outreach, because believe it or not, email drives a higher volume of web visits than email responses. 👉The Summary Hard to believe such a small tweak from bot to agent could make such a difference in so many areas, but it’s true, we saw: ✅More conversations ✅Better leads ✅Increased site conversion ✅Improved outbound lead rates 👉And what did it cost? Nothing. It also laid the groundwork for something we saw so much value in that we ended up building a pre-optimised webchat directly into the Sopro platform.  Now layered with all sorts of slick additions like prospect recognition and personalised greetings. The results speak so loudly that we've now made Sopro webchat 100% free to all customers, just to boost ROI when using Sopro. Not a special offer, just free to all users forever. Delivered via the Sopro plugin, activated in minutes and set up to initiate conversations and connect buyers with your team in seconds. Is your webchat delivering to its potential? #AI #LiveChat #Outbound #SalesEngagement

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Advertising just works - long story short there are more businesses who can benefit from better advertising through digital channels. They just don’t know how to put the systems, resources and people in place to deliver. Techy PPC stuff aside you need to know what your LTV or / AOV is per customer (net) and work on a channel to repeatedly acquire new customers profitably (or even at a small loss if needed). Then steadily grow that channel or add more. Yes channels complement each other but the main thing is Do more and do better. One of our clients wanted to take his offline business - online but with anew brand, new domain 0 customers in a really competitive market. No brand search, previous sales data or repeat customers to bank on. I wanted to share this because as optimistic as I am we had planned to be a little bit behind this at this point(ad spend is relatively small at this early stage). Still have a long long way to go but worth it. In this case we’re using a mix of pmax and standard shopping. I’m not 100% happy and still building. Also Attribution is a bit painful (both inGA4 & in platform) but we know ads are driving sales and are growing month on month. Client is happy so we get to eat our pot noodles next week 😊

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The number one problem I see Ecommerce businesses face, particularly from a google ad point of view is cashflow. If businesses can’t keep up with cashlow, it can cause them to pause or go bust. This is where strong lines of credit and cashflow loans become necessary. #googleads #googlead #googleadsoptimisation #ecommerce #ecommercebusinesses #googleadsagency #ppc

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Did you know Apogée Web does SEO, but also offers high-level copywriting? I ran a jazz blog for over a decade and I've been published in Time Out and Cult Montreal. Let's talk! #seo #contentmarketing #digitalmarketing

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👋 Afternoon all, We're looking for some guidance on which domain name to buy but we're wanting to know which will be best for SEO or organic search 🔍 Can you help or point me in the right direction? Thanks in advance 👍 #seo #webdev #webdomains #domainnames

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NEW Free PPC Training Video - ‘How we saved a Google Ad Account in one of the hardest niches’🔥 How we helped a client; - Save between £5000 - £15,000 a month in spend ✅ - Reduce spam ✅ - Improve tracking ✅ - Convert more leads ✅ - Ultimately get a much better ROI from Google Ads ✅ Comment ‘Training’ below and I will send you over the 15 minute training video :) Problems they had; - Huge amount of competition ❌ - Unsure on the direction or solutions to take / test ❌ - Very high cost-per-clicks (sometimes reaching £100-219 per click) ❌ - High cost per conversions (not getting ROI they want) ❌ - Hidden problems they were unaware of ❌ #googleads #ppc #payperclick #sem #searchmarketing

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Can you build a Google Ads agency with virtually zero competition? I 100% believe so. There are a few caveats... > It will take a lot of hard work > You must know what you're doing in the account > You must have marketing chops that extend beyond the account > A deep understanding of a niche is required > You cannot be discouraged as you build it out Not everyone will be able to pull this off. But those who do will find themselves with little if any competition AND the enviable position of being nigh fireable or irreplaceable. Want to know how? Watch this: https://lnkd.in/eBuVysSp

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SEO plays a massive part in any brand's growth strategy. If not already, it will soon be turbo-charged with the advent of LMAO. LMAO, Language Model & AI Optimisation, is the inevitable optimisation of online results for training language models. It's not a matter of IF but WHEN and HOW. The content you feed today to the internet might be tomorrow's truth on an AI-powered search response or assistant. Unless some decent checks and guards are put in place to guarantee this doesn't happen, which we are very far behind, we will surely need to start considering the consequences and impact of LMAO. #llm #ai #seo #fakenews #skynet #lmao

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Wondering why you aren’t getting the PPC results you expected or thinking about starting online advertising for your business? Then this free 26-paged guide I wrote might be just what you need. 📘 "The Ultimate Guide to Online Success - From Compelling Stories to Sales Tactics: Steps to Prepare for Online Advertising"! 📘 Why should you be interested in this guide? Many businesses jump straight to online advertising without covering the fundamentals. The reality is that Google, Meta, and LinkedIn ads won’t work if you lack compelling, cohesive brand messages, have a poorly navigable website, and don’t provide trust signals or social proof, among other things. This guide offers a straightforward checklist to cover all the bases for online success. 💡 What are your online growth tips? 💡 #OnlineMarketing #DigitalSuccess #AdvertisingTips #BrandStorytelling #SalesTactics I'm Dean 👨‍🦲 from AdSuccess - The PPC Growth Experts. I help business leaders increase online sales and generate leads, focusing on Google, Meta, and LinkedIn Ads, as well as E-commerce, particularly in the health & sports, home & furniture, and professional services markets. Connect with me to learn more!

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Filming the unboxing video for June 24 . This will go on YouTube and then I can embed the code into a blog which sits on our website. The blog is written so it's beneficial for SEO and it forms part of the buying process . Organic SEO is a great way to increase website traffic. Try using a plugin such as Yoast to get your keyword count right. . #marketing #business #airdropgolf #golf #golfer #networking #sme #businesstips #accounting #accountant

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