Articles by Kevin
Activity
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So this happened this week…….👇🏽 Congratulations to all the finalists and winners at the #MTA2024 awards by MARKETECH APAC and what a well run…
So this happened this week…….👇🏽 Congratulations to all the finalists and winners at the #MTA2024 awards by MARKETECH APAC and what a well run…
Liked by Kevin Flood
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Who are JasperRose? Led by Rosie O'Callaghan, JasperRose are specialists in placing accountancy and finance talent into Consumer and Media…
Who are JasperRose? Led by Rosie O'Callaghan, JasperRose are specialists in placing accountancy and finance talent into Consumer and Media…
Liked by Kevin Flood
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🎥 🎤 Happy Friday ! And now, check you're available in your 📅 Permutive webinar next December 4th with our VP Product, Chloe Grutchfield 📌…
🎥 🎤 Happy Friday ! And now, check you're available in your 📅 Permutive webinar next December 4th with our VP Product, Chloe Grutchfield 📌…
Liked by Kevin Flood
Experience
Education
Patents
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METHOD AND SYSTEM FOR DISPLAYING A CONTEXTUAL ADVERTISEMENT ON A WEBPAGE
US 20130246184
A method for displaying an advertisement includes storing, in a database, a plurality of keywords wherein each keyword in the plurality of keywords corresponds to a product or service, assigning a priority value to each keyword in the plurality of keywords, analyzing a webpage to identify a plurality of words displayed by the webpage. selecting a word in the plurality of words based on the assigned weight value, comparing the selected word to the plurality of keywords to obtain at least one…
A method for displaying an advertisement includes storing, in a database, a plurality of keywords wherein each keyword in the plurality of keywords corresponds to a product or service, assigning a priority value to each keyword in the plurality of keywords, analyzing a webpage to identify a plurality of words displayed by the webpage. selecting a word in the plurality of words based on the assigned weight value, comparing the selected word to the plurality of keywords to obtain at least one matched keyword, selecting at least one keyword from the at least one matched keyword based on the assigned priority value, and modifying the webpage such that when a user of the webpage interacts with the selected word displayed by the webpage, an advertisement for the product or service corresponding to the at least one keyword is displayed.
Read more: http://www.faqs.org/patents/app/20130246184#ixzz2uW1uIJed
Other inventors
Honors & Awards
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IAB Tech Lab Service Excellence Award
IAB Tech Lab
IAB Tech Lab Service Excellence Award for leadership as Co-Chair of the IAB Taxonomy and the IAB Data Transparency Standards. Led the development of the Content Taxonomy 2.0 and Audience Taxonomy 1.0, setting new standards to improve data quality, brand safety and relevance
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AOP Awards Technology Partner 2013 - Nominee
Association of Online Publishers
This award will be given to the best existing, new or improved third party technology provider that has demonstrated the most effective results driving digital publishers’ revenue forward. Judges looked for proof of enterprise and innovation, ability to create and/or increase revenue for publishers, and evidence of satisfaction from the end user, including publisher testimonials
Shortlist
Outbrain
PowerLinks In-Content Advertising - PowerLinks Media
PubMatic and National Rail…This award will be given to the best existing, new or improved third party technology provider that has demonstrated the most effective results driving digital publishers’ revenue forward. Judges looked for proof of enterprise and innovation, ability to create and/or increase revenue for publishers, and evidence of satisfaction from the end user, including publisher testimonials
Shortlist
Outbrain
PowerLinks In-Content Advertising - PowerLinks Media
PubMatic and National Rail Enquires - PubMatic
Pugpig - Kaldor Ltd
Rubicon Project -
Telegraph Top 10 Young Entrepreneurs
The Telegraph
http://www.telegraph.co.uk/finance/businessclub/8875353/Meet-ten-of-the-UKs-brightest-young-entrepreneurs.html
Languages
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French
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German
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More activity by Kevin
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It probably took you a while to spot Mona in the image on the left...even though she's (technically) 100% viewable. But hanging on her own in the…
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Hope all those who came to the incredible #b2bawards on Weds are on the road to recovery. What a night it was and huge congratulations once again to…
Hope all those who came to the incredible #b2bawards on Weds are on the road to recovery. What a night it was and huge congratulations once again to…
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Interesting to talk through the implications of the recent Ebiquity plc / Lumen Research Attention and Profitability analysis with Michael Feeley of…
Interesting to talk through the implications of the recent Ebiquity plc / Lumen Research Attention and Profitability analysis with Michael Feeley of…
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🔥 Longest. Episode. Ever. 🔥 Ladies and gentlemen, we got him! Dylan Collins is my guest this week on the pod. A serial founder who has built and…
🔥 Longest. Episode. Ever. 🔥 Ladies and gentlemen, we got him! Dylan Collins is my guest this week on the pod. A serial founder who has built and…
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Step aside innocent drinks... ...there is a new little knitted hat in town. Our Botivo Drinks | B corp Christmas party was yesterday - was v lolz…
Step aside innocent drinks... ...there is a new little knitted hat in town. Our Botivo Drinks | B corp Christmas party was yesterday - was v lolz…
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"Sometimes the moments that never happen matter the most" Proud to work at Volvo Cars, a company deeply dedicated to #safety and innovation.
"Sometimes the moments that never happen matter the most" Proud to work at Volvo Cars, a company deeply dedicated to #safety and innovation.
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I said yes! To a selfie with Sara Davies MBE. It’s all about perception, right? We often talk about authenticity, building connections, and…
I said yes! To a selfie with Sara Davies MBE. It’s all about perception, right? We often talk about authenticity, building connections, and…
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Big congratulations to Turing Innovation Catalyst Manchester for their best Tech Hub win! Well deserved! Elizabeth Scott MBE and the team has…
Big congratulations to Turing Innovation Catalyst Manchester for their best Tech Hub win! Well deserved! Elizabeth Scott MBE and the team has…
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Excited to be partnering with James Hanslip, Ben Spencer and the Content Ignite® team!
Excited to be partnering with James Hanslip, Ben Spencer and the Content Ignite® team!
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