Kevin Flood

Kevin Flood

London, England, United Kingdom
7K followers 500+ connections

Articles by Kevin

Activity

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Experience

  • FirstPartyCapital Graphic

    FirstPartyCapital

    London, England, United Kingdom

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    London Area, United Kingdom

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    London, England, United Kingdom

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    Greater New York City Area

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    Greater New York City Area

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    London

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Education

Patents

  • METHOD AND SYSTEM FOR DISPLAYING A CONTEXTUAL ADVERTISEMENT ON A WEBPAGE

    US 20130246184

    A method for displaying an advertisement includes storing, in a database, a plurality of keywords wherein each keyword in the plurality of keywords corresponds to a product or service, assigning a priority value to each keyword in the plurality of keywords, analyzing a webpage to identify a plurality of words displayed by the webpage. selecting a word in the plurality of words based on the assigned weight value, comparing the selected word to the plurality of keywords to obtain at least one…

    A method for displaying an advertisement includes storing, in a database, a plurality of keywords wherein each keyword in the plurality of keywords corresponds to a product or service, assigning a priority value to each keyword in the plurality of keywords, analyzing a webpage to identify a plurality of words displayed by the webpage. selecting a word in the plurality of words based on the assigned weight value, comparing the selected word to the plurality of keywords to obtain at least one matched keyword, selecting at least one keyword from the at least one matched keyword based on the assigned priority value, and modifying the webpage such that when a user of the webpage interacts with the selected word displayed by the webpage, an advertisement for the product or service corresponding to the at least one keyword is displayed.

    Read more: http://www.faqs.org/patents/app/20130246184#ixzz2uW1uIJed

    Other inventors

Honors & Awards

  • IAB Tech Lab Service Excellence Award

    IAB Tech Lab

    IAB Tech Lab Service Excellence Award for leadership as Co-Chair of the IAB Taxonomy and the IAB Data Transparency Standards. Led the development of the Content Taxonomy 2.0 and Audience Taxonomy 1.0, setting new standards to improve data quality, brand safety and relevance

  • AOP Awards Technology Partner 2013 - Nominee

    Association of Online Publishers

    This award will be given to the best existing, new or improved third party technology provider that has demonstrated the most effective results driving digital publishers’ revenue forward. Judges looked for proof of enterprise and innovation, ability to create and/or increase revenue for publishers, and evidence of satisfaction from the end user, including publisher testimonials
    Shortlist
    Outbrain
    PowerLinks In-Content Advertising - PowerLinks Media
    PubMatic and National Rail…

    This award will be given to the best existing, new or improved third party technology provider that has demonstrated the most effective results driving digital publishers’ revenue forward. Judges looked for proof of enterprise and innovation, ability to create and/or increase revenue for publishers, and evidence of satisfaction from the end user, including publisher testimonials
    Shortlist
    Outbrain
    PowerLinks In-Content Advertising - PowerLinks Media
    PubMatic and National Rail Enquires - PubMatic
    Pugpig - Kaldor Ltd
    Rubicon Project

  • Telegraph Top 10 Young Entrepreneurs

    The Telegraph

    http://www.telegraph.co.uk/finance/businessclub/8875353/Meet-ten-of-the-UKs-brightest-young-entrepreneurs.html

Languages

  • French

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  • German

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