Kirsty Beasley MBA MCIM Chartered Marketer
Elloughton, England, United Kingdom
2K followers
500+ connections
About
I am a multi-award winning Chartered Marketer and MBA graduate with over 22 years…
Articles by Kirsty Beasley
Activity
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As we reach the end of 2024, it also marks the end of my time with Basildon and local govt. It's been an honour to work with so many talented people…
As we reach the end of 2024, it also marks the end of my time with Basildon and local govt. It's been an honour to work with so many talented people…
Liked by Kirsty Beasley MBA MCIM Chartered Marketer
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🎄 Holiday Opening Hours Announcement 🎄 As the festive season approaches, we want to take a moment to thank our valued clients for your support…
🎄 Holiday Opening Hours Announcement 🎄 As the festive season approaches, we want to take a moment to thank our valued clients for your support…
Liked by Kirsty Beasley MBA MCIM Chartered Marketer
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An amazing opportunity to lead a professional and passionate service, on the journey of improvement and serving the good people of…
An amazing opportunity to lead a professional and passionate service, on the journey of improvement and serving the good people of…
Liked by Kirsty Beasley MBA MCIM Chartered Marketer
Experience
Education
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The University of Hull
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Strategic Management
Human Resource Management
Marketing
Accounting & Finance
Organisational Change
Leadership
Systematic Management & Complexity
Operations & Supply Chain Management
Dissertation Marketing Orientation in Business - Distinction -
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Activities and Societies: Junior Branch Member RICS Yorkshire RICS General Practice Placement Quantity Surveyor EC HARRIS Past member of the CIH
Law & Economics
Principles of Valuation and Investment
Housing & Sustainability
Development Project
Building Technology
Housing & Regeneration
Planning & Development
Construction
Licenses & Certifications
Volunteer Experience
Publications
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The importance of re targeting abandoned hotel bookings
Boutique Hotelier
According to data from 2019, more than 5 out of 6 prospective guests drop out of the online booking process before confirming – a whopping 84.63%.
While this is somewhat astonishing, it serves to provide an enormous opportunity for hoteliers. Actively entering the booking engine shows they’ve seen enough to tempt them to engage initially, but now you need to tempt them that little bit further by actively retargeting. -
The rise of metasearch for hotels
Boutique Hotel News
Many hoteliers may be unfamiliar with the term metasearch, or at the very least, unfamiliar with the benefits it can offer their hotel in getting found by potential guests.
The concept of metasearch has been around for some time, but it’s now one of the fastest growing online sales channels for hotels – so if you’re not looking at it as an option, you really do need to. -
Five ways to reimagine guest experience
Hotel Owner
Fluctuating Government guidelines have reshaped hospitality over the past 12 to 18 months, encouraging hotels to re-evaluate and re-invent their services as we move towards a post-pandemic era.
Both people and business are being forced to re-think what they consider important – whilst constant restrictions have encouraged internal reflection on the things we once took for granted. The hospitality industry is now rebuilding and with the right marketing tools, hotels will be able to adapt…Fluctuating Government guidelines have reshaped hospitality over the past 12 to 18 months, encouraging hotels to re-evaluate and re-invent their services as we move towards a post-pandemic era.
Both people and business are being forced to re-think what they consider important – whilst constant restrictions have encouraged internal reflection on the things we once took for granted. The hospitality industry is now rebuilding and with the right marketing tools, hotels will be able to adapt their services to meet the current demand. -
Marketing Strategies for Spa's
Luxury Travel Magazine
Honors & Awards
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Pamper Our Heroes - Volunteer
Pamper our Heroes -Delivering Wellness Hampers to Key Workers Across The UK
Pamper OurHeroes deliver wellness and pamper hampers to key working heroes including care homes,
hospitals, district nursing clinics, nurseries, hospices, bus/train drivers and more in London &
beyond. Pamper our heroes are a people-driven, grassroots wellness movement set up by friends
Selina Firth, Kirsty and Lee. Five hundred hampers have already been hand-delivered to delighted workers across the UK. -
Royal Voluntary Service Volunteer
Royal Voluntary Service
I work every other weekend at Bridlington Hospital with the RVS and taking the trolley onto the inpatient wards.
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Royal Television Society Award
RTA
Best multi-platform marketing campaign
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Finalist in Best Use of Social Media, Indie Congress Awards 2017
Indie Congress
Developed and delivered a social media strategy for Royal Mansour on Twitter, Facebook, Pinterest and Instagram. We worked creatively to build a presence on these social media channels, not only in the UK, but throughout all their target markets. As the first language is French, we delivered the social media in dual languages.
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University of Hull - Guest Lecturer
University of Hull
I have been invited to lecture on marketing topics since 2016
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Patron of the British Chamber of Commerce in the Caribbean
British Chamber of Commerce in the Caribbean
Invited to become a Patron of the British Chamber of Commerce in the Caribbean leading to meetings and events in the House of Lords and the Caribbean.
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Ambassador of the Year Award & Chartered Institute of Marketing Shield
Chartered Institute of Marketing
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Chartered Institute of Marketing Alan Brownley Award
Chartered Institute of Marketing
The award is made to a member of the CIM who has shown outstanding innovation in promoting the CIM and further enhancing the benefits of membership.
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Deputy Chair Humber - Chartered Institute of Marketing
CIM
Voted to be Deputy Chair of the CIM for the humber region representing the CIM on a regional level.
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NHS Graduate Recruitment - National Assessor
NHS
I was invited to become a national assessor for the NHS Graduate Recruitment residential programme at Warwick University.
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School of Architecture - Guest Lecturer - Hull University
University of Hull
Invited to conduct a series of lectures for the school of architecture on the role of community engagement in the planning and development process.
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Our new We are The Christie magazine is now available for patients and visitors at various places around our hospital and local radiotherapy centres.…
Our new We are The Christie magazine is now available for patients and visitors at various places around our hospital and local radiotherapy centres.…
Liked by Kirsty Beasley MBA MCIM Chartered Marketer
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The National Fire Chiefs Council (NFCC) is calling for urgent action to reduce road traffic collisions and fatalities across the UK. Last year, fire…
The National Fire Chiefs Council (NFCC) is calling for urgent action to reduce road traffic collisions and fatalities across the UK. Last year, fire…
Liked by Kirsty Beasley MBA MCIM Chartered Marketer
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ICYMI... James Bullion, Chief Inspector of Adult Social Care and Integrated Care, reflects on the progress of CQC’s local authority assessments as…
ICYMI... James Bullion, Chief Inspector of Adult Social Care and Integrated Care, reflects on the progress of CQC’s local authority assessments as…
Liked by Kirsty Beasley MBA MCIM Chartered Marketer
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