Kirsty Beasley MBA MCIM Chartered Marketer

Kirsty Beasley MBA MCIM Chartered Marketer

Elloughton, England, United Kingdom
2K followers 500+ connections

About

I am a multi-award winning Chartered Marketer and MBA graduate with over 22 years…

Articles by Kirsty Beasley

  • THE TOP FIVE LUXURY BATHROOMS

    THE TOP FIVE LUXURY BATHROOMS

    After a day of exploring a new world, where better to wash away your worries than in a blissful bath? Luxury hotels…

    2 Comments
  • The Top 5 Destinations to Escape the January Blues ❄️💙

    The Top 5 Destinations to Escape the January Blues ❄️💙

    We've selected a list of the Top 5 destinations for those in need of a little something to brighten up the depths of…

    2 Comments
  • Top Five Warming Spa Breaks to Beat the Winter Chill

    Top Five Warming Spa Breaks to Beat the Winter Chill

    We’ve rounded up our top five places to escape the winter gloom, with nothing more strenuous to do than relax by the…

  • OUR TOP 5 HOTELS FOR HOLLYWOOD GLAMOUR

    OUR TOP 5 HOTELS FOR HOLLYWOOD GLAMOUR

    By VIP Worldwide The celebrities of Hollywood may leave some with stars in their eyes, but there are a selection of…

  • Do you have an Influencer Strategy?

    Do you have an Influencer Strategy?

    Find out what's hot in 2018 and why luxury hospitality brands are making a continued investment in influencer…

  • Authentic Hotel Cultural Experiences

    Authentic Hotel Cultural Experiences

    Revelling in the resplendence of a luxurious hotel creates the most wonderful memories. However, these can become even…

    2 Comments
  • Four Hotels with the most Jaw-Dropping Pool Views

    Four Hotels with the most Jaw-Dropping Pool Views

    Guests expect the finest of facilities when they stay at luxury hotels, and usually, this is what they get. However…

    2 Comments

Activity

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Experience

  • Real World Group Graphic
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    United Kingdom New York Paris

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    London, England, United Kingdom

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    London, England, United Kingdom

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    Yorkshire

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    Hull, England, United Kingdom

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    Yorkshire

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    London, England, United Kingdom

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    Hull, England, United Kingdom

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    Kingston upon Hull, England Metropolitan Area

Education

  • University of Hull Graphic

    The University of Hull

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    Strategic Management
    Human Resource Management
    Marketing
    Accounting & Finance
    Organisational Change
    Leadership
    Systematic Management & Complexity
    Operations & Supply Chain Management
    Dissertation Marketing Orientation in Business - Distinction

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    Activities and Societies: Junior Branch Member RICS Yorkshire RICS General Practice Placement Quantity Surveyor EC HARRIS Past member of the CIH

    Law & Economics
    Principles of Valuation and Investment
    Housing & Sustainability
    Development Project
    Building Technology
    Housing & Regeneration
    Planning & Development
    Construction

Licenses & Certifications

Volunteer Experience

Publications

  • The importance of re targeting abandoned hotel bookings

    Boutique Hotelier

    According to data from 2019, more than 5 out of 6 prospective guests drop out of the online booking process before confirming – a whopping 84.63%.

    While this is somewhat astonishing, it serves to provide an enormous opportunity for hoteliers. Actively entering the booking engine shows they’ve seen enough to tempt them to engage initially, but now you need to tempt them that little bit further by actively retargeting.

    See publication
  • The rise of metasearch for hotels

    Boutique Hotel News

    Many hoteliers may be unfamiliar with the term metasearch, or at the very least, unfamiliar with the benefits it can offer their hotel in getting found by potential guests.

    The concept of metasearch has been around for some time, but it’s now one of the fastest growing online sales channels for hotels – so if you’re not looking at it as an option, you really do need to.

    See publication
  • Five ways to reimagine guest experience

    Hotel Owner

    Fluctuating Government guidelines have reshaped hospitality over the past 12 to 18 months, encouraging hotels to re-evaluate and re-invent their services as we move towards a post-pandemic era.

    Both people and business are being forced to re-think what they consider important – whilst constant restrictions have encouraged internal reflection on the things we once took for granted. The hospitality industry is now rebuilding and with the right marketing tools, hotels will be able to adapt…

    Fluctuating Government guidelines have reshaped hospitality over the past 12 to 18 months, encouraging hotels to re-evaluate and re-invent their services as we move towards a post-pandemic era.

    Both people and business are being forced to re-think what they consider important – whilst constant restrictions have encouraged internal reflection on the things we once took for granted. The hospitality industry is now rebuilding and with the right marketing tools, hotels will be able to adapt their services to meet the current demand.

    See publication
  • Marketing Strategies for Spa's

    Luxury Travel Magazine

Honors & Awards

  • Pamper Our Heroes - Volunteer

    Pamper our Heroes -Delivering Wellness Hampers to Key Workers Across The UK

    Pamper OurHeroes deliver wellness and pamper hampers to key working heroes including care homes,
    hospitals, district nursing clinics, nurseries, hospices, bus/train drivers and more in London &
    beyond. Pamper our heroes are a people-driven, grassroots wellness movement set up by friends
    Selina Firth, Kirsty and Lee. Five hundred hampers have already been hand-delivered to delighted workers across the UK.

  • Royal Voluntary Service Volunteer

    Royal Voluntary Service

    I work every other weekend at Bridlington Hospital with the RVS and taking the trolley onto the inpatient wards.

  • Royal Television Society Award

    RTA

    Best multi-platform marketing campaign

  • Finalist in Best Use of Social Media, Indie Congress Awards 2017

    Indie Congress

    Developed and delivered a social media strategy for Royal Mansour on Twitter, Facebook, Pinterest and Instagram. We worked creatively to build a presence on these social media channels, not only in the UK, but throughout all their target markets. As the first language is French, we delivered the social media in dual languages.

  • University of Hull - Guest Lecturer

    University of Hull

    I have been invited to lecture on marketing topics since 2016

  • Patron of the British Chamber of Commerce in the Caribbean

    British Chamber of Commerce in the Caribbean

    Invited to become a Patron of the British Chamber of Commerce in the Caribbean leading to meetings and events in the House of Lords and the Caribbean.

  • Ambassador of the Year Award & Chartered Institute of Marketing Shield

    Chartered Institute of Marketing

  • Chartered Institute of Marketing Alan Brownley Award

    Chartered Institute of Marketing

    The award is made to a member of the CIM who has shown outstanding innovation in promoting the CIM and further enhancing the benefits of membership.

  • Deputy Chair Humber - Chartered Institute of Marketing

    CIM

    Voted to be Deputy Chair of the CIM for the humber region representing the CIM on a regional level.

  • NHS Graduate Recruitment - National Assessor

    NHS

    I was invited to become a national assessor for the NHS Graduate Recruitment residential programme at Warwick University.

  • School of Architecture - Guest Lecturer - Hull University

    University of Hull

    Invited to conduct a series of lectures for the school of architecture on the role of community engagement in the planning and development process.

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