Katie Cooper

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6 Easy Steps to Market Your Business! 😄 ✔ Marketing Materials - ensure your web address is clearly displayed on all printed or digital marketing materials you have created. ✔ Social Media - it is advisable to have accounts such as Facebook, LinkedIn, X, TikTok, Instagram, and sometimes YouTube, Pinterest and Snapchat. ✔ Emails - almost all businesses have a mailing list complied of people interested in their company & services, it is vital you utilise this list. ✔ Forums - participation in forums allows you to meet like-minded people & engage with them about your business, whether as a fellow entrepreneur or as the provider of a service. ✔ Online Listings - the most effective place to get your business listed is on Google My Business, all you need to do it create a free account and fill out your business details. ✔ Partnerships - another way to boost your website's visibility is to align yourself with similar or complementary businesses and form partnerships. #website #webdesign #marketing #digitalmarketing #business

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Some good examples of brands using affiliate marketing to help deliver their business and marketing objectives. The Glossybox and Pooch & Mutt example made me smile but it clearly works. #marketing #partnerships #brandbuilding

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This month in the Marketing Membership, we're going to be focussing on Consistency and Persistency. It might not sound as sexy a marketing tactic to learn about as email campaigns or lumpy mail etc, but it's the one thing that IS guaranteed to work. It's also the hardest thing to do (I have been known to compare myself to a cobbler with barefoot children, on more than one occasion!), so I've got some tips and we're breaking it down to make it easier. Tomorrow (Tuesday August 5th) sees the first session on this month's topic, and the first of the onboarding sessions (there are four in the first month to get people effectively set up with the other marketing fundamentals that most business owners don't usually understand properly). If you want to be part of it, you've still got time. Just about! AND places are still available for just £49.50 a month (with no long term committment) if you use the code ZHR50 when you sign up. So, to get ahead of the game whilst everyone is allegedly on holiday, check out https://lnkd.in/ezPUUHuN and sign up today!

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Boosting your podcast's visibility is crucial for attracting a broader audience. Here are targeted SEO strategies to help your podcast stand out: 🔹Keyword Optimisation: Integrate relevant keywords into your episode titles and descriptions to enhance searchability. This strategic placement helps potential listeners find your podcast when searching for content in your niche. 🔹Compelling Metadata: Craft engaging episode descriptions that incorporate keywords naturally. Highlight key takeaways to entice listeners and give them a reason to click play. 🔹Regular Releases: Maintain a consistent publishing schedule. Regular updates not only keep your audience engaged but also signal to search engines and directories that your podcast is active, which can boost your search rankings. 🔹Tags and Categories: Utilise precise tags and categorisse your episodes clearly in podcast directories. Proper classification helps listeners find your episodes when searching for specific subjects. 🔹Ratings and Reviews: Encourage your audience to leave ratings and reviews. Positive feedback increases your visibility and attractiveness in podcast directories, helping new listeners discover your content. Implementing these SEO techniques can significantly increase your podcast's reach, ensuring it resonates with the right audience. Looking to enhance your podcast’s SEO? Reach out to Sampson VA Services for specialised support and watch your listener numbers soar. #PodcastSEO #ContentMarketing #DigitalStrategy #SampsonVAServices #PodcastGrowth

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Peer Review... 🕵‍♂️ I usually post about marketing strategy - today, after a week of cramming 5 work days into 4, it’s a perfect time to create a post about the importance of quality and how peer review supports that. Our agency is driven by senior marketers. Double checking and re-reading our output has been ingrained in our professional way of working for donkey’s years! But we’re all human and fallible to the odd oversight, this is where you need a strong team to have your back and the importance of peer review. We use peer review in a few ways: 🤔 Does my approach make sense? ✔ Have I nailed my execution? 🔍 And is there anything I’ve missed? The creative industry is subjective but also has structure and a methodology that’s followed in our agency - delivering output to the level we need. So when we’ve had a ‘crunching’ week, our customers don’t see an impact on quality. Missing links, spelling mistakes, wrong brand colours etc etc…. Our peer review process leads to tighter customer feedback loops, more content hitting the mark first time, and the ability to keep-up with the content cadence the digital world demands today! Have a good weekend all.

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Our client’s goals = authority over competitors. So we produce high-quality content for them. Here’s the total return: > Stand out from competitors > Industry authority > Brand awareness > Content to use on socials > Professional content on website Which ultimately generate more leads. (Meaning more revenue) ↓ Want to stand out from your competitors with your content? DM me ‘CONTENT’ to get a quote.

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Boost your local business without spending on ads! 📈🔥 Invest in your Google business page for more leads! For more advice and tips on how you can improve your Google Business Profile get in touch on 0161 506 9582 #googlerankings #googletips #googlebusinessprofile #googlebusiness

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Email marketing: the most overlooked tool in the marketing toolkit. And I can’t figure out why. So many companies are sitting on a goldmine of customer data – yet they’re not using it. Think about it: emails land directly in your audience’s hands. They’re there to be seen, saved, and revisited. Unlike quick social impressions, email offers a chance for meaningful engagement. It’s easy to overlook email, but it shouldn’t be. When done right, it’s cost-effective, builds strong relationships, and delivers measurable results. If you have customer data but aren’t making the most of it with email marketing, it’s time to rethink. Start using what’s already there to drive real connection and impact. Need help with your email marketing? Send me a message. Kyles Marketing #emailmarketing #emaildata #marketing #marketingagency

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Learn how to boost your brand on social media with these key tips from Carl Catling Media: - Define your target demographic - Utilise analytics for insights - Establish a consistent upload schedule - Encourage interaction with your audience Visit www.carlcatlingmedia.co.uk #SocialMediaGrowth #BrandBoost #DigitalMarketing #EngagementStrategies #AnalyticsInsights #Buckinghamshire #oxfordshire

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What do you prioritise more? Retaining existing customers or bringing in new business? No matter your answer, personal branding can help you do both. The latest 10X blog reveals how personal branding can turn one-time buyers into loyal, lasting customers whilst also protecting your client base's trust. ✔️Discover what personal branding really means beyond self-promotion. See how icons use it to cultivate results. ✔️Get 5 top tips to supercharge your personal brand, from defining your unique value to leveraging social media. ✔️Learn why authenticity is key as customers crave real human connections with the businesses they buy from. Read the full blog today: https://lnkd.in/eBbgsJPh #PersonalBranding #ContentMarketing #BusinessGrowth #YorkshireBusiness

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So much of Marketing is Strategic Thinking. Thinking about your buyers. Thinking about your messaging and target audience. Thinking about how to pitch your offering in the right way, with the right words, with the right data. Thinking about your distribution strategy to maximise impact. Thinking about your qualification systems. And then Doing. Learning. Repeating. Failing Fast. There is of course a balancing act between strategy and launch. Sometimes it is just about getting the damn campaign live. But for the most part, don’t feel guilty for taking the time to think deeply in order to ramp and scale at just the right time. I know there’s often the pressure to go for the random acts of marketing. But in most cases, it really will pay dividends. ^ Musings come to me as I work through a chunky client audit this week 💭📈

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Are you using marketing automation to drive your lead generation? If so, there are a few tips you could be utilising right now to enhance your efforts. You can see below all of the tips out there but right now, personalisation is what we're talking about in the industry as audiences everywhere are begging for tailored and personalised offerings- sometimes asking for a hefty hyper-personalised approach. This can be tricky for many reasons, especially if you don't have the budget, tools or time to dedicate to creating this approach. That's where automation comes in. With automation, you can use chatbots to have personalised conversations with your leads as they land on your website. Personalised talks = a better experience with your brand. See what else you can do: https://bit.ly/3UOPw85 #Personalisation #Sales #LeadGen #Automation

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Are you struggling to get leads and sales from your website and don’t know what to change? I’ve recorded a short masterclass that shows you five areas to focus on where you can make changes that won’t take much time, but will start to have a big impact on improving your website’s visibility so that it attracts the right people and increases leads and sales. So, if you want to start taking action, click on the link in the comments to get the details and get your website working hard for your business in 2025.

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Starting from scratch? Here’s my blueprint for building an online business that attracts the right clients and builds trust from 𝗱𝗮𝘆 𝗼𝗻𝗲 🔑 If I were launching today... I’d focus on solving 𝘰𝘯𝘦 𝘤𝘭𝘦𝘢𝘳 𝘱𝘳𝘰𝘣𝘭𝘦𝘮, sharing the challenges I’ve overcome, and offering valuable tips and support to anyone struggling with the same thing Want to see exactly how I'd do it? Swipe through for my full step-by-step! 👉 💬 Comment “𝗚𝗥𝗢𝗪𝗧𝗛” below if you’re ready to dive deeper - I’ve got a FREE guide just for you!

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Is your business ready for paid ads? Find out by tuning into the live webinar with media expert and senior strategist Dylan Moss 17th June 1pm. I'll be asking Dylan ? Where to start with paid ads? ? How you know your brand is ready? ? How to prepare your brand for success? If you want to broadcast your business to get further reach but don't know how, this webinar is for you. Do this now... 1) Hit 👍 below to receive sign up info 2) Comment below with any questions you want answered (or DM me). #media #webinar #meta #googleads #broadcast #digitalmarketing #zoom

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Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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