Kate Binner

Looking forward to being part of this webinar. If you want to find out more about how low & no is impacting the Scottish on trade market and how to capitalise on the opportunities it presents then sign up - details below 👇

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/eY7Fwanp 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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Having attended this excellent conference last month, arranged by FlexMR, I wanted to share the write-up from Research Live, as I think it does a good job of summarising some important take-outs from the day... In my work with client-side insight teams, I've seen first-hand how high a priority it is for insights to be communicated with impact, if they’re going to drive real change and have commercial value. The article highlights how insight leaders are now more focused than ever on storytelling and building strong relationships internally. I've always believed that great insights should be shared in a way that inspires and provokes and facilitates actions - otherwise it's value is indeterminable. Market research and insight agencies should be helping, in this regard. The most impactful and valuable work is created when suppliers and buyers work in alignment on this. #MRX #MarketResearch #MarketingResearch #insights

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It is National Learning Week and our latest Ipsos UK research shows despite employees' appetite to learn, the supply isn't keeping up with demand. Some headlines: ❌ Access isn't equal - men and graduates are more more likely than women or non-graduates to feel they have sufficient opportunities. 💻 The UK is unprepared for AI - 49% have not had the opportunity to learn about using AI at work, and there are disparities by income, education, age, and gender. ⌛ Time is precious - being busy is the biggest barrier to taking up opportunities at work. Download the report and let's chat about how Ipsos can help you transform your workplace learning culture. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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Leveraging Sawtooth Software tools increased profits by 31% for TGI Friday restaurants, as reported by Chris Moore of Ipsos UK at our recent preference modelling training in London. Specifically, Sawtooth's survey research tools with conjoint analysis were used to guide pricing. Conjoint analysis is also used for optimizing features in products/services. Recent companies that have shared how they use Sawtooth to help power their businesses include: Blizzard Entertainment, Microsoft, Bose, P&G, Universal Orlando and HEB. Sawtooth tools aren't just for conjoint analysis and MaxDiff...38% of Sawtooth customers report using Sawtooth's survey platforms exclusively for all their survey research needs. So, you can think about saving costs by moving all your survey research to Sawtooth. We don't charge per-complete fees. #sawtooth #conjointanalysis #surveyresearch #maxdiff #quantux

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With the upcoming long bank holiday weekend approaching, many of us will be enjoying delicious meals prepared by friends and family. But amidst the festivities, it's important to consider the potential risks of harmful bacteria lurking in our kitchens. Ipsos UK recently conducted a survey to explore Brits' habits and beliefs around food hygiene. Shockingly, 4 in 10 people admitted to using the same tea towel for multiple purposes, neglecting the advice of the Food Standards Agency. Other concerning practices include checking phones while cooking (36%) and storing leftover food in open containers in the fridge (19%). Despite the FSA warning about the dangers of slowly chilling food, 6 in 10 respondents believed it was safer to let food cool to room temperature before refrigerating it. The survey also uncovered misconceptions about freezing food, eating food off the floor, and washing chicken before cooking. Ipsos researcher Federica Curcurú highlighted the disconnect between knowledge and actions when it comes to food hygiene. While most may get away with these habits, the reality is that over 2.4 million cases of food poisoning occur in the UK each year according to the FSA. The survey serves as a reminder of the importance of debunking common myths and practicing good food hygiene. Only 31% of Britons always or frequently wash raw chicken before cooking, indicating a need for better education around food safety. #FoodHygiene #Foodies #Easter #FoodSafety

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I am not a frequent snacker, but when I do indulge in snacking time I agree with 50% of UK snackers who say they would like to make healthier choices but often fail to do so! Some Fascinating insights from the work the #Ipsos Observer team have been doing around snacking behaviours. Get in touch with our team to know more! #Ipsos #omnibus #snacking #MarketResearch #BeyondTheBite

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It is National Learning Week and our latest Ipsos UK research reveals a mixed bag for UK office workers. Some headlines: ❌ Access isn't equal - men and graduates are more more likely than women or non-graduates to feel they have sufficient opportunities to learn. 💻 The UK is unprepared for AI - 49% have not had the opportunity to learn about using AI at work, and there are disparities by income, education, age, and gender. ⌛ Time is precious - being busy is the biggest barrier to taking up opportunities at work. What does this mean for employers? 👍Commit to building a learning culture that offers equitable access to development opportunities, particularly AI training, for all employees, especially women. 👍Invest in on-the-job learning, coaching, and mentoring. 👍Create dedicated time for development. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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🎧🏆 New Future Proof Podcast: The secrets behind winning products with Product of the Year UK Over the past twenty years, Kantar has been working with Product of the Year to identify the innovations that consumers really love. In this podcast, Dr Nicki Morley celebrates our partnership and speaks with Mike Nolan, CEO and Founder of Product of the Year, to dive deeper into the top performers from the last five years. Learn more about why innovating your products isn't about novelty, but more about making a meaningful impact 👉https://lnkd.in/eyhgnYm7

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Bodyform have done it again. Just as Ipsos and Effie UK launched our latest Dynamic Effectiveness Series piece called 'Breaking Taboos' referencing Essity's nous , they've achieved another round of practical greatness in 'Never Just a Period'. Fab work AMV BBDO, just fab. Did you know that breaking category conventions makes you +21% more likely to grab attention? Thanks to the heft of the Ipsos Creative Spark global ad testing database, we do! More on this as well as the case for empathetic, creative bravery in the paper. And we're not just pushing brands to get on a soapbox, but showcasing practical ways to use humour, empathy and joy alongside taking a strong stand. See how to create a win-win all around with Effie Award winning case studies from Anusol, Calm, Ethypharm and the Mayor of London. https://lnkd.in/ebMqbcv8 Get in touch if you want to chat about the piece or how Ipsos Creative Spark can get you a comprehensive, action oriented view of your ad in as little as 24 hours. #Ipsos #Effie #Effectiveness

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The #SignsOfSuccess report explores the UK's relationship with wealth and quality and reveals a nuanced perspective on displays of affluence. While just 10% admit to liking to flaunt their wealth, 48% prioritise spending extra on higher quality products, reflecting a trend towards "quiet luxury." Dive into the sociological implications and cultural shifts shaping our perceptions of affluence and quality: https://lnkd.in/eqbtXaXp #Marketresearch

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Listening to one of my favourite podcasts ‘When It Hits the Fan’. They are doing a short summer series on Quick Wins and one I found super interesting was How to Lead. Top tips! 1) find your style! As we talk about Ipsos UK ‘what is your superpower?’ 2) understand the leadership culture - again something we focus a lot on here 3) be authentic and accessible - people are looking at you and to you 4) learn how to be an active listener! I’ve really valued training on this in the last couple of years. 5) set goals for yourself and your team to stay on track What other top tips would you add? What’s your leadership style / superpower? 🦸‍♀️ #leadership #toptips #business

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Our Blueprint for Brand Growth is fast proving to be an indispensable aid to CMOs who wish to ensure their brands are on course for financial growth by being 'meaningfully different to more people'.  Make sure your brand is on the path to success and what you can do to accelerate it here: https://lnkd.in/g9MRUyQC   #TheBlueprintforBrandGrowth   #BrandStrategyUnpacked    #KantarNZ

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Do check out Brian’s blog on the growth driver in our Blueprint for Brand Growth, and get in touch to learn more.

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Part 2 of our Insight Community guide is now live. These next five steps are designed to help you take your community to the next level and extract even more valuable insights. As experts in Insight Communities, we’d be happy to chat about any requirements, challenges, or questions you might have. Let's connect and discuss how we can support your journey! Ready to keep growing your community? Check out Part 2 here: https://lnkd.in/eKn5z6BU   #InsightCommunity #MarketResearch #CommunityExperts

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