Julian Savitch-Lee

The bet #publishers made on tentpole #events and franchises to get #advertising revenue back on track this year seems to be paying off. According to seven publishers, their ad sales teams have been successfully closing more deals for marquee events and editorial franchises, at an earlier pace than last year. As a result, several media execs told Digiday they’re anticipating event revenue to grow this year over last year. In this piece by Kayleigh Barber, we speak to Kelly Andresen of Gannett | USA TODAY NETWORK, Alice McKown of The Atlantic, and Josh Stinchcomb.

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Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

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VideoAmp integrates data from outcome providers into its VALID™ platform, enhancing measurement accuracy for conversions across linear TV, streaming, and digital channels. Read the Latest full News - https://lnkd.in/dd6T_5WG #MarTech #MarTechedge #VideoAmp #MediaMeasurement #Advertising #Marketing #DataIntegration #CPG #Pharmaceuticals #MarketingTechnology #TVAdvertising

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With the rise of streaming, SSPs are becoming essential for publishers to unlock the full potential of programmatic ad buying. Discover how we help publishers scale and monetize their inventory in the surging streaming market here: https://lnkd.in/eWC-gQVU

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🚀 Unlock the secrets of modern marketing with Digitas UK's Impact Report, 'The Impact Balancing Act.' Dive into insights from 400 senior decision-makers across sectors like Financial Services, Health, Travel, and Retail. Discover strategies for achieving commercial and cultural influence in today's digital landscape. #DigitalMarketing #MarketingStrategy #TechInnovation #ImpactBalancingAct 📊

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Stop waiting on extended payment terms ✋ It’s no secret that publishers across Ad Tech can wait over 180 days to get paid, with many reporting their sales revenues are locked up in extended payment terms or paid late. Unsurprisingly, this is putting significant strain on publishers and is stifling their ability to plan and grow. We think it’s time for change and we're on a mission to shake up the status quo. We’re transforming how and when you get paid. Not within months, but days. Get a demo and see for yourself: https://lnkd.in/eN9gYq-Z

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The impact of cookie deprecation on media buying strategies is becoming increasingly evident. While some publishers impose premiums on their first-party data and contextual targeting solutions, media buyers (including ourselves at NOVUS) remain cautious about embracing these sometimes additional costs which have a direct impact on ROI. At NOVUS, we've gotten ahead of this and have a proven method for uniquely leveraging geography to limit unnecessary data costs. Curious to learn more? Just let us know, we're happy to connect. #Cookies #Data #Media #Advertising #DigitalAgency

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Shifting programmatic landscape presents opportunities & challenges for publishers. Private deals are gaining traction,offering higher CPMs and brand safety, but also increasing competition. Focus on quality content and audience engagement is key to success. The article also discusses revenue volatility, the need for innovation, and the importance of adaptation in this evolving market.

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A recent report on the pulse of the programmatic advertising space shed light on the top challenges that publishers deemed as hindrances in their roadmap towards successful monetisation. A deep dive into these challenges makes it apparent that the roadblocks fall into 3 broad categories: Monetization Struggles: Publishers face the ongoing challenge of maximizing yield from their ad inventory without compromising user experience. The shift towards privacy-centric policies and the decline of third-party cookies have further complicated monetization efforts. Data Privacy and Compliance: With stringent data privacy regulations like GDPR and CCPA, ensuring compliance while effectively targeting audiences has become a daunting task. Publishers need to balance user privacy with delivering personalized ad experiences. Maintaining Ad Quality and Brand Safety: Ensuring that ads are of high quality and appear in brand-safe environments is critical. Publishers must protect their brand reputation while also providing a trustworthy platform for advertisers. Nexverse.ai’s omnichannel, integrated marketplace was built keeping in mind the complexity of these challenges. With the consumer experience at the center of our build philosophy, we intend to solve these challenges with: Optimized Monetization Strategies: Our AI-driven platform ensures optimal ad placements and competitive bidding, turning every impression into a revenue opportunity. By connecting with premium demand sources and utilizing real-time data insights, NexVerse helps publishers achieve higher fill rates and CPMs. Privacy-First Approach: NexVerse is committed to ensuring compliance with global data privacy regulations. Our platform offers tools that protect user data while enabling effective targeting, empowering publishers to monetize responsibly and maintain transparency in data usage. Ad Quality and Brand Safety Measures: Going above and beyond We employ industry-leading validation processes and real-time monitoring that go beyond standard 3rd party benchmarks to block fraudulent traffic and ensure only high-quality, brand-safe ads are served. By going beyond monetization, and focusing on privacy and ad quality, Nexverse.ai is helping publishers navigate the complexities of the digital advertising landscape, ensuring sustained growth and success. #DigitalAdvertising #PublisherSolutions #Monetization #Privacy #BrandSafety #NexVerse #AdTech #ProgrammaticAdvertising #Advertising #Programmatic #ProgrammaticAdvertising #Monetisation #AdMonetisation #AdRevenue #NexverseAi #OmnichannelAdvertising #HumanCentric #SmartExchange #DigitalMarketing #AdTech #CampaignOptimization #ProgrammaticAdvertising #AdExchange #DigitalAdvertising #MarTech #RealTimeBidding #ProgrammaticMarketing #AdVerification #CampaignManagement #MarketingTechnology #BrandSafety

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Sell-side curation is on the rise, but publishers are pushing back. SSPs are forming deals without input from publishers, leading to concerns over data transparency, pricing, and direct sales impact. As the curation craze grows, publishers need more control and clearer terms. https://lnkd.in/eMc6XJN4

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Nine partners with Magnite's Spring Serve to optimize 9Now's programmatic advertising, enhancing viewer and advertiser experience. read more: https://lnkd.in/d_zETJfR #BVOD #ProgrammaticAdvertising #DigitalTransformation #AdvertisingTechnology #ProgrammaticTV #Partnership #adtechtoday

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📈 Q2 earnings reports show the ad market is rebounding, with publishers' digital ad revenues climbing back to 2022 levels, according to a recent Digiday article. Ready to capitalize on this upward momentum? Enter Pushly notifications. 🚀 Fuel engagement and drive traffic with one-to-one connections and personalized messaging that cuts through the noise of search and social. Create additional inventory to grow programmatic and direct revenue. Let's push your results further. #Publishing #DigitalAdvertising #PushNotifications #AdRevenue #MarTech #Pushly https://lnkd.in/ggseTM4B

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📰Exciting news for the Indian market! Kanchan Srivastava from exchange4media has published an exclusive interview with Comscore’s Alejandro Fosk, discussing the expansion of cross-platform measurement capabilities in India, the growing social media consumption, and the launch of our new Connected TV survey. This CTV survey will provide vital insights for industry growth and has already started onboarding collaborators and clients. Check out the full interview here 👉 https://lnkd.in/d7MuhiGT #digitalmeasurement #CTVmeasurement #cookielessmeasurement #Comscore

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Integral Ad Science (IAS) introduces Quality Attention™ metrics for publishers, enhancing ad effectiveness and revenue opportunities through actionable insights. Read the Latest full News - https://lnkd.in/dRhWTH68 #MarTech #MarTechedge #IntegralAdScience #QualityAttention #DigitalAdvertising #Publishers #SSPs #AdMetrics #RevenueOptimization #MarketingInsights #MediaMeasurement #MachineLearning

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The discussions at this year’s New Video Frontiers from VideoWeek showed that programmatic is no longer on TV’s periphery, says Paul Gubbins, Publica VP CTV Strategy & Marketing. This is a marked change from just a few years ago. However, there is still progress to be made around how the industry combines the best of traditional linear with the precision of digital advertising, if we want to truly unlock the potential of CTV ad breaks for those on both the buy & sell sides of ad supported streaming. #CTV #AdServing #SSAI #NVF24 #AVOD #FAST #Programmatic

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Last week, media industry pioneers gathered at The DPP Leaders’ Briefing 2024 to dissect the latest trends shaping our landscape. In light of this, we’ve compiled the only takeaway list you'll need from this year’s conference 👉 https://lnkd.in/eKJVrw2F ⚽️ The Sports streaming revolution is already being televised: But as platforms compete for sports fans, the race is on to deliver a better value, enhanced experience. Read on to learn how. 🤖 The AI journey in Broadcasting is slow but promising: Think of it as a long-term investment with potential for huge returns. 🏗️ Build vs Buy: For innovation, a balanced mix of in-house and vendor partnerships enables agility and scalability. 📰 News Broadcasting Transformation: Digital-first strategies are modernising traditional news, powered by data and agile workflows. 🌱 Sustainability still matters: Green initiatives aren’t just good for the planet — they open doors for game changing partnerships in the Media and Entertainment industry. #DPP #LB2024 #Broadcast #OTT #Simplestream

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Publishers Grapple With A Lack Of Control Over Deal Curation. The sell-side curation craze is in full swing, and the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. #adtech #DSPs #SSPs #publishers #digitalmedia #digitalmarketing

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