Judita Jersovaite

In the world of Marketing Mix Modeling (MMM), there are probably only about 30 experienced contractors who operate within UK media agencies. Because of our niche market expertise, we always know who’s available and who’s not, at any given time 📆 Recently, we faced a unique challenge: all of the MMM contractors were already engaged—either with other AI Connect clients or other projects 🙈 Great for us in one sense, but it didn’t help our client much when they needed 4 contractors identified, interviewed, and onboarded within the week! Here’s where our niche expertise and global reach made all the difference. Through a network of trusted referrals and a rigid reference process, we successfully engaged 4 exceptional contractors from the UAE, Singapore, and India—without compromising on quality. (4 interviews, 4 offers!) 🌍 This was a refreshing example of how our specialised knowledge and international connections allow us to deliver for our clients— at all times, no matter what. Do you have access to an immediately available global market for talent? If not, let’s talk! 🤝

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IAB Digital Adspend 2023 is out today 🚀 Produced with PwC UK, the report shows spend grew 11% to a total of £29.6bn in 2023. Key takeouts include: 📺 CTV was a key component of growth and grew by 21% YoY to £1.17bn 🎙️Spend on podcasts grew 23% to £83m 👀 Digital out-of-home included in Adspend for the first time with spend at £841m 🔎 Search maintained dominance, accounting for 50% of the total market 🗣️ “The latest results show how advertisers are embracing the diverse array of digital channels on offer. Media that are often referred to as ‘emerging’ are taking their place as increasingly established ways to resonate with engaged audiences”, says our CMO, James Chandler. Download the data and dig into the findings via the link in the comments 👇 #IABAdspend #digital #advertising #research #online

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🚂 Early roll call for #iPX24 London (July 3) 🚂 ✅ On the impact.com network? ✅ Interested in brand partnerships, either as an advertiser or host? ✅ Booked 5 mins with Pete James or Marina Potirniche at iPX? 📃 Complete the checklist to learn how BrandSwap unlocks fresh revenue and delivers quality customers to the world's biggest brands. #retailmedia #brandpartnerships #ecommerce #retail

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How is the role of the CMO changing? 🤔 In our latest episode of The Undiscovered Metric, Tamsin James from MSQ Partners shares her insights. With 18 years in marketing and media at top UK agencies like Maxus and Wavemaker, Tamsin shares her insights on overcoming the challenges of her new role and driving growth in a fast-paced industry. Want to see the full episode? Learn more here: https://lnkd.in/dUukPV5u

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Learning what the back of my head looks like was just one highlight from this week's Diginius PPC on the Water in Krakow. The other, more useful, highlights came from listening to industry experts share their insights on driving growth while retaining both clients and staff. The truth is, no one has the perfect formula — and I’d be sceptical if they claimed they did. Still, it was encouraging to see how things have evolved since I started, especially with a growing emphasis on: - **Understanding individual motivations**: What drives each person is unique, and so are the things that keep them engaged at work. It’s not a new idea, but it's surprising how long it's taken for some to fully embrace it. - **Being human**: Showing empathy, owning mistakes, and being open to feedback, regardless of your position, is crucial to building strong relationships within any business. - **Celebrating departures**: People move on for all kinds of reasons, and sometimes it’s inevitable. Whether someone is leaving for a dream role or due to challenges within the company, it’s important to hear them out and learn from it. Thanks to Diginius for a great event and to panellists Chester Ming-Shu Yang, Krzysztof Marzec, Michael Prince, Jeroen Maljers, Nate Burke and Sharp Ahead’s very own Jennifer Esty for sharing their views on the topic. (In case you’re wondering, the back of my head falls somewhere between Edward Scissorhands and Brian May.) #PPConthewater #Krakow #PPCagency

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With Google introducing Generative AI into SERPs in the US, our Head of Content Strategy Rebecca Hughes unpicks the risks, but most importantly, the opportunities for brands as we anticipate this update coming to the UK later this year! Learn more: https://lnkd.in/eV8vEKTh #SEO #OrganicSearch #Google #GenerativeAI

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Online entertainment is driving impressive digital adspend as the sector dwarfs GDP growth Revealed in the IAB UK's latest Digital Adspend report with PwC, the industry is now worth an estimated £30 billion in the UK alone Full piece 👉 https://lnkd.in/etW8Xf-2 #marketing #advertising #adspend #digitaladvertising Stephanie Claxton James Chandler IAB

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The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/9rM5i0 #OOH #RetailMediaSummitUK

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Really interesting insight gathered from the IPA (Institute of Practitioners in Advertising) with the Q3 Bellwether Report 2024.  Our CEO & IPA Chair, James Ray, shared his thoughts, “Looking at the data on evolution of marketing budgets, whilst as many businesses report cutting overall budgets as increasing them, brands have leant into focussed, precision and face-to-face channels harder, with PR, Events and Direct Marketing showing the greatest net increases. That points to great opportunities for clients and agencies that continue to prioritise effectiveness over all other KPIs.” It will be interesting to see how Q4 plays out and we look forward to the annual report in the next few months. #WeAreArmadilloCRM #BellwetherReport2024 #MarketingTrends #DirectMarketing #Effectiveness #AnnualReport

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The Russian programmatic market is evolving rapidly, driven by the increasing demand for automated media buying. In 2023, programmatic ad spending in Russia surged by 215% to $471 billion, representing 83% of all digital ad spending. Despite challenges, including the withdrawal of Western platforms, the market has adapted to new technologies and increased ad costs. Independent DSPs offer innovative solutions, allowing brands to optimize targeting, combat ad fraud, and improve ROI. How does it work? Read the full article on our website to dive deeper into this market https://lnkd.in/eRyS2PEe #ProgrammaticAdvertising #AdTech #DigitalMarketing #Russia

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📊 Positive Signs for UK Ad Market 📊 GREAT NEWS! The latest Advertising Association WARC AA /WARC report highlights strong growth in UK adspend, projecting a promising £43.1bn for 2025. Agencies – make sure you win your share by being on your new business A-GAME. At The Great Pitch Company, we drive up win rates and drive down wasted resources. We focus our efforts in two key areas for our clients: Great Now: Converting live pitches into wins through pitch consultancy and performance coaching. Great Forever: Ensuring the correct culture, people and processes to win consistently through consultancy and training programmes. Our clients see us as Management Consultants specialising in business development in the communications industry and through our partnerships, we have delivered step-change results transforming businesses, brands and reputations. So to ensure you are ready for 2025 contact us for a FREE 60-minute consultation on your new business health. #UkAdMarket #BusinessDevelopment #NewBusiness #AA #WARC #TheGreatPitchCompany #GreatNow #GreatForever

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report highlights a “solid expansion” in total marketing budgets in Q1. David Grainger our senior vice-president and head of planning told The Media Leader that the “optimism” in the latest report showed “the resilience of the UK marketing landscape”. 🚀 He said: “It also points to how brands are beginning to adapt to the new communications economy.” Read more from David and other industry experts here 👉 https://bit.ly/44a5EoO #UKMarketing #MainMediaAdvertising #MarketingTrends #BreakthroughThinking #NewCommunicationsEconomy

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