JP Glas

For speedy and spot-on presentations, count on Design Outcomes! We transform presentations from bland to brilliant and turn dull bullet points into stories that drive action. Your presentations will be created with creativity and precision while staying on brand. Short on time? No problem. We’re quick, reliable, and always ready to make sure your presentations meet your deadlines effectively. PS: The visuals shown in this video were designed using PowerPoint #DesignOutcomes #CreativePresentations #VisualStorytelling #BusinessVisuals #tossthecoin

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🎇 IGNITE LIVE - 5th November 2pm (GMT) Date for your diary! Our next IGNITE LIVE is coming up.  Join us as we explore the power of engaging the senses in brand activations. Led by Tim Nash this session will explore how forward-thinking brands are creating multi-sensory experiences that go beyond mere transactions to fully envelop their audiences. The only way to join this session is to register your place. Link in the comments.  See you there!  #weareipos #IPOSLive #brandactivations #sensorymarketing

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Brands are transforming (Need to transform) the way they connect with audiences. How does the brand experience need to be redefined? At our Brand Experience Jam Session, our panel explores how brands can reignite and redefine loyalty in a rapidly changing landscape. Join our panelists Heidi Ahlefeldt-Laurvig, Carsten Rose Lundberg and Jacob Würtz Lyngbye in the discussion of the state of brand strategy, ecommerce and digital tech, and the big disruptor Artificial Intelligence. Leave your thoughts, discuss with the community here, during and after the session.

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Another insightful webinar from the ROKBOX team Do grab yourself a place if you're interested in learning more about sustainable elements and credentials of ROKBOX crates vs wooden crates.

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In a world saturated with ads, prioritising quality over quantity allows brands to create deeper connections with their audience. Read our future of fashion advertising report - with insight from Rebecca Hobbs, Dara Nasr and Jeff Barlon - as we explore how brands like Prada and BIANCA SAUNDERS craft immersive and premium experiences that drive lasting connections. Download the report here: https://lnkd.in/eKME4Ct4 #FutureOfFashionAdvertising #FrontRowBrands

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One question we frequently get asked is “should our brand position reflect where we’ve been, where we currently are or where we want to go?” Catie Cartee Strow explains in this video that great brand positions should blend all three elements: the brand’s heritage, current identity and their future aspirations. Send us a message if you’re interested in evolving your brand position’s frame of reference. #brandmarketing #brandpositioning #brandstrategy #brandidentity

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With great power…    Our Senior innovation Creative, Matt Muse (nee Hull), and Creative Innovation Director, Dan Northcote-Smith, were recently featured in a Creative Salon Worldwide article on the importance of brand safety in the emerging era of Gen AI.   Whilst brands are looking to embrace the creative potential of Gen AI and the ways consumers can interact with their platforms, there is a need to create work that meets legal standards.   ‘Last year, generative AI platforms became mainstream, said Matt. ‘Triggering a rush in every creative department to drop the first great piece of AI driven work. However, the real arms race is taking place in legal departments and high-level client meetings.’   On safely navigating the new frontiers that have opened up with AI, Dan’s has his own advice: ‘Stay engaged with all platforms, keep your eye on legal changes, and stay close to your legal department.’   👇 Check out the full article below 👇 https://lnkd.in/eYQbGRef   #TandPm #PowerOfAnd

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Industry Insights 2024 by Creativebrief 🧠 Brands playing in culture, getting nostalgic and embracing the weird (and wonderful), our latest Industry Insights report delves into what’s on the minds of progressive brands in the first part of 2024 It’s become increasingly clear that those marketers highly focused on maximising cultural relevance for their brands today are the ones driving exponential business and commercial value for their organisations tomorrow "Ultimately, building cultural relevance today is something that we increasingly evidently see helping brands to drive exponential brand and business value." - Charlie Carpenter, CEO, Creativebrief Download the full report now: https://lnkd.in/e2xC3gA3

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When we got together to discuss the early stages of our next Crowsnest report – our bird’s eye view of the trends impacting powerful sectors – we realised that our approach did not reflect our creative process in the work we undertake for our clients. We’re proud of our motto ‘attitude, not age’ here at Free The Birds, it prevents us from taking too narrow a view of a brand’s audience. Instead, it champions perspectives that transcend generations, more reflective of human nature. We believe it creates an opportunity to inspire and connect with your consumer. We therefore created a trend horizons report for the homecare sector, seen through the lens of seven powerful consumer attitudes. Each customer archetype is accompanied by insights on who they are, their influence in the sector, and of course, what drives their spending habits. ⬇️ You can discover how these consumer attitudes are responding to ongoing changes in the homecare industry - the trends enticing them, how to communicate with them, and the brands and products rising to the challenge - in our new look Crowsnest, accessible via the link below. https://lnkd.in/eaK9qsMG #trends #homecare

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Client News Future 100 Trends Report The 10th edition of The Future 100 report launched earlier this year. The Future 100 report covers trends under the headings of culture, tech, travel and hospitality, brand and marketing, food and drink, beauty, retail, luxury, health, and innovation. As the year unfolds, we look at five key cultural trends. Prosocial Effervescence – the Loneliness Epidemic has featured in the recent news agenda. 66% of people globally say there is no sense of community anymore. Many are yearning for the energy and buzz of a shared experience, like being in a choir or at a festival. Brands should help people to connect. The New Etiquette – 80% of global respondents agree that people are behaving badly these days. As brands focus their marketing attention and budgets on facilitating togetherness, community, and collaboration, setting guidance on behaviours and creating a fair environment will help create a more connective experience. Decelerating Hype Cycles – TikTok trends are accelarating - latte makeup, brat girl summer, mermaid glow... The rate at which new trends are manufactured and hyped up is intense. While we cannot ignore fast-moving trends, we need to understand the reasons behind them. People are feeling overwhelmed by the sheer pace of life and the number of trends they are consuming, following and recreating daily. Lots of brands, especially in the luxury sector, are choosing to slow down to give people the chance to savour a full experience before moving on. Luddite Mode – Gen Z is managing to seamlessly switch between being totally connected and a full digital detox. This might seem contradictory, but it does offer an opportunity for brands during each of these phases. Our client HMD, Human Mobile Devices’ latest innovation, Skyline has been built with Gen Z firmly in mind. The super-slick smartphone comes with a powerful new in-built detox mode with bespoke app and contact blocking, allowing users to tailor their detox to their needs. A good example of this trend IRL. Intentional Communities – we wrote a blog post previously on the Family Fallacy and how the traditional family unit has changed. Only 38% of people in Ireland feel that brands and companies are in touch with their family’s life and needs. Brands need to consider or reconsider how they cater to today’s family. Consumers trust, prefer, and support brands that understand their needs. They want to see themselves and their peer group truly represented in campaigns.

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Insight today from our sister agency, penned by Account Director Leslie Antell with top tips on how to execute experiences in the UK and US which culturally connect to audiences.

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Evolution over revolution. Find out how Design Director joe bembridge and the team reduced the complexity of Seabrook Crisps brand architecture, and stayed true to their legendary brand heritage with a subtle evolution. The link to the full case study in the comments 💙 #branddesign #brandstrategy #creativity #design #graphicdesign

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Is arrogance key to making your brand stand out? In her latest blog, Florence (Flo) Halliwell, Group Strategy Director at Hall & Partners, explores the power of boldness in branding. With consumer choice overload at an all-time high, brands need to differentiate. Sometimes, a touch of arrogance – when backed by legitimacy – can do just that. But, balance is key: confidence without ignorance. Is your brand ready to walk that fine line? Click the link below and check out Florence's insights on striking the right tone in today’s competitive market. #BrandStrategy #Marketing #ConsumerInsights #BoldBranding Escalent | C Space https://lnkd.in/eJY6_g_r

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Brand arrogance is a polarizing business behavior; however, it can be an impactful marketing strategy when backed by brand heritage, legacy, craftsmanship, and exclusivity. How can brands confidently come out with bold marketing strategies? The latest blog from our business unit, H&P, shares insights to stand out in the choice paralysis landscape without alienating consumers.

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Have you read our latest insight piece yet? 📖 Our insight executive Sophie Steventon explores all things Luxury Brands and some of the ways they can harness the power of OOH, reflecting back on some of the most memorable campaigns we've carried recently. Give it a read below and let us know what you think: https://lnkd.in/exYtHiX3

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In recent years, the dialogue around menopause has increased, yet there remains a critical need to deepen our approach. Creativebrief Bite spoke to industry leaders on World Menopause Day last Friday to ask if brands should be doing more to recognise the universal experience of menopause.   As Marie Little, Global Chief Health Officer here at Iris points out, while conversations about menopause have risen, there is still much work to be done. The focus should not just be on awareness but on effectively addressing the real and diverse needs of women going through menopause, as well as the healthcare professionals supporting them.   A concerning revelation from a 2022 study indicates that many physicians lack the training necessary to offer the standard of care needed during this transition. Marie highlights the importance of education for healthcare providers to enable more meaningful interactions with women, understanding their unique needs, and providing appropriate support.   Brands play a crucial role in this educational landscape. They must move beyond superficial marketing and develop campaigns that truly resonate with the multifaceted experiences of menopausal women. Authenticity and depth are key to breaking down stigmas and making a tangible impact. "Menopause is not a monolithic experience," Marie emphasises, challenging brands to create campaigns that reflect the diverse realities of menopause and drive real cultural change.   It’s time for actions that extend beyond mere conversation—actions that foster lasting, meaningful change. 🔗 https://lnkd.in/euWRJUVn #MenopauseAwareness #HealthcareInnovation #CulturalChange

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Lots of new faces here so it feels like time for an introductory post 👋 Hi I’m Kirsty Alexandra and I help (mostly!) female led brands launch their next (or first!) fashion collections - saving them $$$ along the way! 🖊️I can help you design the collection from scratch or work with in house designs, taking care of the construction methods and technicals ✂️We’ll then move into tech packs once the designs have been firmed up - my tech packs are extremely comprehensive, I leave little room for error or questions, giving factory a really clear picture of exactly which instructions they should follow to achieve our goals 🧵I’ll then help you find the perfect manufacturer and work alongside them during the sampling phase. We’ll fit the samples together, rinse and repeat until we’re ready first bulk production 🙌 🧥🩲👗👚I work with all kinds of wovens, cut and sew knit and leather accessories for the women’s apparel industry but I often work with kidswear too. ❤️If you’re looking to produce your fashion collection and need a tech pack expert you can trust to simply get on with the work and deliver on time - I’m your girl 👌 📧Email [email protected] to request a full portfolio - start ups welcome! #helpingfashionstartups #helpingsmallbusinessesgrow #launchyourline

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Unveiling my latest artwork, 'Objectify' - a surreal commentary on human commodification. Inspired by the ancient tale of King Valerian's liquid gold punishment, this piece reimagines that concept in our modern world. The subject, perched atop a shattered moon resting on a lifeless tree, symbolizes the fragility of humanity when reduced to mere objects of value. 'Objectify' challenges us to reflect on how we assign worth in society and the dehumanizing effects of objectification. Thoughts? How does this resonate with your professional experiences? #ContemporaryArt #SocialCommentary"

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