Jono Alderson

Need to be in one of these meetings/focus groups where we discuss the absolute need for a radish/turnip emoji Apparently these new emoji may be coming to Android and iOS

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Last week at Substrakt we launched our first Cultural Website Performance Benchmark Report (which you can download via the link in the comments). We looked at the 2023 website traffic data for 76 cultural websites (encompassing over 110 million user sessions). I am doing a couple of webinars over the next two Wednesdays (tomorrow - Weds 8th May at 2pm BST, and next week - Weds 15th May at 11.30am ET / 8.30am PT) to walk through the background to the report, and some of our main findings. Book your place here: https://lnkd.in/eeaHnrun For example, our analysis found that: - On average, mobile devices are now responsible for more than 69% of traffic to cultural websites. However mobile conversion rates are on average 68% lower than desktop traffic. - Cultural homepages are the entry point for just 16% of traffic to cultural websites. - Traffic from email converts at a higher rate than any other source. - Basket abandonment rates on cultural websites are 52% better than other ecommerce sites. - The average value of mobile donations increased by over 70% in 2023. - 'Engagement rates' for cultural websites are 40% lower than other sectors.

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WordPress 6.6 may affect other add-ons/page-builders so ensure that your site does not auto-update to WP 6.6. Test on a Staging site - and have an Exported back-up - before updating. Don't rush to update and then throw your Cornetto upwards. #WordPress

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🛑 Driving traffic to your website but struggling with high bounce rates, low add to cart rates, and single-digit conversion percentages? As a business owner, maximising ROI is crucial. If this sounds like you, reach out to Add People via [email protected], DM us, or comment below for a complimentary evaluation of your website and uncover hidden profits. Here's a glimpse of what we'd A/B test if we partnered with Gear Jewellers. #CRO #Ecommerce #ROI #Strategy #Optimisation #ABTest

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Google hates broken links and so do users. This is a bit of an old school SEO tool but it works! Run your website through this tool to find any broken links and make sure you fix them up so everyone has a happy experience. https://lnkd.in/eXmaaZT

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Have you seen my recent blog yet?! 🧐 One of the most common questions I’m asked as website optimisation consultant is “why does Google keep re-writing my search snippets”? Allow me to explain, and then show you how to stop them doing it… READ ➡️ https://lnkd.in/ezY2f64R #SEOexpert #SEOtips #Blog

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Some end-of-the-week results showcase - 📉 Cost Per Conversion reduced by 99.1% 📈 Conversion Rate increased by 12,512% 📈Conversions increased by 31,950% 📈New Contacts increased in CRM by 97.1% 📈MQLs increased by 35.7% Key Insights 💡 1️⃣ Before we took over the account, ad money was being spent but without proper conversion tracking. Can't emphasize enough how important that is. 2️⃣ A focus on middle and lower-funnel conversions, considering people who click on Book a Demo as a conversion, Meeting Bookings, and Form Fill ups as conversions. This helped the Ads algorithm collect data and also push for lower funnel conversions simultaneously. 3️⃣ Previously the account was running Dynamic search ads which didn't make much business sense and CPA was astronomical. Switched the structure to Search, Pmax, and now display for retargeting. What are your Lead Gen Strategies for Google Ads? #googleads #leadgeneration

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Expert View: SEO for Non-Technical CEOs - Part 2 Fiona Bowyer, Marketing Director at The Marketing Centre, is back with the second instalment of her Expert View: SEO series. Many SME CEOs understand the importance of SEO, but navigating its complexities can be daunting. This series empowers leaders to unlock SEO success, even without a technical background. https://bit.ly/3KCSms6 #SEO #digitalmarketing #ceotips #leadership

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Old SEO colleagues / connections... Can anyone recommend a really amazing technical/BAU link acquisition agency? Sounds a little old school, I know, but being in the theatre-industry means not being short for amazing content-led ideas and creatives for when we get cracking. What we ARE in short-supply of is for a creative ground-up "someone" to support with what we don't have time for at the moment - everything from link reconfigs where production info has changed and there is a genuine benefit for the customer to replacing it, to creative approaches to securing placements where we should already be being seen. May be seen as more grey-hat these days but still fundamentally critical to great SEO. Again - we aren't looking for someone who can run PR-led creative content link building - just someone/an agency that works closely on some of the older building blocks that many contemporary creative agencies skip over in favour of the fun! Bonus points if you/the agency were around in 2012 time and know the importance of why it's still key to ensure our technical bed of links and placements are maintained and grown, wider than the PR-led one offs and reactive/proactive PR approach (which I fully am and standby also, but will be covered in a new content and amplification strategy).

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Gutted to be missing out on #measurefest at brightonSEO this Friday. Looks like some top notch speakers including Gareth Beck, Michael Fong, Natasha Burtenshaw-deVries and Anna Rowlinson. If you're gonna make it there feel free to shout out in the comments or drop a smiley below 👇 #fomo If, like me, you can't make it but don't want to miss out on similar events you can check out Zuko Analytics list of upcoming Analytics, Conversion, Experimentation and #ux events here 👉 https://lnkd.in/ezZGGzgQ If we've missed any events off the list then let me know in the comments and I'll make sure they get added. _____________________________________________ 👋 I’m Alun - MD of Zuko Analytics, the most in-depth form analytics software out there (plus our new form builder). I post mainly about form UX and optimization. For more posts and articles about the topic, follow me or click the 🔔 on my profile to make sure you don’t miss anything.

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AI isn't good for everything. Case in point incoming... I've avoided Suno so far, but fell down a rabbit hole last night messing about asking it to write songs about PPC, SEO and digital marketing (for jokes, obvs) At one point I got it into my head that it could have a go at doing a version of Robert Wyatt's classic 'Shipbuilding' but an SEO-influenced version called 'Link Building' (I know, and I am sorry, but it's done now) This was the result - it was nowhere near what I wanted (or expected) but it was charming and funny enough to share the result here. Let's see if you end up humming it all weekend. Thankfully AI ain't taking over individual creativity just yet https://lnkd.in/e-bqJQz7 #seo #backlinks #webmasters #linkfarms #seoaudit

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Lots of companies buying leads are far better off working with agencies They get better results So how do you know the best lead gen agencies to work with? Transparency is the Numero Uno thing But that's quite a broad term that doesn't really help you make a decision This is really what you're looking for: 1. Not hiding sources of data 2. Deep knowledge of your vertical 3. Ensuring they're getting performance results on a regular basis 4. Using tech to verify, qualify, and deliver data 5. Managing feedback loops 6. Adjusting processes, suppliers and volumes based on performance 7. Understanding how the performance of leads impacts the CPA and cost efficiencies 8. Full understanding of how leads are generated and how that feeds into a sales, or marketing function to create a seamless customer journey 9. Caring about your prospects experience as much as you do --- It's easy to make money as a middleman and not do much, but working with an agency should constantly improve performance and make the lead buying process easier The value needs to be demonstrable

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SEO without the smoke and mirrors, the secrets and lies. It’s a vast art in itself but here are some basics on the revamped website if you’re struggling to get your bonce round SEO. https://lnkd.in/ez8qaFwc

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The financial services verification alert could be limiting your Google Ads visibility... A few months ago, we audited an ad account for a high street bank that had just launched its first Google Ads campaign (yes really!). The financial services verification alert was visible in the account so we submitted the advertiser's FCA details. 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹: 𝟭.𝟮𝗸 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸 𝗮𝗳𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹: 𝟰𝟵𝟵𝗸 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 An immediate uplift in daily Impressions of 34,900% and investment of 400%. FCA-regulated advertisers promoting financial products - complete the verification and submit your FCA details asap. Non-FCA-regulated advertisers that are not promoting financial products - if the alert appears in your account, apply for an exemption. Either approach should help increase your visibility and improve campaign performance.

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