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ME: Lead on business development, marketing and client engagement.
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Articles by John
Activity
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The closing date for the next #discoveryspark cohort is 24 January 2025. The programme will focus on #oncology and Abel + Imray and Tim Hewson will…
The closing date for the next #discoveryspark cohort is 24 January 2025. The programme will focus on #oncology and Abel + Imray and Tim Hewson will…
Shared by John Austin-Brooks
Experience
Education
Volunteer Experience
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LinkedIn Local Host
LinkedInlocal Bath
- 3 years 8 months
Education
LinkedIn Locals are volunteer-based events designed to encourage real-life local meetups where the focus is on getting to know the person behind the profile rather than the business pitch.
Publications
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That'll teach you
Self development, or "sharpening the saw" as famously termed by Stephen Covey, has long been something I value and invest in. I left school with a handful of O-levels and worked for a year before entering military service. At the time, further and higher education did not hold the same appeal as getting a job and earning a wage. It was later in my early twenties that I started to understand the opportunities that education offered, and the difference a tutor with true passion for their subject…
Self development, or "sharpening the saw" as famously termed by Stephen Covey, has long been something I value and invest in. I left school with a handful of O-levels and worked for a year before entering military service. At the time, further and higher education did not hold the same appeal as getting a job and earning a wage. It was later in my early twenties that I started to understand the opportunities that education offered, and the difference a tutor with true passion for their subject could make to the learning experience of their students.
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Exhibit with purpose - stand up and follow up
Is your business in the process of planning your sales and marketing activities for the coming year? If so, there's a possibility that you will be considering exhibiting at conferences and expo's. It might be that you exhibit every year, at the same events, without much thought. Whatever your stage in this process, let me ask you to stop and consider these points.
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Outsource this!
Its presence blossomed in the late 1980's and early 1990's, yet outsourcing has been around for centuries in various guises, and it continues to be a growth sector for some specialism's.
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Warming up your cold calling
For many, calling potential customers is up there with having to do a 60 second pitch to a new group about their business. Even those familiar with calling prospective customers can feel anxious or tongue tied at times. With a bit of forward thinking and preparation, you should find you gain more confidence in your calling and see improvement in getting to speak with your new customers.
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Decision by technology
When I recently added a comment on LinkedIn, a respondent highlighted that one of my points - that we should also use our 'gut instinct' - was the worst thing I or anybody else could do. There enthralled a few more comments between us and others who sang the praises of tests and technology to find the best outcomes.
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From good to mediocre
I'm concerned about the potential decline of good customer service and customer experience. It seems to me that mediocrity is becoming the new 'good' and I shudder to think what is now considered satisfactory. Maybe it's my age or a generation thing; I'm sure my parent's generation said the same things in the past and probably still do. However this is an important point and our routine experiences as customers appears to be getting worse.
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The value of free
Have you ever struggled to get take up when you offer a free seminar, free quote, or free consultation? Has it become that even in business some of us are sceptical of a catch, or that we feel or think that free has little or no value?
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Sales-insider blog
Blogger
Sales Insider - tips, tales and thoughts
Seeking and sharing sales excellence. The official blog of Vector Resources Limited.
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