Joe Davies

Is your website Google compliant? If you're a business owner, you really do want to make sure your website follows Google's rules to a T! This means being focused on things that making your site mobile-friendly, super-fast, and safe. Why? Because it's not just about showing up in search results - it's about giving visitors a great experience they'll love and trust. In today's digital world, playing by Google's guidelines isn't just smart -it's essential for standing out online! If you want to learn more about Google compliance then feel free to read our new Blog on the link below! https://lnkd.in/eJHBEDxs

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Another great talk from Will Critchlow at this mornings brightonSEO on the mysteries of Googlebot and Search Console data and how it can be used in SEO Testing to provide really interesting insights #seo #seotesting #seoexperiments #googlebot #searchconsole #brightonseo

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New blog post published on Page Speed and SEO with handy tips for you (or us) to optimise loading speeds, compress images and rank higher. SEO Audits cost £200 with a full report for you / us (or another company) to action. https://lnkd.in/e5FtE7et

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Backlinks vs. Internal Links 🔗 ? It shouldn't be a competition. Backlinks are like votes of confidence from other sites, while internal links connect your web pages for easier navigation. Both are essential for a successful SEO strategy. How are you managing your links? If you need some help, our flexible SEO consultancy service might be perfect for you. It's a bit of back-up that will help steer you in the right direction. Check out the details below. https://lnkd.in/e5krVA_V #Backlinks #InternalLinks #MarketingStrategy

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🆕 Google has updated the page for managing reviews on your Google Business Profile. This new handy layout makes it easier for business owners to reply to customer reviews - a highly recommended practice for increasing trust and conversions. 📌 first spotted by Joy Hawkins 📰 first reported by Barry Schwartz #seo #localseo

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🚨 10 Reasons People Hate Your Website That You Must Address Immediately 🚨 🐢 It takes forever to load – Speed things up to keep visitors 📱 Not mobile-friendly – Make it seamless on all devices 🧭 Poor navigation – Help users find what they need quickly 🔊 Content that auto-plays – Avoid startling visitors with sound 🔍 Keyword-stuffed copy – Write for people, not search engines 📝 Typos and poor grammar – Polish up your professionalism 👎 Rubbish fonts – Choose readable and attractive typography 📢 Too many Google Ads – Keep ads to a minimum for a clean experience 📞 Lack of contact info – Make connecting with you easy 🖋️ No blog – Add valuable content to build trust Want to keep visitors happy? Fix these today! 😎

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Optimising your website and online content marketing for local search queries significantly improves your chances of visibility in the search results and AI generated overviews, making it easier for potential customers to find your business. Read more 👉 https://bit.ly/4cVHQIa #localdigitalmarketing #localseo #HyperLocalDigitalAdvertising

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🌟3 Ways of Building Backlinks!🌟 In this blog we break down the 3 main ways that you can build backlinks to your site, allowing you to become the authority figure in your industry. ✅Linkable Content ✅Guest Blogging Outreach ✅Customer Guest Blogging Read The Blog: 👉 https://lnkd.in/egCx_niS

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'How much does SEO cost?' This is a valid question, and one that I get asked a lot. The simple answer… it depends on what you’re trying to achieve and how quickly you want to achieve it. I.e. How tough is the competition and what time/resources will it take to outrank them? BUT That’s not very helpful. And it’s certainly not enough to convince those holding the purse strings to invest. Instead, look at it this way: Your investment in SEO (or any marketing for that matter) should correlate with the potential returns that it will bring. Rather than asking how much SEO should cost, consider instead what it’s worth. Let’s take average order value as an example: Say your site ranks first for a keyword with a search volume of 10,000. With the 40% click-through rate associated with position one ranking, that’s 4,000 visitors per month.   Now, with an average conversion rate of 2.5% this would equate to an additional 100 sales per month. If, then, your average order value is £100, that’s an additional £10,000 in revenue from organic search traffic every month. Suddenly, a £2,000 retainer for SEO doesn’t seem so outrageous, does it? #digitalmarketing #SEO

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𝗖𝗼𝗺𝗺𝗼𝗻 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗠𝗶𝗴𝗵𝘁 𝗕𝗲 𝗠𝗮𝗸𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗖𝗮𝗻 𝗗𝗮𝗺𝗮𝗴𝗲 𝗬𝗼𝘂𝗿 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀 🚨 I've seen many of us utilising WordPress to create amazing websites. However, even the best platforms can trip us up if we're not careful. Here are some common WordPress mistakes that might be hurting your SEO and damaging your rankings: 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗜𝗺𝗮𝗴𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 📷 Large, unoptimised images can slow down your site, affecting user experience and your search rankings. Make sure to compress images and use descriptive file names and alt tags. 𝗨𝘀𝗶𝗻𝗴 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝗣𝗲𝗿𝗺𝗮𝗹𝗶𝗻𝗸𝘀 🔗 The default permalink structure (?p=123) isn't SEO-friendly. Switch to a custom structure that includes keywords, like /post-name/. 𝗡𝗲𝗴𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗠𝗼𝗯𝗶𝗹𝗲 𝗢𝗽𝘁𝗶𝗺𝗶s𝗮𝘁𝗶𝗼𝗻 📱 With more users accessing sites via mobile, having a responsive design is crucial. Google prioritises mobile-friendly websites in its rankings. 𝗦𝗸𝗶𝗽𝗽𝗶𝗻𝗴 𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗕𝗮𝗰𝗸𝘂𝗽𝘀 💾 A site crash can result in lost content and a dip in your rankings. Regular backups ensure you can recover quickly without losing valuable SEO progress. 𝗡𝗼𝘁 𝗨𝗽𝗱𝗮𝘁𝗶𝗻𝗴 𝗣𝗹𝘂𝗴𝗶𝗻𝘀 𝗮𝗻𝗱 𝗧𝗵𝗲𝗺𝗲𝘀 🔄 Outdated plugins and themes can slow down your site or pose security risks. Keep everything up-to-date to ensure smooth performance and security. 𝗢𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗟𝗶𝗻𝗸𝗶𝗻𝗴 🔗 Internal links help search engines understand your site's structure and improve navigation. Use them wisely to connect related content and keep users engaged. 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗦𝗶𝘁𝗲 𝗦𝗽𝗲𝗲𝗱 🕒 Slow loading times can lead to higher bounce rates. Use caching plugins and optimize your site's speed to keep users and search engines happy. 𝗙𝗼𝗿𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗼 𝗨𝘀𝗲 𝗮 𝗦𝗶𝘁𝗲𝗺𝗮𝗽 🗺️ A sitemap helps search engines index your site more effectively. Make sure to generate and submit one through Google Search Console. 𝗡𝗼𝘁 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗨𝗽 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 📈 Without analytics, you're flying blind. Google Analytics helps you understand your traffic and adjust your strategies to improve SEO. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗦𝘁𝘂𝗳𝗳𝗶𝗻𝗴 🏷️ Overloading your content with keywords can do more harm than good. Focus on creating valuable, high-quality content that naturally incorporates keywords. Avoiding these mistakes can make a significant difference in your WordPress site's performance and search engine rankings. Have you encountered any of these issues? How did you address them? Let’s share our experiences and solutions in the comments! Looking to increase your online presence? 𝗢𝘂𝗿 𝘁𝗲𝗮𝗺 𝗮𝘁 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴𝗲𝗿𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗲𝘀 in website development, maintenance, and SEO services. Let's collaborate to drive your business forward. #WordPress #SEO #DigitalMarketing #WebDevelopment #ContentStrategy #OnlineVisibility #BusinessGrowth #Advertisingera

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Stuck for blog post ideas? Use the Answer the Public website to help give you some starting questions and phrases to get you started. The tool expands out your initial keyword into potential questions and prepositions to get you started. The link below shows the results for SEO and make sure you scroll right down through the page to see the different types of results that are pushed out. And then try the same for your own business. https://lnkd.in/e-BzyDs

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Stuck for blog post ideas? Use the Answer the Public website to help give you some starting questions and phrases to get you started. The tool expands out your initial keyword into potential questions and prepositions to get you started. The link below shows the results for SEO and make sure you scroll right down through the page to see the different types of results that are pushed out. And then try the same for your own business. https://lnkd.in/e-BzyDs

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People spend a lot of time and money trying to do SEO to get into a good position within the search engines. But the cold hard reality is that this is really difficult to do. This post explores my views on why this is so. And offers a more reasonable alternative. #SEO #traffic

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GA4 is here and it's going nowhere! Don’t panic if you’re not quite there with it all yet... at The SEO Works, we've got you covered ✅ Register for our free GA4 webinar now...👇 In the session, myself and Charlotte Wilson will be looking at… - The common issues we have encountered when helping clients 👀 - The main differences between UA and GA4 🤔 - Solutions to your queries about the platform ✅ - And much more! Register your free place here - https://bit.ly/4bwAavC #freewebinar #GA4 #googleanalytics #digitalmarketing

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💔PPC vs SEO The eternal love 💕triangle. 🤣 #Clients, Marketers we've all been there -; caught in the never ending love triangle between ppc Seo and google 😂 On one side you hace #PPC, offering quick wins immediat results. #Google loves the attention and instant gratification it's gets from those pais ads. But then there #SEO, the steady and reliable partner always playing the long game and building a solid foundation. it's classic dilemma: Do you go for the instant boost or the long terms gain? or both? 🗨️Let's here from you! Have you ever felt SEO like in this meme? Share your experiences and thoughts in the comments! 👇 #Leadership #Innovation #Marketing #Management #Business #Neworking #DigitalMarketing #Startups #SocialMediaMarketing #Branding #WebsiteDevlopment #EmailMarketing #GoogleAds #FacebookAds #InfluencerMarketing #MarketingStrategy #B2BMarketing #Ecommerce #ContentCreation #GrowthHacking #MarketingTips

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☠ SEO Horror Story #4 ☠ Nothing like waking up to find 1,000+ pages of the dev site being released into Google's index. Nick Swan and SEOTesting could this be one of your next features, please? Mechanism to monitor when a dev site that used to have noindex, nofollow on all pages got changed into index, follow? I guess you can discover the issue even now through SEOTesting through the automated emails you guys send when a page that wasn't getting impressions starts doing so, but I guess the damage is done if we get to that point. #endthenightmareforusplease #seo #searchengineoptimization #searchengineoptimisation

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**SEO Budget Constraints** Are budget constraints holding your SME back from investing in SEO? 💰 Don't let financial limitations hinder your online growth potential! At Marketing Success 4 U Ltd, we understand the challenges of SMEs and offer tailored SEO solutions that deliver results without breaking the bank. Our cost-effective strategies are designed to maximise your ROI and increase your online visibility within your budget. Let's explore how we can help your business thrive in the digital landscape. Contact us today for a free consultation! https://lnkd.in/efDXZ4a5 #SEO #SME #BudgetFriendly #GrowYourBusiness

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Another upcoming #SEO case study. We helped a cosmetic brand with a full audit and recovery strategy which has paid its dividends. Traffic continues to recover as have the enquiries alongside it. Website hit by 2 core updates - March core update had the greatest impact. ✅ Full initial SEO audit ✅ Recovery roadmap ✅ Content cull - dead pages, pages that were aged & had no GA4 data from other traffic sources ✅ E-E-A-T review ✅ Content revamp (NLP audit, brief gen, rewrite, re-prioritisation) ✅ UX fixes ✅ Removal of disavow ✅ Revision of URL/parameter control ✅ Clean up of non indexed items Onward recovery and growth phase in progress! If your buisness has suffered from any type of Google update be it general core update, spam updates or helpful content updates, reach out - we can help! #seo #seo2024

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