Joe Baker

Great piece from Reddico | Certified B Corp and Michael Carden-Edwards about #SEO and competing for organic traffic in the financial services sector. In-depth piece with plenty of insights - stick the kettle on and have a read. https://lnkd.in/eWQWcjj4

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Analysing Market Share Dynamics with the award-winning Metis Platform The latest market share analysis from the Metis platform reveals trends in the UK AI sector from May to August 2024. It highlights key players and emerging leaders and demonstrates stability and rapid growth. Key Highlights: ✔ ChatGPT's Dominance: Unsurprisingly, ChatGPT leads the market with an impressive 54.36% market share and a search demand of over 8.5 million. Despite this dominant position, it’s worth noting a 35.82% growth rate, indicating that even the giants in AI are still expanding their influence. ✔ Gemini's Strong Performance: Gemini's 3.51% market share and 555,478 brand search share growth reflect its growing interest and adoption as a competitive alternative in the AI platform market. ✔ Crayon and InVideo AI’s Rapid Growth: Though smaller in market share, Crayon and InVideo AI have demonstrated extraordinary growth. Crayon's market share increased by 125.47%, and InVideo AI witnessed an astounding 7983.87% surge in search demand. This indicates that niche AI solutions are gaining significant traction, potentially driven by specialised use cases and targeted marketing strategies. ✔ Jasper's Steady Ascent: Jasper, another key player, has grown its market share by 44.76%, reaching 0.54%. This reflects consistent performance and a solid foothold in the AI landscape, likely due to its versatile applications and strong community support. Industry Implications: 📣 Emerging Players: The sharp growth of platforms like InVideo AI and Crayon highlights the potential for niche AI tools to disrupt the market. These platforms are not only carving out their own space but are also challenging more established players by addressing specific needs within the industry. 📣 Sustained Growth Among Giants: ChatGPT and Gemini’s continued expansion suggests that the appetite for AI-driven solutions is far from saturated. Their ability to maintain and grow their market share speaks to the ongoing demand for cutting-edge AI capabilities in various sectors. 📣 Market Opportunities: As AI continues integrating into everyday business operations, established and emerging platforms have substantial opportunities to capture market share. The key will be innovation and the ability to meet the evolving needs of consumers and enterprises alike. As we move forward, the AI platforms that continue to innovate and adapt to market demands will undoubtedly shape the future of technology and business. Our Metis platform will deliver market share growth statistics to help inform businesses across many sectors. This insight enables brands to stay four times ahead of competing brands. For a first-hand demo, please drop me a message, and we can set up a chat. MediaVision #Metis #AI #TechTrends #MarketAnalysis #AIPlatforms

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Thoughts of the week - 15th - 19th April 🕰 I (belatedly) enjoyed this article from the BBC on how Google is rolling out AI answers to common search queries. Interesting to see how this will impact organic traffic going forward. https://lnkd.in/eswTdH7v If your interested - Google CEO, Sundar Pichai, recently covered what he thought search will look like in 10 years time - and discusses how it will remain a partnership between search experience enhancements and websites - https://lnkd.in/emPHxQaf ✅ 📒 “under conditions of complexity, not only are checklists a help, they are required for success.” - Atul Gawande I've been very impressed reading how checklists can be used to transform the way we work, even in varaible jobs. Can't wait to see how I can best apply this to my life! 😰 I spent some of this week worrying about an expected difficult conversation that never happend. I had to remind myself that worrying and going over every possible challenge isn't nearly as good a use of time as preparing what it is you are asking for and why. It turned a potential difficult situation into a positive outcome. 🎞 What I'm watching: Actually very little - but I will be watching Rebel Moon Part Two: The Scargiver 🎶 What I'm listening to: Radiohead - love their classics, still don't understand some of the more experimental stuff 📖 What I'm reading: The Checklist Manifesto by Atul Gawande Have a great weekend!

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Really grateful to two market-leading Editors of subscription-led businesses and terrific ex-colleagues of mine, Catrin Griffiths and Alastair McLellan, for spending time with me last week on B2B content strategy. If you want to watch on-demand there is a link below. Highlights for me included: Impact on content strategy of the move to a paid subscription business model 17min46 Building a high value B2B content proposition 14min02, 23min05, & 31min29 How to motivate editors & editorial teams 29min42 & 50min47 Removing Print as a platform 45min02: https://lnkd.in/gbwftfwR

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I've mentioned the insights from Mark Ellaway and the team at Bigfork Limited before. This report is well worth a butchers. Two takeaways that chimed with me are that '75% of B2B buyers prefer a rep–free sales experience.' and that what buyers really want from a website is information to help them buy!

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In the second article in EOS at Federated Hermes Limited's Q3 Public Engagement Report, Joanne (Jo) B. and George Watson explain how we engage with companies on water #stewardship, to address scarcity and quality issues. #ESG #nature #humanrights #biodiversity https://bit.ly/3AsXTQy

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🔴 BIG, BIG NEWS 🔴 The ICO have updated their website today and confirmed that loyalty/cashback customers are EXEMPT from having to provide consent for the sales to track, as long as the cookie is not being used for other purposes. This means that they can fit on advertiser sites under the strictly necessary category. This is the result of a lot of hard work behind the scenes and gives clarity to advertisers on the guidance we have been issuing. I will write more on the topic soon - but it's just the start of the journey we are on to ensure that TopCashback members experiences are greatly improved. HelloPartner write up: https://lnkd.in/etNqVqJ5 ICO Website: https://lnkd.in/exu2e_jG 🙌 🙌 🙌 🙌 🙌 🙌 🙌 🙌 🙌

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The latest edition of my newsletter, Data Communication Chronicles, has just landed in the inbox of 295 subscribers - hoping to break the 300 mark with this issue! In this issue: 💩 What the LibDems sewage splash in The Times teaches us about insight  📝Free webinar on Residents' Surveys 🗳️ Why new MPs might be called Chris (HT 56˚ North) 📊 Auditing accessibility of your social posts ⚠️ Data mining to hold Zuck et al to account 🎤 The Orlo Tour Let me know what you think - and do send comms related data stories my way for future inclusion. #datainsights #datainformed #datacommunication

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/JnRM0E

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In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

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💡 Do you or your organisation offer products or services that independent media can use to survive and grow? Learn more and pre-register today for participation in the Media Viability Accelerator's all-new Solutions marketplace, launching in September. https://lnkd.in/dVuCe-5R A key feature is the marketplace's unique currency of trust that can be determined by any number of indicators, such as our Ads for News initiative and others that we're aiming to bring in. The possibilities are endless. In addition to many great companies and non-profits offering valuable products and services, we're especially keen to see independent media themselves offering solutions into the marketplace. Having worked with hundreds of media in more than 40 countries during the last fifteen years, I've seen see so much expertise and innovation out there that could trigger new opportunities and extra revenues for them... if only there were an accessible channel for it. So, if you're part of an independent media outlet and have something to offer, MVA Solutions is the place for you. My hope and expectation is that big answers to the survival of independent media will come from them, not us. Our role in this work is to build infrastructure, convene and disintermediate ourselves as gatekeepers of knowledge, trust and pathways to money. Want to discuss before signing up? Get in touch. #mediaviability #independentmedia

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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We’re finally able to share this exciting news - huge thank you to everyone who has supported us so far - from big organisations, to founders who gave up time to have a coffee with us over the last few years. Marketing Engine helps marketers prove what they do works. Not just the Google search ads at the last click, but the daily actions which drive success at each touchpoint from PR to brand to media buying. If you’ve ever struggled to tell the story of your marketing results despite having all the data and spending hours on the planning, this platform is for you. We’ve been there, and we’re looking for more people out there who feel like this to help us shape the roadmap for Marketing Engine. If you’re interested in testing the platform and being part of the campaign to put the trust back into marketing, DM me or Kieron Goldsborough 🤓 #martech #startup #marketing #teesvalley Business Tees Valley Tees Valley Combined Authority Innovation SuperNetwork Ignite Accelerator The Thinking Digital Conference Innovate UK Thank you Insider Media for the coverage.

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Old SEO colleagues / connections... Can anyone recommend a really amazing technical/BAU link acquisition agency? Sounds a little old school, I know, but being in the theatre-industry means not being short for amazing content-led ideas and creatives for when we get cracking. What we ARE in short-supply of is for a creative ground-up "someone" to support with what we don't have time for at the moment - everything from link reconfigs where production info has changed and there is a genuine benefit for the customer to replacing it, to creative approaches to securing placements where we should already be being seen. May be seen as more grey-hat these days but still fundamentally critical to great SEO. Again - we aren't looking for someone who can run PR-led creative content link building - just someone/an agency that works closely on some of the older building blocks that many contemporary creative agencies skip over in favour of the fun! Bonus points if you/the agency were around in 2012 time and know the importance of why it's still key to ensure our technical bed of links and placements are maintained and grown, wider than the PR-led one offs and reactive/proactive PR approach (which I fully am and standby also, but will be covered in a new content and amplification strategy).

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UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

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Despite Google delaying the end of third party cookies until the second half of this year, Campaign UK have written an expert report which discusses the demise of third-party cookies, AI and the importance of first-party data ( https://lnkd.in/ejbsNa65) We've also been discussing the demise of the third party cookie in our blog 'Econometrics in a cookieless world'. What do you think about the end of third party cookies? A good thing, a bad thing or just another change that we have to adapt to? #cookies #marketingmeasurement #econometrics

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About 7 million is the straw poll readership of the most favoured UK magazine. So… if your business was featured in such a magazine, what could it do for your business reputation and revenue from a free publication? But, how do you get a journalist to write up on your business? We at ExpertSources, www.expertsources.co.uk can help by getting you registered for over 7,700 regional, national and international journalists and professional media members to see your profile, and to be privy to contacting you directly! You would win by increasing your reputation, your revenue, but you would be helping journalists simultaneously by providing them with extra media opportunities with your expertise, to enable them to finish their work on or even before deadline. Media folk, join here FREE OF CHARGE https://lnkd.in/gWTuBX5 to find real experts easily and quickly. And Experts, if you can talk factually on any topic in any sector through your experience, career or education, and you could really do with a boost in revving up your business revenue by potentially gaining valuable media publicity, join here https://lnkd.in/dbnVv_m for a HUGELY REDUCED FEE. #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism   Photo by Seb Reivers on Unsplash

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