Jo Blundell

Download this plain speaking brief, written for MDs, Directors and Owners of mid-cap SMEs who don't have a Marketing Director but need marketing to drive growth in new markets or sectors. It'll help you consider the state of your marketing now, where you need to take it, and evaluate anyone you hire to help you. To download, click the full-screen square at the bottom of the preview, then click the download arrow at the top-right of the screen.

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Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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Know Thy Keystone in the arch of Business Empire👇 Nowadays, the consumer expects or even demands a relationship which makes them feel understood, recognised and appreciated. By brands showing their commitment to the relationship via signalling of shared values and an overt desire to forge deeper emotional connections with consumers, they can forge ‘brand commitment’, where the brand feels like the right choice every time and the relationship is symbiotic and mutually beneficial. This, for us, is the new face of marketing & loyalty. #branding #brandmarketing #brandstrategy #brandcommitment #branddevelopment #marketing #entreprenuers

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Bringing Urban Decay’s Face Bond to the UK: Our Triple-Action Launch 💥💄 After its high-profile US debut, We Are Collider knew we had to make the UK launch of Urban Decay Cosmetics’ Face Bond foundation nothing short of show-stopping. We kicked things off with CGI films of the product making its transatlantic journey from LA to London by hot air balloon! 🎈 This was followed by the unboxing of 650 glossy magazine-like ‘PR boxes’ on social, revealing flawless shade-perfect matches. And finally, interactive billboards hit city centre locations with brush-ready make-up artists on hand to assist. The results? Nothing short of epic: 📈 487,500 video views showcasing the buzz. 📲 1,219,000 unboxing impressions putting Face Bond front and centre. 🛍️ 1,693 shade matches and samples bringing product trial straight to the people. I'm super proud of how this launch tapped into the power of immersive brand experiences, crafting a flawless journey from discovery to trial. Massive kudos to our team and Urban Decay for making this campaign a standout hit. It really was a ‘foundation’ for success! 💄✨ Want to see the magic in action? Check out the video to catch the stunning visuals, behind-the-scenes setup, and everything that made this launch unforgettable. 🔗 Read more HERE: https://lnkd.in/e_kZAS73 #ExperientialMarketing #UrbanDecay #FaceBond #Beauty #Creativity #Content #BrandExperience #Engagement #Storytelling #BehaviouralScience

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Today see's the launch of the Clear Channel UK Insight Store 💡 We've put all our brilliant research and insight into one place to make it super easy to access, whenever you need it. So, whether your looking for the latest consumer behavior, category case studies, or effectiveness studies, you'll find them all there on the Clear Channel website. Link in the comments below 👇 #outofhome #marketing #ooh

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Thrilled to again achieve #CharteredMarketer status from the CIM | The Chartered Institute of Marketing. Chartered Marketer is a status recognising those marketers achieving the highest level in our profession. It demonstrates commitment to keeping up-to-date and is awarded on a combination of experience and qualifications. #Marketing #Excellence #Personal Development

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“The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget – and it’s brilliant because of it” Mark Ritson Fundamentals are fundamentals for a reason. Don’t let new brand messages delivery toys forget it. Over two decades, McCain Foods has talked about the number one message to tap into safety, connection and belonging needs: FAMILIY. We are tribal animals. From music, to flags, to sports teams, to IG challenges, to languages… you name it! … it’s all about belonging to a tribe, in my opinion. Have you found your tribe? #marketing #ipaawards https://lnkd.in/gP96ZTsJ

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SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

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£800 million is being missed out on the on-trade by consumers asking for tap water than a paid-for alternative. An incredible stat from a recent report from KAM Insight developed in conjunction with Lucky Saint. - 2.6m fewer UK adults are drinking weekly in 2024 v 2021 - 1 in 3 pub visits are now alcohol-free - 31% of customers have left a venue early and/or disappointed because of poor low & no options - 40% will research low & no options ahead of time if they're visiting a pub, bar or restaurant and not drinking alcohol. Offering high quality alcohol-free alternatives is an easy win for venues looking to increase revenue. We've seen strong growth in the on-trade this year, and it's great to see more bars and restaurants embracing the trend. https://lnkd.in/ea7NNQGg

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