Joao Paschoal

This is a good news story, with a proviso! The insight function in client-side enterprises is more integrated and integral to commercial and corporate decision making than in the past - but there is still a way to go... I remember back in 2015 when the original study was conducted. I was unsurprised and pretty saddened by the fact that insight functions were not perceived as strategic or value-adding to their businesses. The situation has moved on, based on this latest study from GRBN (Global Research Business Network) but there is still opportunity and progress to be made - which I think we all know. As I see it, we need to faciliate and win a shift in the perception of insight and research, it from being treated as a cost in a business to an investment - with the accompanying recognition that if you don't invest in your business, you don't grow as effectively or expectation requires. Research and insight should be growth engines for organisations, and we are definitely making progress with this - but agencies and insight teams need to collaborate and work together to continue to move the investment positioning along... The fight goes on! #mrx #insights #marketresearch #marketingresearch

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For brands, the strategy centres on differentiation: build brand equity, optimize range, and enhance both mental and physical availability. Understanding category-specific dynamics will be essential in this evolving landscape. Retailers’ success now relies on balancing branded and PL offerings to meet diverse consumer needs, with both brands and private label needed to create category value. #consumerinsights #cpg #fmcg #consumerbehaviour #purchasedecisions #retailerstrategy

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Despite a downward trend in crime in England and Wales, 6 in 10 Britons believe that crime in the UK has risen over the past 12 months. New polling from Ipsos has found that a substantial majority of Britons (79%) believe that crime is a big problem in the UK. People are slightly more optimistic about crime and anti-social in their own area (41% think it is a big problem locally) compared to the UK as a whole. However, 43% say they are personally worried about a victim of crime. Concern is highest among those aged 18-34 (56%), and ethnic minorities (61%). 62% of those aged 55-75 are not worried about being a victim of crime How can crime be reduced further? The public cite more police on the beat, better parenting, and longer prison sentences/no early releases as the things that will do the most to reduce crime. Two thirds (67%) say they rarely or never see uniformed police officers patrolling their local area despite the same proportion believing more uniformed police officers in their area would be effective at tackling crime and anti-social behaviour locally. Conservative voters are more likely to say more police, longer prison sentences, better parenting, better discipline in schools and capital punishment for murder are more likely to reduce crime. Along with longer prison sentences, Labour voters think preventative policies like better parenting, more constructive activities for young people, more investment in mental health services, more effective programmes for behaviour change and better drug and alcohol addiction support will do most to tackle crime in the UK. Hannah Shrimpton, Head of Crime and Justice research at Ipsos UK, says "This poll chimes with our campaign tracker showing that crime and anti-social behaviour is looming increasingly larger in people’s minds as the election approaches." #Crime #ASB #CrimeResearch #GE2024

UK millionaires’ confidence has made a welcome return to the same highs as the start of 2023. The latest data from Savanta's MillionaireVue, an omnibus of high-net-worth individuals, has revealed some fascinating stats around UK millionaires. Some of the highlights...  In Q4 2023 confidence has gradually increased among HNWs with the S&P500 climbing 10% and rescuing a disappointing year. Younger millionaire’s economic perceptions are very volatile. In Q4 2023, almost twice as many under 35s were optimistic (62%). In Q1 2024, this has completely flipped with now only 43% optimistic. Concerns around inflation remain for almost 50% of UK millionaires, particularly those working and earning more than £200k a year. What does this mean for luxury and wealth management brands? Read my latest article here: https://lnkd.in/eafTp2WX #Savanta #MillionaireVue #WealthManagement #HNWI

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The power of brand building elaborated through simple and bite sized data driven insights.

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Ipsos Update June is available now! 🚀 In this edition, we delve into a sundry of topics: Discover the latest insights on generational dynamics and the impact of demographic changes in the Ipsos 2024 Generations Report. Don't miss out on our newest Ipsos Equalities Index, which explores key issues around societal inequality, and the Pride Survey, offering a global perspective on attitudes towards the LGBT+ community. 🌍🏳️‍🌈 Read more : https://lnkd.in/egzMHvJ6 #IpsosGenerationsReport #IpsosEqualityIndex #IpsosPrideSurvey #IpsosUpdate

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How can global B2B leaders inform their 2025 planning process? Join our experts on 5 September to know more.

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Whenever I buy tickets for the football (Reading FC, before you ask*) I have to allocate each seat to a named account-holder. This gives them access to a huge amount of more specific data than theatres typically collect. And yes, it's partly about deterring/responding to hooliganism, but it's also used for loyalty points etc. Which makes me wonder: a) how much/how well do they use it for understanding attendance patterns? b) would theatres benefit from doing the same? (and would it be realistically possible?) c) how much would our understanding of audiences change if we did? Any reflections welcome... (*also sometimes Sheffield United: no-one said audience behaviour was simple...) ;0)

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Next up in our countdown of Kantar North America's top highlights from 2024, coming in at number 6: The power of creative and media alignment. In a world where capturing consumer attention is increasingly challenging, our research reveals a critical truth: the magic happens with a unified insights framework. When creative resonates AND appears in the right context, that's when brands truly build predisposition with their audience. Want to dive deeper? Check out our recent webinar with Kantar experts Kerry Benson and Nicole Sitar Jones exploring this crucial intersection: https://lnkd.in/dZ4X4YaR

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#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/ed3TrzgM #SignsofSuccess #MarketResearch

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I'm pleased to share this great PoV, written by Ramya Logendra, on brand success in the GLP-1 era. Utilising Ipsos' Brand Success Framework, and drawing on the Ipsos Obesity Monitors and other sources, the paper explores how GLP-1 brands can truly succeed in the market by understanding Context, acting with Empathy, and shaping Expectations. When it comes to the Empathy component, for example, our research clearly indicates local variance based on cultural differences across markets, which can influence uptake and use of these GLP-1s - including in Asia. For instance, data from our Obesity Therapy Monitor in China found that societal beauty standards strongly influence health decisions, especially among younger patients; in Japan, on the other hand, a lack of patient empowerment and openness with HCPs persists. To read more, please access the paper here: https://lnkd.in/gyJtYVPi

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🔥Hot Stat Alert!🔥 Global Sentiment: Are we on the right track? 🤔 According to out What Worries the World survey, less than four in ten (38%) across 29 countries feel their nation is headed in the right direction. This raises questions about global satisfaction and the factors influencing public opinion. Interesting shifts in Latin America: • Argentina's optimism soars! • Peru faces challenges. Stay tuned for more insights! https://lnkd.in/eWuCk86q #globaltrends #economy #WhatWorriesTheWorld

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🚨RELEASED: FIRST IPSOS MRP🚨 Ipsos MRP estimates Labour could win 453 seats 🔴LAB 453 🔵CON 115 🟠LD 38 🟡SNP 15 🟢PC 4 🟦RFM 3 🟩GRN 3 20,000 participants surveyed online on the Ipsos KnowledgePanel Learn more 👉https://lnkd.in/ebETBXhP Ipsos UK has published our first MRP model of the 2024 General Election. Ipsos’ MRP model is unique as it uses data collection from our online random probability Ipsos KnowledgePanel, with participants recruited via random unclustered address-based sampling, the gold standard in UK survey research. It is also the first such model to be produced with data collection taken entirely after Nigel Farage announced he was returning to lead Reform UK. Take a look at our Election 2024 campaign website for a seat-by-seat breakdown and the implications for Scotland too. Which party's candidate may represent your constituency after the election? #GE2024 #GeneralElection #MRP

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With the upcoming long bank holiday weekend approaching, many of us will be enjoying delicious meals prepared by friends and family. But amidst the festivities, it's important to consider the potential risks of harmful bacteria lurking in our kitchens. Ipsos UK recently conducted a survey to explore Brits' habits and beliefs around food hygiene. Shockingly, 4 in 10 people admitted to using the same tea towel for multiple purposes, neglecting the advice of the Food Standards Agency. Other concerning practices include checking phones while cooking (36%) and storing leftover food in open containers in the fridge (19%). Despite the FSA warning about the dangers of slowly chilling food, 6 in 10 respondents believed it was safer to let food cool to room temperature before refrigerating it. The survey also uncovered misconceptions about freezing food, eating food off the floor, and washing chicken before cooking. Ipsos researcher Federica Curcurú highlighted the disconnect between knowledge and actions when it comes to food hygiene. While most may get away with these habits, the reality is that over 2.4 million cases of food poisoning occur in the UK each year according to the FSA. The survey serves as a reminder of the importance of debunking common myths and practicing good food hygiene. Only 31% of Britons always or frequently wash raw chicken before cooking, indicating a need for better education around food safety. #FoodHygiene #Foodies #Easter #FoodSafety

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🔥Hot Stat Alert!🔥 A new Ipsos study finds that the cost of living crisis is still hitting hard, even with inflation easing up a bit.  Many think it will be over a year (or even NEVER) before things go back to normal.  Even in the most optimistic parts of the world, barely a quarter tell us they are “living comfortably” See the full results here: https://lnkd.in/gPP7JX69 #Inflation #FinancialWellbeing #EconomicChallenges

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🔥Hot Stat Alert!🔥 A new Ipsos study finds that the cost of living crisis is still hitting hard, even with inflation easing up a bit.  Many think it will be over a year (or even NEVER) before things go back to normal.  Even in the most optimistic parts of the world, barely a quarter tell us they are “living comfortably” See the full results here: https://lnkd.in/gmrmHp-B #Inflation #FinancialWellbeing #EconomicChallenges

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