Jill Orr

In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/eTDyKXGD #GroupMUK #Sustainability

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I had the pleasure of joining Lou Paskalis, Tim Brown and the Association of National Advertisers to attempt to move the needle on buying quality media in lieu of cheap CPM inventory of questionable origin. Our panel dialogue, "Is the Programmatic Juice Worth the Squeeze," concluded it is because, among other things, quality media produces outcome metrics that matter. Drilling in specifically on news media -- a publishing category that continues to be in a world of hurt, Lou writes in AdExchanger that "... many presenters attempted to debunk the myth that brands that advertise adjacent to divisive or provocative content risk exposing themselves to backlash. Stagwell Global released research that showed virtually no difference in purchase intent for brands when their ads appeared next to editorial content, whether it was inflammatory or not. The question remains: Will marketers overcome their gut feelings in light of compelling research to the contrary?" I am always encouraged by this type of research, but I've come to expect that I'll be discouraged by the lack of change in media spend across trusted, professional journalism. IMHO, what we need to demonstrate *in addition to* these consumer sentiment findings is the hard data that shows equal or better RoAS (or other measurable outcome metrics) in the news content category. Evidence supports my hypothesis of better results in news vs. other content categories. For example, one recent TRUSTX advertiser experienced a 2.5x decrease in cost-per-acquisition on a campaign that was 59% targeted within news domains. News works because it's a lean-in environment where the audience is actively engaged. I am begging brands to give news a second chance. And not because its any advertiser's duty to save journalism, but because the stuff just works.

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Travis Lusk Good to see you highlighting this report again. It needs to remain in the spotlight even at the risk of repetition for those already aware. Bill must be able to recite this blindfold. Yes, we need more advertisers adopting the extremely comprehensive playbooks in the report and hopefully they will. Education is the key. But more than anything we need the big agency groups to gradually wean themselves off the drug of easy money from programmatic trading, arbitrage and undisclosed margins. No agency group has supported the study and they won't, so advertisers have to make it clear that they won't allow this to continue and then work through new compensation methods that work for both parties. Trying to fix this problem without addressing fees and performance-led rewards is not going to shift the needle. Bill Duggan Association of National Advertisers

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The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/1XS0lZ #OOH #DOOH #PlatformForBrands #TheOneToMany

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B2B awards can be a lucrative opportunity in many industries. But you need to understand the motivation for awards to construct a profitable business model. Best practice tips in this article. #b2bawards #b2bevents #b2bmedia

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Want to know more about CTV? Then look no further! We have partnered with YouGov to speak to UK consumers & marketers to explore their perceptions of CTV and the opportunities it brings. We are also knee deep in scoping measurement opportunities. So feel free to download the report & get in touch if you want further information. #CTV #CTVmeasurement #Teads

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Is there more to growth than mental and physical availability? This week saw the launch of a new report from Kantar offering a 'blueprint for brand growth'. We asked Jane Ostler onto the WARC podcast to explain more. In short, the model identifies three "growth accelerators". Two are sort-of-like the Ehrenberg-Bass Institute's mental and physical availability: 1) Predispose more people 2) Be more present (Though Jane explains how their definitions take in more components than communications and distribution.) The third one - 'Find new space' - puts more emphasis on innovation, new usage occasions, expansion into new categories etc etc. What I found interesting was Jane's comments about the blend being different depending on what a marketer's starting point is. Sounds obvious - but the 'it depends' point has potentially got lost as the industry has fixed on more general, industry-wide benchmarks or averages. Worth a listen - link in comments.

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In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/ejy5YskN #GroupMUK #Sustainability

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What happens when retail media overtakes TV advertising? Last week, George Nott at The Grocer published a really comprehensive article on the current state of Retail Media in the UK. Here's some of the highlights: - Supermarkets have long worked with brands on ‘shopper marketing’, and since the launch of loyalty schemes in the 1990s have been sharing data insights. So, if that's the case, where is retail media up to in its evolution? According to Nick Ashley of Tesco Media & Insights Platform, retail media is only now “coming of age“ - it’s not the toddler some talk about. But it’s not an adult yet either - it's in its teenage years. I like this way of thinking about it. - Retail media innovation is at its fastest pace yet & this is presenting challenges and opportunities for advertisers, and their agencies. To assess each, Marketing Directors should be making sure they have a retail media measurement strategy in place, to compare activations across platforms consistently and quickly to allow them to redirect investment to the most effective places. It’s a good time now to be intentional about experimentation. - The IAB is working towards standardised metrics to enable “consistent comparisons” across retail media investments for buyers, initially covering online media but eventually in-store. Tools are emerging, too, to help advertisers assess retail media opportunities – among them Plan-Apps, which is used by the likes of PepsiCo, Diageo, AB InBev, Mondelez and CCEP. - Retail Media is sparking a wave of creative collaboration. Supermarkets are open-eared to ambitious campaigns. As Matt McLellan, Asda VP customer planning & propositions, leading its new LS Eleven Media Services, told suppliers recently: “If you’re a brand that wants to do something different, we are really up for it.” Some brilliant industry voices featured across the article, which you can find below. Nick Ashley Steve Gray Catherine McGarry Marie-Clare Puffett David Sables #retailmedia #retailmedianetworks SMG Plan-Apps {Capture} Samuel Knights Emma Dean Lee LeFeuvre David Bromfield Mark Sweatman David Moore Georgina Evenden

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The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/edcrmmV5 #thisyearnextyear #forecast #advertising #groupm

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When 3 out of 4 people say what they value from brands today has changed over the last 5 years, building reputation and equity is harder than ever. I spoke to the Financial Times Raconteur | B Corp™ about the findings of Weber Shandwick’s global research into what consumers really value today and how to navigate this change. #agencyvoices #brands #brandstrategy #marketing #reputation #PR #comms

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So happy to have spoken at Viva Technology this afternoon on lead generation in the media industry. It’s always a complex (but rather priveledged) task to market an organisation with such a diversified revenue portfolio. I shared some thought-starters on how to simplify complex sales messaging in order to tell one coherent story to the market. Got great questions from a very animated audience on how to successfully engage with a c-level audience, renewing an audience of decision-makers post-election, how to manage potential clashes between different sales teams (didn’t really prep for that one), and how to work collaboratively with newsrooms to promote a B2B service. Interested in hearing more? Let me know and we can grab a coffee. #leadgeneration #storytelling #mediamarketing #vivatech #vivatech2024

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'Proprietary Media' (or 'Principal) is a hot potato in our industry right now. A new report from the Association of National Advertisers is a great, in-depth guide to the pros and cons, with very good recommendations for advertisers. Here I go into the cons and cons and argue that it is bad for everyone and ultimately the Media Agencies themselves. I call it 'unprincipled' media. As the WFA meets in Toronto for Global Marketer Week the health of the advertising industry should be on the agenda. Advertisers may not be able to solve issues such as climate change, but they can take actions with a more immediate impact on the well-being of the people who service their needs through how they spend their money. The news piece contains the ANA report can be found here https://lnkd.in/geKeFjBX All comments welcome, as ever.

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Well done Instinct Digital and Cassian Scott Stephen Maynard Great traction for the ambitious growth plans at Instinct Digital - “We are delighted to partner with AlbionVC on the next stage of our journey,” said Cassian Scott, CEO.  “Our prestigious clients are fundamental to our success, along with our partners and team who have enabled Instinct to build a product that has the potential to become the benchmark in investment communications and reporting for investors." see Morningstar Synpulse Marouane Bakhtar #fintech #assetmanagement #assetmanagers #investmentmanagers #wealthmanagement #reporting #investors

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Is X’s future at risk? A new report from research firm Kantar shows that a record number of brands plan to reduce their ad spending on X in 2025. This is due to worries about extreme content and brand safety. This is bad news for X, which has already lost many advertisers since Elon Musk took over in 2022. Key points from the report: • 26% of marketers plan to cut their ad spending on X in 2025. This is the largest drop among major global ad platforms. • Only 4% of marketers feel X ads offer “brand safety.” • Consumers have a more positive view of ads on X because there are fewer of them. This suggests advertisers may be shifting their budgets to other platforms. • X didn’t make the top 10 for trust and innovation, showing it has work to do to regain marketers’ confidence. Musk’s efforts to win back advertisers, like his appearance at Cannes Lions in June, haven’t worked. His lawsuit against an ad industry group and his comments on X have also hurt the platform’s image. With brands exploring other options, X’s future is uncertain. Can it regain advertisers’ trust and turn things around? Are you still advertising on X? I personally see the emergence of new platforms and solutions for Digital Advertising. Traditional social networks have been getting it wrong for a while and X is just one of the examples. A sea change is coming... #brands #advertising #marketing #smm #adtech

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