Jes Breslaw

Jes Breslaw

Witley, England, United Kingdom
11K followers 500+ connections

About

Revenue-obsessed B2B Field Marketing leader with over 30 years of experience in…

Articles by Jes

  • #NOSWAG

    #NOSWAG

    Is it time for the entire events industry to ditch single-use plastic swag? Please share if you agree..

    9 Comments
  • Compliance without compromise

    Compliance without compromise

    Iiiiiiiin the blue corner, the Animal of Automation..

  • GDPR: Don’t Forget to Breathe

    GDPR: Don’t Forget to Breathe

    In Part I of this series, I summarized a talk by Nordea on their journey to GDPR compliance during an executive dinner…

    1 Comment
  • Data protection is a human right

    Data protection is a human right

    We recently held an executive dinner in Copenhagen around the subject of the new EU General Data Protection Regulations…

    1 Comment
  • Data is not an excuse

    Data is not an excuse

    So here I am at SFO returning home from our company kick off and one phrase keeps kicking around in my head. I got to…

    1 Comment
  • Why CIOs visit Delphix at the Gartner Symposium, Barcelona

    Why CIOs visit Delphix at the Gartner Symposium, Barcelona

    CIOs win awards for Delphix projects Rick Hopfer, Molina Healthcare, CIO100 of the year Scott Spradley, HPE, CIO100 of…

  • Ouch! Mask data or pay 4% of global revenues

    Ouch! Mask data or pay 4% of global revenues

    New European Union (EU) data legislation could take a punishing toll on many companies, with fines as high as 4 percent…

Activity

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Experience

  • Couchbase Graphic

    Couchbase

    London, England, United Kingdom

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    London, United Kingdom

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    EMEA

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    London, United Kingdom

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Education

  • University of Surrey Graphic

    University of Surrey

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    Activities and Societies: RAG, GreenSociety (GreenSoc) and copious amounts of drinking

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Licenses & Certifications

Honors & Awards

  • Computing Tech Marketing & Innovation Award: Marketing Strategy of the Year

    Computing Tech Marketing & Innovation Awards

    I wanted to build a campaign that brought the benefits of Delphix’s DataOps technology to the time-pressured compliance teams nestling within Europe’s financial services sector. Working with agency Positive Marketing we used the UK’s Highway Code as a style touch point and with copy that wove in the ‘journey to compliance’ tightly with Delphix’s message to create a perfect ‘core asset’. To make sure readers took value away, bespoke research and redacted case studies from their peers were…

    I wanted to build a campaign that brought the benefits of Delphix’s DataOps technology to the time-pressured compliance teams nestling within Europe’s financial services sector. Working with agency Positive Marketing we used the UK’s Highway Code as a style touch point and with copy that wove in the ‘journey to compliance’ tightly with Delphix’s message to create a perfect ‘core asset’. To make sure readers took value away, bespoke research and redacted case studies from their peers were embedded. The result was unlike anything seen before in the Governance, Compliance and Risk (GRC) sector before, creating massive standout.

    I had our HQ corporate team create nurture streams to ‘chivvy’ those considering new data governance solutions to the challenge. This involved creating blogs, emailers and promotion to the financial service's titles most relevant for the target customers. The results followed, including over 25% more leads than targeted and qualified sales meetings with large European banks.

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