About
Revenue-obsessed B2B Field Marketing leader with over 30 years of experience in…
Articles by Jes
Activity
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What a lovely way to end the year... I’m thrilled to announce that I’ve been named a 2024 Google Cloud Marketing Partner All-star! 🎉 It's been a…
What a lovely way to end the year... I’m thrilled to announce that I’ve been named a 2024 Google Cloud Marketing Partner All-star! 🎉 It's been a…
Liked by Jes Breslaw
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Before heading off to holidays, I think I promised some news! Here's a first one: when we started SOC Prime, 10 years ago, one of the first things we…
Before heading off to holidays, I think I promised some news! Here's a first one: when we started SOC Prime, 10 years ago, one of the first things we…
Liked by Jes Breslaw
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Defining success for a small business is not always easy. As we come to the end of the year we know it’s been a huge success - and whilst finances…
Defining success for a small business is not always easy. As we come to the end of the year we know it’s been a huge success - and whilst finances…
Liked by Jes Breslaw
Experience
Education
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University of Surrey
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Activities and Societies: RAG, GreenSociety (GreenSoc) and copious amounts of drinking
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Licenses & Certifications
Honors & Awards
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Computing Tech Marketing & Innovation Award: Marketing Strategy of the Year
Computing Tech Marketing & Innovation Awards
I wanted to build a campaign that brought the benefits of Delphix’s DataOps technology to the time-pressured compliance teams nestling within Europe’s financial services sector. Working with agency Positive Marketing we used the UK’s Highway Code as a style touch point and with copy that wove in the ‘journey to compliance’ tightly with Delphix’s message to create a perfect ‘core asset’. To make sure readers took value away, bespoke research and redacted case studies from their peers were…
I wanted to build a campaign that brought the benefits of Delphix’s DataOps technology to the time-pressured compliance teams nestling within Europe’s financial services sector. Working with agency Positive Marketing we used the UK’s Highway Code as a style touch point and with copy that wove in the ‘journey to compliance’ tightly with Delphix’s message to create a perfect ‘core asset’. To make sure readers took value away, bespoke research and redacted case studies from their peers were embedded. The result was unlike anything seen before in the Governance, Compliance and Risk (GRC) sector before, creating massive standout.
I had our HQ corporate team create nurture streams to ‘chivvy’ those considering new data governance solutions to the challenge. This involved creating blogs, emailers and promotion to the financial service's titles most relevant for the target customers. The results followed, including over 25% more leads than targeted and qualified sales meetings with large European banks.
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23 Events. More than 250 delegates. Several thousand Cadbury’s Heroes consumed. Yesterday it was great to get together with the amazing Ascent…
23 Events. More than 250 delegates. Several thousand Cadbury’s Heroes consumed. Yesterday it was great to get together with the amazing Ascent…
Liked by Jes Breslaw
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That’s week one under my belt, and it was a mix of emotions - a little daunting, a lot exciting, and, if I’m honest, a touch of imposter syndrome…
That’s week one under my belt, and it was a mix of emotions - a little daunting, a lot exciting, and, if I’m honest, a touch of imposter syndrome…
Liked by Jes Breslaw
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I guess it's hard to leave PR behind 😀. Thanks Dylan Lobo for picking up my news. Every little helps when you're starting a new business!…
I guess it's hard to leave PR behind 😀. Thanks Dylan Lobo for picking up my news. Every little helps when you're starting a new business!…
Liked by Jes Breslaw
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All set! The last month of the year brings a myriad of challenges as we try to keep up with the commitments we’ve made, the people we want to see and…
All set! The last month of the year brings a myriad of challenges as we try to keep up with the commitments we’ve made, the people we want to see and…
Liked by Jes Breslaw
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Starting a new role is always a mix of nerves and excitement – and today, those feelings are in full swing! Walking through the virtual doors of a…
Starting a new role is always a mix of nerves and excitement – and today, those feelings are in full swing! Walking through the virtual doors of a…
Liked by Jes Breslaw
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As many of you know Media Forty Two has really strict rules on accepting gifts. I’ve put these in intentionally - as an agency our role is to be…
As many of you know Media Forty Two has really strict rules on accepting gifts. I’ve put these in intentionally - as an agency our role is to be…
Liked by Jes Breslaw
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After 7.5 unforgettable years in Europe, my little family and I are packing up and heading home to Sydney, Australia 🇦🇺 It’s been a wild ride…
After 7.5 unforgettable years in Europe, my little family and I are packing up and heading home to Sydney, Australia 🇦🇺 It’s been a wild ride…
Liked by Jes Breslaw
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Technically, SOC Prime is turning 10 this month! Expect some exciting news!
Technically, SOC Prime is turning 10 this month! Expect some exciting news!
Liked by Jes Breslaw
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New blog: Everything You Need to Know About Agentic AI 🤖
New blog: Everything You Need to Know About Agentic AI 🤖
Shared by Jes Breslaw
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The Data Layer for the Next Phase of Generative AI - #Couchbase VP Rahul Pradhan
The Data Layer for the Next Phase of Generative AI - #Couchbase VP Rahul Pradhan
Shared by Jes Breslaw
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This is quickly becoming one of my favorite campaigns from Writer....doesn't hurt to see it so vibrantly alive OOH.
This is quickly becoming one of my favorite campaigns from Writer....doesn't hurt to see it so vibrantly alive OOH.
Liked by Jes Breslaw
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Recently, I had a super fun conversation with Matt Hummel from Pipeline360 on his podcast, The Pipeline Brew. We discuss everything from generative…
Recently, I had a super fun conversation with Matt Hummel from Pipeline360 on his podcast, The Pipeline Brew. We discuss everything from generative…
Liked by Jes Breslaw
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#Couchbase wins Cloud Innovation of the Year at the UK IT Industry Awards! 🥂
#Couchbase wins Cloud Innovation of the Year at the UK IT Industry Awards! 🥂
Shared by Jes Breslaw
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