Jane Egberts

With so many resources at our fingertips, knowing where to find trusted health information is more important than ever. However, as highlighted in this Patient Information Forum (PIF) and Ipsos report, too many UK adults are struggling to find information they can trust. 1 in 10 adults in the UK report being personally affected by health misinformation, and this figure rises to 1 in 5 among ethnic minorities. This disparity underscores the urgent need to tackle health misinformation and address health inequalities across the UK.

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If you're currently at ECTRIMS in Copenhagen, please do go along to Poster Session 1 today, where my colleague Hannah Brown is presenting insights from Ipsos' MS Therapy Monitor.   Look out for the poster title 'Exploring characteristics, perceptions and prescribing patterns among high and low prescribers of high efficacy therapies for 1st line relapsing remitting multiple sclerosis (RRMS) patients in Europe' at 16:15 CEST!   #ECTRIMS2024 #MS #MSResearch #Neurology #Ipsos

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We’re thrilled to announce the release of our Primary Care Market Report, offering a comprehensive look into the evolving landscape of primary healthcare in the UK. The report highlights the growing influence of GP Federations, explores how Private GPs are adapting to meet changing patient needs, and provides insights into the thriving private sector, where innovation is driving better access to care and improving patient outcomes. This report is packed with valuable data and trends shaping the future of primary care. Whether you're in the public or private sector, this is a must-read for anyone invested in healthcare delivery.

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/evSwVfrK 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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There is so much noise in bad data I can’t even😵 In this excellent article “Ensuring quality survey responses in an age of uncertainty” featured in Quirk's Media, Michael Booth, PhD brings up an important point that is often overlooked in data quality discussions (link in the comment 👇 ). Bad data is filled with noise, and although it may appear 'fine' when looking at it in aggregate, it lacks cohesion. This leads researchers to waste precious time hunting for a story that just isn't there. Your ultimate test is a cluster analysis - there is no way to get sensible segments with bad data. As Michael says “Why should you, as a researcher, care about data quality and go to the lengths required to verify that you are receiving high-quality respondents? Like, really? When data is bad it’s hard for you to do your job.” He also has the best illustration to explain noise in the data. 🙌 Researchers - what do you think? Have you been there before? #mrx #dataquality #surveys

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/e9kQHiJ3 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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Despite a decrease in crime in England and Wales, a majority of Britons, 6 out of 10, believe that crime in the UK has actually increased in the past year, according to new polling by Ipsos UK. The survey also revealed that a significant 79% of Britons view crime as a major issue in the country. When it comes to their local areas, people are a bit more hopeful, with 41% considering crime and anti-social behavior a big problem. However, 43% admit to personally worrying about becoming a victim of crime, especially among those aged 18-34 (56%) and ethnic minorities (61%). Interestingly, 62% of individuals aged 55-75 are not concerned about falling victim to crime. In order to further reduce crime, the public believes that having more police on the streets, improved parenting, and longer prison sentences with no early releases are key factors. Despite this, 67% of individuals rarely or never see uniformed police officers patrolling their local areas, even though a similar percentage believes that having more police officers present would help combat crime and anti-social behavior. The approach to reducing crime differs among Conservative and Labour voters. Conservative voters lean towards initiatives like more uniformed police presence, longer prison sentences, better parenting, improved discipline in schools, and even capital punishment for murder. On the other hand, Labour voters focus on preventative measures such as enhanced parenting, increased youth activities, greater investment in mental health services, behavior change programs, and better support for drug and alcohol addiction. Hannah Shrimpton, Head of Crime and Justice research at Ipsos UK, notes that the poll aligns with our election campaign tracker, indicating that crime and anti-social behavior are becoming more prominent concerns as the election draws nearer. #Crime #ASB #CrimeResearch #GE2024

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/e9H2WTXW 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/eRyUXYyb 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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Want to see innovation flourish fast in healthcare? Check out Alex and my new blog "Six Tips From HRW's Two Decades of Oncology Concept Testing" to learn some key approaches for crafting product campaigns that 'stick' https://lnkd.in/ezTKTf4y #concepttesting #oncology #behaviouralscience #behavioralscience #oncologymarketresearch #healthcare #healthcaremarketresearch #pharma #pharmaceutical #pharmamarketresearch #marketresearch

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/gJz7qVhw 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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In case you missed it, here's the link to the recent HIMSS webinar recording that Ipsos' Jackie Ilacqua took part in, discussing equitable obesity care and how health management systems need to adapt to help achieve this.   A fantastic panel discussion with representatives across patient group and healthcare industry sectors, that covered:    -Disease burden and the potential of GLP-1s to improve health outcomes -GLP-1 usage trends, patient outcomes, and impact of affordability and access -Innovations facilitating access to weight loss treatments, e.g., telehealth -Medical device & digital health company adaptation to changing patient loads -And more…   A must-watch for all those with an interest in this field!   For any further information about this discussion or Ipsos’ obesity and GLP-1 research studies, please contact Jackie. Thank you!   #Obesity #GLP1 #GLP1Agonist #Ipsos #HIMSS  

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Market researchers studying B2B audiences need to rely on access to high quality audiences to power their studies… but quality from different suppliers varies wildly. Here's the number one strategy for ensuring you get high quality #B2B sample, so you can have confidence in your insights. https://lnkd.in/gdW_HQJ7

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/ezwhjTKE 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/etbtKtSg 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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💥Hot of the press💥 September Ipsos Update!  Data, Healthcare, #Education (👉my favorite for September) …deep dive into the latest research and thinking on key topics from Ipsos teams around the world. 🔎 https://lnkd.in/eShWHvTa #IpsosUpdate #Education #AI

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