Jamshed Mughal

"Identity is the foundation for accurate, measurable, and deeply personalized consumer experiences, and the capabilities of the tech stack enable this." Uncover the various layers of identity within the tech stack in Merkle's blog: https://bit.ly/3WF0QV6

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“Use A/B testing to assess the effectiveness of your workflows. Remember, just because you’re succeeding doesn’t mean you can’t improve.” - Jade Bunke via MarTech https://zurl.co/xpUk #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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In the recent Akeneo B2B survey revealed that 99% of B2B organizations face challenges with managing product information. Despite the availability of advanced tools to help address these issues, 40% of organizations still manage product information manually. This reliance on outdated methods is a significant area for improvement, as manual processes are prone to errors and inefficiencies that can impact product launches and customer satisfaction. Get the full report here: https://lnkd.in/ewJ4yzmX. #b2b #productdata #productinformationmanagement #productexperience #pim #productdatamanagement #akeneo #b2bresearch #industryinsights

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“𝐓𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐠𝐨𝐥𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐬 𝐛𝐮𝐢𝐥𝐭 𝐨𝐧 𝐭𝐡𝐫𝐞𝐞 𝐭𝐡𝐢𝐧𝐠𝐬, 𝐝𝐚𝐭𝐚, 𝐝𝐚𝐭𝐚, 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐝𝐚𝐭𝐚”. Adam Webster But how many of us are stuck spending hours manually updating, cleaning, and researching data? 😩 Missing critical company context can be the difference between a closed deal and a missed opportunity. But manually updating data? That’s yesterday’s problem. 𝐄𝐧𝐭𝐞𝐫 𝐭𝐡𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐓𝐚𝐛 𝐨𝐧 HubSpot —𝐲𝐨𝐮𝐫 𝐧𝐞𝐰 𝐬𝐚𝐥𝐞𝐬 𝐬𝐢𝐝𝐞𝐤𝐢𝐜𝐤! 💡 𝐖𝐢𝐭𝐡 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐜𝐥𝐢𝐜𝐤, 𝐲𝐨𝐮 𝐜𝐚𝐧:  ✨ Enrich missing or incorrect data in your HubSpot.  ✨ Quickly see website activity and company fit.  ✨ Spend less time on research and more time closing deals. Now you can segment and target ads, emails, and campaigns with precision, personalize your messaging, boost lead conversion rates, and improve response rates for marketing and sales outreach—all with ABM in mind. No more guesswork. Just streamlined data that gives you everything you need to connect with the right leads and close faster. 🚀 𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐡𝐚𝐝 𝐚 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐭𝐫𝐲 𝐨𝐮𝐭 𝐁𝐫𝐞𝐞𝐳𝐞 𝐝𝐚𝐭𝐚 𝐞𝐧𝐫𝐢𝐜𝐡𝐦𝐞𝐧𝐭 𝐲𝐞𝐭? #SalesSuccess #DataDriven #HubSpot #B2BSales #SalesTech #Breeze #dataenrichment https://lnkd.in/d34nrcfg Shane Kelly Soukaïna Dribina Adi Dubin Alan Heimann Rob O'Dwyer Chaimae Kadmiri

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"Identity is the foundation for accurate, measurable, and deeply personalized consumer experiences, and the capabilities of the tech stack enable this." Uncover the various layers of identity within the tech stack in Merkle's blog: https://bit.ly/4cs2SxG

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Want to know how General Assembly boosted its lead conversion rates by 3x with a fresh online education experience? Dive into our Merkle case study to read how we made it happen: https://ow.ly/41KS50SPT6j

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Whatever your 'Big' Data aspirations, quality over quantity matters. 

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How can you identify and track customers who are at risk of churn? If customer churn isn’t a focus for you and your business, it probably should be! UK businesses lost £5BILLION in 2020 due to customer churn (https://bit.ly/45yZezq) And that's not a pie you want a slice of. By utilising Salesforce effectively, you can not only identify and track high-risk customers, but you can also put measures into place to reduce that risk going forward. Find out how in our full article, here: https://bit.ly/45GovYl #salesforce #churn #sales #selling #automation

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How can you identify and track customers who are at risk of churn? If customer churn isn’t a focus for you and your business, it probably should be! UK businesses lost £5BILLION in 2020 due to customer churn (https://bit.ly/45yZezq) And that's not a pie you want a slice of. By utilising Salesforce effectively, you can not only identify and track high-risk customers, but you can also put measures into place to reduce that risk going forward. Find out how in our full article, here: https://bit.ly/45GovYl #salesforce #churn #sales #selling #automation

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How can you identify and track customers who are at risk of churn? If customer churn isn’t a focus for you and your business, it probably should be! UK businesses lost £5BILLION in 2020 due to customer churn (https://bit.ly/45yZezq) And that's not a pie you want a slice of. By utilising Salesforce effectively, you can not only identify and track high-risk customers, but you can also put measures into place to reduce that risk going forward. Find out how in our full article, here: https://bit.ly/45GovYl #salesforce #churn #sales #selling #automation

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How can you identify and track customers who are at risk of churn? If customer churn isn’t a focus for you and your business, it probably should be! UK businesses lost £5BILLION in 2020 due to customer churn (https://bit.ly/45yZezq) And that's not a pie you want a slice of. By utilising Salesforce effectively, you can not only identify and track high-risk customers, but you can also put measures into place to reduce that risk going forward. Find out how in our full article, here: https://bit.ly/45GovYl #salesforce #churn #sales #selling #automation

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Read our latest blog post about our Optimizely #Opticon presentation, highlighting 26 DX's collaboration with the CIPD on their digital membership transformation journey.    Read our insights from the panel discussion and learn about blending technology, strategy and cultural change: https://lnkd.in/e254BbQM   #Optimizely #DigitalTransformation #MemberExperience #Opticon24

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Learn why you need capability and maturity assessment tools for your sales, marketing and customer success efforts, and checkout our own Value Lifecycle Challenge - https://lnkd.in/eSWCZ9hw #assessment #valueselling #b2b

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The term "digital customer experience" (DCX) describes how a consumer feels regarding an engagement or interaction with a brand in general across all digital touchpoints. https://ow.ly/PyjQ50TjUfg #marketing #martech #technology #customerexperience

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The term "digital customer experience" (DCX) describes how a consumer feels regarding an engagement or interaction with a brand in general across all digital touchpoints. https://ow.ly/gKBb50Tl3fN #marketing #martech #technology #customerexperience

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"Identity is the foundation for accurate, measurable, and deeply personalized consumer experiences, and the capabilities of the tech stack enable this." Uncover the various layers of identity within the tech stack in Merkle's blog: https://bit.ly/3X1McZE

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