Today, I want to celebrate an extraordinary woman my source of inspiration & strength: "my Ma", Faieza Sanders, original CREATIVE DIRECTOR of my life. Her journey is a testament to resilience, adaptability, & unwavering dedication. Most know her as the amazing Specialist Sourdough Baker, founder of Cooking Culture-- but this is a mere slice in her list of innovation.
Started as a bank teller fresh out of high school, she quickly realised that growth required change. Moved into the Design & Print Industry, she transformed challenges into opportunities, mastered every new skill required. From operating switchboards to becoming a graphic designer, she learned the intricacies of design before the digital age, using dry-transfer lettering sheets, grid paper & markers.
When technology revolutionised the industry, she didn't fear change. Instead, she embraced it, becoming proficient in Mac OS, Aldus PageMaker & Macromedia Freehand, ensuring she understood the tools she was selling. This adaptability not only advanced her career but also brought Apple Computers into South Africa, always fostering environments of learning & innovation.
Her entrepreneurial spirit led her to start multiple successful businesses, from Design services to photobooks & personalised printing solutions. In fact, she was a pioneer in establishing the photobook market in South Africa as. She saw the potential of digital photobooks long before they became mainstream, organising distribution points & working with printers to offer personalised, high-quality photobooks that became a game-changer for photographers & families alike. If you need verification on who started photobooks in South Africa, just ask RapidStudio & iStore South Africa.
Taught herself advanced software skills, became a certified expert, shared her knowledge generously, training other designers & empowering them to start their own ventures. Her love for learning & sharing knowledge extended beyond design. She explored various creative avenues, including gourmet cooking & floristry, turning her passions into successful businesses. She believes in the power of continuous learning, research & adapting to new challenges. Every business process she created flourishes, empowers many, and still exists today, even if no longer under her direction.
One of her most profound lessons is that there are no problems, only opportunities. She taught me to always think ahead, use the right tools & never stop learning. Her living legacy is one of innovation, creativity & an unwavering belief in the power of perseverance.
Thank you, Mummy, for showing me that no matter how many barriers are put in front of us, there is always a way. You are a true superwoman & you continue to inspire me. Here's to all the amazing mothers who shape our lives with their love, wisdom, creativity & strength. 🌟
#BecauseEverydayIsMothersDay The Graça Machel Trust Women Creating Wealth Programme Graça Machel Trust
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