Imrati Anand

Amazon & TikTok have joined forces to create a new native shopping experience. The ability to checkout within the TikTok app to purchase through Amazon undoubtably eases the path to purchase for any Amazon business. A huge win. However, it's tough to tell what the actual impact will be, as we still haven't seen the significant shift in advertising with the meta x amazon collaboration vs what might have been initially anticipated. The impact on TikTok shop, and ad costs/competition are also big unknowns. Irrespective of the unknowns, an incredibly exciting collaboration driving social commerce forward🚀 Read more: https://lnkd.in/eDy_VdjM

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Great to kickoff #adweekeurope this morning, exploring the evolution of the B2B buying group. Key learnings from the expert panel.. Building trust over time is critical to influence buyers. Ensure you are practical and customer centric in your advice around AI and creativity in B2B is fundamental to successful campaigns, be empathetic, entertain and tell stories. Thanks to Kate Mackie José Rodrigo Pons Nick Laurence for sharing your insights #AWEurope24

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Live on stage at the Future of Brand in London Matt Bryan leads a discussion with ISBA Bobi Carley and LongTerm Digital Jonathan Longhurst on the TV Advertising landscape! Today they discuss the importance of breaking down silos so that brands can capitalise on the new data rich data landscape and optimise their total TV Strategy. #FOB #samsungAds Samsung Ads Europe

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Tomorrow's World Countdown: 26 hours... 🚀 Hosted at Google HQ | Kings Cross, Incubeta and key partners will be taking the stage to delve into the power of integrated media and explore how the UK’s leading brands are harnessing these advancements. In today’s world, where tangible value is paramount, the pivotal question becomes: ‘How can we leverage smart solutions and innovative marketing strategies to maximize business outcomes?’ This session will provide the answers. Looking forward to seeing some of you there.

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A quick reminder of some of the new tools unveiled at #AmazonUnboxed yesterday... 🚀 Amazon Ads Unveils New Tools at unBoxed 2024! 🚀 Amazon Ads just launched new advertising features to help brands optimise their campaigns across the funnel. From small businesses to big brands, these tools make data-driven insights easier to access. 📊 ✨ New Product Campaigns help brands introduce products to customers within 90 days of launch across Amazon and other platforms. Brands using this have seen up to a 9% boost in sales growth! 🎯 🛠️ Amazon Marketing Cloud (AMC) is now easier for all brands with no-code tools to analyse customer journeys, build audiences, and optimise campaigns. 📈 💡 Multi-Touch Attribution (MTA) and Conversion Path Reporting provide deeper insights into ad performance - both rolling out this year. Check out the CPR reporting and what it will look like in the console below... #AmazonAds #unBoxed2024 #MarketingInnovation #Ecommerce #AmazonMarketing

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🌍 Key Insights from Global Social Media Trends 2024 🌟 I recently read an insightful article from Smart Insights detailing the latest global social media trends. 📱 Key takeaways: Platform Shifts: TikTok's rise continues, while niche platforms are thriving in regional markets. Content Evolution: Short-form video dominates, challenging brands to innovate their storytelling. Demographics Matter: Adapting strategies for emerging markets and younger audiences is critical. Marketers, are we optimizing for these trends? 🤔 https://lnkd.in/eJCNSvbd #SocialMedia #MarketingStrategy #DigitalTrends

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Is the cost of living crisis putting a dampener on Brands' advertising sentiment? I tried to analyse the searches around Cost of living in UK vs Advertising topic in UK on Google Trends, my hypothesis being that brand and advertisers would want to stay curious about their consumers, and cautious about their own spending as price sensitivity rises. Voila? Barring one outlier week, based on the sample of 55 weeks' data downloaded, we could roughly say that the two were almost moving linearly in the UK, as if the cost of living was making every advertiser dance to its own tunes, and why not? After all, the industry follows the consumers, and distressed consumers would lead to distressed industries, if not today, then tomorrow... What do you think about this? PS. I do know that Correlation does not lead to causation... Data source: https://lnkd.in/eiQR8Jw2 #advertising #costofliving #crisis #correlation #linearregression

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It's not uncommon for retailers to pump north of 60% of their digital advertising investment into search, and the landscape* has been dominated by 1 key player for over 25 years...until now TikTok Search Ads have gone into general availability in the US 🇺🇸 and here's why I'm more than excited: 1️⃣ 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: TikTok’s entry into search ads is finally bringing some serious competition to the space, driving innovation across the board. More competition means better ad products, more creative solutions, and ultimately, a win for advertisers and consumers alike. 2️⃣ 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗚𝗲𝗻 𝗭 and 𝗠𝗶𝗹𝗹𝗲𝗻𝗻𝗶𝗮𝗹𝘀 𝗪𝗵𝗲𝗿𝗲 𝗧𝗵𝗲𝘆 𝗔𝗿𝗲: A high percentage of Gen Z and Millennials are turning to social platforms like TikTok for their searches. TikTok search ads tap into this behaviour, offering brands a powerful way to reach younger audiences where they're already discovering and exploring new products. 3️⃣ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 + 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 = 𝗔 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿: TikTok is uniquely positioned to provide entertaining content 𝘢𝘯𝘥 commerce all in one place. With TikTok Shop integrated into the platform, users can go from discovery to purchase seamlessly. Search ads only strengthen this loop, making it easier for users to find what they’re looking for while staying engaged. 4️⃣ 𝗡𝗲𝘄 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀: Unlike traditional text-based search ads, TikTok’s search ads will allow brands to create engaging, visual, and immersive content that aligns with the user experience, driving higher interaction and engagement. With this and the evolution of gen AI results in the space, I'm predicting 2025 to be a 𝗯𝗶𝗴 year for search disruption! 🔍 💥 It's about time really isn't it? *What's a 'landscape' with one business in it? Presumably just quite flat and arid? Answers on a postcard. #TikTokforbusiness #search #TikTok #DigitalMarketing #PerformanceMarketing

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/chENHs #OOH #RetailMediaSummitUK

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"Meta and TikTok are the top choices for brands looking to find new customers — but Snap could be more cost-effective", by Business Insider https://lnkd.in/e2h8mDGx "Measured's data shows that Snap is the cheapest channel for brands to acquire customers. It costs $64.31 to acquire a customer on Snap through advertising. Reddit, meanwhile, is the most expensive channel, costing brands $158.96 to acquire a customer. On TikTok, it costs brands $139.58 to acquire a customer, while Meta nets out to $83.16." "While Meta, Pinterest, and TikTok get more of Measured's clients to spend, the data suggests that Snap could be an overlooked channel for brands, as it has low acquisition costs."

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Pinterest Predicts is here…🔮 We've just released our annual not-yet-trending report #PinterestPredicts Over the past five years, nearly 80% of our predictions have come true. This is a fantastic guide to marketing teams out there. Check out the full report here https://lnkd.in/gRjqNfqW

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/9rM5i0 #OOH #RetailMediaSummitUK

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Search engines are evolving from traditional SERPs to AI-driven experiences that prioritise user intent with 'rich answers' or 'position zero' snippets at the top. Generative AI, like Chat Experience Results Pages and AI Overviews, is set to revolutionise search by offering dynamic, AI-generated answers above traditional results. This shift emphasises natural language queries and poses challenges for brands to create high-quality, comprehensive content that resonates across topics. Success in this new landscape hinges on providing original, valuable content that guides users through their journey, aligning with the future of AI-powered search. David Castle GM of Resolution Digital digs deeper on the matter and discuss' the importance of brands understanding how to deliver genuine value to consumers, not just relevant answers, to stay prominent in the changing landscape of AI-driven overviews and chat-style search results. AdNews Australia #SERP #CHERPS #SEO #GenerativeAI

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What you say, how you say it and who you say it to matters!🙌 Clear Channel UK's latest research shows that there is a huge opportunity for brands to put inclusivity at the heart of all communication tactics to better connect with audiences. With Out of Home advertising sites reaching 90% of the UK population, it’s the ideal platform to deliver inclusive broadcast messaging that resonates with audiences. Discover more insights to engage diverse audiences with Out of Home: https://okt.to/Z5ad6s #OOH #Diversity #InclusiveAdvertising

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Comparing Campaign Strategies: Long-Term Optimization vs. Immediate Re-targeting Let's analyse the below hypothetical Meta campaigns: Campaign 1: Targeting the UK Audience Audience: 18-54 years old, interests in fashion, online shopping, and relevant competitors. Ads: Dynamic Ad for Broad Audience (DABA) to identify winning products with a low initial budget of $100 a day. Objective: Discover high-performing products and scale gradually. Campaign 2: Targeting the Singapore Audience Audience: 18-54 years old Custom retargeting audience Ads: Dynamic Product Ads (DPA) for retargeting high-intent buyers who haven’t made a purchase yet. Objective: Convert high-intent visitors by targeting them with specific product ads. Suppose the Outcomes Are: Campaign 1 (UK): Cost per Click (CPC): Reduced by 30% from £0.50 to £0.35 Click-through Rate (CTR): Improved by 25% from 1.6% to 2.0% Return on Ad Spend (ROAS): Increased by 40% from 3.0 to 4.2 Conversion Rate: Enhanced by 35% from 2.8% to 3.8% Customer Acquisition Cost (CAC): Decreased by 25% from £10.00 to £7.50 Campaign 2 (Singapore): Cost per Click (CPC): Reduced by 20% from $0.40 to $0.32 Click-through Rate (CTR): Improved by 20% from 1.5% to 1.8% Return on Ad Spend (ROAS): Increased by 30% from 2.8 to 3.6 Conversion Rate: Enhanced by 30% from 3.0% to 3.9% Customer Acquisition Cost (CAC): Decreased by 20% from $8.00 to $6.40 Key Observations: Campaign 1 (UK): Continuous Learning and Optimization: The campaign started slow but picked up significantly in weeks 3-4, demonstrating the power of letting campaigns run and learn over time. Broad Audience Targeting: By starting with DABA, we identified top-performing products, allowing for better budget allocation and scaling. High ROI Potential: The ROAS improvement indicates that this strategy effectively maximizes returns over time. Campaign 2 (Singapore): Immediate Retargeting: Targeting high-intent buyers with DPAs led to quicker conversions, optimizing the ad spend efficiently. Focused Budget Allocation: With a small portion of the budget dedicated to retargeting, this campaign quickly captured low-hanging fruits, driving immediate sales. Sustained Efficiency: The consistent improvement in conversion rate and ROAS shows the effectiveness of precise retargeting. Determining the Winning Campaign: Winner: Campaign 1 (UK) Why It Won: Long-Term Optimization: Campaign 1 demonstrated significant improvements in key metrics over a longer period, highlighting the importance of patience and continuous optimization. Higher ROAS and Lower CAC: Although both campaigns performed well, Campaign 1 achieved a higher increase in ROAS and a more substantial reduction in CAC. Scalable Strategy: The insights gained from DABA allowed for better scaling potential, making it a more sustainable and profitable approach in the long run. What do you think is more important in a campaign: immediate conversions or long-term optimization? #campaignanalysis

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Long-time client and true product ambassador Alex Adamson at SECRET SALES pioneered our brand-new gifting campaigns feature at The Cirqle. Results Achieved: 💰 Cost Savings: Streamlined influencer partnerships, reducing overall campaign costs. ⚡ Efficiency Boost: Improved operational processes, leading to faster campaign execution with 26 influencers, in a matter of days. 📈 Revenue Growth: Identified top-performing influencers who significantly drove sales at an avg. RoAS of 16X(!!!!). Find true authentic ambassadors who drive revenue for the business while saving costs, boosting efficiency. This can be a unique strategy for more established brands to get UGC with influencers while driving performance.

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