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Managing Payment Risks: The Key to Success for Operators in iGaming Operators in the iGaming industry face numerous challenges, but payment system issues are always a top concern. Why is it crucial to build strong relationships with payment partners, and what should you do when payments get blocked? One of the main problems is that payment systems and acquirers often impose strict requirements on traffic quality. Errors in handling primary and secondary traffic can lead to blockages and significant financial losses. As a result, operators lose access to payment gateways, causing client funds to be frozen. Another critical aspect is managing reputational risks. Any disruption with acquirers, whether it's a lost gateway or difficult negotiations, impacts not only the financial side of the business but also player trust. Effective work with payment systems must include regular traffic audits, transaction monitoring, and proactive negotiations with partners. So, what do you do when negotiations with a payment provider hit a deadlock? It’s essential to remain professional and focus on finding solutions rather than assigning blame. Businesses thrive where people are willing to negotiate and take responsibility. We’re seeing that effective payment risk management is becoming a key factor for success in iGaming. Companies that are open to dialogue and quick to resolve issues are always a step ahead of the competition. We’d be happy to hear from colleagues about their experiences in addressing these challenges. #iGaming #PaymentSolutions #RiskManagement #Fintech #BusinessGrowth #CEO #HDR #ReputationManagement

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One big topic that stood out over the past two conferences at NEXT.io Valletta and SBC CasinoBeats Summit, both during the panels as well as networking, was SEO 🔥 The recent updates have impacted a lot of websites in iGaming, therefore it is no surprise that it was one of the main topics over recent weeks at such conferences. Some of the points discussed that drew my attention during these panels and chats were: 👉 AI and Machine Learning 🤖 👉 Core Web Vitals 📊 👉 Voice Search Optimization 🎤 👉 E-E-A-T 🏅 What definitely came out of these discussions was that: ◾ SEO remains the cornerstone of digital marketing ◾ It is continually evolving to adapt to new technologies and user behaviours ◾ Continous learning and adaptation is a must in order to stay ahead of the game Did you attend any panels or had any in-person discussions during these conferences? What SEO strategies will you be focusing on? Happy to hear your thoughts and experiences below 👇 #SEO #DigitalMarketing #SearchEngineOptimization #AI #VoiceSearch #CoreWebVitals #ContentMarketing #iGaming #iGamingMalta

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Should a Casino Platform Integrate with External Services or Develop In-House Solutions? For iGaming operators running on proprietary platforms, the decision between integrating external SaaS solutions or developing in-house tools is crucial. The question is: what’s more efficient—leveraging ready-made products like CRM systems, retention solutions, and personalization tools, or building everything internally? 💡 Key Metrics and Decision-Making Factors: 1. Time-to-Market (TTM): The ability to roll out new features quickly is a major advantage of external solutions. Integrating a third-party SaaS can reduce TTM to 4-6 weeks. In contrast, in-house development increases TTM by 60-80%, which can negatively impact the PnL in the short term. 2. Lifetime Value (LTV) and Customer Acquisition Cost (CAC): Solutions focused on personalization and retention can significantly boost LTV by reducing churn rates by 15-20%. Meanwhile, custom-developed tools offer greater control over loyalty program settings, potentially optimizing the LTV/CAC ratio. However, custom development often increases initial costs by 30-40%. 3. Operational Efficiency: Third-party solutions offer scalability and reliability, particularly in areas like marketing automation, customer retention, and triggered messaging. Using products that have undergone extensive A/B testing can improve operational efficiency by 10-15%. In-house tools provide greater data control but require additional IT resources, which may strain the team. 4. Retention Rate and Engagement: High-quality external personalization systems can improve retention rates by 25% through precise customer segmentation and dynamic content marketing. Internal development allows for deeper integration with the gaming platform, but it demands significant investments in analytics and data-driven approaches to achieve similar effectiveness. 5. CapEx vs. OpEx: Building custom tools increases capital expenditures (CapEx) and extends the project’s ROI timeframe. Third-party solutions follow a SaaS (OpEx) model, which lowers the barrier to entry but incurs recurring subscription costs that, in the long run, may exceed the one-time costs of in-house development. 🔧 Conclusion: Operators must base their decisions on strategic priorities and long-term economic impact. For those seeking rapid scalability, integrating SaaS solutions is a smart move. However, if your goal is long-term differentiation and a unique user experience, in-house development could become a crucial competitive advantage. #iGaming #CRM #AI #DataDriven #Retention #PnL #CapEx #OpEx #LTV #CustomerAcquisition #Automation #GamingPlatform

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Question: How can I treat online players as a 👑 in igaming sector ?  Seun: Treating online players like royalty in the iGaming sector involves focusing on exceptional customer service and providing a top-notch gaming experience. Here are some key strategies:1. **Personalized Communication**: Address players by their names and tailor communications based on their preferences and behaviors. Use data to understand their gaming habits and offer personalized promotions.2. **Excellent Customer Support**: Provide prompt and helpful customer support 24/7. Offer multiple channels for communication such as live chat, email, and phone support, ensuring quick resolution of issues.3. **Exclusive Offers and Rewards**: Offer VIP programs or loyalty schemes that reward frequent players with exclusive bonuses, personalized gifts, faster withdrawals, and dedicated account managers.4. **High-Quality Games and Platforms**: Ensure your platform offers a wide variety of high-quality games from reputable providers. Regularly update your game portfolio to include new and popular titles.5. **Transparency and Fairness**: Be transparent about terms and conditions, payment processes, and game fairness. Use secure payment methods and ensure quick and hassle-free withdrawals.6. **Community and Engagement**: Foster a sense of community among players through forums, social media, or exclusive events. Engage with players regularly to gather feedback and improve your services.7. **Responsibility and Trust**: Promote responsible gaming practices and adhere to industry regulations. Build trust by demonstrating commitment to player safety and security. Implementing these strategies, you can create an environment where online players feel valued, respected, and treated like royalty in the iGaming sector. Tope Michael OniJohn BamideleOluwasanu AdeyefaBabatunde Emmanuel Johnson Johnson Adewale FOYE Adeleye AwakanOwoseni Abiodun Dada 🇳🇬Oyindamola Michaels. SPOC, ISPOJoseph Oyekunlemoses temitayoJulius Babafemi FADIPE . 1stLiam DeehanTom FoxiGaming GroupiGamingiGaming Africa HubIain WatsonKarl HarenburgiGaming Consultancy

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Bayesian Networks: The Must-Have Tool for Risk Management in iGaming What are Bayesian Networks? Bayesian Networks are a powerful analytical tool that allows online casino operators to predict risks and manage them in conditions of uncertainty. The core of Bayesian theory can be summed up by the following formula: P(A|B) = (P(B|A) * P(A)) / P(B) Simply put, this formula helps assess the probability of events based on new data, allowing operators to make informed decisions. Applications of Bayesian Networks in iGaming: 1. Churn Prediction: Anticipating player churn based on gaming patterns and lifetime value (LTV) analysis. By identifying high-risk players early, operators can launch personalized retention campaigns. 2. Fraud Detection: Evaluating transactional anomalies and fraudulent activities through behavioral analytics and historical data. This enables operators to quickly block suspicious activities. 3. Player Risk Profiling: Creating individual risk profiles for players based on deposit size, bet frequency, and gaming activity. This helps tailor bonus programs and limits for different player segments. 4. Betting Patterns Forecast: Predicting changes in player betting behavior, which helps manage real-time game odds and payouts. 5. AML (Anti-Money Laundering): Monitoring suspicious money-laundering schemes by analyzing transaction chains, withdrawal frequency, and player geolocation. 6. VIP Player Management: Modeling VIP player behavior to personalize offers and enhance their engagement. 7. Bonus Abuse Prevention: Detecting bonus abuse through analysis of correlations between player activity and bonus payouts. 8. Game Balancing: Optimizing payout ratios for slots and live games to maintain revenue stability and prevent large losses. Why are Bayesian Networks the Future of Risk Management? With the increasing amount of data in iGaming, Bayesian Networks are becoming an essential tool for automating analysis and forecasting. They not only identify potential risks but also provide actionable insights to make strategic decisions in real time. Bayesian Networks help operators stay ahead of the competition by improving player retention, preventing fraud, and ensuring compliance with regulatory standards. #RiskManagement #BayesianNetworks #iGaming #CasinoOperations #PlayerRetention #FraudDetection #VIPManagement #AML #GameBalancing #DataDriven #CEO #COO #Recruitment

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Navigating the iGaming recruitment market in Malta 2024. The iGaming sector in Malta continues to be a vibrant hub of activity, with recruitment trends swiftly evolving to meet the industry's dynamic demands. But what's the current state of play when it comes to attracting top talent to this Mediterranean epicentre of gaming innovation? One clear trend is the demand for highly skilled tech talent. Companies are scouring the market for individuals with expertise in artificial intelligence, data analytics, and user experience. This quest for tech proficiency reflects the industry's push towards data-driven decision-making and enhanced customer experiences. Interestingly, we may start to see more iGaming companies expanding their horizons to candidates outside of traditional gaming backgrounds, opening doors for candidates from diverse sectors like fintech and cybersecurity. This cross-pollination of skills is enriching company cultures and fostering innovation which can benefit the growth of our industry. Covid-19 has undeniably left its mark long term, with remote and hybrid working opportunities still ever present in the market and in high demand from employees. Most employers who once hesitated are now embracing the need to work on more flexible working models, and understand the important that this has on employee attraction, satisfaction and retention. This has also opened up larger talent pools of relevant candidates for companies to target, coupled with more options for remote workers who are now able to join gaming companies located in Malta, without the need to relocate. This has proven to be a huge benefit to those willing to embrace these changes, however, it's presenting challenges for those who are trying to switch back to old school working practices. As for perks, gone are the days when an office foosball table, fruit baskets and private health insurance will suffice. Today's talent seeks meaningful benefits such as wellness programs, professional and personal development opportunities, investment in their growth and a stronger commitment to trust and work-life balance. Employer branding has also taken centre stage. Investing in a strong, reputable brand image is crucial for companies vying for the best candidates in a competitive market. For those looking to break into the iGaming industry or considering a career shift, Malta remains an exciting prospect brimming with opportunities. For employers, the challenge lies in remaining agile, innovative, and deeply attuned to the evolving needs of the modern workforce. Those clinging on to an old school approach, will inevitably get left behind. #iGamingRecruitment #MaltaTechTalent #WorkplaceInnovation

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The TOP50 Master of iGaming Marketing ranking has come to a close! 🎉 Huge congratulations to all the winners. We did our best to carefully select and evaluate each candidate, and while I know not everyone agrees with their ranking, such discussions are always a part of these kinds of lists. And that's what makes it so exciting! Looking forward to seeing the industry continue to evolve and inspire. #iGamingMarketing #TOP50 #iGaming

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Tournaments, as a part of User Journey in Сasino Operators, and how they are tipycally arranged.  All of them have some advantages and can be used by Operators for activities, Players engagement and overall Financial results Growth. Casino Operators can hosts 3 types of tournaments: 1) Networks - tournaments organised and financed by the game provider. Any Casino Operator that the Game Provider cooperates can take part in such a tournament. The main Feature of this type of tournament is that the conditions are not adapted to a specific market, and thats not a good story. For example, the minimum bet in a tournament may be too high for a market where people have a low income. Or some missions within a tournament is based on Turnover, that also not in a favour of low income regions. But this tournaments are easy to participate for Operators. On the early stages of Casino Operators growth or for some small regions - good thing to have! 2) Local tournaments - tournaments that Operator initiate on Operators' side, but conduct on the Game Provider's tournament tool. This type of organisation is optimal. Unfortunately, not all Game Providers have a advanced tournament tool with interesting mechanics, or the ability to customize the tournaments for a specific market. Still, this tournament type might give Casino Operators pretty good, customised approach for bringing fun to the players and engage them to play more and have cool time within the games. Getting some nice prizes and of course - promote GAMES from some specific Game providers.  This tournament type is financed in a shares between Casino Operators & Casino Game Providers. 3) Manual local tournaments. The third type of tournaments that Casino Operators often conduct. Responsibility for organising such a tournament is entirely with the Casino Operators. The teams prepare the design, Terms&Conditions, landings, etc.  These type of Tournaments if 100% for the Casino Operators cost, but allow to have as much mechanics and missions and prize pool verity as it can be. Let's Grow Together! #casino #casinooperators #slots #livegames #tournaments #casinogameproviders #Revenue #GGR #Turnover #promotions #engagement

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Ranking CPA Videos on YouTube: A Deep Dive Using Strategic Metrics for the iGaming Business In the rapidly evolving iGaming industry, effective leaders need to rely on key metrics to optimize traffic and conversion rates. CPA marketing on YouTube is a crucial tool for attracting the right audience, and understanding its ranking mechanisms can drive long-term growth. 1. Subscriber Engagement and Retention Rate One of the most critical KPIs is the retention rate. It can be calculated using the following formula: Retention Rate (RR) = (Average Watch Time / Total Video Duration) x 100 For a successful CPA video, the retention rate should be at least 60%. In the iGaming space, where the audience quickly switches to other content, retention is crucial for success. Example:  If the average watch time is 3 minutes and the total video duration is 5 minutes: RR = (3 / 5) x 100 = 60% This is the minimum rate to aim for in order to rank well. 2. Cost Per Acquisition (CPA) Optimization CPA is one of the key indicators of the effectiveness of marketing campaigns, especially when it comes to acquiring paying players. The formula for CPA is: CPA = Total Campaign Spend / Number of Conversions Example:  If the total spend on a campaign is $5,000 and it results in 250 new players: CPA = 5000 / 250 = $20 per player Keeping the CPA below the player's lifetime value (LTV) is essential for a profitable campaign. 3. Lifetime Value (LTV) and ROAS (Return on Ad Spend) In iGaming, LTV is critical for strategic planning. The formula is: LTV = Total Revenue from Player / Average Player Activity Time Equally important is the ROAS, which must exceed CPA for the campaign to be considered successful. The formula for ROAS is: ROAS = (Revenue from Campaign / Campaign Cost) x 100 If ROAS is less than 100%, the campaign is losing money. Example: A campaign generates $10,000 in revenue with a $8,000 spend: ROAS = (10000 / 8000) x 100 = 125% 4. SEO Optimization and Subtitles for iGaming Videos YouTube algorithms not only assess keywords but also analyze audience engagement with the content. Videos with manually written subtitles generate up to 30% more traffic, which can significantly boost conversions. Including relevant keywords in the first 100 characters of the description is also crucial. Example: For a video promoting a new game, a well-optimized description could include the phrase how to claim a deposit bonus for GameName. YouTube algorithms prioritize such formats for better ranking. Conclusion  For CEOs and COOs managing iGaming projects, optimizing CPA and increasing ROAS through detailed metrics is key to sustainable success. A strategic approach to SEO and leveraging the right channels ensures minimal risk and maximized traffic efficiency. #iGaming #CPAmarketing #DigitalGrowth #LeadershipInGaming #SEOoptimization #ROAS #RetentionRate #LTV #DigitalStrategy #CEO #COO #GrowthHacking #YouTubeMarketing #VideoOptimization #CustomerAcquisition

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