Henry Elliss

Have you ever looked at my profile and wondered just what it is that Skout does? This is a great overview from our MD, Rob Skinner that sets out who we are, what we do and our areas of expertise. If any of this resonates with you, feel free to drop me a message and we can arrange a quick catch up to chat about how we can help you reach your strategic marketing goals. #b2bpr #b2bpragency

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The second part of Campaign UK's CMO Outlook is now out in the wild. For this instalment, I've analysed: - How marketers are navigating an increasingly complex viewing landscape. - The skills in demand as Gen AI ramps up. - Agency relationships and those that might be at risk of being reviewed. 💡 With insight from Jane Stiller, Harry Dromey, Mim Haysom GAICD, Luciana de Azevedo Lara and Lauren Weinberg. Read it here: https://lnkd.in/eYWSpExx

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Can you, or should you engage in PR if you don't have regular news to put out? We speak to quite a few companies who quite understandably* think there isn't much point in doing PR if they don't have 'hard news'. They're often talking about funding, or the lack of recent news on that front. Or they might have great partnerships they want to shout about but these are under NDA or aren’t able to be publicly shared for other reasons. Yes, the tech and business media can seem fixated on covering funding and other markers of growth and success like big deals or impressive awards. Yet lots of our clients get regular PR coverage - sometimes 8 or 10 pieces per month, without ‘new news’. They might have instead: 🗞 A company growth, or ‘pivot story’ 🗞 A founder ‘hero story’ 🗞 Industry insight, from their sales team perhaps 🗞 Proprietary data which points to a trend 🗞 A new product, or a move into a new area which points to a trend 🗞 Staff stories - apprenticeships or longstanding members 🗞 Opinion - a new take, a strong view, an honest admission… *they should come to us for a strategy session where our team of PRs and ex journalists can take 2 hours to brainstorm and unearth stories & angles ⭐ #PR #news #marketing #techpr

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There is a flurry of pink & yellow in feeds this week so I'm going to shake it up by announcing year 2 of Foresight by NewDigitalAge. Media planning for the next year doesn't start in December, neither does the need to keep up to date on the topics and trends that will impact our industry. Foresight will continue to deliver high quality keynotes, engaging panels and questions from a curated audience of agencies, brands and media owners. Last year saw LUMA Partners, GroupM , Deliveroo, Adform, Omnicom Media Group, Microsoft Advertising, Mumsnet, Wunderman Thompson, Outbrain, Tobii, Telegraph Media Group Holdings Limited, VCCP Media, GroupM Finecast, Index Exchange, Samsung Ads, Channel 4 and more discussing, presenting and educating our audience on what comes next. To get involved, ask any questions, find out this years topics or be a part of our 2024 formal launch drop me a note. You can also read the report covering last years session - link in comments. #AI #Adtech #Programmatic #Influencermarketing #media #digitalmedia #mediaagency #mediaowner #publisher

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Great session with these two today reviewing client opportunities across ad platforms including Google, Facebook, Instagram, LinkedIn and more… if you’re not combining social ads with search ads (& SEO), you could be missing out MASSIVELY. If you'd like to see if we can improve your performance, feel free to get in touch with me direct or book a call via our website: https://lnkd.in/gtNAyag4 #ppc #socialads #digitalmarketing #googleads #linkedinads #metaads #facebookads #instagramads #digitaladvertising

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The dos and don'ts of writing an influencer brief. Some important insights here. It's also important to add some casual observations here as well: Influencing has few if any barriers to entry, and so many successful influencers have few if any academic credentials. Some may even be 'illiterate' and/or 'innumerate', but will have other skill sets that more than compensate for this. And so, it's okay to use storyboards to get your brief across. Secondly, there are influencers out there who work damned hard to produce viral content. Many don't want to then be burdened by cumbersome briefs that have little or nothing to do with what they're doing. Ideally there could and should be a second tier of marketers/managers who take care of the business side for them in much the same way that many successful musicians have managers who steer their career for them. #influencers #marketing #digitalmarketing #retail #tiktok #instagram #facebook #youtube #pinterest #x #twitter #management #agent

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As discussed during the PR Moment Agency Growth Summit last week, awards contribute to reputation and awareness which in turn are key drivers for your pipeline in 2025. So if you are looking to get a head start on your growth ambitions for the year ahead, now's the time to start capturing the great work your team and your agency have done for clients. Keep in mind that clients buy from agencies who do great work and who can demonstrate expertise in solving the problems they are facing. If that's not a reason to hit the PRmoment Awards 2025 early entry deadline of 13th December, I don't know what is!! #growth #agency #agencynewbusiness #PR #PRAgency

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I've been having fun reading everyone's thoughts about the recently released ad that's part of the Jaguar re-brand, and thought I'd add my $.02. In no particular order: 1) The brand flatlined as its traditional target audience aged out of the automotive market, and it needed to do something drastic to own a new corner of the market. Many of us remember, "It's not your father's Oldsmobile." The brain remembers the last three words it hears. Oldsmobile is no more. 2) To quote Ted Lasso, be curious, not judgemental. This is the first in what obviously will be a series of ads/experiences to relaunch the brand. It's too early to judge, and a great time to say, "I wonder what the Jaguar car will look like if it copied nothing." 3) This is no more bizarre than 1984, and I can imagine a brief that said: Target Audience: Affluent late millennials and early Gen Zers who are looking to separate themselves from their peers through their sense of fashion. This is a haute-couture ad. No one buys the dresses from the fashion shows and the ads scream, "no one looks or dresses like that," but it drives the perception of that brand's more mass offerings. Let's be curious, see what they do next, and learn from another approach to the challenge our brands all have - Standing out in a sea of same. https://lnkd.in/exU_KVbp

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In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

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A report I need everyone in PR, Marketing & Communications to read is One Step Forward, Two Steps Black. This report was recently released by UK Black Comms Network (BCN), founded by Kamiqua Lake, to increase the number and seniority of Black professionals in the UK PR and communications industry, which straddles over to influencer marketing and the work we do at SevenSix Agency. The report reveals that over 68% of Black and Mixed-Black professionals have considered leaving the PR industry. Black talent don't plan to stay in the industry and this needs to change. Download the report using the link below to find out more on the stats revealed. https://lnkd.in/e7YkmGYa

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90% of AAR's client/agency assessments reveal poor briefing habits, causing a staggering 26% budget waste in UK marketing. Despite this, marketers often lack formal training in creating briefs, and they can be seen as a box to tick rather than a key strategic opportunity. If you are interested in raising briefing standards & avoiding costly rework in your campaigns, drop Vicky Gillan a message or click the link below. https://lnkd.in/ead_TJJg #BetterBriefing #MarketingTraining #Upskilling

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70% of the PR sector got a pay rise in the last year. This is down from 79% in the previous year. A survey of over 400 UK in-house and agency corporate communications professionals from The Works, found that 82% of in-house and 76% of agency employees were “feeling OK to very happy” with their pay. This is an increase of 4% and 13% respectively, on the previous year. The Works said this highlighted how a soft market and companies tightening their comms budgets had “taken their toll” on the industry as the reason for the drop in pay rises. It’s really interesting to see the comparison between in-house and agency professionals salaries, bonuses and pay rises.

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Even in Marketing there is fear of Burnout but with experience thre might be a different perspective on the problem. Check the facts behind it: ✅ 1.- Employers are taking mental health more seriously ⚠ 2.- Salaries seem to be stagnated in most cases ☢ 3.-Brand Investments seem to be decreasing in the current market Full access to the article ⬇: https://lnkd.in/enUYh8tq #burnout #hr #marketing #mentalhealth

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Why brands need to turn to the creative industries to retain their customers. As the UK slumps further into a black hole, the creative industries will become the beacon of light brands need to reach for. #CulturalRelevance #CommunityandCulture Quick read! https://lnkd.in/escReNVT

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Last week (well - the week before - I've been on holiday!) I had the pleasure of presenting at Campaign Live, discussing all things Ad Amplification. It's traditional in PR circles to roll your eyes VERY HARD when you get asked the question 'Can you PR this ad?', but there are ways to make it fly. And sing. And sometimes, even do a little fandango. The short story* is: - Give us as much time as humanly possible (glitter is good.... diamonds are better!) - Include PR in any and all talent agreements - Let PR broaden the story and build on the campaign messaging - And let US tell YOU what is newsworthy.... we're the experts and we know what will land. Hit me up if you want to know more. I rather like making diamonds! Thanks to Haymarket Media Group, Campaign UK, Beau Jackson and the forever unstoppable 72Point (...*as if I ever tell a short story...!)

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Nobody will remember: - The best of PR campaigns you have done for your clients - The number of times you ensured your client's crisis situation doesn't get blown out of proportion - The number of times you had to write a quote/press release/ statement at the last minute for a media deadline But everyone will remember: - That one time you sent a wrong mail to a journalist and it becomes a tweet/story to be mocked about the whole time 😅 #communications #trending #pr #publicrelations

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How do you measure digital, social and/or PR success? The number of metrics we can track across any given campaign or piece of content means there’s so much we can report on – but the key thing is to not be swayed by the vanity numbers, but focus on those that are most relevant to the original campaign objective and the client: https://lnkd.in/eXnEFcnp #PR #Insight #Metrics #VanityMetrics

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Catch up on part five of our modern measurement series. 📈 Head of Paid Media Performance, Nick Handley and Paid Media Consultant, Sam Cooper, explore: 🤔Why it's difficult to achieve stakeholder buy-in for measurement projects 🤝Actionable tips to help engage key stakeholders 💸Solutions for those working with a smaller budget Watch the full video here: https://lnkd.in/et7XzNkw

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