Heidi Fitzpatrick

📣 Calling all UK Hospitality marketers 📣 You have 1 month to submit your metrics to be a part of State of Social! The first social benchmarking report for Hospitality. Only those brands who share their data will gain full access to the FREE industry-wide social media benchmarking report. Find out more and complete the survey here > https://bit.ly/4dVWwbE #SocialMedia #Hospitality #Benchmark Kitch

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Maximise your reach with our Digital Marketing Services. Whether you’re looking to promote your brand, engage with key decision-makers, or amplify your event’s success, we provide the right solutions that deliver measurable results. With data-driven strategies and targeted campaigns, we ensure your message gets to the right audience at the right time. 👉 Learn more about how we can elevate your marketing efforts: https://hubs.la/Q02_9V6f0 #DigitalMarketingServices #BusinessGrowth #MarketingSolutions

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Who is going to have a midweek glass of wine this evening? 🍷 If you're planning to, make sure it's a Pinot Grigio - which, according to our research, is the best wine to enjoy after a long day at work. We ran a fun campaign for a client looking at the wines that go best with life events (long, hot soak in the bath = gently spiced Merlot; marking your divorce = flute of Champagne). The story, with research and expert comment, got people talking, and so far has appeared in seven national news titles, including the Mail Online, Daily Mail, Daily Express, Daily Star and MSN 💫 If you're planning a PR survey to grab national news headlines for your brand, get in touch 👉 [email protected] #PRsurveys #PR #PRTips #MediaRelations #EarnedMedia

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Here are just some of the reasons why small businesses need a social media plan. ✨ Know what to say and when ✨Learn from your competitors ✨Understand customer needs ✨Piggyback off trends & events Get in touch to see how OptiModo Marketing could help you ➡️ https://lnkd.in/g68fVY6R #SmallBusiness #SocialMediaPlan #MarketingStrategy #CustomerNeeds #CompetitorAnalysis #Trends #OptiModoMarketing #BusinessGrowth #DigitalMarketing #MarketingTips

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I wrote a playbook of tactics for pubs, bars, cafes and restaurants that will deliver incremental sales, improve guest satisfaction and increase engagement - resulting in being mentioned in socials more often. They also help to demonstrate how you can grow a drinks brand with effectively zero spend. Rather than sit on them, or, wait until we're in a meeting together, I've decided to start sharing my ideas. Next up in the series, creating a Bloody Weekend! I partnered up with one of Brighton's best cafes, Starfish & Coffee, for this one. On the food side, there were 3 weekend specials, including an epic take on Turkish Eggs (Bloody Eggs: preserved lemon & chilli yoghurt, Bloody Bens Bloody Mary Mix marinated heritage tomatoes, poached eggs, bacon crumbs, pangratto and spiced oil) and on the drinks side, a Bloody Mary menu with 7 variations. With these special menus, we invited local foodie influencers (keeping it local means the audience is super relevant and much more likely to visit) and this resulted in numerous social mentions, including 3 reels, like the one below from @aylaeats on Insta, https://lnkd.in/eVmaatFH which combined have generated over 10,000 views and counting. Prior to this, with Starfish not being a glitzy new opening and more of an established legacy venue, they had been struggling to get the attention of the local foodie influencers - changing this story was one of the key objectives of the Bloody Weekend. And, with them all giving glowing reviews, it felt like mission accomplished! I'll be sharing more ideas and tactics soon - do feel free to use them or to iterate on them. I'd love to know what you choose to do. If you'd like any assistance then just reach out. And, if you want to up your Bloody Mary game then it's Bloody Bens Bloody Mary Mix - the ingredient for perfect Bloody Marys - that you need.  DM me or Robert Godber for samples and pricing, or email [email protected] To order the Bloody Mary Mix: Amathus Drinks PLC, Dayla Drinks Group, Hills Prospect PLC and Venus Wine & Spirit Merchants PLC (or talk to me about your preferred distributor and we'll make it happen!). 

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"Thanks for everything, but we have a new general manager that's going to take over the socials" 🤥🤥🤥🤥🤥 Much like senior marketing roles with a wage of 25k per annum, a general manager simply shouldn't be taking on the responsibilities of an entire other role (let alone a department) for the same 😅 This was my reality 2 days home from the hospital after giving birth and it's definitely my biggest struggle with freelancing at the moment. I'm fighting tooth and nail to prove my worth, to get businesses to not only understand their socials but the worth behind it, and truthfully, it isn't all sunshine and rainbows at the moment as much as I wish it was 🌈 But, in true silver lining fashion, we've been able to switch our focus to improving other areas of the business, including: ➡ client onboarding (and offboarding) ➡ monthly reporting ➡ introducing a brand new client portal to streamline our work even more ➡ putting a focus back into our own socials ➡ winning some one-off projects that have opened doors for us already Just got to keep going (and wish that the Sun returns for some outdoor working ☀️)

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Are you looking for ways to make your business more sustainable and engage your staff and clients with environmental causes? This July has loads of focus days to get your business and team involved, check out our Sustainable Events Calendar and find out how you can join national and international campaigns that align with your goals and values and events focused on driving sustainability to grow your network and understanding. Whether it's Plastic Free July, Net Zero Week, or any other event, you can use these opportunities to showcase your achievements, inspire engagement and action, and boost your CSR profile. If you are planning an event, you can submit it to our calendar page to get your event listed and download our useful guide to help plan your sustainable event. #sbs #sbseco #sustainablebusinessservices #sustainableeventscalendar Link in comments

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How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

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Just enough days left in the year to start a new business! And, this time, it's an event biz, with the super talented Lizzy Kaplan. When I started my growth agency for food, drink and hospitality businesses, On A Plate Growth Agency, I realised something. Whilst there's a brilliant networking scene in my home town of Brighton, there aren't any events dedicated to those in the food, drink and hospo industry. So, I thought, who to talk to about this? I instantly thought of Lizzy, who is the co-founder of the Brighton Natural Wine Fair and an events consultant. Turns out, she had discovered the same thing. And, in fact, when she had moved to the city, she had started making notes about creating a series of events to fill this gap. Great minds and all that... So, we're excited to officially launch Best Before Events and announce our debut event: All You Can Forecast - Food, Drink + Hospitality Outlook 2025 It's taking place at Projects, a beautiful co-working space in the Lanes, on Nile Street. Running from 12-2.30pm There will be a brilliant panel, who will explore the challenges and opportunities shaping the industry in 2025 - covering everything from consumer shifts to emerging trends and innovation. - Ruth Fittock, managing parter at Tomorrow Brands - Nicole Compen, founder of raye the store - Angus J., co-founder of storekit - Terri Mercieca, founder of Happy Endings - Tom Zahir, founder and chef of Decatur With Oliver Russell, Brighton resident and brand strategist, taking on the role of panel moderator. And then there will be lunch, prepared by one of Brighton's best chefs, Sam Lambert, as he showcases seasonal Sussex produce. To go with the food, you need a drink... which Jo Zakiewicz is organising and she'll be making up a delicious Everleaf Drinks | B Corp spritz for everyone. BEST BEFORE exists to shine a light on the amazing people of the food and drink scene in Brighton & beyond, giving them an opportunity to come together to eat, drink and connect. Lizzy, and I, want to inspire people to create new food, drink & hospo businesses, to find brilliant new suppliers and partners and to find ways to make their own ventures more successful, or, just a little less lonely as they meet like-minded souls. Tickets are now available, £20 + booking fee, https://lnkd.in/dTHsCUJe

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🟣 Good news for events! Even though overall marketing spending has stalled, event budgets are staying strong. 📈 🟣 According to the latest Bellwether report from the IPA, events rank second for growth, with a positive net balance of +9.9% in Q3. This marks the eleventh consecutive quarter of expansion in the events segment! 🎉 🟣 While marketing budgets face uncertainty, companies are choosing to invest in events, showing their importance in driving engagement and brand connection. As we await more clarity from the government, this might just be a temporary dip in the broader marketing trend. 🟣 Make sure to follow us on our socials for the latest updates, including the next Bellwether report coming January 16, 2025! #Marketing #Events #BellwetherReport #UKMarketing #BudgetTrends #MarketingInsights # Reservations2000

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Did you know a strong SEO strategy can help your holiday park show up in more search results? Let BritParks optimise your park’s online presence. 🔍 #BritParks #SEO #WebsiteOptimisation #HolidayParkMarketing

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Snazzed up my website and got myself some branded laptop stickers - so it’s official! After a stint with the brilliant team at Dishoom, I’m back in the freelance saddle and I’ve got space for one more client this side of Christmas. If your brand’s in a bit of state, you’re worried your content’s boring, or your small team needs firepower, drop me a line. More about how I can help here. #freelance #brand #brandstrategy #copywriting #content #comms #marketing #consultant

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24 HOURS TO GO ⏱🚨 Hospitality brands, this is your LAST CHANCE to take part in State of Social - the industry's first social media benchmark report! The survey will close at midnight on Friday 6th December. Remember, if you haven’t submitted your data, you won’t gain full access to the benchmarking data. It will take only 30 minutes to complete. Contributing brands already include Lina Stores, Rosa's Thai, Vapiano UK, Caravan Restaurants | B Corp™, Ole & Steen, Young's Pubs, Pizza Pilgrims, Fuller's Brewery, Red Engine Team, Boston Tea Party Cafes, Bill's Restaurants and many more! Full details here > https://bit.ly/4dVWwbE #SocialMedia #Hospitality #Benchmark KAM Insight

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We went along last week for The Marketing Society Scotland's Digital Day 2024 and came back with a few top insights on the latest strategies from brands who are reimagining the future of marketing. Ready to see how they're pushing the boundaries? Check out the blog - https://lnkd.in/d4xjXeGp #DigitalDay #MarketingSociety #MarketingInsights #MadeBrave

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Are you looking for ways to make your business more sustainable and engage your staff and clients with environmental causes? ♻️ This May has loads of focus days to get your business and team involved, check out our Sustainable Events Calendar and find out how you can join national and international campaigns that align with your goals and values and events focused on driving sustainability to grow your network and understanding. Whether it's No Mow May, Water Saving Week, World Bee Day, or any other event, you can use these opportunities to showcase your achievements, inspire engagement and action, and boost your CSR profile. If you are planning an event, you can submit it to our calendar page to get your event listed and download our useful guide to help plan your sustainable event. Link in comments #sbs #sbseco #sustainableeventscalendar #sustainablebusinessservices

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'My gran never left the UK' From Baby Boomers to Generation Z, Paul Harvey and James Lancaster look at the generational shifts in travel trends in the latest episode of #TheMeetingRoom... 📺 Watch the full episode here https://lnkd.in/ev5cjw33 #businesstravel #events #eventprofs #tourism #overtourism #tourists #businesstourists #businesstravellers

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