About
An award-winning PR and communications consultant with over a decade of experience, I…
Articles by Harriet
Contributions
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What is the best way to collaborate with other departments to improve your PR strategy?
Every PR plan should have two components to ensure it is effective, flexible, integrated and creative. 1) A messaging hierarchy - ensures you have a clear hold on your message, iterations for different audiences and objectives, and should be used to keep pitches, commentary / thought leadership etc on brand, even newsjacking ops. This should establish measurable metrics too. 2) A 50:30:10 story matrix - 50% of your PR plan should be planned (ie. announcements, new products, annual reports, campaigns); 30% anticipated (ie. responses to scheduled industry events, reports, etc); 20% reactive (ie. newsjacking, inbounds). This provides structure across channels / timelines and reveals space to be tactical and creative.
Activity
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Looking back at some of the year's biggest PR blunders, a common factor that's often overlooked is the emotional toll for anyone engulfed in a media…
Looking back at some of the year's biggest PR blunders, a common factor that's often overlooked is the emotional toll for anyone engulfed in a media…
Liked by Harriet Allner
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You don't know me, but... Welcome to my Substack :-) https://lnkd.in/ecZDVre8
You don't know me, but... Welcome to my Substack :-) https://lnkd.in/ecZDVre8
Liked by Harriet Allner
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Last weekend my son Will had a very severe allergic reaction while we were at a restaurant. It escalated quickly and he needed two EpiPens before…
Last weekend my son Will had a very severe allergic reaction while we were at a restaurant. It escalated quickly and he needed two EpiPens before…
Liked by Harriet Allner
Experience
Education
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University of Durham
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Activities and Societies: Hatfield College, Durham University Lacrosse, Palatinate
Focusing on neuroscience and philosophy of psychology in literature, I wrote my final thesis on the relationship between novels and the mind. It was entitled 'Beyond Skin and Skull: Extended Mind Theory in the Novels of Richard Powers' and looked at how the contemporary text acts as a vehicle for the mind, as explicated in Clark and Chalmers' thesis 'The Extended Mind'.
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Activities and Societies: Alpha Delta Pi, Edinburgh University Music Society, President and Founder of Edinburgh University Tea Society, Vice-President of Edinburgh University Tea Society, Edinburgh Thistle Lacrosse Team, Year Abroad at University of North Carolina - Chapel Hill. UNC-Boxing.
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Activities and Societies: Editor of The Haileyburian, Editor of the Haileybury MUN paper, MUN-Hague, Chapel & Chamber Chorus, Firsts Lacrosse, Debating, Creative Writing.
Publications
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Online Comments Sections Are Terrible. Monetizing Them Would Make Them Worse
Fast Company
Pricing out the trolls online will also price out the poor. There are better solutions
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Why the hacker mentality is crucial for fintech comms
Tech City News
To have a hacker mentality is to take a positive, curious approach to impossible problems and make them viable. And it is this that has made fintech stand out as challengers within a historically sluggish financial world.
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FINTECH UNDERDOGS UNLEASHED
PHA Media
There has never been a more exciting time to be involved in the UK’s burgeoning financial technology scene, estimated to be worth £20 billion in annual revenues. Across the country, Fintech entrepreneurs are delivering new technology and business models that are transforming the financial services sector for the better.
In this latest Insight from PHA Media, we explore how new entrants to the Fintech sector – the ‘underdog’ brands – can use communications to establish real market…There has never been a more exciting time to be involved in the UK’s burgeoning financial technology scene, estimated to be worth £20 billion in annual revenues. Across the country, Fintech entrepreneurs are delivering new technology and business models that are transforming the financial services sector for the better.
In this latest Insight from PHA Media, we explore how new entrants to the Fintech sector – the ‘underdog’ brands – can use communications to establish real market presence. This includes: finding the right language to be a challenger brand, understanding the customer base, the use of data to create content and embracing the ‘underdog’ mindset for competitive advantage
Honors & Awards
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Women in Fintech Powerlist 2021
Innovate Finance
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Women in Fintech Powerlist 2019
Innovate Finance
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Badass Gal #308
Young Creative Council
Badass.gal is a project by The Young Creative Council launched on International Women’s Day 2018 to celebrate young female creatives that are already going above and beyond.
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Women in Fintech Powerlist 2018
Innovate Finance
From commanding the authoritative voice of their organisation, to sharing key insights that go beyond traditional media, these women play an important role in showcasing the value of FinTech to the world.
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Rising Star Award in PR, Communications & Marketing
We Are The City
In 2018, I won a Rising Star Award from WeAreTheCity, which showcases the UK's pipeline of female talent and creates female 100 role models across different industries and professions.
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Lanfine Bursury
University of Edinburgh
The Lanfine Bursary in English is awarded biannually, on the recommendation of Head of Department, to a student studying English Literature based on their classwork.
More activity by Harriet
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What an article to wake up to this morning: https://lnkd.in/eJfiwmYP There's a clear difference between clickbait and misinformation, and the Diary…
What an article to wake up to this morning: https://lnkd.in/eJfiwmYP There's a clear difference between clickbait and misinformation, and the Diary…
Liked by Harriet Allner
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Dragons’ Den star Steven Bartlett is facing questions over his hit Diary of a CEO podcast after a investigation by BBC News raised concerns over…
Dragons’ Den star Steven Bartlett is facing questions over his hit Diary of a CEO podcast after a investigation by BBC News raised concerns over…
Liked by Harriet Allner
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Pleased to see this. I’ve enjoyed The Diary Of A CEO podcast in the past for pithy self improvement inspiration while in the car or on a dog walk…
Pleased to see this. I’ve enjoyed The Diary Of A CEO podcast in the past for pithy self improvement inspiration while in the car or on a dog walk…
Liked by Harriet Allner
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ChatGPT is down. Elder millennials, it’s our time to shine. We taught ourselves HTML on MySpace. We were there when The Facebook was only for…
ChatGPT is down. Elder millennials, it’s our time to shine. We taught ourselves HTML on MySpace. We were there when The Facebook was only for…
Liked by Harriet Allner
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